TrustRadius Marketing

JANUARY 8, 2020

Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management. Customers consistently say that Eloqua’s visual campaign canvas and automation capabilities are great.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Valasys

JULY 1, 2021

Integrating the B2B marketing automation solutions with all the technology vendors. With the help of marketing automation tools, emails can be optimized for mobile phones and tablets, and marketers can monitor, test, and react to how customers interact with their mobile apps. f) A/B Testing. k) Proper Scheduling. Customer.io.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Webbiquity

JULY 12, 2016

An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Pricing: contact vendor. 7) Oracle Eloqua. Showcase reviews: SnapApp. 2) HubSpot. Google Review Count: 85,400. ” — 201 Digital.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Customer Experience Matrix

MARCH 26, 2015

Some vendors do this better than others. Terminus uses third party data partners to identify cookies belonging to people in the specified roles at the selected companies and connects to ad exchanges, Facebook , and mobile apps to bid on them. But such integrated solutions are rarely comprehensive. ad inventory. sales stages.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Leadspace

JANUARY 4, 2017

The real-time CRM and Marketing Automation data vendors (including Leadspace) should have another big year based on the growing acknowledgement that this type of service dramatically enhances the performance of these massive CRM and MA investments companies have made. Mobile Analytics from Mix Panel or Localytics.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

chiefmartech

MARCH 20, 2018

As we’ve seen with other enterprise marketing stacks, Juniper Networks has blended solutions from three major marketing cloud vendors: Adobe, Oracle Eloqua, and Salesforce. It’s also fun to see where specific martech vendors you know and love are adopted by others — and to discover new ones you might not have seen before.).

Enterprise Management 45

Enterprise Management Network Marketing Marketing Management Reachforce 45

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. There might still be some others: two of the vendors haven't spoken with me, which could mean they agree with my ratings but, more likely, means they just haven't been paying attention. 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Biznology

JUNE 17, 2013

About 65% of those who view a video click through to visit the vendor website, 50% look for more information and 45% report that they contacted a vendor after seeing an online video ad. 35% increase in mobile video views occurred from 2010 to 2011. 25 million smartphone users stream 4 hours of mobile video per month.

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Vidyard

DECEMBER 16, 2013

Recognizing the scalable, consistent benefits of a video message, Scott reiterates, “your sales people can use [your videos] to make that perfect pitch every time” Using Eloqua and Video to Qualify Leads When it comes to marketing automation, a seamless integration with Eloqua was a must when inContact was evaluating video vendors.

Video Marketing 51

Video Marketing Eloqua Lead Ranking Marketing Management 51

Heinz Marketing

MARCH 29, 2018

Allison has a distinguished and decorated career spanning both sales and marketing leadership roles at companies such as Oracle, Eloqua, NextJ Systems and more. My desktop or mobile screen is where I live and I keep it as clean and organized as possible. Here in her own words is how she gets stuff done. What’s your workspace like?

Work Management 84

Work Management Enterprise Management Marketing Management Paid Search Agency 84

TrustRadius Marketing

NOVEMBER 14, 2019

In the last decade, several sophisticated automation functions have been incorporated into websites, mobile apps, SMS/text, and social media. While vendors offer a growing number of integrations, it’s important for marketing team members to identify key features that will impact their team for positive results.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Customer Experience Matrix

OCTOBER 10, 2012

It’s no wonder that B2B marketing automation vendors avoided the issue by piggybacking on the Salesforce.com structure: otherwise, the cost and complexity of building a separate database would have severely limited their growth. The system has an Eloqua connector today and a Marketo connector in the works.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

Everything Technology Marketing

FEBRUARY 19, 2011

It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing. And as social media matures, demands for proving social media ROI will inevitably increase.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

6sense

MAY 10, 2016

The evolution of big data tools like Hadoop and Spark and the data science techniques to use them effectively have come to inform business outcomes, influence mobile and location-aware technology and have evolved 15 years of digital marketing techniques. We also learned that B2B companies make decisions by committee.

