Biznology

MAY 8, 2019

Optimize for Desktop and Mobile Marketing. Many small business owners don’t know the difference between mobile marketing and desktop marketing. This is why you have to provide both a desktop and mobile experience to customers. Mobile will account for over 70 percent of digital ad spend this year, according to eMarketer.

Small Business Marketing 106

Small Business Marketing Tactics Business Webinar Metrics 106

ClickZ

AUGUST 8, 2020

30-second summary: Mobile ad spending will increase by 4.8% ($4.22 billion) making the total mobile ad spend budget this year to $91.52 Mobile continues to increase its share of digital ad spending, reaching 68% in 2020. Mobile Advertising: The reigning advertising “hotspot”. billion (pre-pandemic-era) now stands at $134.66

Mobile Advertising 124

Mobile Advertising Marketing Attribution Advertisements Advertising 124

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games. Playable ads Playable ads are interactive video ads that give users a glimpse of what a game is before they decide to download it.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games. Playable ads Playable ads are interactive video ads that give users a glimpse of what a game is before they decide to download it.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

ClickZ

JULY 8, 2020

A mobile-first approach will become table stakes in creating convenient and safe environments for customers to engage with brands. In a few short months, COVID-19 has impacted nearly all aspect of daily life – from where we shop and eat to how we workout and interact with one another.

Mobile Advertising 127

Mobile Advertising Advertising Agencies Budget Programs eCommerce 127

readwrite

DECEMBER 17, 2021

According to eMarketer , programmatic will account for 88.2% Interactive ad formats. Created specifically for in-app ecosystems, these interactive ad units effectively capture user attention and provide them with additional benefits. The pandemic stirred mobile ads and voice-activated advertising.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

KoMarketing Associates

SEPTEMBER 16, 2014

The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Mobile is The Fastest Growing Niche. Smartphone Use Continues to Grow.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Hubspot

JANUARY 27, 2020

For years, researchers have hypothesized that virtual reality, which provides viewers a completely immersive and interactive 360-degree visual experience, will hold the best opportunities in gaming , entertainment, and academic industries. eMarketer ). eMarketer ). eMarketer ). billion ( IDC ). In 2019, 42.9 Snap Inc. ).

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

Zoominfo

OCTOBER 22, 2019

Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. Prioritize Mobile: Approximately 80% of programmatic ad spend was put towards mobile formats in 2017 according to an eMarketer report.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing AI 100

ClearVoice

OCTOBER 14, 2022

The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ). 85% of consumers watch videos without sound and marketers should focus on creating interactive, live, and immersive videos, and providing captions to reach those viewers ( DigiDay ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Porch Group Media

FEBRUARY 16, 2021

eMarketer ) Shoppers spend 138% more when marketed to through email, as compared to those who do not receive email offers. Data about each of your customer interactions must be combined into one consolidated customer view. Design for Mobile – Always. Disruptive Advertising ). Email Marketing Objectives.

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

Content Standard

APRIL 26, 2018

Take a look at these ten current statistics from reputable sources (Pew Research, Statista, eMarketer, and more) and the implications of each for your social media strategy today. Mobile’s share of web traffic increased by 4 percent, while desktop’s share decreased by 3 percent. Source: We Are Social. Source: comScore.

Social Media 92

Social Media Statistics Social Marketing Marketing & Strategy 92

Contently

NOVEMBER 7, 2016

Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. Meanwhile, October was the first month when mobile and tablet devices accounted for more pageviews than desktops, according to analytics firm StatCounter. Mobile ad spend is booming. In just a year, spending on mobile advertising in the U.S.

Facebook 128

Facebook Rules Advertisements Advertising 128

Webbiquity

OCTOBER 17, 2019

According to statistics compiled by DBS Interactive , eMarketer estimates that over a third of the US population (111.8 Between the ubiquity of cell phones and increasing use of in-home smart speakers, voice search is growing at a scorching pace. million people) now use a voice assistant monthly, up from less than 10% in 2018.

