email-campaign help Process Related Topics 
Martech
OCTOBER 5, 2021
Mailchimp, the marketing platform which serves primarily small businesses, has announced new functionality to help optimize email campaigns. Content is king, as the saying goes, and no less so for SMBs competing in the digital experience economy where email remains an important channel. Why we care.
Martech
APRIL 24, 2024
Rigid internal governance processes. The primary cause of these obstacles is the mismatch between marketing technology and processes. Given all that, let’s look at why marketers can significantly reduce these obstacles and boost martech utilization by aligning marketing technology with marketing processes. Keep it simple.
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Act-On
SEPTEMBER 25, 2023
But once you get aligned on the principles , sales and marketing software integrations can bring shared processes to life much easier. Knowing what case studies they’ve read, which webinars they’ve attended, and what emails they tend to open will give them valuable insight into what matters most to this particular lead.
Martech
JANUARY 19, 2024
When it comes to CRM systems, companies can choose to process customer data in real time or batches. This article tackles what real-time and batch CRM processing looks like, along with key benefits and strategies for leveraging each approach in your marketing campaigns. Afterward, you can leverage them in your campaigns.
Top Rank Marketing
NOVEMBER 20, 2023
Attempting a B2B marketing campaign without a strategy can lead to disjointed marketing efforts, resulting in failure to effectively engage your target audience. In this guide, we will go over a step-by-step process for how to develop a B2B marketing strategy. Social media platforms to directly engage with your audience.
Litmus
NOVEMBER 21, 2023
Your email service provider (ESP) is essential to your email marketing workflow. ESP migration is the process of changing email providers and moving your email marketing program, automations, and data to a new platform. Four steps for a smoother email workflow! Decisions, decisions.
InsightSquared
APRIL 23, 2019
The ABM approach advocates for targeting a predefined and limited set of companies and running campaigns to engage all individuals at these companies. For example, one campaign involved sending ads to the kids of the family on their social media feeds highlighting fun activities. Then, there was “Account-Based Marketing.”
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