Hubspot

JUNE 17, 2019

It's clear that web visitors are shifting to video -- Facebook Watch, IGTV, and of course, YouTube have all picked up steam in recent years. I saw an opportunity to engage and grow an audience for my company, Niche Site Project's YouTube channel , and decided to double down. The results exceeded my expectations for YouTube metrics.

Youtube 78

Youtube Video Marketing Work Management Marketing Management 78

ClickZ

JULY 17, 2020

Thanks to AI in programmatic, ad purchasing has become faster, cheaper, and more efficient. CEO of SmartyAds shares insights and details on AI advertising, its pros, and how businesses can overcome personalization challenges. claim that personalization has a measurable impact on their advertising outcomes. Machine learning.

Marketing AI 128

Marketing AI Advertisements Advertising Personalization 128

sagefrog

FEBRUARY 7, 2024

Efficiency, Efficiency, Efficiency B2B brands are strategically optimizing their operational processes, with a sharp focus on minimizing manual efforts and amplifying overall productivity. At the core of this efficiency drive is a desire to do more with less costs. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Oktopost

OCTOBER 24, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Jordan Tennenbaum , Social Media Manager at Celigo , joins host Olivia Messina to discuss his transition from a 7-year sales career to social media and the framework he used to triple nearly every metric at his organization.

Enterprise Management 75

Enterprise Management Social Media Work Management Marketing Management 75

Martech

JANUARY 9, 2024

Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience. Paid posts, videos or newsletters on platforms like YouTube, Instagram or direct email campaigns.

Advertising Agencies 135

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 135

Oktopost

MARCH 4, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Your employees are your company’s biggest asset, and learning how to utilize them as brand ambassadors can significantly enhance your social strategy and brand awareness.

Ad Building 69

Ad Building Tips Thought Leadership Brand Identity 69

Webbiquity

MAY 18, 2021

Marketing leaders and their CEOs understand that it’s an efficient and effective way to get out their message.” Gripped ranks YouTube as the second-best social network for B2B marketing, followed by Instagram, then Facebook…and finally Twitter, in fifth place. 4/8 The smartest person using this Twitter handle.

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Oktopost

NOVEMBER 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. According to Collins Dictionary , quiet quitting is the practice of doing no more work than one is contractually obliged to do, especially in order to spend more time on personal activities. Want to hear more from renowned B2B marketing leaders?

Tactics 118

Tactics Transparency Work Management Viral Marketing 118

Binary Demand

FEBRUARY 26, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. It’s the mastermind behind personalized content, decoding consumer desires to build unbreakable connections that boost engagement and conversions. But AI’s influence doesn’t stop there. Even everyday tasks get an AI makeover.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

DAGMAR Marketing

MARCH 12, 2024

According to the HubSpot State of Marketing Report, efficiency can lead to innovative, more human marketing. By leveraging AI to automate monotonous tasks, it can increase efficiency and you can use your energy to add that special human touch your marketing needs to better resonate with your audience. Personalization is key.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). As for TikTok, lean on b-roll or transitions.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Choozle

MARCH 27, 2024

According to Comscore , as streaming TV gains momentum, a significant portion of newly acquired viewing hours—75% to be exact—are spent on content beyond the top six streaming apps like Netflix, YouTube, Prime Video, Hulu, Max, and Disney+. The good news?

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. Creating carefully crafted and relevant content to attract these buyers can make your employee advocacy strategy even more efficient.

Social Media 117

Social Media Trends Media B2B 117

Zoominfo

JANUARY 21, 2019

The Beginner’s Guide to YouTube for B2B Marketing. Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Scoop.it

APRIL 11, 2024

The brand recently hosted a webinar session to educate its audience on how to do efficient keyword research. But a webinar makes the process feel more personalized and credible: A video conference is the closest communication alternative to an in-person conversation. Finally, webinars are great for getting the word out.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Spiralytics

FEBRUARY 7, 2024

Your social media teams can merely review this content, make edits, and schedule the post on multiple platforms, helping you save time and manage various social media channels efficiently. Source Automation platforms can help to make this process more efficient, allowing you to connect them in one place.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

ClearVoice

DECEMBER 18, 2023

Fact: To run successful ABM campaigns, there are certain challenges you need to deal with, such as personalization, engagement, and conversion issues. In this guide, we share practical content-related advice and examples that you can use to resolve specific ABM challenges, ultimately increasing the efficiency of your marketing campaigns.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

ClickZ

MARCH 2, 2020

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. Automation is another game changing technology for marketers, allowing them to efficiently optimize their time by automating tasks that used to require manual effort. How to keep consumer trust amidst heightened data privacy concerns.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Marketing Insider Group

AUGUST 12, 2020

You might have one group of likely customers who are tween girls, love all things glitter, subscribe to your teen-and-tween-themed YouTube nail makeover videos, and like the latest boy bands. For instance, for our fictional nail polish company, the tween customers might start with short YouTube makeover videos. Don’t stop there.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

SocialPilot

FEBRUARY 26, 2024

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. Suddenly, you start seeing personalized recommendations for sneakers that exactly match your style and previous purchases.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

BOP Design

NOVEMBER 14, 2023

We’re also fielding requests for enhanced personalization, such as detecting where a user is in the world and displaying a different version of the website depending on region. Conversion-focused UX More times than not, clients approach us with this complaint about their current B2B website design: it’s not converting. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

Vidyard

SEPTEMBER 15, 2015

“Marketers are already realizing the benefits of online video content as a better way to engage audiences, but there’s a huge untapped opportunity for video in B2B sales to not only build better relationships and close more deals but to do it more efficiently than ever,” said Michael Litt, CEO and co-founder of Vidyard. “On-demand

B2B Sales 75

B2B Sales Video Marketing Personalization Marketing Automation Services 75

Sprout Social

NOVEMBER 22, 2021

Recent studies show that 86% of consumers read online reviews, and 91% of consumers aged 18-34 trust reviews as much as a personal recommendation. Headquartered in Chicago, Sprout operates across major social media networks, including Twitter, Facebook, Instagram, Pinterest, YouTube and LinkedIn.

