The Point

FEBRUARY 18, 2020

In the last decade, three of the top four B2B solutions: Eloqua, Marketo, and Pardot, have all been acquired by larger companies. Focusing on goals vs. campaigns or tactics allows a company – or a qualified partner – to design a strategy, and put in place the type of best practices, that are most likely to generate those results.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

Leadspace

MARCH 22, 2023

It is typically implemented within the Marketing Automation Platform (Marketo, Eloqua, Pardot, Hubspot, etc.) Buyer Engagement Scoring Your external 1st-party scoring model that is built through either simple point scoring for engagement in a marketing program or interaction with website content.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

ANNUITAS

APRIL 30, 2015

There were so many areas covered at the event, but a few topics that were all the rage at Eloqua Experience in 2013, e.g. content marketing, weren’t hot topics this year. Author: Kathleen Hoehn @KathleenHoehn Marketing Automation Consultant, Eloqua for ANNUITAS.

Lead Ranking 100

Lead Ranking Eloqua Demand Generation Lead Scoring 100

The Point

NOVEMBER 27, 2018

In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot. According to IBM, when a lead is generated through social selling or advocacy, that lead is 7X more likely to close compared to other lead gen tactics. (HS)

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Ledger Bennett

DECEMBER 18, 2019

Growth marketing focuses on a dynamic, experimental and data led approach to marketing tactics where the ultimate goal of any ‘growth marketing’ action is business growth through customer acquisition or retention. Growth is the sum of small, tactical activities that are user focused, experimental and constantly evolving.

Growth Marketing 52

Growth Marketing Top of Funnel Eloqua Digital Marketing Funnels 52

6sense

FEBRUARY 3, 2022

It was an honor to have Heather Foeh and Jocelyn Brown join us to share their experiences and best practices for creating and sustaining the Eloqua Topliners community. Learning From the Best . It’s one of the best examples of B2B community I’ve ever seen. . So what makes for a great community? It’s the opportunity to commune with others.

CMO 62

CMO Communities Peer-to-peer Eloqua 62

KoMarketing Associates

APRIL 11, 2013

A growing list of tactics and technological opportunities further complicates the process. Other times they reinforce the existing direction of marketing tactics and strategy. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Everything Technology Marketing

FEBRUARY 26, 2013

The most effective lead generation tactics used by marketers: Company website, email marketing and SEO. Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers. Eloqua’s customers include AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

NuSpark Consulting

AUGUST 23, 2018

To understand this concept, let’s look at some content marketing tactics, their goals and the metrics for monitoring them. Goals for this tactic range from building a reputation for thought leadership to increasing traffic through search engine optimization. Guest Blogging. Goal Assessment. Of course, you don’t just want leads.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Digital B2B Marketing

JANUARY 3, 2013

Personalizing email subject lines dramatically increased open rates, according to this post from Eloqua. Do you really want to copy email spam tactics for your B2B email marketing program? Saying Thank You improves open rates and click rates. “Hey…” was the best subject line in Barack Obama’s fundraising emails.

Practices 100

Practices Eloqua Best Practices Open Rate 100

Ledger Bennett

APRIL 1, 2020

These are just some of the tactics you could employ to digitise your sales process. Enabling the digital sale is the project businesses can start working on right now. Most of the human touches in the marketing, sales and customer success are in the sales part of the buyer journey. Other blogs that may interest you.

Contacts 52

Contacts Eloqua Lead Ranking Touchpoints 52

Ledger Bennett

MARCH 25, 2020

These are just some of the tactics you could employ to digitise your sales process. Enabling the digital sale is the project businesses can start working on right now. Most of the human touches in the marketing, sales and customer success are in the sales part of the buyer journey. Other blogs that may interest you.

Contacts 52

Contacts Lead Ranking Eloqua Touchpoints 52

Ledger Bennett

DECEMBER 18, 2019

The CRO has a wide remit, with a skills requirement ranging from leadership level strategic thinking and relationship building, extensive on the ground sales experience, to the tactical aspects of programmatic methods and data analysis. Their advantage is that their north star is very clear. Other blogs that may interest you.

