The Point

SEPTEMBER 25, 2018

Now, Steve happens to work in product marketing for Oracle Marketing Cloud , home of Eloqua, typically regarded as the most feature-rich (some would say: complex) marketing automation solution on the market. So, it may just be that Steve’s data is biased in favor of those companies who need a more full-featured solution.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

Customer Experience Matrix

MAY 27, 2009

Eloqua yesterday announced Eloqua Prospect Profiler , which makes it easier for salespeople to review prospect behaviors that are captured by the demand generation system. Back to Eloqua Prospect Profiler. These are already assembled by various vendors, so all that’s needed is a relatively simple integration.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 17, 2012

Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group. More specifically, it’s a major acquisition by a CRM vendor, helping to fulfill everyone's favorite prophecy that marketing automation and CRM will eventually merge.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

DECEMBER 8, 2011

So marketing automation vendors are understandably eager to support it in their systems. I recently took a quick tour of vendor sites to see what social features they’re offering. I need to stress that I’ve only credited vendors for features they list on their site. Results are summarized in the table below.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

DECEMBER 27, 2010

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. This is a combination of features, usability, technology, and price.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

ANNUITAS

SEPTEMBER 21, 2018

Marketo COULD HAVE been acquired by one of several enterprise application vendors that simply don’t get marketing. Moreover, Adobe’s product quality is world class — something that cannot be said for every software vendor that has acquired marketing automation. Adobe GETS marketing. And that’s a good thing.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

Engagio

OCTOBER 11, 2021

You know the story here, Marketo, Eloqua and a few others came to quickly dominate the B2B marketing world. To fill this gap, Jon went on to found Engagio and ex-Eloqua and ex-Pardot folks went on to found other companies which ultimately started the Account-Based Marketing (ABM) space. Check it out here.

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

The Point

FEBRUARY 18, 2020

Equally striking, the percentage of respondents who reported that their usage was only “basic” – defined as not using many of the available features – was unchanged from a prior 2016 survey, at a mere 28%. Vendors focused on new licenses vs. customer retention.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Metadata

FEBRUARY 24, 2021

Metadata integrates with the likes of LinkedIn, Facebook, Marketo, Hubspot, Eloqua, Pardot, G2, Drift, HG Insights, the Trade Desk, Bombora, and other vendors to set them on autonomous mode. Notable entrepreneurs, such as Mark Organ (Eloqua), Ilya Volodarsky (Segment), with over a dozen customers (e.g. for 2020 by Inc.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Webbiquity

SEPTEMBER 29, 2020

Not surprisingly, virtual event technology vendors have responded. The product offers advanced lead generation capabilities with full integration to client CRM systems and marketing automation tools like SalesForce, Marketo, Eloqua, HubSpot, Mailchimp , and others.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

SmartBug Media

JANUARY 13, 2020

Marketing automation tools, such as Marketo , Eloqua , HubSpot , Pardot , and Act-O n, are all powerful support systems, but ultimately, choosing an automation tool comes down to what are the must-have elements for your business goals? The right vendor will ask a lot of questions to ensure a successful migration.

Marketing Automation Services 93

Marketing Automation Services Marketing Automation Marketing Management Automation 93

Customer Experience Matrix

FEBRUARY 5, 2015

I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. That’s a technical step backwards but will actually make it easier for buyers to access the detailed vendor information, and in particular to screen for vendors with particular capabilities. more micro-business vendors.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

JUNE 9, 2009

But I expect the sales automation vendors to take the business for themselves. Features include: - a ranked prospect list, based on measures of interaction intensity (represented by one, two or three flames) and prospect value (up to three stars). Eloqua provides interesting graphs of activity trends.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

JANUARY 5, 2010

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Even though this is limited to the vendors in the Guide, it's a pretty representative sample of the industry as a whole. Eloqua focused on making it easier to embed sharable links within conventional marketing assets.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

ClickZ

OCTOBER 22, 2020

Typical features include: Lead management tools to help identify prospects, capture leads, and track potential buyers. Segmentation features that use your customer and prospect data to create targeted segments for creating personalized content and targeting ads. increase in sales, while saving them $11 million in marketing costs. #3

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

JUNE 30, 2010

It's one example of how vendors are now competing to attract new users. They’ll make their money when users see the value they gain and pay for higher volumes and add-on features. This will put substantial pricing pressure on vendors who, in many cases, are already struggling to reach sustainable margins.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

TrustRadius Marketing

DECEMBER 16, 2019

We hear complaints like: “To be able to use its features to the fullest, it requires experienced developers and can be difficult for new users to learn.” . If you go on any marketing automation vendor website, you will see personalization listed as a key feature for their tool. . There are] no tutorials for new users.”.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

Smarte

MAY 23, 2022

SMARTe enrichment comes with a feature to help you get job change updates on key contacts. Duplication and Suppression: SMARTe offers native integrations with Salesforce , Marketo , Eloqua, and many other CRM’s/MAP. You need a data vendor who is not just dependent and limited to data available on public domains.

