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Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements

It's All About Revenue

by Eloqua | Tweet this Is your organization customer obsessed? Earlier this year, we introduced the 5 Tenets of Modern Marketing to support customer-obsessed culture by targeting the right buyers, meaningfully engaging with them, converting them to revenue, analyze to learn effectiveness, and leverage the foundation of technology to enable the entire enterprise. Eloqua AppCloud.

13 Events You Should Attend In 2013

It's All About Revenue

Batista , a freelance writer, editor and content developer.   As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation.  . GAUGE (Google Analytics Users Great Event). Content Marketing World.

Infer Releases New Predictive Behavior Scoring for Oracle Eloqua


Press Release: Deep Integration Between Marketing Automation and Predictive Solutions Helps Growing Companies Optimize Marketing and Sales. Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, today announced the most advanced predictive behavioral modeling solution for the Oracle Eloqua platform. three weeks).

Memories From Eloqua Experience 2013 (Slideshow)

It's All About Revenue

by Eloqua | Tweet this More than 2,000 modern marketers gathered at Eloqua Experience last week at the Hilton Union Square in San Francisco. The event was special thanks to you, our community. Memories From Eloqua Experience 2013- San Francisco from Eloqua. Follow the Eloqua Experience event discussion on Twitter with the hashtag #EE13.

5 Reasons Face-to-Face Events Still Rule in Europe

It's All About Revenue

by Sylvia Jensen | Tweet this The rumors of the physical event’s demise are greatly exaggerated. Sure, we’ve seen a shift in event marketing strategy away from the ‘big shows’ in Europe. And there’s no doubt that virtual events are gaining traction. But we’ve also seen a proliferation of more targeted events focused on specific verticals or solutions in most countries.  As you build out an event marketing strategy consider these 5 reasons why face-to-face events still rule in Europe. 1. So many different flavours of events. Twitter.

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Eloqua Goes Titanium

It's All About Revenue

by Joe Chernov | Tweet this dubs their annual Dreamforce conference “The Cloud Computing Event of the Year.”  We think that’s an understatement.  It might just be the event of the year.  It’s got it all: superstar speakers, a veritable “who’s who” list of attendees, all the top cloud vendors, and always an immensely entertaining entertainer.  Because it’s such an epic event, Eloqua is thrilled to have upped our involvement in 2011.  And that’s just during the day.  (We’ll save the afterhours updates for our Facebook Fans.). Facebook.

7 Things Brands Need to Know About the Facebook Timeline

It's All About Revenue

by Lauren Harper | Tweet this On March 30, Facebook is transitioning all brand pages to the new and (debatably) improved Timeline. We’ve done some work preparing the Eloqua page , and are excited about what we put together. So here are my seven pieces of advice when transitioning your Facebook brand page to the new Timeline. 1. Have you started working on yours? Get feedback.

Your Life According to Facebook: Facebook Overhauls Personal Profiles

It's All About Revenue

by Jesse Noyes | Tweet this Suddenly the bevy of changes Facebook has been rolling out the past few days (subscriptions, the social ticker on the Newsfeed) makes sense. Today, during the social networking behemoth’s f8 developer conference, Facebook CEO Mark Zuckerberg unveiled a slew of new design layouts and updates. Facebook Timeline. Marketing Impact. Facebook.

Transforming Marketing From Social Media to Social Business

It's All About Revenue

by Erick Mott | Tweet this We’re passionate about customer success at Oracle Eloqua. And if you’ve been reading our blog, scanning Eloqua tweets , or participating in the Topliners community – you likely have heard about the Five Tenets of and journey to modern marketing. If you’re attending the event in Tahoe, our team looks forward to meeting you and hearing your ideas.

Why Eloqua is Working with Habitat for Humanity

It's All About Revenue

Companies like Microsoft, and have long been active in “community service&# or charity work, but now companies like Eloqua are building our Community Service Committee to enable employees, partners and those associated with the company to give back as well. Eloqua’s plans :  Eloqua is launching our first Community Service program at Eloqua Experience this year in San Francisco with a Habitat for Humanity build-day.  Facebook. by Erika Goldwater | Tweet this Like to give back?  To the community, I mean… Most of us would say yes.

A Secret No More: Eloqua on Salesforce’s Acquisition of Radian6

It's All About Revenue

Today, Eloqua maintains the buyer profiles for the marketing departments of some of the world’s largest, fastest-growing and best-known enterprises.  In fact, we manage over 1.7 Interactions like Web visits, downloads, event attendance, etc.  We’ve been marching steadily toward this objective in a number of ways, including our Cloud Connectors strategy , which allows Eloqua to “connect” with a variety of third-party applications, including Radian6, to unify our clients’ marketing activities on a central platform. Facebook. by Joe Payne | Tweet this.

