Marketing Insider Group

DECEMBER 20, 2012

At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Onalytica B2B

JANUARY 8, 2019

I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions. It was pre-web and the marketing world was wholly focused on direct mail, advertising, tradeshows, and PR. And that was expected.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. ” Use multiple methods to help prospects discover your solutions. It’s not about sales.

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

SWZD

SEPTEMBER 11, 2019

She spent the first 12 years of her career on the PR side of marketing. She said she saw many similarities between demand generation and her previous experience in PR, in that content marketing is also about telling your company’s story in a way that is compelling. Market Segmentation. PTC has a large customer base.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

Ledger Bennett

JULY 11, 2018

Targeting is using keywords relevant to your business, product or services in website, blog, PR and PPC ad copy with the aim of achieving a top listing in search engines, such as Google and Bing. This will help you diversify your ads, without sacrificing audience targeting. Why does it matter? Website Content Keywords.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

ClearVoice

JUNE 17, 2019

According to a 2017 study generated by Kapost and Eloqua , content marketing produces three times more leads than traditional marketing. The market for this type of writing is strong, and it crosses over from the writer/journalist side to the communications/PR side. Click To Tweet. The ROI speaks for itself.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

KEO Marketing

NOVEMBER 18, 2015

And while those tactics remain valuable today, PR isn’t just about getting coverage anymore. Let’s look at three different ways social media is making PR more exciting and dynamic than ever before. The result of these two-way conversations is a more human, more responsive PR that is built upon ground-level interaction.

Public Relations 48

Public Relations Social Media Media PR 48

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. Content is really the backbone of social efforts & increasingly for PR too. edgardiazemes A1: content should help social activation, if it is useful it will. Content is really the backbone of social efforts & increasingly for PR too. Help them to know you.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. Content is really the backbone of social efforts & increasingly for PR too. edgardiazemes A1: content should help social activation, if it is useful it will. Content is really the backbone of social efforts & increasingly for PR too. Help them to know you.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. David Meerman Scott, author of The New Rules of Marketing & PR. She also contributed to chapter 10 of Content Rules by Ann Handley and C.C. Get Customers.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

ANNUITAS

JANUARY 10, 2011

He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. It helps to think of marketing automation as a set of technologies that enables lead management. As the founder of 28Marketing, he’s worked with a number of B2B technology and cloud computing companies.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

Ambal's Amusings

DECEMBER 17, 2009

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Customer interviews can help with understanding the true impact of issues. "Don’t let prospect assumptions limit marketing effectiveness."

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

markempa

APRIL 18, 2007

Yes, lead management software and dashboard tools are hot now because pressure for more measurable ROI is greater that ever and these tools can help you, but make sure you take a more holistic approach. So are you using metrics that actually help you look forward?

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Online Marketing Institute

NOVEMBER 1, 2010

Leaning on the same old things year after year — PR and TV for awareness, and executive events and inside sales for leads — locks marketing execs in an endless loop of fighting off budget cuts and justifying marketing spending plans. 2) PR and TV are popular for building brand but trade shows and email raise awareness best.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

SnapApp

APRIL 4, 2018

To help overcome this challenge and help you better communicate the value of your marketing efforts across the entire buyer journey , we reached out to 39 B2B marketing executives to see what metrics they use to measure and report on performance to the C-suite. . This is very helpful for forecasting. . . #7: 7: Closed/won. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Online Marketing Institute

NOVEMBER 28, 2012

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Marketing/Comm/PR. By TJ Raphael. 11/27/2012 -15:36 PM. Senior Mgmt.

B to B 40

B to B Paid Content Social Media CMS Development 40

Hubspot

SEPTEMBER 14, 2012

One of our product marketing managers wrote a blog post recently that featured Eloqua's content as an example of exceptional B2B content. Joe Chernov at Eloqua not only tweeted it, but with some kind words, at that : That @ hubspot included @ eloqua in its "10 B2B Companies that Create Exceptional Content" post = classy.

Social Media 28

Social Media Paid Search Agency Companies Eloqua 28

InsightSquared

MARCH 29, 2018

Prior to the emergence of companies like Eloqua and Marketo, marketers were largely flying blind when it came to quantifying the value they provided to their organizations. As these companies grew – Eloqua, Marketo, and HubSpot all enjoyed successful IPOs; Pardot was acquired by Salesforce.com – so too did their promises.