Lead Ranking 48

Lead Ranking Lead Scoring B2B Marketing Marketing Automation Services 48

markempa

AUGUST 4, 2014

I know that you’ve worked with Eloqua at the time and a lot of things have happened with many of the companies and consolidation is taking place but what we realized is tools aren’t going to drive transformation – they support it. And the other side, decision-makers felt 80% of the time they were the ones who discovered the vendor.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Online Marketing Institute

NOVEMBER 28, 2012

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Digital Editions for Tablets, Mobile & Beyond. Mobile Marketing.

B to B 40

B to B Paid Content Social Media CMS Development 40

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. A common issue for B2B vendors: how do you sell “boring stuff&# online? When evaluating 2D barcode readers (mobile apps), look for support for multiple barcode types as well as autoscan capability. Don’t just send them to your mobile site home page. Don’t be boring!

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. deal; more search competition=a good thing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

FEBRUARY 24, 2014

Oracle announced this morning that it is buying BlueKai , a leading Data Management Platform (DMP) technology vendor and operator of one of the largest data marketplaces. This is the first time we’ve seen a major enterprise software vendor draw that picture quite so clearly. It will be interesting to see how they fill it.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

TrustRadius Marketing

DECEMBER 4, 2019

But when we see traditional email marketing vendors like MailChimp offering all-in-one marketing platforms that unite campaigns across multiple channels, it makes you wonder: . Many popular email marketing vendors also offer all-in-one marketing automation solutions. Are these two types of software becoming one? Lead Management.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

Lead Liaison

MARCH 1, 2019

In addition to using their mobile lead capture app , aptly named GoCapture!™ This solution was on full display at EXHIBITORLIVE 2019, demonstrating how businesses can use it to run user conferences, vendor conferences, and road shows. Lead Liaison surpassed its goals for the show. What sets GoExhibit!™

Lead Liaison 48

Lead Liaison Lead Capture Lead Scoring Lead Ranking 48

Customer Experience Matrix

SEPTEMBER 23, 2009

Both announcements share several interesting features: they don't rely on traditional Web analytics (tracking page views); they involve vendors who report data from consumer panels; and they relate to measuring advertising measurement. Thus, the business-oriented marketing automation vendors (i.e., billion for Omniture.

Enterprise Management 120

Enterprise Management Analytics Work Management Marketing Automation Services 120

Vidyard

SEPTEMBER 24, 2019

You can upload an unlimited number of videos which are automatically optimized for sharing on both mobile and desktop, and there are no ads. Some features—such as the option to brand your video player, cross-device compatibility, and sharing—are standard across all vendors. Vidyard Video Hosting. Watch a 3-minute demo.

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Heinz Marketing

OCTOBER 29, 2018

I will tell you, I don’t know if I’ll make you jealous of this, Dream Force here a couple of weeks ago, they’re one of the vendors that had a party and the headliners at the party were Dougy Fresh and Slick Rick. Laura, thanks so much for joining us. Laura: Thank you for having me, guys. I’m really excited to be here.

Top of Funnel 62

Top of Funnel Work Management Enterprise Management Conference 62

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Content Standard

NOVEMBER 3, 2015

As director of marketing operations at Skyword, I get dozens of emails every day from vendors offering the latest and greatest tools. You can increase email marketing ROI through personalization, automation, dynamic content, and optimizing for mobile consumption. I’ve become somewhat of an email snob—because I have to be.

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41

Content Standard

NOVEMBER 3, 2015

As director of marketing operations at Skyword, I get dozens of emails every day from vendors offering the latest and greatest tools. You can increase email marketing ROI through personalization, automation, dynamic content, and optimizing for mobile consumption. I’ve become somewhat of an email snob—because I have to be.

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40

SnapApp

DECEMBER 14, 2016

The stats are all going the direction of mobile and have been going for some time. Most website visitors visit with a combination of mobile and desktop- but so much of website traffic is mobile that you can't afford to have a website that doesn't look good or doesn't work on mobile. Mobile Video. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Martech

FEBRUARY 25, 2022

Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms. Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

MAY 23, 2007

But somehow I had assumed that the more integrated vendors had already assembled a fairly complete package. Demand generation systems like Vtrenz , Eloqua and Manticore combine email with some Web page creation and analytics. What this all means is the wave of consolidations among online marketing vendors has just begun.

Enterprise Management 120

Enterprise Management Marketing Management Vtrenz Online Marketing 120