Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience. Let’s dive in! billion by 2027.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience. Let’s dive in! billion by 2027.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Vision6

AUGUST 7, 2023

In our dynamic business landscape, organisations must continue discovering new ways to move past one-size-fits-all email marketing strategies to engage with their audience effectively. Email segmentation can help your business create hyper-personalised email content to tailor each customer journey.

Segmentation 52

Segmentation Terms and Conditions Allocation Ad Frequency 52

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast. The mailing list is not segmented.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

SendX

FEBRUARY 11, 2021

In this article, you’re going to learn 9 strategies to boost your email marketing lead generation. Create Content Upgrades and Gated Content Offering content upgrades is one of the most effective ways for email marketing lead generation. That’s why people love them and easily give out their emails in exchange for it.

Lead Generation 395

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 395

Vision6

APRIL 17, 2024

If your KPI is email open rates, you’ll prioritise optimising your email campaigns and segmenting your audience to improve engagement. You might discover that social media ads drive the highest conversion rates, while email campaigns generate the most leads.

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

Navigate the Channel

AUGUST 1, 2023

In today’s digital age, email marketing remains a crucial strategy for building product marketers. Email campaigns are cost-effective, easy to execute, and can provide valuable insights into consumer behavior. On the other hand, the unsubscribe rate shows the number of recipients who opted out of further communication.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. The mailing list is not segmented. The email has a universal appeal.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. A B2B email list is a collection of contacts for people and organizations operating in the B2B market, including decision-makers, executives, and professionals.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

SmartBug Media

JUNE 2, 2022

If you’ve got a marketing hypothesis to test, A/B testing allows you to test the performance of two different versions of the same email. Not sure what type of subject line will get the best open rates? This is an automatic reply sent to anyone who sends email to a specific address. Click-Through Rate (CTR).

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Mailmunch

MAY 31, 2021

Many email campaigns are run to increase engagement, generate more leads, and boost revenue. This isn’t all talk but is proven by numbers that state that flash sale emails: Can increase click-to-open rates by 74%. Can Increase transaction rates for businesses by 67%. Flash sale emails.

Email Campaigns 55

Email Campaigns Campaigns Urgency Marketing Ad Building 55

Stevens & Tate

SEPTEMBER 26, 2023

Email marketing is an affordable and effective tool to help your rand stay in touch with customers to ensure more revenue. In fact, studies show that robust email marketing strategies have an ROI of about 4400%. If your email marketing performance is subpar, there are several strategies you can implement to ensure better results.

ROI 101

ROI Email Marketing Marketing Strategy Marketing & Strategy 101

Martech

MARCH 6, 2024

Measuring success with the right metrics If you measure the success of your frequency decisions on opens, clicks and unsubscribes, lower frequency wins the metrics battle every time. Are you in business to get more opens and clicks? Average click rate : The control won with a 16% uplift. Or to make money? Which test won?

Click Rate 103

Click Rate Budget Programs Case Studies Open Rate 103

SendX

FEBRUARY 21, 2020

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. Why so many emails, though? and see if maybe one of them works for you. #3

Email Marketing 204

Email Marketing B2B Marketing B2B Planning 204

Delivra

MAY 8, 2019

Spring: One of the best seasons for cleaning, starting fresh, and—sending email campaigns? It’s also the perfect opportunity for marketers to freshen up their spring email campaigns with interesting and personalized content. We’ll also provide some of the best spring emails as examples to use for inspiration.

Email Campaigns 68

Email Campaigns Campaigns Landing Pages Email Marketing 68

Litmus

JULY 30, 2021

Open rates can be deceptive. Read rates. While there are many email metrics you can measure, this one packs a punch. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. But wait, isn’t that the same as open rate? Ignore false opens.

Open Rate 108

Open Rate Peer-to-peer Privacy Policies Click Rate 108

Martech

NOVEMBER 13, 2023

ActiveCampaign’s central offerings include marketing automation and email marketing as well as CRM. They still use the Onesend platform to create templates and do push-down campaigns for all of the sites. Big furniture purchases will segment through to owners and decision-makers rather than receptionists.”

Paid Search Agency 106

Paid Search Agency Marketing Automation Services Work Management SMS 106

ConvertKit

MAY 10, 2019

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. As a beginner email marketer, the action of simply sending emails is worth a pat on the back. Why is email segmentation important in email list growth?

