Marketing Craftmanship

AUGUST 18, 2017

It’s certainly a statistic that raises the hackles of Marketing Automation companies. To justify this article’s premise: here’s a more recent and credible and recent insight from eMarketer into how highly companies rank Marketing Automation, which may reflect their level of success with that technology.

Marketing Automation Services 100

Marketing Automation Services Sales Qualified Leads Marketing Automation High Quality Lead 100

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What do buyers really want from social media marketers? eMarketer ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Content4Demand

FEBRUARY 14, 2020

users ages 25 to 34 , according to eMarketer. As more people in this demographic acquire leadership positions in their organizations and, in turn, play a more prominent role in the decis ion-making process, it is only fair for marketers to reconsider the role of the app in their amplification strategies.

Loyalty 52

Loyalty B2B Thought Leadership Emarketing Hubspot 52

distribion

NOVEMBER 9, 2016

65% of B2B marketers have not established lead nurturing, and 79% of B2B marketers have not established lead scoring. – Marketing Sherpa. 79% of marketing leads never convert into sales due to the lack of lead nurturing. – Marketing Sherpa. – eMarketer.

Stats 79

Stats Email Marketing Trends Work Management 79

NuSpark Consulting

MAY 28, 2011

I’m preparing a detailed report on our solutions for the board members, so please give me a call (610) 604-0639 or email me to go over our new lead management approach in more detail. Regards, Paul.

Email Marketing 100

Email Marketing Work Management Marketing Automation Services Lead Scoring 100

KoMarketing Associates

AUGUST 19, 2013

Ed Hadley (Neolane) – Senior Marketing Manager @Neolane; Conversational Marketing Evangelist. Ardath Albee (Marketing Interactions) – B2B Marketing Strategist specializing in eMarketing Strategies driven by compelling content that helps companies turn prospects into buyers.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

MARCH 7, 2013

Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421. Follow B2B Online Marketing at https://twitter.com/B2BOnlineMktg. Joe Chernov (@jchernov) : “VP of Marketing at @Kinvey.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. Ardath Albee is a B2B Marketing Strategist and the CEO of her firm, Marketing Interactions, Inc. Ardath is the author of eMarketing Strategies for the Complex Sale.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

DECEMBER 7, 2010

Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. Source: Marketing Sherpa/ KnowledgeStorm). B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance.

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Adobe Experience Cloud Blog

JUNE 10, 2016

DIRECTV or Uber), forward-thinking B2B marketers are also leveraging customer, partner, and employee referrals, and it’s not hard to see why. Studies have shown that leads generated from referrals convert 4X better than marketing leads, according to eMarketer.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Digilant

NOVEMBER 15, 2018

As a result, healthcare marketing executives are encountering myriad new complexities, like keeping pace with technology adoption, generating a steady stream of news to fill social media channels they never used before, and addressing the ongoing challenges of targeting the right audiences without being limited by scale.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management Marketing Management 40

Valasys

OCTOBER 10, 2019

Another study by Emarketer reflects that 90.45 We, at Valasys Media, employ multi-channel marketing strategies including social media marketing to help our B2B clients optimize their core bottom-line endeavors such as optimized sales revenues & increased Return on Marketing Investment (ROMI).

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

markempa

MARCH 6, 2007

« Going beyond the sales lead | Main | Now Announcing the "Start With A Lead" Podcast Show » Webcast: How to Precisely Define a "Lead" Before Marketing Begins If you are like most B2B marketers, lead generation is at top of your priority list.

Webcast 120

Webcast Lead Generation Ideal Customer Profiles Sales Qualified Leads 120

Ambal's Amusings

NOVEMBER 12, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! The Content Marketing Question: To Gate or Not To Gate? How to put the "Viral" in B2B Marketing Viral Campaigns? ClickInsights: Biggest roadblock to converting marketing leads. Ardath Albee's Tip.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

markempa

AUGUST 1, 2007

to Generate and Follow Leads | Main | Webcast: Closed-Loop Lead Generation & Management » 7 Tips to Improve Sales Follow-up & Close More Leads If you are like most B2B marketers, lead generation is at top of your priority list. « 9 1/2 Ways.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

Ambal's Amusings

JULY 22, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Managing your messaging and brand consistency across marketing execution means that all of your tactics must be included in your overall marketing strategy. The Content Marketing Question: To Gate or Not To Gate? Ardath Albee's Tip.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

markempa

JULY 28, 2006

Their results show that thought-leading content thats educational in nature performed best as a call to action. In addition to webinars, this data shows that blogs and podcasts are evolving into key elements of the B2B marketers lead generation toolkit.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Ambal's Amusings

AUGUST 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! The Content Marketing Question: To Gate or Not To Gate? How to put the "Viral" in B2B Marketing Viral Campaigns? ClickInsights: Biggest roadblock to converting marketing leads. Ardath Albee's Tip.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

MAY 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. How to put the "Viral" in B2B Marketing Viral Campaigns? Ardath Albee's Tip.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

APRIL 29, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Lead generation requires that a prospect become motivated enough to fill out a form and give you at least some information about themselves. How to put the "Viral" in B2B Marketing Viral Campaigns? Ardath Albee's Tip. Related Articles.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Hubspot

OCTOBER 27, 2016

The variety of targeting options available allow marketers to get the greatest value out of each ad dollar spent on this vast network, making it an ideal place to drive conversions, downloads, and lead generation. 10 Strategies for Facebook Advertising. 1) Keep track of qualitative metrics.

