Content Standard

NOVEMBER 16, 2023

Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Ardath is the author of eMarketing Strategies for the Complex Sale, and Digital Relevance: Developing Marketing Content and Strategies that Drive Results. A Content Disrupted podcast with Ardath Albee, CEO of Marketing Interactions.

Marketing & Strategy 89

Marketing & Strategy Buyer Personas B2B Emarketing 89

QuanticMind

JULY 31, 2023

Report: Social media isn't dying—it's still growing [:01] Next year, there will be nearly the same number of social media users in the US as there are TV viewers, which eMarketer calls an “historic audience shift.” Great googly moogly, that’s a lot of Google updates! Pretty sure Gaston isn’t the target audience here.

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Liveintent

OCTOBER 6, 2020

In fact, 52% of shoppers say that at least half of their purchases are influenced by convenience. According to Google Trends , searches for gift guides start to pick up each year in early November and peak around mid-December. eMarketer predicts that Order for Pickup eCommerce will grow 60% YoY, reaching $58.52

Planning 118

Planning Marketing & Strategy Marketing Strategy Tips 118

illumin

MARCH 5, 2024

For those keeping track or need a refresher: Google recently announced it’s gradually eliminating third-party cookies in all its platforms and servers. According to eMarketer , cookies were used for 78% or more of programmatic ad buys across industries as of late Q3 2023, with many advertisers still increasing their cookie ad spend.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Contently

OCTOBER 24, 2017

” Think With Google wants to show us “ How to Drive Growth in a Mobile-First World.” Mobile ad spending has surpassed $58 billion this year, accounting for 70 percent of all digital spend, per eMarketer. Judging by the headlines, the mobile revolution is well underway.

Emarketing 145

Emarketing B2B Forrester Mobile Marketing 145

ClearVoice

JUNE 19, 2023

For example, chatbots, automated email, and new AI tools like ChatGPT and Google’s Bard help marketers save time and resources. Here are some vital local SEO content marketing statistics for 2023: 64% of consumers use Google My Business to find business addresses. WARC ) A good ABM strategy can increase marketing revenue by 208%.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Hubspot

JANUARY 27, 2020

Then I ask my smart TV to launch Netflix or play a basic VR game on my Google Cardboard. eMarketer ). 42% of people who use a VR headset at least monthly say they used a mid-range device such as the Google Daydream or Samsung Gear VR. eMarketer ). eMarketer ). The AR/VR market is currently estimated at $1.6

Marketing AI 101

Marketing AI Stats Enterprise Management Emarketing 101

Hubspot

APRIL 21, 2020

When a brand is available and active on a messaging app, over 66% of consumers will feel more confident about purchases, while 55% feel more connected to the brand. eMarketer ). eMarketer ). eMarketer ). eMarketer ). Sina : Translated with Google Chrome). Facebook ). Facebook ). Facebook ). Statista ).

Stats 96

Stats Emarketing Mobile Marketing Marketing & Strategy 96

Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. There is also contextual targeting, which uses website content — including text, keywords, images and categories — to trigger an ad purchase. of the digital display ad market, according to eMarketer. In the U.S.,

Advertising Agencies 112

Advertising Agencies Paid Content Cost Per Thousand Advertisements 112

DAGMAR Marketing

APRIL 5, 2022

billion on paid search ads (Semrush) The average cost-per-conversion across Google Ads is $56.11 (WordStream) The average cost-per-click (CPC) for Google search ads is under $2.69 (WordStream). digital ad spend (eMarketer). Google Local Services Ads. What are Google Local Services Ads? Search Ads.

PPC 59

PPC Cost Per Click Statistics Paid Search Agency 59

Marketing Insider Group

JUNE 22, 2020

Source: eMarketer. Content has more legs than engaging buyers before they purchase. Creating Google alerts for keywords is another. Comfort is a driver of the purchase decision. Show the buyer the results of making the purchase. You may assume B2B companies are all in with content marketing. It is a top tactic.

