Marketing Insider Group

MAY 14, 2024

In doing so, you can build momentum and increase attendance through effective and cost-efficient means. The right marketing tools can streamline operations and enhance the efficiency of your efforts. Event management software: Handle registration, ticketing, and on-site logistics.

Planning 231

Planning Event Marketing Marketing Plans Work Management 231

Sana Commerce

SEPTEMBER 12, 2023

What is gross merchandise value (GMV) pricing and why do you need to be aware of it when investing in software today? This blog covers what GMV means, how you can calculate your organization’s GMV, and why GMV-based pricing has become such a popular choice for leading software companies today.

Budget Programs 52

Budget Programs Pricing Price Software 52

Valasys

APRIL 8, 2024

In this article, we’ll delve into the advantages of utilizing API management software to drive innovation within your organization. Simplified Integration API management software simplifies the integration of diverse systems by providing a centralized interface for the efficient management and control of APIs.

API 40

API Software Allocation Analytics 40

Martech

MARCH 7, 2022

Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. Does the vendor seem to understand our business and our marketing needs? Are they showing us our “must-have” features? Why are they important?

Digital Asset Management 92

Digital Asset Management Work Management Marketing Automation Services Marketing Management 92

Customer Experience Matrix

OCTOBER 22, 2017

“I used to hate POCs (Proof of Concepts) but now I love them,” a Customer Data Platform vendor told me recently. “We But, as the first vendor indicated, POCs have traditionally been something vendors really disliked. A similar definition applies to software development. Two comments could be a coincidence.

Work Management 136

Work Management Marketing Management Marketing Automation Services Software 136

TrustRadius Marketing

OCTOBER 21, 2022

The right HR software solution can improve your workplace environment tremendously. The biggest issue is the software selection process and how to find one to meet your business needs. . What is HR Software? Human resources management software (HRMS) can be used for almost all your employee management needs.

Enterprise Management 75

Enterprise Management Work Management Marketing Management Budget Programs 75

TrustRadius Marketing

JANUARY 10, 2023

eCommerce software is ideal for business owners that want to set up and manage an online store. Here are some of the best free software options for your eCommerce business heading into 2023. You can see the full feature list and pricing breakdown on the vendor site here. You can check these out on the vendor’s website.

Work Management 52

Work Management Marketing Management eCommerce Software 52

TrustRadius Marketing

JANUARY 10, 2023

eCommerce software is ideal for business owners that want to set up and manage an online store. Here are some of the best free software options for your eCommerce business heading into 2023. You can see the full feature list and pricing breakdown on the vendor site here. You can check these out on the vendor’s website.

Work Management 52

Work Management Marketing Management eCommerce Software 52

LeanData

DECEMBER 15, 2022

Great playbooks are the foundation of an efficient sales pipeline, keeping marketing and sales aligned on converting leads into customers. Whether calculated on a spreadsheet or through lead-scoring software, activities that show a high likelihood of closing are given the highest point value. Be a Frictionless Vendor.

Efficiency 78

Efficiency Work Management Marketing Management Lead Scoring 78

Seismic

FEBRUARY 1, 2021

It’s no surprise that more than 70% of business buyers expect vendors to tailor the buying experience to their needs. Citrix , a leading software company, partnered with Seismic to better align content to the buyer’s journey, and to improve seller productivity. This enables Citrix to surface content directly in the CRM.

Efficiency 83

Efficiency Work Management Marketing Management Personalization 83

SpotMe Blog

JULY 21, 2023

Event registration software. With so many options out there, we’ve reviewed 12 of the best event registration software platforms based on features like customization, ease of use, reporting and analytics, and more. What Is Event Registration Software and How Can It Help You? What Does Event Registration Software Do?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Sprout Social

APRIL 25, 2024

Use it to outline goals, draft usage policies and vet AI technology vendors so you can continue to innovate with your strategy. Instagram post templates If you’re tired of spending hours tinkering around in design software trying to create the perfect IG post, these Instagram post templates are for you. Download the template 8.