Marketing Automation Services 184

Marketing Automation Services Marketing Management Vendors Marketing Automation 184

SmartBug Media

MARCH 10, 2020

The data and utility of your CRM or account management system are critical to managing account details and communication, but your CRM can also help you determine the best accounts to prioritize and help you map essential stakeholders and past relationships to accounts. HubSpot CRM. Some common tools include: Revegy. Data Enrichment.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Vidyard

NOVEMBER 11, 2016

Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. The end goal was to give their sales team powerful tools to help better engage key prospects and move them through the funnel faster. Video Marketing Impact Award – Tradeshift.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. So we help companies collect and analyze, but then figure out how to act on that data. They don’t do that very well.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. So we help companies collect and analyze, but then figure out how to act on that data. They don’t do that very well.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Digital B2B Marketing

NOVEMBER 7, 2013

Clients of the marketers are also included in some cases to help show these at least appear to be legitimate and serious businesses. Improve demand generation, speed leads to revenue with data quality and enrichment solutions for B2B marketing, integrated with Eloqua, Marketo & Salesforce. . Reachforce. 117 favorites per day.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

Content Marketing Institute

APRIL 26, 2018

Their advice during the keynote panel Let’s Get Real: What Does It Take to Run an Enterprise Publication may help you take on your tough challenges – and maybe even get some sleep. They’re about people: helping, educating, and collaborating with internal teams, just as you would for your external audience. They delivered the #content.

Top of Funnel 101

Top of Funnel Brand Identity Branding Marketing AI 101

Metadata

APRIL 22, 2021

And what helped me really build the companies I’ve built after that. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7 One of the- Gil Allouche: Go head.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

And what helped me really build the companies I’ve built after that. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7 One of the- Gil Allouche: Go head.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

And what helped me really build the companies I’ve built after that. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7 One of the- Gil Allouche: Go head.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Marketing Insider Group

SEPTEMBER 22, 2011

until I show them the Eloqua Content Grid and talk about the amazing progress made by their VP of Content Strategy Joe Chernov. As proof of the power of inbound marketing, Eloqua reports that the infograph resulted in nearly a thousand tweets, hundreds of inbound links and 49 sales opportunities. They help to drive community.

Eloqua 100

Eloqua Marketing & Strategy Blogger Ad Frequency 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Like most questions in business, the answer is, “it depends,&# but I’d like to offer a couple practical ideas that might help you when this inevitably comes up at your company. Your PR team was aware of most of these as it often had a hand in generating those placements. The big news of this event is the launch of Eloqua 10.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

WebMarketCentral

SEPTEMBER 24, 2009

9: How to Create a Social Media Marketing Strategy , March 4, 2009 A summary of research from MarketingSherpa , Eloqua's Steve Woods , and green marketer Lorna Li on how marketers should approach social media strategically. Not sure exactly why this one remain so popular, but here it is at #10. #9:

Banner Ads 20

Banner Ads Web 2.0 Eloqua CTR 20

B2B Marketing Zone Posts

MAY 3, 2010

To help readers who missed the series, I pulled all the posts together in order. New Breed of Analysts - PR Meets Marketing , April 18, 2010 The landscape has drastically changed for analyst relations over the past few years. When I first started PR, there were just a handful of analyst firms with a few independent firms.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

OutboundView

SEPTEMBER 20, 2018

This guide will help B2B companies set a solid strategy and allocate resources in the most optimal way for their business. This guide is full of actionable steps – including processes, technology, and tools that will help B2B companies build a predictable pipeline. How does your solution help them achieve their goals?

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Metadata

MARCH 16, 2021

And prior to Pendo, I had run the content programs at Eloqua, going back several years, and HubSpot a few years later and some smaller startups peppered in between. Joe Chernov: At Eloqua, we prep walked Megan Eisenberg, a very prominent CMO now, to every single event. Megan Eisenberg had Eloqua handlers with her at all times.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

Hinge Marketing

JULY 21, 2022

Press kits are also recommended and can be helpful in securing speaking engagements, podcast appearances, and guest contributions. If this requires a developer’s help, you will likely need to upgrade your website. These supports will help your comment stand out from other quotes flooding journalists’ and bloggers’ inboxes.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

SnapApp

DECEMBER 14, 2016

I do exactly that at my agency, Web Profits by creating content & videos about our core values, beliefs, process and inner workings which helps us show our human side and potential clients feel like they know us. For help, see What Makes People Share Content? That will help humanize them for you. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62