Top of Funnel 285

Top of Funnel Buyer's Journey Trends Lead Scoring 285

Digilant

APRIL 23, 2024

For example, research has shown that audio ads are more than twice as likely to lift purchase intent and information intent than display ads. Smart Speakers: Targeting smart speakers like Amazon Echo, Sonos, Google Nest, and others. Likewise, audio ads drive 24 percent higher recall on average than display ads.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

ClearVoice

OCTOBER 14, 2022

The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ). The more backlinks a page has, the more organic traffic it gets from Google (Ahrefs ). Monthly podcast listeners grew to 125 million listeners, an increase of 6.1% ( eMarketer ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Biznology

SEPTEMBER 22, 2016

94% of B2B buyers research online for purchase decisions. 89% of shoppers do online research before purchasing an item in-store. 88% of consumers made their final purchase in store. (GE 85% of all consumer purchases are made by women, including everything from autos to health care. eMarketer ). Conductor ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Porch Group Media

NOVEMBER 4, 2022

Another study by eMarketer shows cord-cutters are all set to reach 55.1 million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population. An estimate by eMarketer shows that U.S In a year, that rounds to about 45 days.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Porch Group Media

JULY 13, 2021

Consumers shop across channels, price check from their phones, add items to their online carts only to head into a physical store to make a final purchase, and shop from tablets, phones, laptops, and social channels. 51% of Americans prefer to shop online and 96% of Americans have made an online purchase in their life. eMarketer).

Statistics 119

Statistics Trends Mobile Advertising eCommerce 119

KoMarketing Associates

SEPTEMBER 16, 2014

In order for marketers to get a piece of this revenue, it’s important to start advertising with your regular PPC provider, like Google Adwords. Google claims that 90% of consumers move between devices before accomplishing a (purchasing) goal, so it’s important to reach customers on all the platforms they are frequenting.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Hubspot

NOVEMBER 26, 2018

But enough people purchase Apple products from the company's website, it seems, to rank it as the #3 online retailer in the U.S., according to eMarketer. Source: eMarketer. This year, eMarketer has projected that Walmart will overtake Apple's #3 position on the top five list of online retailers, bumping the latter to #4.

eCommerce 72

eCommerce Emarketing Lead Ranking Amazon 72

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 Developers saw user retention increase by 62% after introducing rewarded video ads and 71% of video game players prefer in-game video ads over in-app purchases. Furthermore, a study by eMarketer shows the majority of video game players in the U.S.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 Developers saw user retention increase by 62% after introducing rewarded video ads and 71% of video game players prefer in-game video ads over in-app purchases. Furthermore, a study by eMarketer shows the majority of video game players in the U.S.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

KoMarketing Associates

JANUARY 27, 2014

As eMarketer notes however, “Curation is not as easy as simply finding and sharing content. Mobile can no longer be seen as the “second screen” as customers are making purchases and purchasing decisions on their phones. Here are a few places worth checking out: eMarketer. The Value of Google Result Positioning.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Contently

MARCH 28, 2018

Smartphones currently make up up 41 percent of online purchases. App Annie tells us that the average consumer only uses nine apps per day , and a recent study by eMarketer found that 92 percent of respondents deleted apps if they showed technological issues. Think Snapchat filters but with actual products.). Transport Audiences.

Brand Identity 167

Brand Identity Branding Storytelling Sample 167

Stevens & Tate

APRIL 1, 2020

Brandon Spear, President at MSTS, shows how retailers and brands can ensure B2B buyer loyalty by creating efficient payment options, removing friction from the purchasing process, and fostering an omnichannel buying experience. . Google My Business Temporarily Removes Features Due to COVID-19. billion.

Trends 76

Trends Emarketing Paid Search Agency Mobile Advertising 76

Porch Group Media

OCTOBER 24, 2019

eMarketer ). Native advertising increases purchase intent by 18 percent. eMarketer ). eMarketer ). 64% of consumers will click on a Google ad when they are looking to buy items online. 53 percent said they made more online purchases based on stories. Sharethrough ). billion in 2019. Hootsuite ).

