Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? What is an email checklist?

Deliverability 104

Deliverability CAN-SPAM Privacy Protection Churn Rate 104

Martech

MAY 24, 2024

.” But people gravitate to tactics because they’re easier than doing the heavy lifting that goes into creating an email strategy. You don’t know why your customers give a damn about your brand, products, or email. Email isn’t dead, but opens are. You could overlook essential information and processes.

RFP 113

RFP Deliverability Blast Campaigns Budget Programs 113

Binary Demand

APRIL 19, 2024

Before you hit send, think of each email marketing campaign as a unique friend, each with its personality and goals. Take a moment to understand the metrics available to you for these campaigns. A/B testing CTAs can boost website traffic and optimize emails for better performance. The USP may be bringing customers back.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Scoop.it

JANUARY 24, 2023

Source: BIMI Group Here’s how an email by Wayfair will look in the inboxes supporting BIMI: Use AI-assisted personalization strategy Most customers expect hyper-personalized communications that go beyond their first name. It can surface hard-to-find information that can be used to create more meaningful email campaigns.

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Vision6

AUGUST 23, 2021

By following these 6 email automation best practices you’ll be able to deliver highly targeted email campaigns that will ultimately, win over your subscribers and keep them coming back for more. Subscriber data is your greatest asset, so you need to make sure you’re capturing the right information from the very beginning.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Martech

SEPTEMBER 29, 2021

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. The post Watch for inflated email open rates now that iOS 15 is out appeared first on MarTech.

Open Rate 110

Open Rate Marketing Automation Services Peer-to-peer Click Rate 110

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Einstein AI helps marketers make more informed decisions by sending the right number of messages in Pardot, sending messages at the right time in Automation Studio, and optimizing media plans with Datorama. With the ever-changing privacy landscape, the metrics that marketers use to gauge email campaign success are constantly in flux.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Litmus

JANUARY 25, 2022

Thinking about what kind of information you are seeking from your audience, the actions you want them to take, and how these impact the customer experience will help guide your efforts for every campaign. . Below we have outlined KPIs to help as you work to improve your campaigns and resonate with subscribers.

Email Marketing 100

Email Marketing Click Rate Open Rate CTR 100

Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. That’s why looking at email metrics holistically is important. Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact.

Webinar Metrics 115

Webinar Metrics Deliverability CAN-SPAM Co-Registration 115

Litmus

DECEMBER 7, 2022

We will see many companies looking for talent that can navigate and use both social media and email marketing so that they can cross-pollinate audiences and make sure that their email campaigns are planned in such a way that they go ‘viral’ and have a high level of consumption and engagement.”. Hank Hoffmeier, Sr.

Email Marketing 92

Email Marketing Trends Planning Paid Search Agency 92

Martech

OCTOBER 30, 2023

For starters, before you send emails you must ensure that your audience has given you permission to send emails to them. Permission means that the recipient has given you explicit and informed consent to send messages to them. One thing to consider if you are having severe deliverability challenges is a double opt-in email.

Email Marketing 107

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 107

Navigate the Channel

SEPTEMBER 15, 2023

AI-driven marketing automation tools can handle repetitive tasks such as sending out email campaigns, posting on social media, and even responding to customer inquiries. Video has become the preferred medium for communication, information sharing, and entertainment in the digital age.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user,” Apple states.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Scoop.it

FEBRUARY 28, 2023

Source: BIMIGroup.org Customer Data Platforms will be extensively used Marketers are compelled to use cross-channel customer data due to sunsetting of third-party cookies, Apple’s Mail Privacy Protection, and App Tracking Transparency. This can be detrimental for your email campaign performance and deliverability.

Email Marketing 95

Email Marketing Trends Lead Ranking Planning 95

Martech

JULY 7, 2023

And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. Several lesser-known metrics will shed more light on whether your email program is thriving, surviving or ready for resuscitation.

Budget Programs 111

Budget Programs Long Tail Marketing Ad Frequency Click Rate 111

Litmus

FEBRUARY 27, 2024

In the before times, marketers could access data about their customers’ travels around the Internet, picking up important information about their browsing habits and other purchases. You could easily manage advertising retargeting efforts or trigger the right kind of emails based on the data you’ve collected.

Sales Management 87

Sales Management Opt-out Privacy Opt-in 87

Litmus

JULY 7, 2021

Thankfully, nearly half of email marketers think their approval process is “just right.” If you have a few holiday email campaigns to manage, then the time you need to approve everything can start to wrack up. So don’t look at email as a separate thing. You need to be ready to track more than just opens.

Planning 108

Planning Deliverability Privacy Protection Email Campaigns 108

Litmus

JUNE 16, 2021

That data is automatically updated, so you’re always seeing the latest information. Get powerful, holistic insights to optimize email campaigns. With so much competition in the inbox, it’s critical to understand what’s resonating in your email program—and what’s not, so you can be agile and effective with your email strategy.

Eloqua 79

Eloqua Privacy Protection Aggregators Click Rate 79

Litmus

JUNE 17, 2021

How can you make your email stand out from the sea of emails in your subscribers’ inboxes? Use it to get your subscribers’ attention and your emails opened! And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. Your UPS Package was delivered.

Open Rate 118

Open Rate Tips CAN-SPAM Click Rate 118

Litmus

APRIL 4, 2024

That’s partially because Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. For the record, soft bounces and emails opened in preview mode should not impact opens). Create dynamic segments. Look at the ROI.

Email Marketing 98

Email Marketing Deliverability Tips Work Management 98