Customer Experience Matrix

NOVEMBER 16, 2010

Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Eloqua is slated to officially release its long-promised Eloqua10 system on November 21. Previous versions of Eloqua were very powerful but notoriously difficult to learn and use.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Scoring 120

Customer Experience Matrix

JUNE 9, 2009

Features include: - a ranked prospect list, based on measures of interaction intensity (represented by one, two or three flames) and prospect value (up to three stars). a “lead feed” feature that can send “interesting moment” alerts via RSS, SMS, email, iPhone and other mobile devices. Marketo includes the anonymous visitor tracking.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

JANUARY 5, 2010

I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). Could this lead vendors to compete on other grounds entirely?

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Customer Experience Matrix

APRIL 3, 2013

SetLogik’s predictive modeling features make it even easier for marketers to get a return on their investment once the database is in place. The SetLogik acquisition takes this a step further by letting them build databases to hold their data, thereby expanding the market beyond people with a database already in place. Everybody wins!

Reachforce 120

Reachforce Buy Marketing Management B2B Marketing 120

Customer Experience Matrix

JUNE 30, 2010

Although LoopFuse and others already provide free trials, this is indeed different: while most free trials expire after 30 days and often have limited functionality, LoopFuse’s FreeView can be used for as long as you like and provides pretty much the same features as the paid version of the system.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

OCTOBER 29, 2015

Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year. Cleansing features include normalization to apply rules, standardize formats, and match against reference tables. Openprise already has special features to standardize job titles and roles and is working on company name clean up.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

MARCH 3, 2009

As discussed in last Friday's post , I see this is one of two truly key features for making simple campaigns easy to build. Build a campaign as a list of stages Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 1 0 1 Build linear campaigns outside of a larger campaign structure.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Customer Experience Matrix

FEBRUARY 5, 2015

Usually I do this by taking a close look at which features have become more common since the last report. It seems that just about every vendor in the VEST now touts special features to support marketing agencies that resell the system to their clients or operate the system on the clients’ behalf. Here’s what struck me. social data.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

DECEMBER 19, 2011

My thumbnail description doesn’t cover the important technical features that make Influitive practical, including controls over how challenges are issued (who is eligible, date limits, quantity limits, etc.), Influitive founder Mark Organ was co-founder of marketing automation pioneer Eloqua.

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Customer Experience Matrix

DECEMBER 22, 2010

But, as Eloqua ’s Joe Payne points out in his own comment on the Aprimo deal , the remaining vendors are all much smaller: while Unica and Aprimo each had around $100 million revenue, Eloqua and Alterian are around $50 million, Neolane and SmartFocus are around $20 million, and Marketo said recently it expects around $15 million in 2010.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

Customer Experience Matrix

JUNE 8, 2011

Then I noticed it was touting new reporting feature called Coremetrics Lifecycle, which the company describes as “the industry’s first application geared to enable online marketers to track and understand how customers progress through long-term conversion lifecycles.” Lifecycle has some other useful features. This was intriguing.

Analysis 120

Analysis Eloqua Eye-Tracking Segmentation 120

Customer Experience Matrix

AUGUST 28, 2014

The extraction features are important – at least to me – because they determine whether 6Sense qualifies as a “ customer data platform ” (CDP), a type of system I see as fundamental for future marketing. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

MARCH 26, 2015

Here are a few features to consider when comparing Terminus with other B2B advertising solutions: - self-service. Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. - ad inventory. sales stages.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Customer Experience Matrix

JULY 24, 2008

I received the “Vertica Fast Lane” e-newsletter yesterday, which I am amused to note from its URL is generated by Eloqua. This is only amusing because I’m researching Eloqua for unrelated reasons these days. These cannot be critical features, since people have been using Vertica without them.

Comparison 120

Comparison Eloqua Newsletter Efficiency 120

Customer Experience Matrix

JUNE 14, 2013

Connectors are currently available for Marketo and Salesforce.com , with an Eloqua connector due soon. The features are interesting, but what really matters about Mintigo is the data: fresh, powerful, and unique information about a large share of the business universe.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

APRIL 21, 2009

One result of interest: how quickly people deploy the features they eventually use. I had expected people to start slow and add more features over time. It seems that by the end of the first month, people have already used 2/3 of the features they will ever use. Not so much. Interesting.

