ClearVoice

APRIL 14, 2023

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. Content marketers can establish KPIs to measure the effectiveness of their content marketing strategy.

Marketing & Strategy 103

Marketing & Strategy Marketing Strategy Content Marketing Work Management 103

Martech

DECEMBER 12, 2022

Nearly every marketing organization uses marketing automation platforms these days. That starts with optimizing the data intake process. Justin Sharaf, vice president of marketing operations at data intelligence company Collibra, shares four easy ways to do that. “The However, just having a MAP isn’t enough.

Marketing Automation Services 101

Marketing Automation Services Marketing Automation Automation Optimization 101

Heinz Marketing

AUGUST 3, 2020

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Matt: Alrighty.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

ANNUITAS

NOVEMBER 10, 2010

We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is a thought leader in the world of marketing automation and lead management and is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

Ledger Bennett

MARCH 19, 2021

In a recent blog post titled The Marketing Revenue Accountability Roadmap we cited that rapid digital transformation, along with other factors, has led the marketing function to its Moneyball moment. This type of revenue attribution is critical for sales and marketing teams, especially for B2B businesses.

Marketing Automation Services 59

Marketing Automation Services Aggregators Forecasting Paid Search Agency 59

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Convince & Convert

FEBRUARY 27, 2015

Those are some staggering numbers, and most marketers are starting to appreciate that numbers like these translate to huge opportunity when shifted into a business context. But those catching on are seeing a real, and measurable, impact on their marketing and sales goals, not just higher view counts. billion videos in 365 days.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology. billion by 2026.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Customer Experience Matrix

FEBRUARY 21, 2014

That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. This started by providing visitor lists and real-time alerts to sales people who were interested in specific accounts. Other partners will be added over time.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . Hubspot: Getting to Know a Marketing Automation Favorite. Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Markempa

NOVEMBER 13, 2018

We have more sales and marketing technology and channels to reach our customers, but they’re increasingly tuning us out. So, my history before Nudge was Eloqua, in the marketing space, obviously, it’s a space you’re very familiar with, you’re working a lot with marketers. Something is missing.

Top of Funnel 52

Top of Funnel B2B Sales Eloqua B2B 52

Heinz Marketing

MARCH 1, 2021

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This and a lot more!

Trigger Marketing 121

Trigger Marketing Intent Signal B2B Sales CMO 121

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. Books are listed by funnel category. General B2B Marketing & Lead Generation.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Directive Agency

APRIL 21, 2023

However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. Bottom-of-funnel advertising should focus on gaining a share of the search engine results pages (SERPs) for high-intent keywords. The auction functions very similarly to a Google search ad auction.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Heinz Marketing

FEBRUARY 26, 2018

By Matt Heinz, President of Heinz Marketing. We loving sharing Sales Pipeline Radio with you (live every Thursday at 11:30 pst). We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year. We are live on the lead funnel, media, radio network.

Top of Funnel 55

Top of Funnel Eloqua Peer-to-peer Budget Programs 55

Heinz Marketing

SEPTEMBER 17, 2018

By Matt Heinz, President of Heinz Marketing. This was another great episode of Sales Pipeline Radio. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show runs live every Thursday at 11:30 a.m.

Work Management 65

Work Management Eloqua Marketing Management Training 65

ViewPoint

OCTOBER 24, 2013

Rowley, who oversees social selling enablement for 23,000 sales professionals at Oracle, earned her marketing handle during her previous decade at Eloqua. She spent six years in management consulting and 52 quarters in software sales. Google Search: Jill Rowley Social Selling. Define Your Personal Brand.

Eloqua 120

Eloqua Social Networks Linkedin Marketing Management 120

Customer Experience Matrix

NOVEMBER 9, 2015

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this. They are, after all, experts at seeing the future.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Heinz Marketing

JANUARY 14, 2019

By Matt Heinz, President of Heinz Marketing. Thank you to all our many followers of Sales Pipeline Radio. The 30 minutes goes quickly as it is fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Want to learn the insider secrets of the top 1% sales achievers?