Social Media 105

Social Media Template Work Management Marketing Management 105

Martech

MARCH 28, 2024

Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications. Where available, we’ve linked vendor mentions in this article to video examples of the AI capabilities built into their tools. Enhanced targeting. Increased ROI.

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Marketing AI Work Management Marketing Management Examples 127

LeadsRX

OCTOBER 5, 2021

LeadsRx Privacy Studio is available to IT teams and establishes a Data Clean Room (DCR) that houses and makes available the anonymous and first-party data needed to drive analytic software. This creates a vulnerability when data is stored within vendor platforms, which often do not adhere to enterprise-specific data governance policy.

Budget Programs 84

Budget Programs Privacy Multi-Touch Attribution Software 84

Webbiquity

DECEMBER 28, 2021

There are countless charities worthy of support, but three of my favorites (all highly rated in terms of fiscal efficiency) are the Salvation Army (help for the lost and the least across the U.S.); Though Black Friday and Cyber Monday are now distant memories, a few vendors are extending some amazing offers through the end of the year.

Vendors 286

Vendors B2B Sales Paid Search Agency Segmentation 286

Martech

FEBRUARY 8, 2024

I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. We built the pipes to facilitate efficient pipeline generation. Efficiency. They barely trust vendor websites at all. And martech was about to turn the world on its head. Drive more. Dark social.

Marketing AI 122

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 122

Martech

NOVEMBER 9, 2023

Even more concerning is the marketing technology landscape may be headed towards a “killing field,” as Larry Ellison once described the software industry during the dot-com bubble. As a vendor, many of us have seen our clients’ marketing budgets slashed in 2023. For established vendors, servicing debt is getting very expensive.

Marketing Management 114

Marketing Management Marketing Budget Budget Programs Vendors 114

Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” Technology and software firms have adapted to the new ways that their buyers buy.

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Budget Programs 77

Martech

FEBRUARY 1, 2024

This all adds up to a more efficient, effective way of reaching out to prospects and customers through a real-life channel. Sendoso, backed by SoftBank, among others, was perhaps the highest-profile vendor in the space. Other players in the space include Reachdesk and Postal. Why we care.

Fulfillment 103

Fulfillment Ideal Customer Profiles Distribution Vendors 103

Valasys

DECEMBER 17, 2019

Episerver, a platform well known for its strong content management technology tied to its digital experience platform scored a groundbreaking B2B deal on 16/12/2019 when it acquired Insite Software. Episerver has more than 8,000 customers & is a global provider of web content management, ecommerce & related software services.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Software 69

chiefmartech

FEBRUARY 25, 2023

Martech software companies — and SaaS vendors in general — have several different ways they can charge for their products. Frankly, I’ve always thought this was a misguided way of calculating value from software. Software vendors often add features faster than most of their users can adopt them (hello, Martec’s Law.)

Pricing 95

Pricing Price Bundling API 95

Vidyard

MARCH 21, 2018

Or if your customers are using your service/software and collect any data from EU citizens—GDPR affects you. We’re striving towards making this a self-serve, efficient process for our customers where they will be able to manage data requests directly from their Vidyard account, on our platform. Your MarTech/SaaS/Vendors.

Work Management 87

Work Management Vendors Privacy API 87

TrustRadius Marketing

FEBRUARY 11, 2022

Imagine tracking, automating, and provisioning faster and more efficiently. Software companies, developers, tech startups will appreciate the heightened control and insight they can get with cloud management solutions. If you are new to cloud management software we have a brief overview and some resources to catch you up.

