Trending Sources

LinkedIn Now Tracks You Across The Web [And Flaunts It]

Digital B2B Marketing

LinkedIn, in quite a departure, is showing right on the homepage the company websites you have visited. The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. Although tracking isn’t unusual, most companies don’t make tracking nearly this obvious and it raises a number of questions for LinkedIn users and for B2B marketers: How will LinkedIn’s audience react when tracking is this visible? Your Turn.

How 100+ Brands Use Video with Oracle Eloqua to Connect with More Buyers

Vidyard

In fact, more than 100 brands  are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. Companies like Lenovo, MongoDB, LinkedIn, GroupOn, Adaptive Insights and Cengage Learning are using video content to build more meaningful customer relationships, and video analytics to better understand their audiences.

8 Examples of B2B Businesses Managing Powerful LinkedIn Pages

KoMarketing Associates

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. This study found that B2B companies actually get 20 times more engagement on Instagram than on LinkedIn, despite having much smaller audiences on the platform. Eloqua. HootSuite.

Can Eloqua Skills Help Get You Promoted? [CHART]

It's All About Revenue

LinkedIn to the rescue! months ago, I used  LinkedIn’s search tool  and took the counts by seniority level for profiles that mention Eloqua as a part of their resume (you can get counts by looking at the premium filter results, though you must upgrade to get the actual profiles).  Maybe you can let me know: has Eloqua helped you meet your career goals?

Infer Releases New Predictive Behavior Scoring for Oracle Eloqua

Infer

Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, today announced the most advanced predictive behavioral modeling solution for the Oracle Eloqua platform. After proven success with early customers, Infer is rolling out its updated behavior scoring solution for any company that uses the Oracle Eloqua marketing automation system.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

B2B Lead Blog

Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus. Email is a critical piece of the tactical mix. Below are some of my B2B email heroes. Share and Enjoy.

Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton

It's All About Revenue

This assessment comes from “the source” — or LinkedIn’s Senior Manager of Social Marketing, Koka Sexton , who shared some serious scoop about the effectiveness of social selling during a webinar hosted by Demand Gen Report this week. The The webinar titled  “Adding Social Fuel To Demand Generation Programs” underscored the fact that, because buyers like to access content and information from their peers, there is a huge opportunity to cultivate more meaningful roles on channels where information exchange thrives (like LinkedIn and Twitter). They know it’s effective. SocialDG.

What LinkedIn’s Acquisition of Bizo Means For Marketing

It's All About Revenue

” Yesterday, LinkedIn announced its acquisition of Bizo, a leader in business audience marketing. This is an exciting time for the two companies as LinkedIn will leverage Bizo to reach its professional audience and engage them with relevant content. As Bizo integrates more deeply with LinkedIn, the reach of those efforts will now be extended. You’re “In.”

Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)

Crimson Marketing

According to Russell Glass, Head of Products, Marketing Solutions at LinkedIn, “the 10 percent tended to start with the customer. He then shares how this approach dramatically reduced an unsustainably high churn rate for Eloqua. Russell Glass is Head of Products for Marketing Solutions at LinkedIn. Get it wrong and you can do huge damage to your brand.

Eloqua Goes Titanium

It's All About Revenue

Because it’s such an epic event, Eloqua is thrilled to have upped our involvement in 2011.  LinkedIn. Digital Marketing cloud computing Demand Generation Dreamforce Dreamforce 2011 Eloqua Marc Benioff marketing Twitterby Joe Chernov | Tweet this Salesforce.com dubs their annual Dreamforce conference “The Cloud Computing Event of the Year.”  We think that’s an understatement.  It might just be the event of the year.  It’s got it all: superstar speakers, a veritable “who’s who” list of attendees, all the top cloud vendors, and always an immensely entertaining entertainer. 

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Steve Woods , Eloqua. And correlations are good data. • The best social monitoring tools are “Excel and your own eyes.&# Don’t overlook the value of native searches on LinkedIn, Twitter, YouTube and Technorati. Though both Genoo and Eloqua provide marketing automation software, they fit at opposite ends of the market in terms of company size, so they rarely compete.