Facebook 28

Facebook Cost per Acquisition Advertisements Advertising 28

Industrial Marketing Today

SEPTEMBER 3, 2010

While conversion may be the ultimate goal, building trust, increasing awareness, improving the company’s reputation, expertise and credibility and encouraging social sharing are all worthy content marketing goals too. Ardath Albee of Marketing Interactions, Inc.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Webbiquity

FEBRUARY 28, 2011

. • Michael Donnelly – Group Director, Worldwide Interactive Marketing at The Coca-Cola Company. • Jennifer Cisney – Chief Blogger and Social Media Manager at Eastman Kodak. • Jim Deitzel Sr.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Ambal's Amusings

OCTOBER 15, 2009

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Marketers Gain Visibility. The increase in digital B2B Marketing has provided the opportunity for marketers to expand their visibility beyond the aggregate to the granular level of individuals. Number of leads? Ardath Albee's Tip.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Valasys

JANUARY 9, 2020

According to eMarketer , 93% of video watchers in India watch Youtube. Follow Us on LinkedIn: Follow Us on Facebook: Contact us & we’ll find whatever fits the best into your advertising & marketing framework, to help you maintain perennially healthy sales pipelines, to optimize your business-bottom-lines.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

LeanData

MAY 12, 2021

Among its impacts, the global COVID-19 pandemic furthered the transition of most industries to a digital-first go-to-market (GTM) strategy, and as a result, in 2020 B2B companies in the United States increased their digital ad spend by 22.6 percent over their 2019 spend ( eMarketer ). In 2021, digital spend growth will slow to just 10.9

Rules 52

Rules Sales Qualified Leads Cost per Lead Lead Scoring 52

Marketing Insider Group

SEPTEMBER 14, 2020

Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. hours per day on their mobile devices.” ( Emarketer ). Blogging Stats. Industries that blog tend to reach 55% more web traffic. Optinmonster. Blog posts are among the most shared content online.

Stats 262

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

Valasys

SEPTEMBER 13, 2019

According to a recent study by IAB, 65% of the marketers who leveraged programmatic advertising, 18% moved it in-house & 47% are planning to bring various functions in-house. According to eMarketer, programmatic buying will amount to about $14.88 billion of approximately $58.6 digital advertising budget this year.

Advertising Agencies 40

Advertising Agencies Marketing AI Paid Search Agency B2B Marketing 40

LEADership

NOVEMBER 18, 2014

A study by Harris Poll last month showed that 84% of respondents believe in the power of social media marketing to help enhance relationships with existing customers and engage with key influencers such as the media. More details and statistics are available in this eMarketer article: Are Social Media Marketers Losing Confidence?

Social Media 40

Social Media Email Marketing Social Marketing B2B Thought Leadership 40

Industrial Marketing Today

JUNE 4, 2011

(Source: HubSpot , The 2011 State of Inbound Marketing). What is even more amazing is the fact that this has not changed much from 2010 to 2011 as shown by the chart below from eMarketer.

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60

markempa

APRIL 12, 2007

By implementing closed-loop-feedback huddles, I’ve watched clients increase revenue from marketing leads, improve lead conversion and help more sales people meet quota. Not to mention they actually know the real value of their marketing and sales pipeline. Why bother?

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

SnapApp

DECEMBER 5, 2016

The takeaway: As mobile continue to rise as the preferred medium for users, marketers are increasing their advertising spends accordingly. We know that there mobile searches outpaced desktop back in 2014 , so it makes sense that more and more marketing teams are putting an intense focus on mobile ads. Cont ent Marketing Institute.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

Choozle

APRIL 30, 2024

According to eMarketer , 42% of all digital marketing spending goes into search marketing. “Choozle was incredibly supportive by increasing our website traffic and inbound marketing leads. When you search for something, like “best pizza near me,” those businesses have paid to appear there.

Paid Content 52

Paid Content Multi-Touch Attribution Paid Search Agency Marketing Budget 52

Webbiquity

DECEMBER 2, 2014

More than half (53%) of marketers rank content creation as the single most effective SEO tactic. 57% of B2B marketers say SEO has the biggest impact on lead generation. Organic search leads have a 14.6% for outbound marketing leads. 15 Social Media Marketing Stats. eMarketer ). eMarketer ).

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Scoop.it

SEPTEMBER 14, 2021

And we will also answer the fundamental question, “ what is social media lead generation” and tell you what practices to follow for organic exposure of your brand. What is Social Media Lead Generation? Source: eMarketer.

Social Media 77

Social Media Social Marketing Sales Qualified Leads Lead Scoring 77

Online Marketing Institute

JULY 31, 2009

I think the lead management platforms hit directly on these problems and will shift marketing’s role from filling the pipeline to managing the customer lifecycle. Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

AUGUST 18, 2012

eMarketer ). 70% of marketers plan to increase the number of different social platforms they use in 2012. But 65% of B2B marketers have not established lead nurturing campaigns. SEO-driven leads have the highest lead-to-close rate (15%) among common lead generation sources. User Experience.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100