Enterprise Management 52

Enterprise Management Budget Programs Pricing Price 52

Oktopost

APRIL 22, 2019

Some might shy away from this but a good place to start figuring out the right attribution software for your needs is understanding the right attribution model for your customer/user journey. Marketing Attribution Software to the Rescue. The answer lies in finding the right marketing attribution software solution.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

chiefmartech

AUGUST 29, 2022

The defining characteristic of this new era was a shift from dichotomies to convergences: From suite vs. best-of-breed to integrated platform ecosystems From software vs. services to blended delivery models with both From build vs. buy to customization on top of commercial platforms. ” Software vs. Services Blended Delivery Models.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Conversica

JULY 6, 2018

You’re aware you need sales automation software — it saves time, money, and effort. With sales automation software, you don’t have to worry about entering that lead’s information into your CRM, finding that customer testimonial, or wasting valuable time trying to schedule a meeting with a lead. What Features Do You Need?

Work Management 56

Work Management Software Automation Peer-to-peer 56

Martech Advisor

JANUARY 28, 2020

RFP software improves your proposal speed, streamlines collaboration, leverages automation and protects from risk, so you can waste less time and win more business, explains, Beau Wysong, CMO, RFP360. What is RFP software? They create a framework to build mutually beneficial relationships between buyers and vendors.

RFP 52

RFP Work Management Marketing Management Software 52

Martech

OCTOBER 5, 2023

That’s according to a new study by Bynder , a digital asset management (DAM) software vendor The study first showed 1,000 marketers a set of images and asked them which were created solely by AI (they were allowed to make multiple selections).

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Mobile Advertising 117

SmartBug Media

MARCH 16, 2023

In today's fast-paced business environment , streamlining workflows and improving efficiency are crucial for success. Application programming interface integrations allow different software applications to communicate with each other. First, choose the right third-party tool or vendor for your integration needs.

API 105

API Marketing Automation Services Hubspot Work Management 105

Metadata

SEPTEMBER 1, 2020

2, 2020 — Metadata.io, the autonomous demand generation company, today announced it was named in the top leadership position in the G2 Summer 2020 Grid® Report for Account-Based Advertising Software. Vendors in both reports are ranked by customer satisfaction and market presence.

Software 52

Software Marketing Analytics Tools Advertisements Advertising 52

Salesforce Marketing Cloud

MAY 15, 2024

An omnichannel contact center uses cloud-based software to manage customer interactions across multiple channels. It helps you deliver an efficient, personalized experience every time — no matter how your customers contact you. Your agents have all the data they need to deliver a personalized and efficient experience.

Contacts 52

Contacts Work Management SMS Training 52

Martech

SEPTEMBER 22, 2023

CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace. That’s changing rapidly. Each output is very different when prompts are modified and resubmitted.

Digital Asset Management 118

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 118

Sana Commerce

MARCH 13, 2024

We know that our customers’ needs are complex and in B2B every efficiency improvement is meaningful. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. The result?

Gartner 52

Gartner Peer-to-peer Customer Satisfaction Vendors 52

B2B Technologies

JULY 9, 2023

B2B Technologies has a legacy of delivering ground-breaking software tools that have earned industry recognition from experts like The Gartner Group, and a long-standing history as a Microsoft Cloud Partner. As a united team, we are now even more capable, efficient, and faster.

Marketing Management 40

Marketing Management Vendors B2B Acquisitions 40

Martech

APRIL 21, 2023

Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. Popular marketing automation vendors Marketing automation software is very widely used by marketing automations.

Marketing Automation Services 115

Marketing Automation Services Marketing Automation Work Management Marketing Management 115

Litmus

MAY 10, 2021

And with 40% of teams experiencing under-resourced email marketing efforts, an automation tool can be the efficiency boost you need to give time back to your team and finally get to those innovative ideas of yours. We even include a free template to help you evaluate vendors! Consider features you want. Identify your limitations.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Work Management Template 144

Salesforce Marketing Cloud

DECEMBER 4, 2023

Modernize your contact center The right mix of customer service channels and tools can help you become more efficient and improve customer satisfaction. The right customer relationship management software can help you get there. The right software helps agents deliver quality service at scale. Show me how

Work Management 64

Work Management Marketing Management Paid Search Agency Customer Satisfaction 64