Eloqua Book Review: Likeable Social Media

It's All About Revenue

As always, every Eloqua book review ends with a twitter list of all the characters and companies that made this book possible. LinkedIn. Social Media advertising B2B B2C book review business Dave Kerpen Eloqua Facebook Likeable Media likeablebook LinkedIn marketing Twitterby Andrew Moravick | Tweet this In a recent TechCrunch article , Gary Vaynerchuk mused that, “99.5 percent of social media experts are clowns.” Though enjoyably up-beat, Dave Kerpen is no clown. You can’t fake it, in real life, or online – Dave just reminds you of what you already know. Share email.

Exclusive Interview Eloqua's Director Of Content @jchernov.

B2Bbloggers

Well, this week, in my interview Eloqua’s Director of Content, Joe Chernov ( @jchernov ), you’ll benefit from the same thing. Jeremy: Tell me a little bit about yourself, your role at Eloqua, and the size of the team that is responsible for social media, content marketing, and online communities. At Eloqua the entire company is responsible for social media. 

A Secret No More: Eloqua on Salesforce’s Acquisition of Radian6

It's All About Revenue

Today, Eloqua maintains the buyer profiles for the marketing departments of some of the world’s largest, fastest-growing and best-known enterprises.  In fact, we manage over 1.7 We’ve been marching steadily toward this objective in a number of ways, including our Cloud Connectors strategy , which allows Eloqua to “connect” with a variety of third-party applications, including Radian6, to unify our clients’ marketing activities on a central platform. LinkedIn. by Joe Payne | Tweet this. My iPhone blew up this morning.  Surprise? This certainly is an exciting place to be.

10 Years in the Making: Eloqua’s Grande Guide to Wikipedia

It's All About Revenue

Enter: The Eloqua Grande Guide to Wikipedia. Eloqua Grande Guide to Wikipedia. View more documents from Eloqua. LinkedIn. Content Marketing Eloqua Grande Guide JESS3 Revenue Performance Management Wikipedia wikipedianby Joe Chernov | Tweet this. An old adage states, “Write what you know,” which, generally speaking, is sound advice.  The Grande Guide to Wikipedia.

Transforming Marketing From Social Media to Social Business

It's All About Revenue

by Erick Mott | Tweet this We’re passionate about customer success at Oracle Eloqua. And if you’ve been reading our blog, scanning Eloqua tweets , or participating in the Topliners community – you likely have heard about the Five Tenets of and journey to modern marketing. Erick Mott is a social business leader at Eloqua. But let’s focus on social media for a moment. 

20 Experts, 1 Awesome Resource: The Social Media ProBook

It's All About Revenue

Together we were having a little fun teasing a project cooked up by Eloqua and JESS3 , and made possible by several of the best and brightest in social business. Enjoy the latest Eloqua and JESS3 collaboration. LinkedIn. Specifics around the who and what of the avatar project were purposefully lacking. That project goes live now. Right now. But, most importantly, it was fun.

Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing

It's All About Revenue

by Paul Teshima | Tweet this Groupon’s IPO rocked the market on Friday ( 2 nd largest tech IPO since Google ) raising over $700 million, just on the heels of LinkedIn’s IPO success a few months ago (3 rd largest since Google).  Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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A Day in the Life of a Real Social Selling Pro

It's All About Revenue

That’s what Eloqua’s CEO, Joe Payne , and LinkedIn’s Vice President of Marketing, Nick Besbeas , discussed during a join session at Dreamforce ’12 yesterday. Jill then hits LinkedIn, and hits it hard. Adam replies, so Jill goes into Eloqua Engage. There she accesses an email template for an event Eloqua is throwing in Adam’s region. Jill Rowley at Dreamforce. 2.

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Why Eloqua is Working with Habitat for Humanity

It's All About Revenue

Companies like Microsoft, and Salesforce.com have long been active in “community service&# or charity work, but now companies like Eloqua are building our Community Service Committee to enable employees, partners and those associated with the company to give back as well. Eloqua’s plans :  Eloqua is launching our first Community Service program at Eloqua Experience this year in San Francisco with a Habitat for Humanity build-day.  LinkedIn. by Erika Goldwater | Tweet this Like to give back?  To the community, I mean… Most of us would say yes.