Marketing Management 174

Marketing Management Emarketing SEO Search Marketing 174

Bannerflow

SEPTEMBER 27, 2021

According to the latest eMarketer research , US display advertising is predicted to grow 27.5% In this article, we will touch on the following topics of interest, all of which are explored more thoroughly in our report: Why are mobile devices the place to be seen for your display ads? What are mobile display ads?

Display 98

Display Stats Advertisements Advertising 98

Martech Advisor

SEPTEMBER 4, 2019

The need to personalize communications, particularly those appearing on mobile devices, cannot be overstated. Personalization has grown in importance in mobile marketing over the past few years, with 52 percent of consumers saying they will switch brands due to non-personalized communication.

Personalization 93

Personalization Mobile Advertising Privacy Ad Frequency 93

Biznology

SEPTEMBER 22, 2016

96% of consumers have searched for product information from their mobile device. eMarketer ). 35% of American smartphone users have purchased through their mobile device, 68% of those within the last month. 45% of companies offering web or mobile self-service reported an increase in site traffic and reduced phone inquiries. (

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Contently

APRIL 19, 2017

Every six months, the Interactive Advertising Bureau (IAB) publishes a revenue report on the state of the digital ad industry. According to eMarketer , Facebook accounted for 68 percent of all social media ad spend in 2016. Social media revenue has climbed in every report since the IAB began including such data in 2012.

Paid Search Agency 95

Paid Search Agency Ads Mobile Advertising Advertising Agencies 95

Convince & Convert

MARCH 22, 2013

“For us, optimizing our mobile and tablet tools — and making sure we’re there at the right time — is really important.” Jeff focuses on another eMarketer statistic about smartphone penetration: eMarketer has basically predicted a slowing adoption rate for social media on smartphones so that by 2017, about 49.7%

Emarketing 131

Emarketing Personalization Social Media Marketing Management 131

ViewPoint

MAY 9, 2013

5 Compelling Reasons To Launch B2B Mobile Landing Pages Now. Mobile-optimized landing pages are essential to taking advantage of the trend toward fewer desktops and more smartphones and tablets, Abraham Nord writes. Via eMarketer. E-mail, search engine optimization and content marketing were the most popular B2B tactics.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

Porch Group Media

NOVEMBER 10, 2022

Mobile Email. 59% of Millennials primarily use their smartphone to check email, while 67% of Generation Z scans their inbox on mobile. A survey from eMarketer reveals that email marketing drives 25% of the overall revenues from those companies surveyed. Interactive subject lines have 70% higher conversion rates.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. As eMarketer notes however, “Curation is not as easy as simply finding and sharing content. of B2B marketers say they currently use mobile in their strategies. For the other 61.4% MarketingProfs.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Porch Group Media

NOVEMBER 12, 2019

Interacting with friends, family and brands through social, mobile and digital channels is very much the norm. . For marketers, connecting with audiences is about meeting them where they are located – and today, this is on digital and mobile channels. Hiring more creative skills to scale content in new interactive formats (48%).

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

Martech Advisor

DECEMBER 11, 2019

Demand surge in 5G mobile devices. This changing behavior will require brands to rethink their mobile experience. Google Chrome’s mobile app has already started notifying users if a website is slow to load. Brands will create more ephemeral content and focus more on mobile-only platforms to drive engagement.

Marketing AI 79

Marketing AI Trends Mobile Advertising Planning 79

Outgrow

MAY 5, 2021

Incorporating Interactive Content & Personalization. Interactive content has slowly been gaining popularity in industries across the board. And that is what interactive content is all about. And that is what interactive content is all about. Make Your Shop Mobile Friendly. Try Outgrow for free now!