Eloqua 52

Eloqua Barriers Marketing Automation Services B2B Sales 52

KoMarketing Associates

JANUARY 25, 2013

While it is clear that business-to-business marketers will throw more weight behind social channels, the B2B Demand Generation Benchmark Survey illustrated the range in tactics and channels B2B marketers use for lead generation initiatives. Four of the top 10 tactics for generating high quality leads are more traditional (non-digital).

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

PathFactory

MAY 29, 2022

Using PathFactory Data in your Eloqua Lead Scoring Model. Create the Event Sessions. Using PathFactory Data in your Marketo Lead Scoring Model. Using PathFactory Data in your Pardot Lead Scoring Model. Using PathFactory Data in your HubSpot Lead Scoring Mode l.

Lead Ranking 40

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 40

ANNUITAS

NOVEMBER 17, 2015

Focus on building the basics listed here and then go from there: Perfect your reporting: When you have clean, normalized data in your fields, not only is it easier to pivot data (utilize data in various ways) but it’s also easier to show results from programs and attribute them to specific tactics.

Cross-Selling 100

Cross-Selling Eloqua Marketing Automation Services Eye-Tracking 100

Online Marketing Institute

NOVEMBER 1, 2010

The sister report , also published April 24, looks at which tactics B2B marketers use and how well it all works for building brand and generating leads. Look at how the trend line for email and search marketing tactics moves up and to the right over time while telesales bounces around and executive events take a tumble.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Convince & Convert

FEBRUARY 27, 2015

While many have seen quick success implementing basic video marketing tactics and using YouTube to scale their video libraries, most don’t yet have an appreciation for how to approach this channel in a strategic manner and what the real potential is for video technology within the context of modern marketing and sales programs.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Customer Experience Matrix

NOVEMBER 4, 2014

Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. Lytics has a database of marketing tactics, such as reengagement programs for dormant users or upsell programs for active users.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

PathFactory

MAY 29, 2022

some MAPs are limited in this functionality (ex Eloqua can only send to one email address vs Marketo who can alert account/lead owners. Depending on the MAP, certain features can be enabled; ex: from Marketo we can link directly to the account/contact object in SFDC. Lead Engagement Alert. Notify Sales with a Fast Moving Buyer Alert!

Sales Management 40

Sales Management Ideal Customer Profiles Top of Funnel Eloqua 40

Heinz Marketing

NOVEMBER 26, 2021

Some popular MAPs are Marketo Engage, HubSpot Marketing Hub, Pardot, Act-On, SharpSpring, Eloqua, and more. At the start of an ABM motion, when Marketing is using various top-funnel and some mid-funnel tactics, Sales should be preparing to initiate meaningful conversations with target prospects. Robust Data Intelligence Platform(s).

Account Based Marketing 111

Account Based Marketing ABM Sales Management Budget Programs 111

Buzz Marketing for Technology

MAY 28, 2014

Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. It’s apparent that there’s a missing vital component in the quest to modernize marketing.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

ANNUITAS

MAY 5, 2020

For example, prioritize someone who is a Marketo Certified Expert, Eloqua Master, or SFDC Certified Administrator. What types of key performance indicators have you leveraged to gauge success of demand marketing tactics? How to Assess a Candidate’s Background. Questions to Ask When Interviewing a Candidate.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

Crimson Marketing

SEPTEMBER 12, 2014

In this Moneyball for Marketing podcast, Heidi shares her tips for implementing the marketing technology and tactics of a “revenue process” for high growth companies. With a rich background in enterprise software and technology, she previously served as CMO at Eloqua, Taleo, Polycom and Hyperion.