Validation 52

Validation Eloqua API Deliverability 52

Smarte

MAY 23, 2022

SMARTe enrichment comes with a feature to help you get job change updates on key contacts. Duplication and Suppression: SMARTe offers native integrations with Salesforce , Marketo , Eloqua, and many other CRM’s/MAP. You need a data vendor who is not just dependent and limited to data available on public domains.

Validation 52

Validation Eloqua API Deliverability 52

TrustRadius Marketing

JANUARY 8, 2020

The Hubspot marketing automation platform offers features that enable teams to deliver cross-channel inbound campaigns, manage leads and access key reporting and analytics insights. The Enterprise package, featuring more advanced capabilities for 10,000 contacts, starts at $3,200 a month. Oracle Eloqua.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Customer Experience Matrix

APRIL 3, 2013

B2B marketing data vendor ReachForce today announced its purchase of SetLogik , which provides technology to build cloud-based marketing databases and do predictive modeling against them. SetLogik’s predictive modeling features make it even easier for marketers to get a return on their investment once the database is in place.

Reachforce 120

Reachforce Buy Marketing Management B2B Marketing 120

LeadSloth

MAY 25, 2010

Oracle has just acquired Market2Lead , one of the early Marketing Automation vendors. There has been a lot of talk in the industry about possible consolidation, such as vendors going out of business, becoming irrelevant or being acquired. This is the first transaction involving a major software vendor, so it deserves some notice.

Market2Lead 100

Market2Lead Enterprise Management Acquisitions Work Management 100

Valasys

JULY 1, 2021

Integrating the B2B marketing automation solutions with all the technology vendors. Once the marketers figure out what they want to accomplish, they need to identify the specific features that can help them make the most of their current and future marketing programs. Running omnichannel campaigns that are consistent and personalized.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Customer Experience Matrix

FEBRUARY 13, 2014

The main basis for my prediction is high growth that vendors reported in 2013, and in particular a trend towards higher revenue per client among the vendors who share that information with me. Users Want Core Marketing Automation Features Both Software Advice and Pepper Global asked what features marketing automation buyers want.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

DECEMBER 22, 2010

Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. Teradata announced today that is acquiring marketing automation vendor Aprimo for a very hefty $525 million – even more than the $480 million that IBM paid for somewhat larger Unica in August.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

The ROI Guy

AUGUST 24, 2018

We recommend assuring these top five “connection features” to assure MAP integration success for your interactive Marketing Tools: 1. One large database vendor customer leverages a Cloud Business Value Assessment tool to fuel outreach marketing campaigns, resulting in hundreds of new incremental opportunities each month.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

Webbiquity

JANUARY 27, 2011

However, there are several best-of-breed players in the market that have developed robust, feature-rich systems that can handle the most sophisticated marketing strategies. In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Salesforce.com Marketing Automation 100

Customer Experience Matrix

MARCH 3, 2009

Usability Items for Simple Marketing Programs (note: this is a slightly revised version of the original post, reflecting vendor feedback.) As discussed in last Friday's post , I see this is one of two truly key features for making simple campaigns easy to build. Build a campaign as a list of stages.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Customer Experience Matrix

AUGUST 28, 2014

I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. The extraction features are important – at least to me – because they determine whether 6Sense qualifies as a “ customer data platform ” (CDP), a type of system I see as fundamental for future marketing.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

PureB2B

MAY 30, 2022

For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. The enterprises that use Marketo and Eloqua are usually large, with tens or hundreds of thousands of contacts, plentiful resources, and lots of technical know-how. Identify high-potential clients.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Customer Experience Matrix

JULY 22, 2011

App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. In both cases, what’s really happening is the vendor has published APIs that make it easier for other vendors to build products that integrate with their systems.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Webbiquity

JULY 12, 2016

Pricing: contact vendor. Provides support for inbound (SEO and social media management, forms and landing pages) and outbound (email marketing and webinar management) marketing, plus reporting and features for account-based marketing automation. 7) Oracle Eloqua. Also features a marketing dashboard and WordPress plugin.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ).

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

DECEMBER 19, 2011

Marketing automation vendors have mostly worked on making it easy to post and share messages and to capture social data. My thumbnail description doesn’t cover the important technical features that make Influitive practical, including controls over how challenges are issued (who is eligible, date limits, quantity limits, etc.),

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Vidyard

SEPTEMBER 1, 2015

That’s probably why more than 100 vendors have swelled the ranks of those offering automation tools. Marketers need to figure out and make use of this fantastic software, and that’s why it seems almost as many blogs as vendors have popped up to help. So without further ado: Eloqua. Read the post.). Read the post.).

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101