Who Won a Markie Award?

It's All About Revenue

That’s the feel and color from the annual Eloqua Markie awards. Best Lead Scoring Program: LinkedIn. Connecting in the Eloqua AppCloud: Trend Micro. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing b2b marketing Eloqua Eloqua Experience Email Marketing marketing automation sales and marketing alignment

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10 Data, Cloud, and Social Takeaways From Oracle OpenWorld 2013

It's All About Revenue

As Eloqua is now part of the Oracle Marketing Cloud, we presented several different sessions in the Customer Experience track, including a few presentations from our customers: Thomson Reuters, LinkedIn, inContact , and McAfee.  . Paul Teshima , GVP Product Management, Oracle Eloqua. Learn more about the Eloqua and Social integration announced this week here. Oracle.

Is “social media campaign” an oxymoron?

Chris Koch

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. One was that a sweepstakes drove 43% of the traffic to Eloqua’s Facebook page, far more than other sources. Then HP did something cool.

Content Marketing in a Blink: The Content Grid v2 [Infographic]

It's All About Revenue

by Joe Chernov | Tweet this Last June, Eloqua published the first infographic on the then-nascent content marketing industry. That’s where The Content Grid v2 – the latest Eloqua + JESS3 infographic – enters the picture. LinkedIn. We called it The Content Grid.  The public seemed to like the visual. What a difference a year makes. Enter June 2011. These are good signs.

Virtual Philanthropy: How Eloqua Gained 1,400 Facebook Fans in 10 Days

It's All About Revenue

It generated 78,362 impressions on Facebook, 790 total entries and a total of 1,411 new Facebook fans for Eloqua. To be exact, Eloqua generated 1,332 BUY transactions during this 10-day period. Virtual Philanthropy: How Eloqua Gained 1,400 Facebook Fans in 10 Days is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. LinkedIn. by Jesse Noyes | Tweet this When you succeed, it’s important to give back, right? And should that be limited purely to the physical world? Or does this rule apply to virtual currency as well? Facebook.

The 5 Indispensable Requirements of Modern Marketing

It's All About Revenue

That’s how Joe Payne , Eloqua’s CEO, opened his Eloqua Experience keynote on what modern marketing is, and what modern marketers need. billion professional searches on LinkedIn. The 5 Indispensable Requirements of Modern Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing app marketing apps b2b marketing Chatter Content Marketing Eloqua Eloqua AppCloud Eloqua Experience Joe Payne modern marketing social media marketingby Jesse Noyes | Tweet this “Marketing used to be pretty simple.”

11 Tweet-Friendly Takeaways from Eloqua’s Grande Guides

It's All About Revenue

That’s right – eleven tweetable lines lifted from Eloqua’s Grande Guides ready for your consumption. LinkedIn. Social Media Eloqua Grande Guide Twitterby Andrew Moravick | Tweet this. We said “ lists are dead ,” but the convenience of sharing information in “Five Fast Facts,” or “Eight Exciting Excerpts,” is rather hard to quit. So to have alittle fun (while nevertheless remaining informative) we decided to make our own list of tweet-ready tidbits, but here’s the kicker… our list goes up to eleven ! link]. Socially engaged clients are 450% more likely to be brand promoters.”

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. has four Facebook pages, four Twitter feeds and two LinkedIn accounts. LINKEDIN:    Had to be converted to social selling. Axway used  LinkedIn Ads  specifically targeting the job titles, industries and job functions.

The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]

It's All About Revenue

Eloqua focuses tirelessly on visual communications. Last year, storytelling, influence and curation came together in  The Blog Tree , a collaboration between Eloqua and JESS3 that turned a hackneyed “top blogs list” into a rich, playful visual that not only listed top marketing blogs, but also showed the interrelationships between and among them. View more documents from Eloqua.

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Are Your Marketing Campaigns Socially Active? [CHART]

It's All About Revenue

by Jody Mooney | Tweet this For this week’s chart, took a look at how marketers are using apps in their marketing mix.  To do so, we pulled together a list of the most commonly installed apps from the Eloqua AppCloud and what we found was quite interesting. Sites such as Facebook or LinkedIn are a great start.  See how Eloqua customers are using apps to fuel their marketing.

