EMagine B2B Blog

JANUARY 27, 2019

The most important part of any initiative, PPC or otherwise, is to know what you’re working towards. We had a conversation with the marketing team at the hospital to ensure that the objectives of the PPC campaigns made sense in the context of their overall marketing and strategic plans. The Hospital’s Digital Marketing Goals.

Paid Content 69

Paid Content Paid Search Agency PPC Planning 69

Hubspot

APRIL 5, 2018

Host your website's videos on YouTube, the largest video community in the world. If you want to give your organic efforts to rank in search a bit of a jumpstart, it might make sense to dabble in Google AdWords , Google's pay-per-click (PPC) product. That said, if used smartly, PPC can help you plan your organic search strategy.

Google 78

Google Adsense Tools Doubleclick 78

Single Grain

JANUARY 23, 2023

Enter PPC consulting. But without expert guidance, PPC can be challenging and costly. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. And you’ll make plenty of mistakes along the way.

PPC 59

PPC Paid Content Consulting Paid Search Agency 59

Digilant

APRIL 22, 2021

If a dealer is not listed on the aggregate websites, search engines, or manufacturer websites the individual is on, that person will likely not know the dealership exists. Once an individual has learned about a dealership (either through their own research or through WOM), this person will want to know what type of experience they can expect.

Paid Content 52

Paid Content Advertising Agencies Advertisements Advertising 52

Digilant

APRIL 22, 2021

If a dealer is not listed on the aggregate websites, search engines, or manufacturer websites the individual is on, that person will likely not know the dealership exists. Once an individual has learned about a dealership (either through their own research or through WOM), this person will want to know what type of experience they can expect.

Paid Content 52

Paid Content Advertising Agencies Advertisements Advertising 52

Optinmonster

MARCH 21, 2024

This precision not only enhances the efficiency of your ad spend but significantly increases the likelihood of converting browsers into buyers. In my early days, I learned the hard way that the more specific your audience segmentation , the more personalized and effective your retargeting ads can be.

Paid Search Agency 85

Paid Search Agency Ads Google Marketing Analytics Tools 85

Huptech Web

JANUARY 4, 2024

Top 10 Benefits of Using Performance Marketing Strategy Cost-Effеctivе: You only pay for measurable outcomes lіkе clicks, convеrsions, or salеs, meaning your marketing budget is spent more efficiently than with traditional advеrtising, in which you pay for visibility without guarantееing outcomеs.

Paid Content 52

Paid Content Cost Per Click Advertising Agencies CPA 52

Digilant

APRIL 22, 2021

If a dealer is not listed on the aggregate websites, search engines, or manufacturer websites the individual is on, that person will likely not know the dealership exists. Once an individual has learned about a dealership (either through their own research or through WOM), this person will want to know what type of experience they can expect.

Paid Content 52

Paid Content Advertising Agencies Advertisements Advertising 52

Hubspot

NOVEMBER 23, 2010

YouTube is well known as the most popular video platform that empowers anyone to "broadcast" themselves. While this channel emphasizes the production aspect of video, marketers should remember that YouTube also equips them with a powerful analytics tool. Develop PPC Campaigns Based on Geo-Specific Info.

Youtube 28

Youtube Analytics Buyer Personas B2B Marketing 28

Valasys

MARCH 2, 2020

Hyper-Personalize the Abandon Cart Emails: According to a study by Trinity , normal eCommerce websites have an abandon cart rate of 67%. Thus, hyper-personalized abandon cart emails, bring more customers back to the website causing an increase in repeat visits & ultimately enhance the efficiency of sales conversions.

Paid Content 59

Paid Content Conversion Effectiveness Top of Funnel 59

Directive Agency

MAY 29, 2018

Subscribe on YouTube! P.S. These roles are going to have a lot of slashes because it’s important that you can stay nimble and obviously try to reduce your headcount while maximizing your efficiency. ). They need to be able to understand if the PPC report you’re getting is real or fake. Don’t miss a video!

