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Did martech break B2B marketing?

Martech

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. “We just signed up for this Eloqua thing. MQLs (Marketing Qualified Leads).

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14 Marketing Over Coffee Podcasts You Need To Hear

Marketing Insider Group

Marketing podcasts (and coffee) are hot! A few years ago, I was interviewed by Marketing Over Coffee podcast host John J. Tune in to hear our industry’s thought leaders share their two cents on some pretty revolutionary marketing ideas. What is Marketing Over Coffee? This marketing podcast is hosted by John J.

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New White Paper and Eloqua Prospect Profiler

Customer Experience Matrix

Eloqua yesterday announced Eloqua Prospect Profiler , which makes it easier for salespeople to review prospect behaviors that are captured by the demand generation system. The behavior data captured by marketing automation systems restores the balance by providing an alternate source of insights into prospect interests and intentions.

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Content Marketing KPIs for Your Content Strategy

ClearVoice

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. Content marketers can establish KPIs to measure the effectiveness of their content marketing strategy.

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4 easy ways to optimize data intake on your marketing automation platform

Martech

Nearly every marketing organization uses marketing automation platforms these days. Justin Sharaf, vice president of marketing operations at data intelligence company Collibra, shares four easy ways to do that. “The Dig deeper: Spreadsheets remain critical for marketers. However, just having a MAP isn’t enough.

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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

Marketers who understand how these behaviors are evolving can set up their companies for success in the coming decade. Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. The 63-page study provides a wealth of insights for B2B marketers and product managers.

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Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. This is a major extension beyond traditional marketing automation, which works mostly through email to known prospects. Other partners will be added over time.