Trends 52

Trends Outgrow Planning Paid Search Agency 52

Bannerflow

MAY 22, 2023

Enhanced Engagement CTV offers a more immersive and interactive viewing experience compared to traditional TV. Advanced Ad Formats and Interactivity CTV provides opportunities for advertisers to utilise more engaging and interactive ad formats.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

Adobe Experience Cloud Blog

OCTOBER 17, 2017

The new Marketo Content AI enables marketers to personalize interactions for broad audiences as precisely as if you were marketing to a segment of one, and it does it by using AI-powered insights to predict the best content to engage each individual. According to Marketo’s State of Engagement research, the answer is irrelevant content.

Marketing AI 134

Marketing AI Marketo Advertising Agencies B2B Thought Leadership 134

SnapApp

DECEMBER 20, 2018

One way to do that is with interactive PDFs like this: 3. Create Share-Worthy Interactive Content. Interactive content addresses a lot of the challenges in demand gen today. Even research-driven B2B buyers can numb out after too much text-based content, and interactive content connects buyers with what they want, faster.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

readwrite

DECEMBER 17, 2021

According to eMarketer , programmatic will account for 88.2% Interactive ad formats. Created specifically for in-app ecosystems, these interactive ad units effectively capture user attention and provide them with additional benefits. Think with Google” reports that 27% of the global online population uses mobile voice search.

Paid Content 52

Paid Content Trends Paid Search Agency Ads 52

readwrite

DECEMBER 17, 2021

According to eMarketer , programmatic will account for 88.2% Interactive ad formats. Created specifically for in-app ecosystems, these interactive ad units effectively capture user attention and provide them with additional benefits. The pandemic stirred mobile ads and voice-activated advertising.

Paid Content 52

Paid Content Trends Paid Search Agency Ads 52

Contently

MARCH 28, 2018

Characters, including Christian Grey himself, address the viewer, making the experience feel that much more interactive. A true branded VR experience would let the user interact with the brand’s product in an alternate reality.” What Virtual Reality Can’t Do. Compensate for The Wrong Format.

Brand Identity 153

Brand Identity Branding Storytelling Sample 153

Martech Advisor

MARCH 26, 2020

A report from eMarketer found that in 2019, US consumers spent more time with their mobile devices than they did watching TV. Smartphones accounted for 70% of that mobile time. As CTV, mobile, game consoles, and other in-home device usage is likely to increase in the near-term, there are a few things to keep in mind.

Advertisements 55

Advertisements Advertising Mobile Advertising Terms and Conditions 55

Martech Advisor

NOVEMBER 1, 2019

According to eMarketer , the native ad spend in the US alone will climb up to $52.75 Earlier, the Interactive Advertising Bureau (IAB) had identified six core types/channels of native ads, but in their latest 2019 playbook , they’ve condensed them into three types viz.: Mobile Native Ads. billion by 2020. Landing page URL.

Paid Content 54

Paid Content Advertising Benchmark Advertisements Advertising 54

Webbiquity

JUNE 23, 2015

marketers will spend more than $103 billion on search, display, social media, and email marketing by 2019—but search will remain the largest share of interactive spend (about 44%). eMarketer ). Mobile accounts for 11% of the total. Marketers spend a lot of money online; overall, U.S. Digital Marketing Philippines ). MediaPost ).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Bannerflow

NOVEMBER 22, 2018

Plus, with the growth of programmatic digital out-of-home (DOOH) networks, and digital video, how display advertising interacts and is produced alongside these different channels is set to get ever more important. Mobile first. The truth is your beautiful display ad – made desktop-first – is far more likely to be viewed on mobile.

Display 64

Display Advertising Agencies Advertisements Advertising 64

Martech Advisor

SEPTEMBER 12, 2019

As mobile banking apps rapidly become a staple in financial services, they are replacing the need for in-person branch visits and driving operational savings and measurable business results. In 2018 eMarketer reported that 49.2% of US mobile phone users utilize mobile banking tools, a 6.6% increase from previous years.

Lead Scoring 62

Lead Scoring Lead Ranking Multi-Channel Work Management 62

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. It allows them to interact with customers conveniently: on media, devices, and time schedules preferred by the customers and are best suited to them. You need to know which channels work for your business.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98