5 Tips For Sponsoring Virtual Events

It's All About Revenue

Like the paperless office or the Segway, the advent of virtual events came with predictions that the physical trade show would go the way of the dodo bird. Physical events still hold too much star power, glitz and glamour to be entirely replaced by their virtual counterparts. But low price tags – not to mention the lack of travel expenses – has turned online events into a hot space. In fact, virtual event trade shows and conferences are expected to generate $18.6 billion by 2015, according to Market Research Media. Facebook. by Jesse Noyes | Tweet this.

Are Your Marketing Campaigns Socially Active? [CHART]

It's All About Revenue

by Jody Mooney | Tweet this For this week’s chart, took a look at how marketers are using apps in their marketing mix.  To do so, we pulled together a list of the most commonly installed apps from the Eloqua AppCloud and what we found was quite interesting. Marketers are looking for different ways to reach potential buyers, wherever they may be. 

5 Behaviors of Successful Modern Marketers

It's All About Revenue

The rise of the online research and the ease of getting peer feedback means marketers have to be smarter, finding ways to educate and advise rather than pushy. ClickZ has published it’s own 10 Commandments of Modern Marketing , which offers some sage advice. Modern marketing is about behaviours, not just tactics. Here are five behaviours of that can help marketers be successful. 1. Today’s marketing communications are all about story-telling; creating a powerful story to support your brand and what you stand for. Sales and marketing can’t function in silos.

Back to Basics: 6 Quick Social Media Marketing Tips

It's All About Revenue

by Lauren Harper | Tweet this Social media is still a new frontier for many marketers. With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing. So you’ve set up your Facebook page, Google+ page, and your Twitter profile…now what? The best part?

Breaking: Announces the Marketing Cloud. So What is It?

It's All About Revenue

The “marketing cloud”, which has hinted at for a while, was announced today at Dreamforce ’12. Salesforce laid out the framework during the keynote address at the cloud computing event in San Francisco. Analysts and other industry watchers have suspected a marketing cloud was coming as salesforce snapped up social marketing businesses like Radian6 and Buddy Media over the past couple of years. So what is the “marketing cloud?”. This is good news for marketing automation customers. Breaking: Announces the Marketing Cloud.

Upcoming Event: How To Build A Demand Generation Machine With.


First Event: How To Build A Demand Generation Machine With Online Events WHEN: Wednesday, April 28, 2010, 11:00pm PDT / 2:00pm EDT / 7:00pm BST Every marketer responsible for lead generation and nurturing knows the power of online events. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Sign up.

Why Advocates Should Be Part Of The Modern Marketer’s Strategy

It's All About Revenue

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of     Jim Williams, VP of Marketing at Influitive , the advocate marketing experts. Take five minutes to think about the contrast between your life as a consumer and that as a B2B marketer. WTF is advocate marketing? Here’s how you do it: A blueprint for your advocate marketing program.

10 Data, Cloud, and Social Takeaways From Oracle OpenWorld 2013

It's All About Revenue

With more than 60,000 attendees, the event highlighted session content relevant to every line of business title. As Eloqua is now part of the Oracle Marketing Cloud, we presented several different sessions in the Customer Experience track, including a few presentations from our customers: Thomson Reuters, LinkedIn, inContact , and McAfee.  . – Oracle. Oracle.

How 3 Global Marketers Are Approaching Mobile

It's All About Revenue

by Sheila Lahar | Tweet this As you’d suspect, social media and the fast proliferation of apps were hot topics at   Eloqua Experience Europe  this week. But global marketers had another concern on their minds: mobile. As the event’s keynote speaker, David Meerman Scott , noted: there are more mobile communication devices than toothbrushes in the world? Clearly, globally-minded marketers can’t afford to sit mobile out. So we asked a few how they are making their marketing more mobile. You don’t get a second chance.

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5 Steps to Setting Up A Branded Instagram

It's All About Revenue

For that reason alone it’s a viable marketing channel. We determined that the most interesting photos to our community would be from industry events and customer communities. We post based on our physical event schedule, content engagement objectives, and when it’s fun on-the-fly. 4. Cross post with Twitter and Facebook. Join Eloqua on Instagram! We did.

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A History of Dreamforce [Infographic] #DF11

It's All About Revenue

Enjoy this visualization of the growth of cloud computing’s most important event. And if you attend, please swing on past the Eloqua booth (#717). Facebook. Content Marketing #DF11 a history of dreamforce Dreamforce Eloqua history of dreamforce infographic inforaphics JESS3 the history of dreamforceclick to view full size). The embed code is below.

Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even is getting into the lead nurturing space. But Facebook? Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t. Share this on Facebook.

How Cloud Connectors Can Guide Your Campaign Strategy

It's All About Revenue

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Brandi Starr , the enthusiastic quirky modern marketer and true EloQUEEN, AKA Senior Marketing Manager at Sage. As marketers there is always pressure to develop new and innovative campaigns. Our strategy for this fiscal year is to market our solutions based on the challenges that they solve.

20 Stats Every Modern Marketer Should See

It's All About Revenue

by Jesse Noyes | Tweet this If you were at Eloqua Experience last week, you probably heard a lot of stats cited. At every event we hear statistics rattled off as speakers and attendees attempt to quantify the world around them. Data is simply exploding as social, mobile and apps change the way we work, collaborate and deliver marketing campaigns. As marketers, we need to be able to represent these changes in an easily understandable way. That’s probably why I heard many requests for access to many of the stats cited at Eloqua Experience. It’s inevitable.

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The State of Social Marketing

It's All About Revenue

by Joe Chernov | Tweet this At last week’s South by Southwest Interactive festival in Austin Texas, I participated in a panel discussion on The State of Social Marketing.  He session promised to consist of 10-minute rapid-fire discussions of the three most important changes happening in social marketing. To keep the discussion fresh, we had one prep call in which McCarty told the panelists his three predictions: Local Reach / Global Impact; Hyper Personalization; Marketing to Tomorrow’s Customer. Getting more engagement at events, sure. That’s nice.

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33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

By Rob Petersen, {grow} Community Member First, a few depressing facts: 86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute ) Benefits from marketing and attribution of results always seem harder for B2B companies than B2C. million.

4 Ways B2B Marketers Can Take Advantage of Instagram

It's All About Revenue

That’s how much social networking giant, Facebook, is paying out for the photo-sharing service Instagram. The truth is Instagram offers a number of effective b2b marketing tactics your brand should be taking advantage of – from raising awareness to engaging prospects and leads. Here we outline 4 ways B2B marketers can use Instagram. This provides a tremendous opportunity for b2b marketers to curate, promote, and engage their most avid customers. Incorporate Into Events. Are you using Instagram for your B2B marketing? But who uses Instagram?

The History of #SXSW [Infographic]

It's All About Revenue

It’s with this “bigger pie&# strategy in mind that Eloqua is sponsoring this year’s SXSW Interactive Conference. According to Black, the event went “national almost immediately&#. 1999 : A major thunderstorm floods Emo’s and forces cancellation of all outdoor events, including a Willie Nelson concert at Stubb’s. Facebook. by Joe Chernov | Tweet this. Reddit.

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Top B2B Marketing Influencers – Companies. Powerful.

“Revenue” Turns One

It's All About Revenue

We’re donning our party hats at Eloqua today. At Eloqua, it serves as the base of the social media strategy soup. Our philosophy is to act like publishers, not marketers. Between the third quarter of 2010 and the first quarter of 2011 we’ve seen: A 120% increase in retweets on Twitter, A 75% rise in comments, And a nearly 119% spike in “Likes” on Facebook. Facebook.

14 SXSWi Sessions for B2B Marketers

It's All About Revenue

We pored through the hundreds of SXSWi sessions and identified the 14 you’ll want to hit up if you’re in B2B marketing. Brands as Patterns – In a fragmented media market, it’s harder than ever for a brand to establish a consistent presence. Don’t miss this event where Guy Kawasaki of Alltop will interview Vic Gundotra the VP of Engineering of Google+ about it’s growth and where it’s heading. This panel of marketers, VCs and CFOs help figure out the regulated landscape. Viral is a Dirty Word: Strategic Video Success – Everyone in marketing wants to make videos.

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Cloud Connectors & Revenue Performance Management: An Interview with Steven Woods [Video]

It's All About Revenue

Simply put, a Cloud Connector is a seamless connection between Eloqua’s marketing automation workflow and any other system. So the data derived from a third-party application, or even from a homegrown Eloqua Connector like the Name Analyzer, are fed into our platform so it can be used for marketing campaigns, nurturing flows, lead scoring or communication efforts. Revenue Performance Management is about getting a single view of the marketing and sales pipeline, which means from the early stages of awareness through the entire investigation process to close.