How Social Selling Changes Everything for Marketing

It's All About Revenue

by Jesse Noyes | Tweet this Today’s guest post comes from Ralf VonSosen, who currently leads marketing for LinkedIn’s Sales Solutions business.  He has been a leader in the world of CRM and Sales Solutions for over 15 years.  He is passionate about the ability of technology to create more meaningful professional relationships that result in higher performance. Ralf VonSosen. Relate.

Media 111

Does Social Media Deliver More Traffic Than Email?

It's All About Revenue

link coming from Facebook, LinkedIn or StumbleUpon might be the result of a peer recommending a resource to the visitor. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Email marketing b2b marketing Eloqua email Email Marketing marketing automation Social Media social media marketing social referralsThat’s an increase of 331%!

LinkedIn: How to Properly Plant It into Your Social Media.

B2Bbloggers

So how do you justify the effort required to sow and nurture your presence on LinkedIn, especially the time and resources that could be invested elsewhere? In this week’s #B2BChat , we’ll share ideas and thoughts about LinkedIn. Some questions we’ll pose to help guide the conversation include: Do you have a LinkedIn strategy? Do you use LinkedIn for prospecting?

How to Get Started with Social CRM

It's All About Revenue

No longer constrained to the phone or email, customers and prospects are finding new ways to voice their concerns, questions and feedback on social channels like Facebook, Twitter and LinkedIn – to name a few. How to Get Started with Social CRM is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. So how to get started? Involve Your Customers.

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8 Share Spiking Tips For Empire Avenue

It's All About Revenue

Eloqua is one of the early b2b brands to get on board. LinkedIn. Social Media Audi Bloomberg Eloqua Empire Avenue Facebook Flickr Ford Intel Jeremiah Owyang Joe Chernov LinkedIn metrics Monopoly retweets social currency Tom Ohle tweeting Twitter Youtubeby Jesse Noyes | Tweet this. The latest social media measurement tool to takeoff is Empire Avenue. Share email. Reddit.

A History of Dreamforce [Infographic] #DF11

It's All About Revenue

And if you attend, please swing on past the Eloqua booth (#717). In the meantime, follow #DF11 for the Twitter conversation about this epic event. <p><a href=&# [link] target=_blank><img border=&# 0″ title=&# A History of Dreamforce&# src=&# [link] alt=&# A History of Dreamforce Salesforce Eloqua JESS3″ /></a></p> Share email.

Have Infographics Jumped the Shark?

It's All About Revenue

Eloqua has achieved some measure of success with infographics. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. LinkedIn. Content Marketing content marketing world data visualization Eloqua Focus infographic infographics The Content Grid v2In many ways, I have an attraction/revulsion relationship with infographics. Or so I thought.

3 Social Media Marketing Tips For 2014

It's All About Revenue

Twitter and Facebook are still the leading platforms for social advertising, but LinkedIn is becoming a more popular place to advertise as well. Social Media Marketing Tips For 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Lauren Harper | Tweet this 2013 was truly a social year. Billion dollars spent in 2013.

Demandbase vs ReachForce SmartForms – Eloqua Topliners Discussion

B2B Lead Blog

The Eloqua Topliners forum is one of the best resources on line for anything related to marketing automation best practice. Eloqua has done an amazing job of connecting demand generation and marketing automation folks in a vibrant, helpful space where marketers routinely dig in on tough challenges, ask for — and receive — help from their peers, and trade insights to inform their purchase decisions. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus.

5 Media Lessons Every Marketer Should Learn

It's All About Revenue

By the way, if you’re here for Dreamforce, join LinkedIn and Eloqua on “When Social Marketing and Social Selling Converge” at the LAM Theater on Thursday. Media Lessons Every Marketer Should Learn is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Content Marketing b2b marketing Dreamforce Dreamforce 2012 Eloqua modern marketingby Jesse Noyes | Tweet this Dreamforce is the kind of event that touches virtually every industry, not just sales and marketing. The media industry is no exception. Get In Front of the Trends.