Markempa

SEPTEMBER 13, 2017

One of them, before I started Eloqua in 2000, was as a research scientist. I also wanted to spend more time with my wife, so I left the research world to get into the business world and joined Bain & Company as a management consultant; from there, I started Eloqua. I got the idea while I was at Eloqua. I was actually a Ph.D.

Eloqua 40

Eloqua Work Management Organization Marketing Management 40

PathFactory

MAY 2, 2022

Key 1st party buying signals are now surfaced to BDRs, AEs, and field marketing to aid in understanding their buyers with recommended next best actions to close deals quicker. Visit PathFactory.com to learn more.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Customer Experience Matrix

MARCH 3, 2009

Build a campaign as a list of stages Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 1 0 1 Build linear campaigns outside of a larger campaign structure. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 1 1 1 1 0.5

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. It’s not about sales. This is a book about the only thing that matters: revenue.”

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

SnapApp

MAY 22, 2015

The best way to deliver leads to Eloqua is with our Audience App. The App can be placed in any Eloqua campaign canvas and connected to other campaign elements like Assets, Decisions and Actions. Once activated, leads are funneled through the campaign steps and registered in Eloqua reporting and activities. do both with Pardot!

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

Onalytica B2B

JANUARY 8, 2019

My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. As my career progressed, I transitioned from sales to marketing and my first big career move happened when I ran a global field marketing program in the US and Europe.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

SWZD

SEPTEMBER 11, 2019

PTC (formerly known as Parametric Technology Corporation) was dominant in computer-aided design (CAD) modeling software in the late 1980s, 90s and 2000s, and product lifecycle management (PLM) software in the late 1990s and 2000s. They use Eloqua for Marketing Automation, and Full Circle Insights for tracking Lead to Revenue.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

Customer Experience Matrix

SEPTEMBER 1, 2010

Neolane “ Making the Business Case for Enterprise Marketing Software ”. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. Tags: marketing system ROI marketing automation businses case software selection demand generation.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Marketing Insider Group

JANUARY 24, 2013

Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Marketo – Marketo.com – Marketing software. These individuals know the field. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

LeadSloth

AUGUST 11, 2009

E.g. promoting software to developers vs. selling a value-based proposition to C-level executives? For example, there are many more software and web developers in the world than there are CIO’s of F1000 companies. If you are getting sparse conversion data, consider using less fields in your lead form.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Allocadia

APRIL 8, 2019

billion high-tech hardware and software company, with over 600 marketers worldwide. Having formal guidelines like these allows National Instruments to track how individual marketers are aligning to intended investments within Allocadia’s marketing performance management software. Changing How National Instruments Approached Planning.

Planning 40

Planning Marketing Plans Webinar Metrics Work Management 40

ViewPoint

JULY 11, 2011

Sales force efforts include field sales and inside sales teams using the phone. Telesales lead generation supports both field and inside sales. The two groups of characteristics speak to a question posed in Lauren’s article, “Why do you need that much money to build a software company?”

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Engagio

FEBRUARY 21, 2020

One of my favorite ways to gain these insights is to list all the fields I plan on using in my model and then ask them to rank them in order of importance. For example, you may have many fields/data points for the engagement and firmographic buckets but limited within technographic and intent. Find commonalities amongst your customers.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Work Management 62

Customer Experience Matrix

OCTOBER 10, 2012

The matching engine uses multiple rule sets, supports both similar and exact matches, and can compare data across several fields (such as mobile vs. home vs office phone number). It will choose the best value for each field and return a consistent best record to all source systems.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

Digital B2B Marketing

MARCH 27, 2012

Eloqua has an active voice on the entire spectrum of content marketing. It could be a financial software package talking about supply chain management. You are selling to experts in their fields. Omniture (now Adobe) wants to be a leader on driving business results with digital marketing, not just measurement. Be an Expert.

Examples 100

Examples Planning Marketing Management B2B Thought Leadership 100

chiefmartech

APRIL 4, 2017

via Marketo sync filter or Eloqua program) to meet their requirements. Automated integrations can also store field mappings, transform data and allow the transfer of data at scale, eliminating the risk of human error. While both Eloqua and Marketo have REST web services, that’s where the similarities end.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Vidyard

MAY 10, 2016

Indicates required field. Marketing Automation: Eloqua as the base for all emails and forms, and Tableau to visualize all the data gathered. Social: Oracle SRM has been used for a few months, and is very promising because it integrates directly with Eloqua. Get the Guide. Get the Guide. × × Download the Guide.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

Engagio

JULY 31, 2017

BrightTalk.com), reading software reviews on a site like G2Crowd and discussing key topics with peers on social media or following influencers in your space on social media. For example, Socedo can push Twitter-based intent signals onto lead records as new fields into marketing automation platforms such as Marketo or Oracle Eloqua.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Allocadia

APRIL 16, 2019

Ultimately, these static plans make it difficult to track alignment with priorities in real-time, keeping CMOs from being agile enough to adjust strategies on the fly, or teams from making the right decisions day-to-day in the field. high-tech hardware and software company with over 600 marketers worldwide.

Planning 40

Planning Allocation Lock-In Work Management 40

Hubspot

APRIL 21, 2014

Last year Freeman’s employer, a telecom company called ShoreTel , moved from Eloqua to HubSpot, and it fell to Freeman, the head of demand generation at ShoreTel, to oversee the project. The field was so new that when most companies installed marketing automation programs they were starting with a clean slate.