Your Dreamforce Survival Guide #DF11

It's All About Revenue

With more than 30,000 attendees expected, a jammed expo floor and some of the best keynote speakers you can fit in less than a week, Dreamforce is the cloud computing event of the year. But it can be a dizzying event if you’re not prepped. Be sure to download one now and save time at the event. This advice applies to many aspects of this event. This event draws a lot of folks, and those direct flights to San Francisco get particularly full. One of the best ways to prep for Dreamforce is to read up on what others have had to say from event floor.

Play ball! Moneyball for Marketing

It's All About Revenue

Even stranger is how similar it is to the data-driven revolution that’s happening in marketing. In 2003, financial journalist Michael Lewis released his groundbreaking (and engrossing) book “ Moneyball ,” which detailed how the small-market Oakland Athletics compiled a competitive team despite their limited funds. Marketing is undergoing a similar overhaul. Subjective feeling is giving way to painstaking measurement as businesses increasingly mark the success of any marketing campaign to its impact on revenue. Facebook. by Jesse Noyes | Tweet this. LinkedIn.

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How Is Marketing Attribution Different Than Other Marketing Measurement Tools?


Many marketing tools -- ones that most B2B organizations already use -- claim to do attribution, or at least some version of it. It’s a common belief that marketers can hack together an attribution system themselves, using a combination of web and channel analytics, plus some Excel expertise. Marketing Automation. Another set of marketing tech, marketing automation (e.g.

Social Media Buzz at a Live Event

Digital Body Language

We just finished up Eloqua Experience 2009, which was a spectacular event all around. Marketers from around the world came to celebrate success, and we filled three days with great discussions, fabulous speakers, and new connections among the best marketers in the world. Tags: Facebook Social media Twitter Event Marketing

Wish B2B Apps Talked To Each Other? Introducing The AppCloud.

It's All About Revenue

But as a marketer what’s even more fascinating is that a business can learn I am single, socially active professional in need of a vehicle in just 20 minutes. Even when marketers have access to this cross-channel activity data, piecing it together is painful and time-consuming. Today, we launched Eloqua AppCloud , a new open exchange for sales and marketing applications. Let’s say I use Eloqua for demand generation and ON24 for hosting webinars. Facebook. by Jim Williams | Tweet this I finally broke down and bought an iPhone. Until now. Share email.

Why Teens Don’t Use Twitter: A Teenager’s Point of View

It's All About Revenue

by Jesse Noyes | Tweet this Today’s post comes from Evan Cernea, a high school student who just finished up a stellar summer internship at Eloqua. Compared to the fact that 45 percent of online teens are on Facebook , that number is miniscule. Facebook and Twitter might both be social networking sites, but that is where there similarities end. Facebook is like going to an event with all of your acquaintances. She feels that when she posts something on Facebook “there is pressure for it to get ‘likes’ or comments. Facebook. Share email.

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The Art of the Customer Testimonial

It's All About Revenue

When Eloqua partners with a client on a video testimonial project, our singular objective is just that: capture human story. For example, Jennifer Pockell-Wilson of Polycom blends business and colloquial language beautifully in her video, coming across as both a hard-nosed marketer … and also your favorite college roommate.  Marjorie Agin of Tanberg discusses the personal relationship her company enjoys with her Eloqua team, emphasizing the people over the technology.  Marjorie’s “team” values are a refreshing rarity in B2B marketing. Facebook. Share email.

The Hidden Costs of Content Marketing

B2B Marketing Unplugged

And what about the mess and expense of those darn client events? Marketo, Hubspot and Eloqua have been making noises about them for years. If we accept that content is key to marketing and sales, and we want to sell lots and lots of stuff then it follows that we need lots and lots of content, and a quick, cost-effective way to crank it out like Play-Doh through a star-shaped extruder.

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5 Proven Digital Marketing Strategies for Small Businesses in 2016


As 2015 draws to a close and 2016 draws near, it sure feels like we are entering into a veritable golden age of digital marketing, at least for larger businesses. Yes, a virtual panoply of amazingly intricate and beautifully complex multi-million dollar integrated digital marketing strategies that, unfortunately, the overwhelming majority of businesses don’t have the wherewithal or resources (human and budgetary) to implement. This means your average $5 million small business should be spending in the neighborhood of $350-400,000/year on marketing. Inbound Marketing.

Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More

Modern B2B Marketing

Author: Ellen Gomes Throughout The Marketing Nation Summit, we’ve not only had amazing, insightful, and inspiring keynote speakers, but speakers who rocked the smaller stages in our breakout sessions. Our coverage of the event wouldn’t be complete without sharing some of the sessions that offered interesting insights and unique perspectives over the last couple days.