Cost per Acquisition 40

Cost per Acquisition Video Marketing Work Management Paid Search Agency 40

Parse.ly

JUNE 11, 2020

Other paid media examples: Pay-per-click (PPC), display ads, sponsored ads, carousel ads, video ads, shopping ads, social ads, paid influencer content, sponsored content. This is why you often see the same company with recurring ads on YouTube — they’re paying for that exposure. How to track paid media.

Paid Content 52

Paid Content Media Work Management Eye-Tracking 52

PureB2B

FEBRUARY 6, 2018

Ramp Up Social Networking and Personalize Connections. To reinforce the “humans” behind your brand, be sure to send personalized connection requests and messages to cut through the noise of spam and irrelevant marketing. B2B online queries are noticeably shifting from personal computers to smartphones.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Outgrow

FEBRUARY 25, 2021

Ads on Facebook, Instagram, YouTube, and Google, and PPC ads are huge drivers of traffic depending on the industry you function in. Dynamic and personalized landing pages make use of UTM parameters to show different post-click experiences based on who is viewing them. Optimize Landing Pages for Different Accounts. Podcasting.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Bannerflow

DECEMBER 9, 2020

In 2021, advertising will require a focus on efficiency and effectiveness. Everything from the content on your page to your PPC campaigns needs to speak to the demographic you feel best complements your brand. Your advertising needs to feel personal to them. Contextual targeting (again). Ever greater personalisation.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Valasys

APRIL 3, 2023

The value of intent data in 2023 In 2023, the value of intent data is likely to increase as more companies adopt a customer-centric approach and focus on personalized marketing and sales strategies. One of the most efficient and comprehensive methods for gathering information about potential buyers is through the use of third-party data.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Single Grain

MAY 29, 2023

Looking to launch an international PPC campaign on Google, Facebook, Amazon or other PPC ad platforms? International PPC marketing is one of the best ways to connect with global audiences. Work With Us What Is International PPC Advertising? This guide is for you. Let’s begin!

Paid Content 52

Paid Content PPC Paid Search Agency Budget Programs 52

Directive Agency

JULY 23, 2020

A great ad campaign is one that is rooted in targeting the buyer throughout every stage of the marketing funnel to provide a more personalized experience. Purchasing decisions are based on logic and efficiency, instead of impulse or emotion. Additionally, there are often multiple stakeholders involved. Google Display ads. Facebook ads.

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

Single Grain

JUNE 14, 2023

A successful ad campaign starts with a well-planned PPC strategy. In this guide, you will learn how to implement the top PPC strategies in your business. Whether you’re new to marketing or an experienced business owner looking to improve your advertising campaigns, these PPC marketing strategies will help you. Let’s get started!

ROAS 52

ROAS Paid Content PPC Cost Per Click 52

The ABM Agency

JANUARY 8, 2021

Pay-per-click (PPC) advertising has become one of the most common B2B digital marketing channels due to the immense value it brings to the table—for every $1 spent on PPC advertising through Google Ads, there’s a return of almost $2. What Is B2B PPC? Some common PPC ad formats and their benefits include: .

Paid Content 52

Paid Content PPC Paid Search Agency Cost Per Click 52

Directive Agency

OCTOBER 26, 2023

The importance of Accurate Tracking in Digital Advertising AKA Good-Bye Cookies Privacy changes from more and more restrictions on user data collection and the use of personal data means the quality of your first-party customer data is going to be key to your tech company’s future marketing success.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Search Agency Google Ads 52

Outbrain

SEPTEMBER 5, 2019

“First, I’m making a push in 2018 to shift almost entirely away from pre-roll and in-stream native ads on YouTube. I’ve seen some interesting early returns on shifting budget over to YouTube’s discovery features—ads shown in the search results, alongside other videos and on the mobile home page.

Paid Content 36

Paid Content Advertising Agencies Advertisements Advertising 36

QuanticMind

MARCH 21, 2017

QuanticMind is on hand at Search Marketing Expo to attend sessions on the latest developments in paid search and suggested PPC tactics from industry experts. Douglas suggests that “The platform for Google Assistant may become the next big ecosystem for Google, like YouTube or Google Play.” SMX West 2017, Day 1.