Marketing Automation Services 28

Marketing Automation Services Planning Marketing Automation Automation 28

DivvyHQ

AUGUST 7, 2018

– Example: I oversee the DivvyHQ website and blog, and with this digital property we are marketing our content marketing software platform. The end result of this exercise would ideally lay out all of the data (fields) that you would like to capture for an individual contact record. Step 4: Execute. It’s go time.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Varicent

MAY 31, 2018

The methodology used is based on my 23 years of experience in the software business, having built every post-sales function required to ensure that customers are successfully using technology—while making sure that it is done efficiently with the resources available. The CEO had me become the VP of Customer Satisfaction.

Top of Funnel 40

Top of Funnel Enterprise Management Work Management Marketing Management 40

markempa

SEPTEMBER 13, 2017

One of them, before I started Eloqua in 2000, was as a research scientist. I also wanted to spend more time with my wife, so I left the research world to get in the business world and joined a Bain & Company as a management consultant; from there I started Eloqua. I got the idea while I was at Eloqua. I was actually a Ph.D.

Work Management 319

Work Management Eloqua Marketing Management Paid Search Agency 319

Adobe Experience Cloud Blog

SEPTEMBER 27, 2010

Software companies have a long history of partnering closely with integrators and service providers large and small, and the vast majority of successful partnerships of this sort are non-exclusive. First off, I find the “IP company” rationale to be somewhat odd.

Work Management 48

Work Management Advertising Channels Marketing Management Marketo 48

Directive Agency

FEBRUARY 22, 2019

A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. Let’s use an example of a B2B SaaS solution: CRM Software. One of your target keywords might be: “crm software”.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Anything Goes Marketing

SEPTEMBER 4, 2006

Ask yourself - do you need to make fields mandatory when adding comments? I work for Eloqua which is a leader in marketing automation software and I'm on the front lines of e-marketing on a daily basis. Have look at what blog awards are out there by going to Google and searching for them. You never know what you'll find.

Traffic 100

Traffic RSS Blogger Eloqua 100

The Point

AUGUST 24, 2010

The email below from marketing automation vendor Eloqua is part of one of those rare B2B campaigns that combines email marketing best practices with an impeccably executed creative concept. Tags: B2B Marketing Graphic Design Lead Nurturing email design email marketing eloqua Marketing Automation.

Eloqua 100

Eloqua Creativity Marketing Automation Services Microsite 100

Ambal's Amusings

DECEMBER 17, 2009

The concept of one-to-one marketing, also called relationship marketing, has been around for more than a decade, at least since Don Peppers and Martha Rogers wrote The One to One Field Book back in 1999. But that issue was resolved just a few years later when the first marketing automation software suites came to market.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Heinz Marketing

MARCH 1, 2021

Being new to the AI and intent signal and ABM space, what were your perceptions when you really sort of dug in and got started and got a sense for what this playing field looks like? And I know that this has been a topic that’s been top of mind for CROs in CMOs for many years, and yet we still are working out of Marketo and Eloqua.

Trigger Marketing 117

Trigger Marketing Intent Signal B2B Sales CMO 117

KoMarketing Associates

NOVEMBER 26, 2019

Today, most platforms, including HubSpot, Marketo and Eloqua, can be directly connected to LinkedIn. This is ad format is particularly useful for B2B software companies that want to showcase the different pain points or benefits their software can solve. Use forms fields that are not auto-populated.

Lead Gen 157

Lead Gen Linkedin B2B Marketing Sales Qualified Leads 157

Albacross

JANUARY 17, 2020

There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. It’s an efficient software for organizing, track and nurturing sales leads. I’ve researched and tested a bunch of different software and this is software that I’m using for 2020.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Heinz Marketing

FEBRUARY 18, 2019

I got to know him very well back in the Eloqua days. We interviewed 40 different people, many of them customers, some of them leaders in their own field Navy Seal commanders, Deborah Cyril, who was the first woman to row solo across the Atlantic, and we asked them a basic question which was how do you actually get stuff done?

Eloqua 68

Eloqua Verticals Work Management Enterprise Management 68

Customer Experience Matrix

FEBRUARY 13, 2009

More than anything else, this exercise reinforced my understanding of how hard it is to answer a seemly simple question about a software product’s capabilities. Question Eloqua Manticore Technology Market2 Lead Marketo Vtrenz Market bright Neolane Is there a distinct company table linked in a one-to-many relationship with individual records?

Demand Generation 120

Demand Generation Work Management Market2Lead Marketing Automation Services 120

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Outgrow

MARCH 5, 2020

You can add features such as custom fields, hidden fields, logic jump and custom forms to your content. Typeform too allows for third-party integrations with software like Mailchimp and Airtable. You can also export the data that you collect into third-party software. And also add customized ‘Thank You’ pages.

Outgrow 52

Outgrow Marketing Automation Services Top of Funnel Customer Surveys 52

KoMarketing Associates

JULY 21, 2015

That said, it’s always a good exercise to test position and form field elements. You can experiment with the length of the forms / the number of form fields to see what generates the best results. If so, how complex should the form submission be, in terms of field requirements and information requested? Sales Readiness.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

chiefmartech

OCTOBER 29, 2017

Just based on the gross number of companies in the field, that would seem to debunk the notion that the marketing technology industry has “consolidated.” having acquired Eloqua, Responsys, Market2Lead, ATG, RightNow, Maxymiser, BlueKai, NetSuite, and Endeca ( plus many more not included on my 2010 proto-landscape).

Market2Lead 61

Market2Lead Reachforce Eloqua DemandBase 61