Demand Generation 120

Demand Generation Customer Surveys Demand Generation 120

Customer Experience Matrix

JULY 22, 2011

App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. The main feature of Performable is an ability to define “events”, which can be page visits, form submissions, or other Web behaviors. HubSpot didn’t make that claim for its Performable deal, which shows an admirable sense of reality.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. Just kidding.or

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

OCTOBER 17, 2012

It only recently added standard B2B marketing automation features including a customer-level marketing database, outbound email, landing pages, lead scoring, Web behavior tracking, reporting, and Salesforce.com integration. B2B marketing automation systems are built for lead nurturing and provide a foundation adequate for that purpose.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. This means that a system for both will include several features needed by only one group or the other. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Users Want Core Marketing Automation Features Both Software Advice and Pepper Global asked what features marketing automation buyers want.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MARCH 5, 2009

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Yes, some features apply more to simple marketing programs and others to complex programs. Every company has a specific set of needs that are addressed by a specific set of features. Here, then, is the final usability matrix.

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

OCTOBER 10, 2012

But, while I haven’t run a test, the company certainly describes the features I'd want. The system has an Eloqua connector today and a Marketo connector in the works. Enterprise Edition, starting at $1,400 per month, offers all the other features plus predictive lead scores.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

Customer Experience Matrix

JULY 10, 2013

This includes detailed research into keyword rankings for the client and competitors, analysis of Web pages for features that improve search ranks, an inbound link manager, and a Twitter client to publish posts and embed trackable URLs that measure campaign results.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

DECEMBER 27, 2010

This is a combination of features, usability, technology, and price. We consistently found that if you ask people to rate features as "must have" "desirable" and "not needed", 95% of requirements are rated as “must have”. But how did I know I’d assigned the right weights to the right features?

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Customer Experience Matrix

NOVEMBER 18, 2009

The feature/function lists of these products are often comparable to systems aimed at larger companies, although there are certainly differences when you look at the details. Starting prices are all over the map; I've assigned vendors to this category based on a combination of pricing, features and my personal sense of their business.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

APRIL 28, 2009

nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems. last week) but showed several features as deployed in month three.

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

MARCH 8, 2011

The company also deserves praise for articulating a sound vision of future growth through expanded product features. They also lack integrated CRM features – a hallmark of small business marketing automation – although the Salesforce.com connection probably makes that moot.)

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Customer Experience Matrix

MARCH 23, 2011

First of all, some of these features are pretty impressive. More important, the significance of Infusionsoft’s new features isn’t that they’re playing catch-up with systems built for larger companies. But those features alone won’t solve the problem: if they could, other products that already have them would be more widely adopted.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Customer Experience Matrix

OCTOBER 27, 2006

Firms like Eloqua and Vtrenz provide a mix of features—essentially, email and Web campaigns for lead generation and nurturing—that don’t match my usual categories. In fact, I’m starting to think that the hosted firms catering to small and mid-sized businesses are really creating an entirely new category of software.

CRM 120

CRM Vtrenz Marketing Automation Services Marketing Management 120

Customer Experience Matrix

SEPTEMBER 2, 2011

I also still expect that Salesforce will continue to enhance its core Sales application with features that make it better at specific marketing automation functions like complex campaign flows and Web tracking. I discussed RPM with both Eloqua and Marketo during Dreamforce.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

Customer Experience Matrix

FEBRUARY 10, 2011

Summary: A close look at which vendors have the least common features finds some are widely distributed, while others are concentrated among products for big companies. Even the vendor with the highest category score won’t necessarily have a feature you need. The chart below illustrates which kinds of features are found where.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MARCH 16, 2011

With mature features and a $1,000 per month starting price, the system is worth a look. Here’s a state-of-the-art version from Eloqua: This has the advantage of displaying the exact flow of leads, including branches that split apart and come together. Well, most systems use some variation of two basic approaches.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Features 120

Customer Experience Matrix

SEPTEMBER 13, 2011

For example, their Web site lists eight press releases during 2011, compared with 46 for Eloqua and 30 for Marketo. Nice, but not unique: Eloqua , Net-Results and SalesFusion have similar connectors and there are probably others. This doesn’t mean that Pardot lacks some interesting features.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Eloqua Paid Search Agency 120

Customer Experience Matrix

MARCH 3, 2017

CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. Its data unification and access features clearly qualify it as a Customer Data Platform. But instead of presenting my conclusion and defending it, I’ll just tell you what CaliberMind does.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Automation Services Classified Ads Enterprise Management 120

Customer Experience Matrix

FEBRUARY 13, 2009

If it turns out once you drill into details that two are missing some small-but-critical feature, you have to either go with the one remaining or start the process again with another set of candidates. Eloqua volunteered that they couldn’t do this, which I appreciated. SFDC" stands for Salesforce.com.)

Demand Generation 120

Demand Generation Work Management Market2Lead Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 1, 2013

The current marketing automation leaders – Oracle Eloqua , Marketo , Salesforce Pardot , Silverpop , Act-On, etc. So, even though the platform strategy theoretically allows smaller marketing automation vendors to compete by giving them features they didn’t build themselves, it might not really play out that way. But I digress.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120