Contently

APRIL 18, 2017

Although he definitely would’ve been a YouTube star.). ” Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. Since then, the growth of video platforms like YouTube and social networks like Facebook, Instagram, and Snapchat have turned the issue into a digital free-for-all.

Video Marketing 119

Video Marketing Youtube Ad Exchange Click Fraud 119

Stevens & Tate

APRIL 1, 2020

That’s also true in the tech press, as major events cancel, and companies such as Apple, Facebook, and Uber say revenues will likely take a hit because of supply chain issues or declining customer demand. Google My Business Temporarily Removes Features Due to COVID-19. Coronavirus: Emarketer lowers Global Ad Spend Projections for 2020.

Trends 76

Trends Emarketing Paid Search Agency Mobile Advertising 76

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 Furthermore, a study by eMarketer shows the majority of video game players in the U.S. With Netflix, Google, and Apple launching and developing their line of subscription gaming, premium games could be another avenue for advertisers to inject their brands into video games.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 Furthermore, a study by eMarketer shows the majority of video game players in the U.S. With Netflix, Google, and Apple launching and developing their line of subscription gaming, premium games could be another avenue for advertisers to inject their brands into video games.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

KoMarketing Associates

OCTOBER 20, 2015

eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. It’s Not Just Google AdWords. 44% of Facebook users only access the site by a mobile device – this accounts for more than 650 million users.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Porch Group Media

OCTOBER 24, 2019

eMarketer ). eMarketer ). The average Facebook user clicks on eight advertisements per month. 64% of consumers will click on a Google ad when they are looking to buy items online. YouTube and Google both launched 6-second bumper ads as a way to offer brands a creative way to extend brand reach in a short time frame.

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. of the digital display ad market, according to eMarketer. Their death knell will come when and if Google ever decides to restrict their use. This year programmatic digital display ad spending will hit $115.23

Advertising Agencies 114

Advertising Agencies Paid Content Cost Per Thousand Advertisements 114

Contently

SEPTEMBER 15, 2016

” At the time, Snapchat repeatedly brought up this anti-targeting stance as a way to differentiate itself from competitors like Google and Facebook. facebook and @google offer similar #ad products. — eMarketer (@eMarketer) September 15, 2016. — eMarketer (@eMarketer) September 15, 2016.

Emarketing 60

Emarketing Mobile Advertising Advertising Agencies Privacy 60

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Porch Group Media

MAY 21, 2019

eMarketer). Facebook usage has dropped considerably among teens. YouTube, Snapchat and Instagram are the most popular online platform among this age group. Facebook is the second favorite platform for consuming videos after YouTube. 40% of consumers said that they watch the most videos on Facebook.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Digital B2B Marketing

APRIL 11, 2011

According to eMarketer’s Ad Dollars Still Not Following Online and Mobile Usage , on hour spent online drives 77% fewer advertising dollars than an hour spent with newspapers. Look at Google and Facebook. Otherwise, read on, and please share your thoughts below or with me on Twitter.

Allocation 100

Allocation Emarketing Mobile Advertising PR 100

Contently

DECEMBER 8, 2016

. “There’s still nothing on Facebook that equates itself to the Super Bowl or a major live event,” said Steve Rubel, chief content strategist at the communications agency Edelman. Neither TV nor radio can even come close to gathering the kind of detailed demographic and behavioral data companies like Facebook offer.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

ClearVoice

DECEMBER 5, 2018

A recent report from eMarketer shows that from 2014-2017, social media usage climbed by about 5 minutes per day per user each year. However, while social media usage per day has grown for some a select few (specifically, two) channels, it has decreased for others — most noticeably for the largest social channel of them all, Facebook.

Social Media 61

Social Media Media Emarketing Facebook 61

seo.co

JANUARY 10, 2022

This is not merely restricted to YouTube. As a result, Google push sites that comprise videos. Nearly 79% of the brands leverage Instagram for their influencer marketing campaigns , followed by Facebook at 46%, YouTube at 36%, Twitter that accounts for 24% and 12% go for LinkedIn, as stated by Business Insider.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Directive Agency

AUGUST 8, 2017

Instead of attempting to rank directly on Google, you can submit your company information to directories and review sites because they’ve already done the work for you. Customers can see how you stack up against your competitions in a way they can’t with Google search results. Images also play a big role in Google’s SERPs.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

ClearVoice

JANUARY 2, 2019

Instagram becomes a more valuable channel than Facebook —. Reality: Facebook fell from grace earlier this year with marketers after the company announced it would be focused more on one-on-one connections, which led to a significant decrease in engagements on brand pages. Google+ Is Shutting Down (YAY!): Entrepreneur.com.

Planning 65

Planning Emarketing Amazon Transparency 65

seo.co

FEBRUARY 16, 2021

This is not merely restricted to YouTube. As a result, Google push sites that comprise videos. Nearly 79% of the brands leverage Instagram for their influencer marketing campaigns , followed by Facebook at 46%, YouTube at 36%, Twitter that accounts for 24% and 12% go for LinkedIn, as stated by Business Insider.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Vidyard

AUGUST 30, 2016

If you didn’t know, YouTube is the second largest search engine in the world. While YouTube is the second largest search engine, Google is the first. While YouTube is the second largest search engine, Google is the first. So you better be there when your potential buyers are searching. Rank higher in search.

Small Business Marketing 126

Small Business Marketing Video Marketing Business Paid Search Agency 126

Content Standard

JANUARY 5, 2016

hours each day watching video content in front of a screen in 2015, eMarketer reports. Consumers spent 39 minutes per day in 2015 watching video on mobile devices, up from just three minutes in 2011, eMarketer reported. According to Google , searches for how-to videos on YouTube increased 70 percent over 2015, thanks to smartphones.

