Martech

APRIL 22, 2024

Segment your email list based on demographics, behavior, or engagement levels to deliver targeted messages that resonate with each segment. Implement marketing automation: Utilize marketing automation platforms like Marketo, HubSpot, or Pardot to streamline your lead nurturing process.

Lead Generation 111

Lead Generation Lead Ranking Tactics Lead Scoring 111

illumin

DECEMBER 13, 2023

Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand. Almost all markets track CTRs, with a Hubspot survey of 190 markets showing that the majority ranked it as one of the top two metrics to follow when conducting email marketing campaigns.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. In the second quarter, the overall average open rate for all industries was 34.46%.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Navigate the Channel

JULY 12, 2023

But many marketers focus on the wrong metrics to gauge the success of their email campaigns.” Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

SmartBug Media

FEBRUARY 24, 2021

To answer these questions, we created an email marketing impact report to help you understand if and how consumer behavior changed during the most critical months of the COVID-19 pandemic. The Benefits of Email Marketing. If you want someone to actually read your email, make sure you’re leveraging personalization. percent to 26.2

Email Marketing 104

Email Marketing Marketing Automation Services Paid Search Agency Click Rate 104

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? While there are many tactics for generating leads, one of the most effective and affordable methods is email marketing B2B lead generation.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Litmus

APRIL 18, 2024

When it comes to specific ESPs in play, Salesforce Marketing Cloud continued to dominate—it’s been one of the most popular marketing automation tools since its inception in 1999—alongside big names like MailChimp, HubSpot, and Marketo. That may be because of how email marketers choose to measure their efforts.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? What is the Average Email Open Rate?

Open Rate 108

Open Rate Click Rate CAN-SPAM Advertising Benchmark 108

Only B2B

JULY 7, 2023

Relevant Data and Statistics: According to HubSpot , personalized emails deliver 6x higher transaction rates compared to generic emails. Campaign Monitor reports that segmented email campaigns can generate a 760% increase in revenue.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Porch Group Media

JUNE 9, 2022

Older generations use email for about five hours daily. – HubSpot 85% of users check their emails on a mobile phone. – Adobe 74% of Baby Boomers think email is the most personal channel to communicate with brands. – HubSpot 35% of marketers send their customers 3-5 emails per week.

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

Hubspot

FEBRUARY 4, 2015

To help, we pulled some email marketing benchmark data from HubSpot''s 11,500+ customers. Below are some charts and stats to help you figure out what a good open and click rate looks like for the number of email campaigns you send per month, your company size, and your business type. The sweet spot?

Click Rate 28

Click Rate Open Rate Advertising Benchmark Lead Ranking 28

SmartBug Media

JUNE 2, 2022

If you’ve got a marketing hypothesis to test, A/B testing allows you to test the performance of two different versions of the same email. Not sure what type of subject line will get the best open rates? This is an automatic reply sent to anyone who sends email to a specific address. Email Campaign.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

ConvertKit

JANUARY 15, 2021

Chapter #1: General email marketing statistics for creators. Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #4: Email volume and list growth. Chapter #2: Subject lines and open rates. How many emails are sitting unopened in your inbox right now?

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Marketri

JANUARY 29, 2024

I lovingly hand-crafted every email campaign, sales letter, webpage, and piece of collateral. Because the message wasn’t personalized, high unsubscribe rates and low open rates were the norm. All-human was really the only option when I founded Marketri 20 years ago.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

Optinmonster

AUGUST 24, 2023

You’ll also get detailed insights and analytics to improve your email campaign. OptinMonster has plenty of targeting and trigger features that detect user behavior to display the right campaign to the right person at the right time. It’ll help increase click-through rates and, ultimately, conversions.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Hubspot

NOVEMBER 12, 2019

Emails should be personalized with what your customers want to see, allowing you an instant way to communicate with them. Your emails should contain information your customers are interested in learning more about, such as discount offers, business updates, or product/service launches. Click-through rate. Click-to-open rate.

Research 101

Research CTR Best Practices Open Rate 101

SmartBug Media

MARCH 8, 2021

Today, we are uncovering insights from a range of SmartBug Media® clients in the finance industry that use HubSpot, as well as insights from our own team, on which email strategies they employed during the COVID-19 pandemic. We hope these strategies help you adapt your email marketing efforts whenever change arises in your industry.

Email Marketing 85

Email Marketing Planning Click Rate Open Rate 85

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Deal - 25% OFF across all MONTHLY plans. 1) SendX ?—?SendX

Enterprise Management 261

Enterprise Management Marketing Automation Services Work Management Marketing Management 261

Optinmonster

AUGUST 16, 2023

In this article, we’ll be reviewing some of the top bulk email services and how you can use them to generate leads. What Is a Bulk Email Service? You upload a contact list and email content to the service, then schedule the delivery of your messages. For example, you get to beautify emails by using pre-designed templates.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Optinmonster

DECEMBER 28, 2023

Instead, you can measure your email marketing campaigns through other important metrics: Number of email subscribers Click-through rate (CTR) Deliverability rate Unsubscribe rate Bounce rate Open rate The number of email subscribers is unique to a brand or how effective their email optin campaigns are.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Hubspot

MARCH 20, 2019

Ever since email marketing became a legitimate marketing channel in the 1990s , email marketers have largely measured their performance against two metrics -- open rate and click-through-rate. With this in mind, it’s logical to assume that click-through-rate isn’t the best indicator of engagement.

