QuanticMind

JULY 31, 2023

Report: Social media isn't dying—it's still growing [:01] Next year, there will be nearly the same number of social media users in the US as there are TV viewers, which eMarketer calls an “historic audience shift.” Great googly moogly, that’s a lot of Google updates! Lizzo knows what to do. Read more from the official release here.

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Contently

MARCH 26, 2021

According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. But non-intrusive ads that had contextual relevance—like search ads on Google or in-feed social ads on LinkedIn or Facebook—were at the bottom of the list or not on it at all.

Top of Funnel 141

Top of Funnel Display Paid Search Agency Ads 141

KoMarketing Associates

JANUARY 2, 2018

For example: a few months back we helped a client implement and configure a new Google Tag Manager initiative. Here are a few examples from vendors related to KoMarketing efforts: Search Engines: Google , Bing , Baidu. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter. Bing Ads Accreditation.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

ClearVoice

JUNE 19, 2023

LinkedIn ) 97% of marketers who use ABM say it delivers a higher ROI than other marketing activities. LinkedIn ) 97% of marketers who use ABM say it delivers a higher ROI than other marketing activities. For example, chatbots, automated email, and new AI tools like ChatGPT and Google’s Bard help marketers save time and resources.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. B2B Google+ Search Engine Marketing Blog'

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

DAGMAR Marketing

APRIL 5, 2022

billion on paid search ads (Semrush) The average cost-per-conversion across Google Ads is $56.11 (WordStream) The average cost-per-click (CPC) for Google search ads is under $2.69 (WordStream). digital ad spend (eMarketer). Google Local Services Ads. What are Google Local Services Ads? Search Ads.

PPC 59

PPC Cost Per Click Statistics Paid Search Agency 59

Webbiquity

FEBRUARY 23, 2016

marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). ” LinkedIn is tops for B2B marketing, but…not for advertising? 9 LinkedIn Stats and Facts.

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

KoMarketing Associates

DECEMBER 7, 2017

According to 2016 data from Pew Research Center , almost 80 percent of adults in the United States use Facebook, with Instagram, Pinterest, and LinkedIn sitting around 30 percent. Why create a new account on Yelp or Google Plus when you are already logged into Facebook? Exact Match Search Results.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

ViewPoint

MAY 9, 2013

Use tools such as Google Alerts, Social Mention and Topsy to discover your online rep, and work on building a positive online brand for your company. LinkedIn revamps contacts tool to boost relationship management. Via eMarketer. Via ClickZ. The Most Effective E-mails Are Personal.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 Furthermore, a study by eMarketer shows the majority of video game players in the U.S. With Netflix, Google, and Apple launching and developing their line of subscription gaming, premium games could be another avenue for advertisers to inject their brands into video games.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 Furthermore, a study by eMarketer shows the majority of video game players in the U.S. With Netflix, Google, and Apple launching and developing their line of subscription gaming, premium games could be another avenue for advertisers to inject their brands into video games.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Porch Group Media

OCTOBER 24, 2019

eMarketer ). eMarketer ). 64% of consumers will click on a Google ad when they are looking to buy items online. YouTube and Google both launched 6-second bumper ads as a way to offer brands a creative way to extend brand reach in a short time frame. Native ads receive 53 percent more views than traditional display ads.

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Porch Group Media

MAY 21, 2019

eMarketer). This will account for just about half (49.2%) of the total programmatic digital display ad spending for 2019, per new data from eMarketer. eMarketer). Think with Google). eMarketer projects that by 2019, 83.6 eMarketer). Research by eMarketer estimates that total U.S. LinkedIn).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. LinkedIn , Twitter , Facebook , and Google+ share buttons are all recommended for B2B marketers.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

KoMarketing Associates

OCTOBER 20, 2015

eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. It’s Not Just Google AdWords. Half of LinkedIn’s visitors access the site via mobile device. How Can We Best Utilize Mobile Advertising in the B2B Space?

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

KoMarketing Associates

DECEMBER 30, 2013

15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest. 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. Google+ Enhancements to Provide Authors Easier Content Attribution, Network Development Opportunities. 94 Percent of Websites Still Suffering from Google’s Penguin Update.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Hubspot

MAY 1, 2020

Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features. Think With Google ). eMarketer ). 70% of consumers prefer to watch live video on YouTube over other platforms.

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

EveryoneSocial

JUNE 14, 2022

One of those being paid advertising, whether it’s paid social (LinkedIn, Facebook) or paid search (Google, Bing). LinkedIn ) On average, your employees have a network reach that is 10x larger than your company’s follower base. eMarketer ). The costs continue to rise, increasing your spend for less results. MSLGroup ).

Paid Content 56

Paid Content Paid Search Agency Marketing Budget Ads 56

Bluetext

JANUARY 23, 2019

Privacy will be an even bigger issue for audiences; more publicity around Facebook and Google about how individuals are targeted, how their information is shared (and sold), and how they believe they are being manipulated will continue to take a toll on their online behavior.

