Customer Experience Matrix

MAY 27, 2009

Eloqua yesterday announced Eloqua Prospect Profiler , which makes it easier for salespeople to review prospect behaviors that are captured by the demand generation system. Replacing the relationship-building is more difficult, but demand generation systems can help somewhat by responding appropriately to prospect behaviors.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Vidyard

AUGUST 2, 2016

In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. These marketers are all building strategic video content libraries that help them connect with audiences in a variety of ways (with a variety of emotions!) throughout the buying journey.

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

JULY 21, 2014

Vidyard, the leading video marketing platform for business, today announced an integration with Eloqua that enables businesses to use video content to capture leads and to identify customer viewing behaviors of all video content. That’s a big reveal and a very powerful connection to help understand the buyer.”

Eloqua 50

Eloqua Video Marketing Sales Qualified Leads Lead Capture 50

Vidyard

JULY 21, 2014

Vidyard, the leading video marketing platform for business, today announced an integration with Eloqua that enables businesses to use video content to capture leads and to identify customer viewing behaviors of all video content. That’s a big reveal and a very powerful connection to help understand the buyer.”

Eloqua 50

Eloqua Video Marketing Sales Qualified Leads Lead Capture 50

Heinz Marketing

AUGUST 2, 2018

This week I’m excited to feature Pierre Custeau , vice president or product management at Oracle focused on the Eloqua marketing automation platform. My default email view filters out emails not directly addressed to me so I don’t see those where I’m cc’d on mobile devices and on my desktop’s default view. Have a nomination?

Eloqua 41

Eloqua Work Management Marketing Management Product 41

Vidyard

JANUARY 21, 2013

That’s why we are thrilled to announce the launch of our integration with our good friends at Eloqua. Our integration with Eloqua enables two cool new capabilities for marketers. Second, and this is the really exciting bit, the integration allows Eloqua users to identify customer viewing behaviors of all video content.

Eloqua 50

Eloqua Video Marketing Lead Capture Paid Search Agency 50

Webbiquity

NOVEMBER 10, 2020

A tech buyer doesn’t need a sales rep to help them decide between AWeber and Mailchimp (or better yet, SendSquared ). They do need to interact with sales professionals to decide between Oracle (Eloqua) and Marketo. Review Sites Are Important (Usually). Five Things to Stop Doing, (And What to Do Instead).

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Zoominfo

OCTOBER 28, 2018

Martech Advisor puts it best, “Your competitive sweet spot is where firmographics and demographics intersect with technographics, helping you identify your best-selling opportunities—whether you’re offering a compatible or competitive solution. 5 Ways Technographics Improve Sales Prospecting. Key Takeaways.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

Webbiquity

AUGUST 18, 2020

If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level. Virtual business cards let hosts and attendees view LinkedIn profiles and book meetings during conversations.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Litmus

NOVEMBER 12, 2021

This quarter, we released a host of new updates—all geared toward helping you navigate increased email demand, new privacy measures , and the need to become more agile. Once you view the Proofs assigned to you, you will stop receiving the automatic reminders. How do I stop automated Proof reminders? Great question!

Webinar Metrics 82

Webinar Metrics Privacy Enterprise Management Eloqua 82

The Point

FEBRUARY 18, 2020

Because our firm services more than forty marketing automation clients, we have a first-hand view of the issues and challenges underlying findings like this most recent survey. In the last decade, three of the top four B2B solutions: Eloqua, Marketo, and Pardot, have all been acquired by larger companies. Click To Tweet.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

ClearVoice

APRIL 14, 2023

They help track how well the content marketing efforts are contributing to the overall business goals. When designing a revenue KPI, you need to establish a concrete link between your content and the revenue it helps generate. This metric helps to determine the effectiveness of your content in driving leads or sales.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Zoominfo

OCTOBER 28, 2018

Martech Advisor puts it best, “Your competitive sweet spot is where firmographics and demographics intersect with technographics, helping you identify your best-selling opportunities—whether you’re offering a compatible or competitive solution. Use this data to align your internal teams and strategies for success.

Enterprise Management 100

Enterprise Management Eloqua Zoominfo Work Management 100

Convince & Convert

FEBRUARY 27, 2015

But those catching on are seeing a real, and measurable, impact on their marketing and sales goals, not just higher view counts. When the goals of marketing and sales teams are lead generation and conversions, you need more control over the playback experience and the right tools to help you identify and convert your viewers.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. View the full report. View the full report. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. ” View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Content4Demand

OCTOBER 16, 2020

Insperity then uses this holistic view of target account interest to match high-fit, high-intent accounts to one of five messaging segments and trigger relevant intent-based sales plays. . How Will Predictive Orchestration Shape the Future of ABM?