CTR 77

CTR Email Marketing Open Rate Click Rate 77

Optinmonster

JUNE 4, 2021

Weekends are not a great option for sending emails, with Sunday only slightly better than Saturday. From GetResponse’s data, we learn that Tuesday has the highest open rate and click-through rate , making it the most popular day to send emails. HubSpot Statistics. Intercom Statistics.

Best Practices 131

Best Practices Click Rate Open Rate Trigger Marketing 131

Hubspot

MAY 26, 2021

Because what's the point of investing your time in designing and sending emails if you can't see how they performed? You should be able to track key email metrics , such as: Open rate. Click-to-open rate (CTOR). Clickthrough rate (CTR). Unsubscribe rate. List growth rate. Bounce rate.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Features 97

Litmus

FEBRUARY 8, 2024

Data privacy Despite the rise of social media and other digital platforms, email marketing remains one of the most popular and effective marketing channels, and no wonder—over 4 billion people use email every day. According to a recent Hubspot report : 77% of marketers have seen email engagement increase over the past year.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

SendX

JULY 30, 2021

Besides adopting a tone that feels friendly and engaging, you can make your emails feel more personal with video messages. Source: HubSpot You’re no longer sending a generic branded email. Including a video can make an email more engaging, personal, and trustworthy. Your email shouldn’t include the end of the story.

Email Marketing 213

Email Marketing SEO Work Management Marketing Management 213

Hubspot

JUNE 27, 2018

He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. While email marketing may not get the attention some newer marketing channels get, it's still a terrific way for you to generate leads and convert more prospects for your business.

Email Marketing 101

Email Marketing Auto Responder Practices Opt-out 101

Scoop.it

JUNE 7, 2021

Decide the purpose of the email and the subscriber segments that will find it most valuable. Build a relevant content strategy so that it can bring an optimum open rate and click-through rate. Determine the kind of copy and visuals to be used in the emails and their placement. Wrapping Up.

Email Marketing 65

Email Marketing Template Product Work Management 65

Huptech Web

DECEMBER 14, 2023

more social shares than other types of headlines (Backlinko) Email Marketing 95% of marketers who use generative AI for email creation rate it effective, with 54% rating it very effective (HubSpot’s State of Generative AI) 99% of email users check their inbox every day, with some checking 20 times a day.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

SmarkLabs

JUNE 12, 2023

This process helps marketing automate repetitive tasks like email campaigns, social media posting, and even ad campaigns. Here’s a list of 10 leading platforms to consider for your platform: HubSpot : This tool excels in lead generation and allows businesses to create and automate detailed, personalized workflows.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Mailmunch

JUNE 9, 2021

So, what’s the impression you are giving when someone first signs up for your emails? . If you arent sending them a welcome email as soon as they hit subscribe, you are off to a bad start. Welcome emails have a 60% higher open rate than other promotional emails with a 5x higher click-through rate than the other emails. .

Conversion Rate 95

Conversion Rate Email Marketing Conversion Planning 95

SendX

JULY 29, 2021

Besides adopting a tone that feels friendly and engaging, you can make your emails feel more personal with video messages. Source: HubSpot. You’re no longer sending a generic branded email. Including a video can make an email more engaging, personal, and trustworthy. Your email shouldn’t include the end of the story.

Email Marketing 198

Email Marketing SEO Work Management Marketing Management 198

Scoop.it

JANUARY 28, 2021

In the B2B sector, users are more likely to trust business domain email addresses rather than Gmail, Yahoo!, By using powerful Email Service Providers (ESPs) like HubSpot, Mailchimp, and Marketo, you can reach out to several subscribers at a time without the risk of getting blacklisted or blocked by the Internet Service Providers.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

Valasys

MARCH 13, 2023

That’s where email marketing automation comes in as a powerful tool to build strong customer relationships and drive organic revenue growth. By utilizing email marketing automation, businesses can create personalized email campaigns triggered at various touchpoints along the customer journey.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? What is the Average Email Open Rate?

Open Rate 52

Open Rate Click Rate CAN-SPAM Advertising Benchmark 52

The ABM Agency

MAY 26, 2023

Furthermore, we’ll dive into crafting personalized marketing plans with tailored email campaigns and content creation strategies that resonate with key decision-makers. HubSpot’s Make My Persona tool is an excellent resource for creating comprehensive customer profiles.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Atomic Reach

OCTOBER 29, 2018

The answer to that is, that depends on how well you are leveraging email to promote yourself. Yes, email marketing is effective. According to HubSpot , 80% of businesses prefer to communicate via email for business purposes. The Email Marketing Metrics That Matter. Bounce Rate. Unsubscribe Rate.

Email Marketing 81

Email Marketing Planning CTR Open Rate 81

Litmus

JANUARY 19, 2021

It can be tough taking your email marketing program to the next level on a tight budget—but it’s possible. So, what do you need in your toolkit to master email marketing in 2021? We teamed up with our friends at HubSpot to find out: How to improve your email marketing strategy in 2021. Set up email automation.

Budget Programs 136

Budget Programs Work Management Marketing Management Email Marketing 136