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

ConvertKit

MAY 10, 2019

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. As a beginner email marketer, the action of simply sending emails is worth a pat on the back. Why is email segmentation important in email list growth?

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

Webbiquity

OCTOBER 29, 2019

Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Email messages that actually provide value also help boost your brand awareness.

Marketing Automation Services 188

Marketing Automation Services Marketing Management Budget Programs Marketing AI 188

SendX

APRIL 16, 2021

While social media marketing continues to play a vital role in your internet marketing strategy, you can't miss it when using email marketing to reach and interact with your customers. As such, it is essential to have by your corner the proper email marketing checklist, so you can seamlessly reach your target audience and keep their interest.

Email Marketing 287

Email Marketing Campaigns Autoresponders CAN-SPAM 287

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Below, we look at each factor that you need to consider to be successful in email. This happens when your subscribers opt in through a sign-up form. This can be executed as a “welcome” email.

Email Marketing 115

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 115

Optinmonster

APRIL 4, 2024

However, the free plan only allows 500 contacts and limits the number of emails you can send to 1000. That doesn’t leave much room for growth in your marketing efforts, After moving to a paid plan, you may find Mailchimp’s email marketing features lacking and the price increases unsustainable.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Navigate the Channel

AUGUST 23, 2023

In today’s fast-paced business landscape, B2B email communication plays a pivotal role in connecting with clients, partners, and prospects. However, sending an email is just the beginning; what truly matters is whether your email effectively lands in the recipient’s inbox and captures their attention.

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Ontraport

JANUARY 21, 2021

Your leads opted in…now what? It’s one of the reasons sending follow-up emails and running retargeting ads are such essential strategies. Many marketers solve this by segmenting their list and sending targeted messages, but that’s often a big project. Don’t lose leads — segment them. So where do you begin?

Sales Qualified Leads 105

Sales Qualified Leads Lead Scoring Lead Ranking Leads 105

Scoop.it

FEBRUARY 15, 2024

Email marketing helps companies communicate their message effectively and build relationships with their customers. Email marketing costs 82% of businesses between 0% and 20% of company budgets. In other words, with email marketing, small businesses can compete with larger companies. It can drive sales at a low cost as well.

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

SmartBug Media

NOVEMBER 4, 2022

One of those strategies is email list management, or the management of contacts in your subscriber list. When it comes to email marketing, most companies conduct business as usual: sending mass, untargeted emails to unsegmented lists and ignoring lead nurturing before moving them on to sales. What Is Email List Management?

Work Management 59

Work Management Marketing Management Practices Deliverability 59

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? What is an email checklist?

Deliverability 101

Deliverability CAN-SPAM Privacy Protection Churn Rate 101

SmartBug Media

APRIL 10, 2023

However, there are very attractive benefits that come with SMS specifically, including: Increased Reach Because customers are already so active on their phones, SMS messages have much higher reach than emails. Brands can use SMS marketing to reach customers who may not regularly check their email inboxes.

SMS 98

SMS Marketing Strategy Marketing & Strategy Planning 98

Optinmonster

AUGUST 24, 2023

Are you looking for the best email marketing tools to fully leverage the power of email marketing? Email marketing plays a crucial role in generating and nurturing leads for your business. In this article, we’ll look at various email marketing tools with diverse features.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Predictive Response

OCTOBER 29, 2020

This article will review email segmentation ideas based on CRM data and recipients' behavior. Email marketing is an integral part of digital campaigns: it is affordable and it helps you to target an already engaged audience. So why do some email marketing campaigns fail? Lack of segmentation!

Segmentation 52

Segmentation Click Rate Customer Satisfaction Lead Scoring 52

SendX

MAY 6, 2021

In this article, we’ll delve into two most popular methods: email marketing (using web forms) and chatbots, analyse why they work, and how to make them work for you. To do so, you first need to collect email addresses. Traditional fields include name, email address, contact number, etc. But now you need leads.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

SmartBug Media

JUNE 9, 2023

If you’ve been with the same email service provider (ESP) for a while, you may have noticed that your campaign performance is degrading or that the platform just can’t do what you need it to do anymore. Personalized, conversational pop-ups help you collect opt-ins and that priceless zero-party data.

Peer-to-peer 52

Peer-to-peer SMS Work Management Deliverability 52