Account Based Marketing 119

Account Based Marketing ABM Multi-Channel Trigger Marketing 119

Ledger Bennett

MARCH 19, 2021

It’s a managed service, using technology built by Ledger Bennett that delivers an actionable view of revenue intelligence for Chief Revenue Officers and Marketing and Sales teams with a focus on revenue responsibility. It integrates with all major marketing platforms and tools including: Salesforce. Google and Bing Ads. Google Analytics.

Marketing Automation Services 59

Marketing Automation Services Aggregators Forecasting Paid Search Agency 59

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Combining Vidyard with Oracle Eloqua, modern marketers use video viewing data to quickly identify their most engaged leads and better personalize their content experience.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Valasys

JULY 1, 2021

Once the marketers figure out what they want to accomplish, they need to identify the specific features that can help them make the most of their current and future marketing programs. With the help of marketing automation solutions, B2B marketers can send large email batches. c) Landing pages. f) A/B Testing.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Customer Experience Matrix

JUNE 9, 2009

The idea is to help the sales rep decide who to call first. It’s irresistible to compare Sales Insight with Eloqua Prospect Profiler, launched two weeks ago (see my review ), which also gives sales people access to prospect activities gathered by the marketing system. Eloqua provides interesting graphs of activity trends.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Metadata

FEBRUARY 28, 2022

This funding validates the market demand for our technology and will help us develop this technology further.”. Matthew Cowan, General Partner at Next47, views Metadata’s loyal customer base as a strong indicator of future success. “No other technology was able to provide this amount of efficiency for B2B marketers. About Metadata.

B2B Marketing 59

B2B Marketing Co-Registration Automation Bombora 59

TrustRadius Marketing

JANUARY 8, 2020

I went through the certification programs and they really helped me understand the methods of modern-day marketing and how to use automation tools efficiently. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. To learn about pricing, contact Oracle Eloqua directly.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Litmus

JUNE 4, 2021

Let’s get started and look at how Litmus Builder can help you in your own email marketing. Switch over to the code view, and you’ll see this: Code Editor in Litmus Builder. Part II and Part III will focus on coding, testing, and improving team workflows using Builder. Part IV is on best practices for creating HTML emails in Builder.

Enterprise Management 104

Enterprise Management Template Work Management Marketing Management 104

Conversica

OCTOBER 9, 2018

These categories will help you cater your content so that email recipients will be more receptive to your messaging. If someone downloaded a specific white paper or viewed a video, reference that action in your messages to them. Take time to create messaging that makes sense for its intended audience. Always be testing.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

PathFactory

MAY 3, 2022

The trending move to incorporate a revenue-focused position into companies has helped further align sales and marketing. While both articles make great points, we align closer to Dave Kellogg’s view of the B2B world. So, How did we get here? In the past few years, three big trends have shaped B2B companies: Revenue as a job title.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Heinz Marketing

NOVEMBER 26, 2021

But with the help of a customer relationship management (CRM) tool and automation, small- to medium-sized business can also engage in account-based marketing to increase their sales and generate value with individual customers.”. Some popular MAPs are Marketo Engage, HubSpot Marketing Hub, Pardot, Act-On, SharpSpring, Eloqua, and more.

Account Based Marketing 111

Account Based Marketing ABM Sales Management Budget Programs 111

Litmus

MAY 13, 2021

In this webinar, Kelsey Doyle, a Customer Success Manager at Litmus, and Scott Epple, a Principal Product Manager at Litmus, share how the latest updates help your team quickly build brand-compliant emails—regardless of technical coding abilities. Creating that many emails, while staying on-brand and error-free, can be a challenge.

Webinar Metrics 59

Webinar Metrics Eloqua Template Hubspot 59

Marketing Insider Group

JANUARY 8, 2013

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. Follow Maureen @ maureenb2b.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Madison Logic

SEPTEMBER 29, 2020

Both complement the current platform integrations with Salesforce, Marketo, and Oracle Eloqua. Further, the HubSpot integration supports B2B marketers in their quest to identify and target the right accounts, increase engagement throughout the customer journey, and help sales measure performance across multiple channels.

Account Based Marketing 52

Account Based Marketing ABM Paid Search Agency Eloqua 52

B2B Memes

DECEMBER 15, 2011

These questions came to mind yesterday when I read about the one-year anniversary of the hiring of journalist Jesse Noyes by Eloqua, a marketing automation company. Eloqua is clearly not a traditional outlet for journalism. Reporters (or journalists) know how to do this, and that’s why Eloqua came to me.

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

Ledger Bennett

FEBRUARY 18, 2020

A good place to start when shaping a culture for remote workers is to look at the positives of remote and flexible working from an employee point of view. Having a well thought out and consistent onboarding process for new employees is very helpful for setting the right tone from the outset. Other blogs that may interest you.

Work Management 52

Work Management Eloqua Paid Search Agency Training 52

Ledger Bennett

MARCH 12, 2020

As we all know, events are a significant investment from both a financial and resource point of view, and they’re critical to generating new leads through face to face interaction. Target companies will continue to need to invest in their products and services that will help them grow and transform. Other ways to generate leads.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52