Marketing Management 109

Marketing Management Social Media Youtube Advertising Agencies 109

SocialPilot

MARCH 11, 2024

Additionally, AI enables marketers to personalize content by analyzing audience data and trends, ensuring that influencer campaigns effectively resonate with specific audience segments. AI tools let you efficiently filter through the fluff and show you real insights like brand mentions, traffic, and conversions.

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

LeanData

DECEMBER 8, 2021

Driving Effectiveness & Efficiency. Concurrently, RevOps also enables the revenue team to run more efficient processes, eliminating costly waste in both resources and time, and ensuring GTM investments achieve a maximum return on investment (ROI). Revenue Operations is uniquely positioned in the organization.

Marketing Analytics Tools 98

Marketing Analytics Tools Video Marketing Transparency Youtube 98

Sprout Social

JUNE 26, 2023

Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive. They enable you to develop a compelling customer experience strategy to serve customers better, provide personalized offerings and build meaningful relationships.

Marketing AI 105

Marketing AI Ideal Customer Profiles Allocation Analysis 105

Binary Demand

FEBRUARY 27, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. It’s the mastermind behind personalized content, decoding consumer desires to build unbreakable connections that boost engagement and conversions. But AI’s influence doesn’t stop there. Even everyday tasks get an AI makeover.

Demand Generation Agencies 52

Demand Generation Agencies Marketing AI Demand Generation Demand 52

Velocity Partners

JANUARY 24, 2024

There are hundreds of posts about how Spotify Wrapped has nailed personalization. You may not have any real user data to start working with: If you capture any utilization data at all, it’s hard to draw playful personality-quiz conclusions from the way customers use your billing software. So, what do you have to offer?

Peer-to-peer 85

Peer-to-peer Work Management Marketing Management Lead Scoring 85

Vidyard

JANUARY 10, 2017

At Vidyard, we’ve created a more impactful, personal way to communicate via email by harnessing the power of video. GoVideo is a unique tool to create, send and track personalized videos via email — one that’s so easy, anyone can use it in a couple of clicks. The payoff of personalization can be extraordinary.

Video Marketing 51

Video Marketing Personalization Conversion Skype 51

Binary Demand

MARCH 26, 2024

Today’s customers demand personalized experiences that cater to their individual needs. This complexity can reduce analysis accuracy and hinder personalization and lead intent qualification. Crafting personalized messages, they acknowledged recent activities such as sharing project management articles.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Vidyard

JANUARY 10, 2017

At Vidyard, we’ve created a more impactful, personal way to communicate via email by harnessing the power of video. ViewedIt is a unique tool to create, send and track personalized videos via email — one that’s so easy, anyone can use it in a couple of clicks. The power of personal video. That’s why YouTube exists.

Video Marketing 50

Video Marketing Personalization Conversion Skype 50

Bluetext

JANUARY 5, 2024

There are infinite benefits in streamlining these services in an integrated way, some of which include cost-effectiveness, consistent brand messaging, efficient resource allocation, and enhanced data analysis. To learn more about how Bluetext can lead the orchestration of your digital marketing channels in 2024, contact us.

Forecasting 40

Forecasting Paid Content Marketing AI Allocation 40

Martech

MARCH 15, 2022

Adtech includes various tools and technologies that help advertisers, agencies, and brands achieve greater efficiency, targeted reach, and real-time analysis and optimization. Adtech uses programmatic ad buying to increase the efficiency and reach of digital advertising. So, in turn, it ensures efficient spending and improves branding.

Advertising Agencies 123

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 123

Stevens & Tate

SEPTEMBER 20, 2023

Today, for instance, you will find personalized, five-seconds video ads instead of random 5-minutes videos. By tracking online interactions and user actions, such as previous purchases, website visits, and search history, it’s possible to deliver personalized and more effective ads.

Paid Content 98

Paid Content Advertising Agencies Advertisements Advertising 98

Outgrow

NOVEMBER 30, 2022

Personalized videos – Customized for a specific viewer to increase conversion rates. . Using the best keywords and thumbnails on the video helps increase visibility on platforms like YouTube and boost click-through rates. Finally, launch paid ads to help spread your video online faster and more efficiently. Conclusion.

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

SocialPilot

FEBRUARY 19, 2024

There are many multiple Generative AI tools, from AI writing tools to text to image generation and, finally, text to videos; these tools increase your efficiency and help you create content that aligns with your target audience’s preferences and interests. How Does AI-generated Content Work? Not done yet?

Generation 98

Generation Psychographics Content User-Generated Content 98