Buy 35

Buy Banner Ads Media Emarketing 35

Webbiquity

DECEMBER 16, 2010

The Truth About Search Engine Optimization packs a tremendous amount of valuable knowledge into a compact barely-200-page space… eMarketing Strategies for the Complex Sale by Ardath Albee. Post on Google Buzz. Share this on LinkedIn. Check out the Webbiquity bookstore. Share this on Bebo. Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Sprout Social

JANUARY 9, 2017

Jump to Google+. Jump to LinkedIn. Data from eMarketer predicted by the end of 2017, more than 70% of US brands will be on Instagram. Best Time to Post on Google+. Google Plus has had its fair share of criticisms, but the fact remains, people still use it to post content. billion public Google Plus accounts, 9.7%

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Webbiquity

FEBRUARY 16, 2016

eMarketer ). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). Asked to identify their “top social media platforms for product launch,” 81% of B2B technology marketers cited LinkedIn. One out of six identified Google+ or SlideShare.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Martech Advisor

DECEMBER 11, 2019

Google Chrome’s mobile app has already started notifying users if a website is slow to load. According to eMarketer , the digital video ad spend in the U.S. Let us know your thoughts and predictions on LinkedIn , Facebook , or Twitter. 5G’s low latency network will easily distinguish poor-performing websites.

Marketing AI 79

Marketing AI Trends Mobile Advertising Planning 79

Hubspot

JANUARY 7, 2014

What these marketing pros may not realize, though, is they can easily access the latest marketing news and insights from well-known names in the field -- and even join in on interesting marketing conversations -- through LinkedIn groups. 3) eMarketing Association Network. Marketing. 1) Digital Marketing. Marketing. Members: 427,420.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Martech Advisor

DECEMBER 17, 2019

An eMarketer report found that Amazon is stealing Google’s share in search traffic (at least in the US) with its search business growing by 30% this year. While Google remains miles ahead of Amazon, the e-commerce giant seems to be catching up, with its search share in the US estimated to grow from 13% to 16% by 2021.

Amazon 84

Amazon Work Management Marketing Management Marketing & Strategy 84

Martech Advisor

SEPTEMBER 26, 2019

If you are running ads on display networks such as Google Display Network (GDN) or Microsoft Audience Network, it’s a good idea to evaluate various targeting options to expand your reach. ·You can use Microsoft Audience Network to target LinkedIn profiles based on their industry, company, or job designation.

Display 74

Display Advertising Agencies Advertisements Advertising 74

markempa

MARCH 6, 2006

« Generating Real Sales Leads from Tradeshow/Conferences | Main | Webcast: 8 Critical Success Factors for B2B Lead Generation » Seth Godins speech on Marketing at Google Six time best selling author Seth Godin speaks to Google as part of their Authors@Google series. Et vous, quen pensez-vous?

Lead Generation 120

Lead Generation Google B2B Marketing B2B Thought Leadership 120

Martech Advisor

NOVEMBER 1, 2019

According to eMarketer , the native ad spend in the US alone will climb up to $52.75 It’s impossible to log in to social media sites such as Facebook, Twitter, LinkedIn, or Instagram and not find posts labeled Sponsored. According to IAB Europe , native ads can receive a CTR up to 0.3%, whereas eMarketer found it to be 0.8%.

Paid Content 54

Paid Content Advertising Benchmark Advertisements Advertising 54

KoMarketing Associates

MARCH 7, 2013

Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Everything Technology Marketing

JANUARY 27, 2011

To get an answer, I conducted a quick survey among the 17,000+ members of the B2B marketing community on LinkedIn. But which books should be in the top-10 list of "must read" marketing books?

Word of Mouth 100

Word of Mouth Emarketing Cross-Selling Funnel Advertising 100

Webbiquity

NOVEMBER 8, 2010

The steering committee for the awards includes some of the heaviest hitters in the B2B social media space, such as Ardath Albee , author of eMarketing Strategies for the Complex Sale ; Laura Fitton (aka Pistachio), CEO of oneforty.com; Ann Handley of MarketingProfs; and Joe Pulizzi from the Junta42 content marketing blog. Tweet This!

Twitter 100

Twitter Digg SMB B2B 100

QuanticMind

JANUARY 21, 2020

According to a recent eMarketer report , B2B marketers primarily produce content to drive sales, among other important marketing goals: Creating and distributing content to your target audience on key platforms works well for B2C, but this strategy isn’t enough to achieve B2B marketing goals.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation Lead Scoring 52

seo.co

JANUARY 10, 2022

As a result, Google push sites that comprise videos. Nearly 79% of the brands leverage Instagram for their influencer marketing campaigns , followed by Facebook at 46%, YouTube at 36%, Twitter that accounts for 24% and 12% go for LinkedIn, as stated by Business Insider. Voice Search Assistants. million customers.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

ClearVoice

DECEMBER 5, 2018

A recent report from eMarketer shows that from 2014-2017, social media usage climbed by about 5 minutes per day per user each year. A recent report from @eMarketer shows the average time users spent on social media per day has grown 2 minutes and 53 seconds more per day, in 2018 over 2017. contentmarketing Click To Tweet.

Social Media 61

Social Media Media Emarketing Facebook 61

Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

seo.co

FEBRUARY 16, 2021

As a result, Google push sites that comprise videos. Nearly 79% of the brands leverage Instagram for their influencer marketing campaigns , followed by Facebook at 46%, YouTube at 36%, Twitter that accounts for 24% and 12% go for LinkedIn, as stated by Business Insider. Voice Search Assistants. million customers.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116