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Improve Your Email Campaigns With 5 Simple Email Marketing Tips

Walker Sands

On average, marketers can expect an ROI of $42 for every dollar spent on email marketing. But ensuring your email campaign pays off is easier said than done. There are many factors that can affect the success of your email campaign, including the copy and design of your emails.

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What Response Rate Should I Expect From My Campaign?

The Point

On Focus.com , Adam asks: ““What percentage success rate do people (expect from) direct mail campaigns? We (get) 7% response rate when marketing to existing customers and 2% to new customers.”. A survey invitation generates much higher response rates compared to say, a free trial offer.

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Inbound vs. Outbound Lead Generation: Finding the Right Mix for MQLs

Only B2B

Data and statistics show that companies with an active blog generate 67% more leads per month compared to those without. According to Sales Hacker , 78% of decision-makers in companies have scheduled an appointment or attended an event based on a cold email or call. According to DemandWave , integrated campaigns generate a 24.3%

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Calculating Statistical Significance: A Tool for Marketers

The Point

A client asks: “For our next email campaign, we have 6,000 names available. For example: 1,500 names x 4 percent = 60 responses. 1,500 names x 5 percent = 75 responses. I reach that conclusion based on more than just hunch – you can determine statistical significance easily through this simple online calculator.

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CDP use case for targeting lapsed customers: Best of the MarTechBot

Martech

Use case summary: As a marketing manager, I want to re-engage lapsed customers by sending personalized email campaigns with exclusive offers and incentives to encourage them to make a purchase. Determine the frequency and content of email campaigns to be sent. no purchase in the last 6 months).

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Email Marketing Vs Chatbots - Which is Best for Your Business?

SendX

Aside from this, it’s fairly difficult to know what makes web forms work - or not - as the only indication of their effectiveness is measurable only by the delivery rate and success of the email campaign. Response Rates One of the major benefits of chatbots v.s A two-pronged attack is always the most effective.

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Email Open Rates: Which Benchmarks Matter Most?

Outreach

As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. That’s why it’s essential to know which email statistics matter, how to compare your performance against industry benchmarks, and ultimately, fold these metrics into a better understanding of buyer sentiment.