Advertising Agencies 40

Advertising Agencies Google Advertisements Advertising 40

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Today, your SEO strategy for YouTube is as important as your Google strategy.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Convert

NOVEMBER 8, 2022

“PPC is dead.”. PPC is dying.”. PPC is still alive and well. But some PPC experts are still making a killing for their ecommerce businesses, DTC brands, and Shopify stores. But some PPC experts are still making a killing for their ecommerce businesses, DTC brands, and Shopify stores. That’s a bit of a stretch.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Hubspot

JULY 17, 2013

It''ll help promote new products or services in a similar way to direct mail -- one piece of content for one person -- but allows you to personalize your messaging more easily, and more efficiently, than personalized print marketing. or better, yet creating your own online videos and amping up your YouTube presence.

Advertising Agencies 28

Advertising Agencies Tactics PPC CAN-SPAM 28

Optinmonster

JANUARY 14, 2024

SEMrush SEMrush is a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics. Additionally, it provides social media tracking and PPC analysis, making it a versatile tool for a broad spectrum of digital marketing tasks.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Atomic Reach

JANUARY 3, 2019

Marcus Miller has over 18 years of experience as a consultant focusing on SEO, PPC and Digital Marketing. He has been ranked as the eighth most popular author on Medium and has been recognized by PPC Hero, Search Engine Land, and the US Search Awards. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Sprout Social

NOVEMBER 29, 2018

Content marketing generates over 4x more leads than PPC per $1000 within 36 months. Here’s how to plan and organize your content strategy to the maximize efficiency: Create an editorial roadmap for the whole year. plan for two trends, combine two campaigns for more efficiency, etc). Keeps you organized. But you know what?

Efficiency 111

Efficiency Planning Content Multi-Channel 111

Single Grain

SEPTEMBER 13, 2019

I’d also be willing to bet that you remember the videos more than the pictures and had a much better understanding of that person’s day/moment. Attention and brand trust are two things that marketers always incorporate in their marketing plans – and video is an efficient way to that happen. YouTube is the second largest search engine.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Marketing Insider Group

FEBRUARY 3, 2022

Paid media includes paid search ads (PPC), digital display (banner ads), owned media includes content marketing, social media marketing, and email marketing, and earned media includes PR and link building. Here’s some proof: the top YouTube video on marketing strategy is all about doing getter Instagram and Facebook ads!

Paid Content 299

Paid Content Paid Search Agency Marketing & Strategy Marketing Strategy 299

OutboundView

FEBRUARY 28, 2019

It does not require tons of money for Google AdWords and PPC. Think “Personally” and “Professionally” – How does your solution help your buyer reach their goals, both personally and professionally? To maximize efficiency when it comes to content creation, we recommend repurposing and repackaging content as much as possible.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Single Grain

FEBRUARY 5, 2024

Get My Free Marketing Plan Revolutionizing Digital Ads Through AI-Driven Campaign Types Google’s Performance Max and Meta’s Advantage Plus campaigns leverage the power of machine learning and AI to redefine digital advertising, offering unparalleled efficiency and targeting capabilities.

Marketing AI 52

Marketing AI Paid Search Agency Ads Planning 52

Hubspot

JANUARY 14, 2013

Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. Segmenting contact lists and personalizing emails based on recipients' interests and needs. And because PPC can involve a lot of day-to-day maintenance, you really do need a professional.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Optinmonster

JANUARY 14, 2024

SEMrush SEMrush is a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics. Additionally, it provides social media tracking and PPC analysis, making it a versatile tool for a broad spectrum of digital marketing tasks.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Hubspot

FEBRUARY 18, 2013

Or it could be a sponsored story on Facebook, a promoted video on YouTube, or a promoted account on Twitter, among other things. We do it right here at HubSpot when we use PPC, Promoted Posts, Promoted Tweets, and other forms of paid marketing to attract more people to our content. What Is Native Advertising?

Paid Content 28

Paid Content Inbound Marketing Advertisements Advertising 28

Convince & Convert

SEPTEMBER 14, 2010

To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically. The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning.

Social Media 123

Social Media Work Management Marketing Management Media 123