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

KoMarketing Associates

DECEMBER 7, 2017

There are other review sites, like Google Plus, Yelp, and TripAdvisor, but Facebook reviews have continued to skyrocket in popularity because so many adults already have an account on the site. Why create a new account on Yelp or Google Plus when you are already logged into Facebook? Advance Purchases Instead of Gift Cards.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

JULY 31, 2018

The biggest review websites where profiles or pages should absolutely be claimed by every B2B company are: Google Business Page is connected to Google+ and also pulls in reviews from its own platform and other places (like TripAdvisor). Bing Places is similar to Google, but for the Bing search engine.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

Porch Group Media

MAY 21, 2019

Consumers use multiple online and offline channels when researching and purchasing and often traverse between devices when they do so. eMarketer). Social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase inspiration through the channel. eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Martech Advisor

SEPTEMBER 4, 2019

According to eMarketer, a minority of consumers—42 percent—are satisfied with the flexibility that brands give them in determining the level and frequency of interaction that they have with the companies. Also Read: Google's New Cookie Restrictions: A Nail in a Coffin We Should Have Already Buried.

Personalization 93

Personalization Mobile Advertising Privacy Ad Frequency 93

Content Standard

AUGUST 12, 2020

With more than one-third of Americans saying they use voice assistants at least once a month, according to a 2019 eMarketer report , companies looking to future-proof their marketing plans should consider investing in voice search—to a degree that makes sense for their respective business models, of course.

Long Tail Marketing 95

Long Tail Marketing Marketing & Strategy Lead Ranking Amazon 95

readwrite

DECEMBER 17, 2021

According to eMarketer , programmatic will account for 88.2% During the holidays, one in four US residents make purchases using voice assistants. Think with Google” reports that 27% of the global online population uses mobile voice search. CTV, audio and dynamic ad creatives will define programmatic.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

NuSpark Consulting

JULY 30, 2011

The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. Google continues to add features and options to its search and display advertising platform with the goal to continually help its advertisers generate leads and produce efficient conversions.

Adwords 100

Adwords Lead Generation Lead Scoring Lead Ranking 100

QuanticMind

NOVEMBER 2, 2018

If you’ve glanced at the headlines recently, you likely know that Amazon has far exceeded expectations when it comes to its digital ad business, and is set to be the world’s third largest digital advertising platform, according to market research firm eMarketer. s Oath and Microsoft Corp, firmly placing it in the No. percent and 35.1

Amazon 40

Amazon Advertisements Advertising Emarketing 40

Liveintent

OCTOBER 13, 2020

Kunal Gupta, CEO of Polar was quoted in eMarketer, saying “The retail industry’s digital transformation has accelerated from a five-year timeline down to one year.” Google’s 2020 Retail Guide states that last year, 58% of holiday purchases happened online , compared to 42% in-store.

eCommerce 62

eCommerce Emarketing Urgency Marketing Paid Search Agency 62

Parse.ly

AUGUST 6, 2019

A huge part of running a business in 2019 is advertising on giants like Facebook, Instagram, and Google, and it’s getting more and more expensive. billion by the end of 2019, according to eMarketer. . Marketers looking for alternatives apart from Facebook and Google are exploring other platforms for online marketing.

Advertising Agencies 40

Advertising Agencies Social Media Advertisements Advertising 40

Martech

JUNE 29, 2022

Cookie stuffing which uses affiliate tracking cookies placed on a user’s device to track a purchase on a site like Amazon (thus stealing the commission from a legitimate affiliate). According to eMarketer, spend is expected to exceed $867 billion by 2026. chart from eMarketer used with permission.

Marketing Attribution 100

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 100

KoMarketing Associates

OCTOBER 20, 2015

eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. B2B professionals in software, manufacturing, or executive roles are extremely sought after due to their value and influence over purchasing extremely high ticket or niche items.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Hubspot

MAY 1, 2020

67% of audiences who watch a live stream event will purchase a ticket to a similar event. Think With Google ). eMarketer ). More than 35% of marketers use live video as part of their social media strategy. Social Media Examiner ). 52% of live stream viewers prefer free, ad-supported content over subscription content. (

Stats 101

Stats Video Marketing Planning Paid Search Agency 101