CMO 100

CMO Paid Search Agency Demand Generation Top of Funnel 100

Ledger Bennett

MARCH 12, 2020

With the saving of budget due to not building stands, not flying staff or even customers to the event or putting them up in hotels, not taking days away from their business – what tactics could you take advantage of to patch up this big hole in your marketing calendar and your revenue funnel? Other blogs that may interest you.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Onalytica B2B

JANUARY 8, 2019

This required spending huge amounts of money on channels and tactics that were impossible to measure. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. And that was expected.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

SnapApp

MARCH 29, 2015

The Markies recognize strategic, collaborative, and tactical marketing and sales innovation during the event – we’re thrilled that FOUR SnapApp customers are among the finalists for the Markies this year! As a leading Oracle | Eloqua partner, SnapApp was one of the first to create an Audience App. But the innovation doesn’t stop there.

Eloqua 48

Eloqua Advertising Agencies Interactive Marketing Creativity 48

The Effective Marketer

JULY 30, 2012

Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software. If you ever hired a recent college graduate for a marketing position at your company, odds are you were amazed at their lack of knowledge.

Education 100

Education Marketing Automation Services Work Management Planning 100

Bound360

JANUARY 18, 2018

Partner examples: Marketo, Eloqua. Once you’ve decided which business challenge you are trying to solve, pick your personalization plays and map the data sources you’ll need, you’re ready to tackle tactics! In the next post, we’ll talk through determining which personalization tactics are right for your business challenges.

Website Personalization 49

Website Personalization Bombora Personalization Marketing Websites 49

Ledger Bennett

JUNE 25, 2018

Half were trained to use LinkedIn and Eloqua for social outreach and lead monitoring, whilst the other half maintained the business as usual sales programme. The team using social selling tactics not only noticed that their personal brand awareness increased, but the number and quality of sales they were able to close improved.

Sales Management 45

Sales Management Eloqua Peer-to-peer Top of Funnel 45

Customer Experience Matrix

FEBRUARY 12, 2013

The most notable is Eloqua, which as a public company has to report its results. A more tactical consideration is that mid-to-late buyers have different purchasing styles (more risk averse, more support oriented, more price sensitive, more brand driven) than early adopters. million) but just 28% in the second half ($50.7 million).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Smashmouth Marketing

OCTOBER 20, 2010

Combine strategies and tactics in order to maximize our results. The influence of content and word of mouth jumps them from side to side to back and down again. The demand gen funnel is now in the cloud. As marketers, we must constantly measure the status of the cloud and make adjustments. Harness the chaos to our advantage.

Top of Funnel 100

Top of Funnel Demand Manticore Word of Mouth 100

Convince & Convert

APRIL 29, 2012

” (note: in fact, this was one of the questions I was asked on a very interesting 25 Content Marketing Challenges Webinar I did last week with Joe Chernov from Eloqua and Chris Baggott from Compendium. Check it out below, it’s very meaty.). You’re Asking the Wrong Question.

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

Content Marketing Institute

OCTOBER 22, 2017

Consumers are fed up with in-your-face advertising and sales tactics that feel cheap, slimy, or underhanded. Consumers are fed up w/ in-your-face advertising & sales tactics that feel slimy. However, a recent study by Kapost (in collaboration with Eloqua) proves the opposite. JuliaEMcCoy Click To Tweet.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

ViewPoint

APRIL 17, 2012

” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. Marketing’s plate is full.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

The Point

NOVEMBER 5, 2009

Companies like Eloqua and Marketo have 1-click integration into CRM systems that make it easy to synchronize marketing and sales processes and lead data. Getting consensus on terminology is a great first step at the tactical level – agreeing on what a name is, a lead, a suspect, a prospect, a customer, etc. Thanks Barbara!

Salesforce.com 100

Salesforce.com Eloqua Work Management Marketing Management 100

markempa

FEBRUARY 18, 2013

Heidi Melin, CMO, Eloqua , obviously has a certain amount of vested interest as a MA software vendor, and she pointed out the value of MA for marketers. “By Related Resources: CRM How-to: Tactics on Marketing/IT alignment, database strategy and integrating social media data. Providing performance tracking and analytics on campaigns.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120