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How to Maximize ROI with Email Marketing for B2B

Webbiquity

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. This post delves into ways to make sure your email campaigns bring the best results. What’s the Scoop on ROI for Email Marketing?

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Five Tips for Creating Landing Pages That Convert

Webbiquity

The two most common objectives for digital marketing campaigns (and B2B marketing in general) are brand awareness and lead generation. With organic search, that prospective customer may land on almost page of your website, depending on what they searched for. Guest post by Grace Murphy. driving conversions. Proper Structure.

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5 Tips for Creating Lead-Generating Marketing Campaigns

Marketing Insider Group

Marketing campaigns are fundamental to capturing leads on the internet and turning them into sales. If you don’t know how to run a marketing campaign, your business won’t grow. Some marketing campaigns are complex, utilizing multiple mediums and platforms to deliver an array of messages. Create a Landing Page.

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The B2B Marketer’s Guide to Landing Page Optimization

Marketing Insider Group

You also have to make sure that those visitors actually do something when they land on your site – this is where landing page optimization comes in. Optimizing your landing pages means making the most of the traffic you already have. Simple landing pages are best to draw attention to your CTA.

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Nine Benefits of Using Social Proof in Marketing

Webbiquity

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Testimonials: People who bought a product or service provide short, quotable statements reflecting their positive brand experiences. Uncertainty. with only a handful.

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Retargeting Explained: What It Is And How Does It Work

Marketing Insider Group

Retargeting builds the visibility of your brand by directing ads to users that have already shown interest in your product or service, usually by visiting your website. Retargeting offers exceptional potential for personalization and highly sophisticated campaigns. Each has advantages that you can use to bolster your campaign goals.

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Six Tips for Using A/B Testing to Transform Your Marketing Messaging

Trade Press Services Newsletter

No matter how much time and energy we put into our marketing efforts, not every campaign gets positive results. It can be used to evaluate anything from email copy to website content. A/B testing helps marketers determine the best-performing version of their messaging before launching a campaign that falls flat.

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