Stats 61

Stats Video Marketing Verticals Emarketing 61

Sprout Social

JANUARY 9, 2017

Let’s take a look at each major network and see what we found on the best times to post on social media: Jump to Facebook. Jump to Google+. Best Time to Post on Facebook. billion monthly active users , Facebook is king of social media. This leads brands to be more strategic with what time of the day they post to Facebook.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Martech Advisor

SEPTEMBER 26, 2019

If you are running ads on display networks such as Google Display Network (GDN) or Microsoft Audience Network, it’s a good idea to evaluate various targeting options to expand your reach. According to eMarketer , the average US adult will spend 3 hours 43 minutes on mobile devices in 2019. Know the Various Targeting Options.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Webbiquity

JUNE 16, 2015

More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. Just 55% use Google+. eMarketer ). There are 100 hours of video uploaded to YouTube every minute. ( . – White papers and research reports (59%). TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Webbiquity

FEBRUARY 16, 2016

eMarketer ). 71% said Twitter, while 54% each mentioned Facebook and YouTube. One out of six identified Google+ or SlideShare. However, B2B marketers expect that two years from now the top three will be understanding buyers, marketing technology tools, and market / competitor analysis (lead gen drops to #5 on the list).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Valasys

OCTOBER 10, 2019

Another study by Emarketer reflects that 90.45 In this blog post, we pass the baton to the Reddit KPIs from the preceding parts where we had elucidated the strategies to define & measure the Social Media KPIs for other popular social channels including Facebook , Twitter , Instagram , LinkedIn , YouTube & Pinterest.

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Marketing Insider Group

FEBRUARY 5, 2024

Golden Steps ABA) SEO and Organic Search Stats Google processes approximately 7 billion searches daily, equating to about 81,000 searches per second. Moz) A staggering 90.63% of content receives no traffic from Google. Google) Over 25% of users click on the first Google search result. seconds over the past two decades.

Paid Content 217

Paid Content Stats Marketing Budget Webinar Metrics 217

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. What used to be clear roles (i.e. Does it sound familiar?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Hubspot

JUNE 7, 2013

and they have a lot of purchasing power -- but the bad news is, they’re cheap, eMarketer reports. 2) Pipe: File Transfer on Facebook. Check out a new app called Pipe that lets you transfer files over Facebook. 3) YouTube Is Crushing it on Mobile. When YouTube was baked into Apple’s iOS, Google couldn’t show ads.

Ad Exchange 28

Ad Exchange Emarketing Youtube Mobile Marketing 28

TrustRadius Marketing

AUGUST 21, 2018

Research from a study by Google and The Boston Consulting Group (BCG) reports that mobile usage drives or influences more than 40% of revenue in leading B2B companies. An eMarketer report on B2B Mobile Marketing states that B2B buyers expect to have a seamless mobile experience comparable to their offline engagement.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Hubspot

JUNE 18, 2013

NSA whistleblower Edward Snowden tells The Guardian that Google and Facebook have been "misleading" users about their role in sharing data with the government. Cheapskate Millennials won’t buy cars, but love to look at them, eMarketer reports. Also: Focus on mobile, social, and digital video, eMarketer advises.

Emarketing 28

Emarketing Mobile Marketing Broadcasting Viral Marketing 28

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Video marketing will continue to grow in 2020 & so will be the use of YouTube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Hubspot

JULY 20, 2011

eMarketer ( Subscribe via RSS | Subscribe via Email ): eMarketer offers data, statistics and analysis on digital marketing, media and commerce by weighing and analyzing information from various sources. Official YouTube Blog ( Subscribe via RSS ): Get a heads up on any new features or updates about YouTube.

RSS 28

RSS Marketing Websites Emarketing Forrester 28

Vidyard

DECEMBER 17, 2020

Facebook Video Statistics 3.2 YouTube Statistics 3.7 Facebook recommends that small businesses try keeping videos to around 15 seconds as much as possible. of internet users ( eMarketer, 2019 ). 72% percent of households with wireless internet now stream video on their connected TV screens ( Think With Google, 2020 ).

Statistics 157

Statistics Video Marketing Planning Business 157

Onalytica B2B

JANUARY 18, 2017

With newer technology terms – AR, VR, AI to include a few – overwhelming the C-suite enough to re-assess their investment decisions, the industry seems far from consolidation even though leading players like Salesforce, Oracle, Microsoft, Google are on an acquisition spree. ” MAPPING THE COMMUNITY. Download The Full Report.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Branding 50

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! In terms of the tools B2B companies use, 77% used Facebook (compared to 83% for B2C) and 73% utilized Twitter (compared to a shockingly smaller 45% for B2C companies). Learn more.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Hubspot

JANUARY 21, 2011

eMarketer just released a comprehensive report on the state of social network advertising and the findings are pretty interesting. According to a poll by the Ipsos Marketing’s Consumer Goods team, consumers were more likely to visit a company's website than become a Facebook fan or follow a company on Twitter.

Social Networks 28

Social Networks Mobile Advertising Burn Rate Emarketing 28

Single Grain

JUNE 13, 2023

Statista ) About 63% of people are more likely to click on paid search ads on Google (63%), which is higher than any other search engine – Amazon (15%), YouTube (9%), and Bing (6%) ( Digital Third Coast ) The average cost per click for the Google Search Network ranges from $1 to $2. billion USD. Techjury ) U.S. Billion by 2028.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102