Sales Management 61

Sales Management Top of Funnel B2B Sales Eloqua 61

Engagio

FEBRUARY 21, 2020

You worked hard to build trust across your Sales team, and now comes a project that could ruin that hard-won trust if you don’t execute it perfectly. This activity can’t be done in a Marketing silo. Marketing needs Sales, and Sales needs Marketing to accurately select target accounts. Guess what?

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Work Management 62

Convince & Convert

APRIL 1, 2012

There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Content Marketing Step by Step. sources in 2010.

Top of Funnel 123

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 123

Convince & Convert

APRIL 1, 2012

There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Content Marketing Step by Step. sources in 2010.

Top of Funnel 123

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 123

Rev

MAY 21, 2018

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. To be sure, intent data should be one of many signals marketers use to identify when companies are in market. To be sure, intent data should be one of many signals marketers use to identify when companies are in market. Just Ask Google.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Webbiquity

JANUARY 27, 2011

Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. It is made up of sales, service and—wait for it—marketing! Post on Google Buzz.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Salesforce.com Marketing Automation 100

Ledger Bennett

FEBRUARY 24, 2020

In this context, the invisible clothes are common B2B marketing trends and our propensity to believe in them at all costs. There are hundreds of blogs written on the subject ‘latest trends in B2B marketing’. Account Based Marketing (ABM). Sales and Marketing Alignment. Account Based Marketing (ABM).

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

Heinz Marketing

MARCH 15, 2018

By Matt Heinz, President of Heinz Marketing. Every week we highlight sales, marketing or business leaders in our very own series. This week I’m excited to feature Ryan Schwartz , Vice President of Marketing for MongoDB. What is your email management strategy? I work remotely and manage four teams.

Work Management 94

Work Management Full Circle Insights Planning Marketing Management 94

Cintell

NOVEMBER 9, 2015

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. Erika Goldwater, VP of Marketing, ANNUITAS.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

PureB2B

MAY 30, 2022

“Demographics” are defined as “the statistical characteristics of human populations (such as age or income) used especially to identify markets.” B2B marketers, especially, use firmographic data to segment organizations into categories. Do they have tools in place for marketing automation? The evolution was simple.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? There are a large variety of PPC ad platforms available that database marketing strategies can apply to.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

SWZD

SEPTEMBER 11, 2019

PTC (formerly known as Parametric Technology Corporation) was dominant in computer-aided design (CAD) modeling software in the late 1980s, 90s and 2000s, and product lifecycle management (PLM) software in the late 1990s and 2000s. Michelle mentioned that another area that PTC develops solutions for is Service Lifecycle Management (SLM).

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

Marketing Insider Group

JANUARY 8, 2013

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. The Best B2B Marketing Blogs. Follow Eric.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

PureB2B

JUNE 13, 2017

Marketing has been around for a very long time. Since people first started engaging in commercial trade, they’ve learned how to develop unique selling propositions and sales strategies to maximize the perceived value of their offerings. Think about it. The new technological age has also brought about the inception of the internet.

Marketing Automation Services 86

Marketing Automation Services Marketing Automation Work Management Marketing Management 86

Customer Experience Matrix

JUNE 30, 2010

Summary: LoopFuse has launched a free entry-level version of its marketing automation system. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system. This requires finding ways to attract masses of new customers as they enter the market. LoopFuse knows that, of course.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

SnapApp

MAY 12, 2015

You may not be The Gray Lady, or even the viral media powerhouse of the day, but you can borrow their tactics to get unprecedented results in your B2B marketing. Marketers use assessments to let prospects identify their own problem areas and imagine what a future with your solution could look like. Unconvinced? Stay with me.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

PureB2B

JUNE 13, 2017

Marketing has been around for a very long time. Since people first started engaging in commercial trade, they’ve learned how to develop unique selling propositions and sales strategies to maximize the perceived value of their offerings. Below are the different types of marketing automation your brand needs to consider: 1.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Heinz Marketing

SEPTEMBER 3, 2018

By Matt Heinz, President of Heinz Marketing. Late in 2015 we started a podcast called Sales Pipeline Radio , which runs live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 56

Top of Funnel B2B Thought Leadership Work Management B2B Sales 56