Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. But simply asking people to spread the word on social media doesn’t always cut it. Promote the app through your website, social media, and email marketing.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Valasys

APRIL 4, 2023

Social Media Intelligence: The New Way of Competing Today, it is almost unheard of that any user needs a social handle. Whether Facebook, Instagram, or Twitter, every business and user is on one of the social media platforms. This leaves 72% of businesses implementing social media without concrete results.

Social Media 52

Social Media Media Curation Demographics 52

Sprout Social

AUGUST 10, 2022

Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. It’s a quick and easy way to create viral content for your brand.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

Scoop.it

JANUARY 7, 2021

This company is a great example of how a smart and efficient approach to building an online brand looks like. For instance, Death Wish Coffee uses its Instagram for posting memes and engaging with their audience, while their YouTube channel is mostly focused on marketing videos and podcasts. Make Use of Viral Trends.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Parse.ly

JUNE 11, 2020

Well, you need to have a working knowledge of owned, earned, and paid media — three different types of media that can boost your content marketing efforts in unique ways. Once you have that working knowledge, you can properly execute paid and owned media initiatives while recognizing how much earned media you receive.

Paid Content 52

Paid Content Media Work Management Eye-Tracking 52

The Marketing Blender

MARCH 15, 2021

The days of organic leads from social pages are mostly gone, outside of viral phenomena. A good rule of thumb for posting on social media is the 80/20 rule: 80% of your posts should educate, inform, or entertain, and the other 20% is a sales or promotion message. YouTube is the second most used search tool and it’s owned by Google.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

SocialPilot

FEBRUARY 11, 2024

Plus, AI can significantly save time and increase efficiency in this process by quickly sifting through social media platforms to find influencers who meet your criteria. Find influencers who are pioneers in utilizing new social media features or platforms, staying ahead in [specific niche or industry], to leverage cutting-edge trends.

Sales Management 89

Sales Management ROI Planning Work Management 89

Outgrow

NOVEMBER 30, 2022

This is done by drawing audiences’ attention to various online channels such as social media, blogs, emails, and others. . Viral videos – Usually very entertaining and shareable, making them perfect for social video marketing. . Finally, launch paid ads to help spread your video online faster and more efficiently.

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

NuSpark Consulting

AUGUST 9, 2012

A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Remember, no one went to college to master in social media.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

illumin

MARCH 6, 2019

With recent concerns of the Momo Challenge viral internet hoax, some advertisers began quickly pulling back dollars from YouTube. Potentially offensive content, fake news, and hoax challenges still manage to find a way to disrupt social media platforms – making brand safety a top concern for digital marketers. Move Ad Dollars.

Brand Identity 64

Brand Identity Branding Youtube Enterprise Management 64

Sprout Social

AUGUST 10, 2022

Once the game was cleaned up, CD Projekt Red enlisted social media influencers to bring fresh brand awareness of the improved product. Social listening tools such as Sprout Social make this possible and efficient, so you can take control of a crisis situation before it spirals. — Jason Schreier (@jasonschreier) December 18, 2020.

PR 132

PR Work Management Paid Search Agency Planning 132

Adobe Experience Cloud Blog

JULY 28, 2017

By now, you’ve probably seen how live content gets pushed to the top of every stream on your social media feeds. It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Dunkin’ Donuts went 12 minutes. Or NBA Finals?

Campaigns 134

Campaigns Planning Tips Brand Identity 134

NuSpark Consulting

AUGUST 9, 2012

A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Remember, no one went to college to master in social media.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Martech Advisor

JANUARY 30, 2020

In the era of #deletefacebook, do marketers still need a strategy for this social media platform? In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. Maybe you’re not racking up viral exposure and thousands of fans.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Hubspot

JULY 24, 2020

For instance, some creative agencies you'll see are ones that offer marketing services, social media scheduling, advertising and branding, influencer marketing, and more. For instance, let's say I charge $125 for social media services for one campaign. So clients might be unsure about efficiency during the length of their project.

Advertising Agencies 93

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 93

Schubert B2B

JANUARY 2, 2018

Social media has been around for some time now. Companies across the globe continue to use social media as a vital part of their marketing strategy — creating content to connect and engage their audience. As new school B2B buyers step into the role of decision-maker, social media will influence their purchase decisions.

Social Media 67

Social Media Trends Media B2B 67

Industrial Marketing Today

AUGUST 16, 2011

Social media still remains a mystery to many manufacturers and industrial companies even though there is an abundance of evidence of its success in general B2B marketing. Many engineers, specifiers, users and buyers of industrial products regularly use social media in their personal lives but work-related usage is limited among this audience.

Social Media 60

Social Media Effectiveness Media Work Management 60

Vidyard

DECEMBER 17, 2019

The rising popularity of video, along with websites like YouTube and Vimeo, is part of it. Plus, Google’s research found that the most popular queries on YouTube are “how-to” searches—meaning users want to find video answers to their queries. Social Media Scannable Videos 2.4 Can be shared on social media channels sparingly.

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Hubspot

JANUARY 26, 2023

Plus, finding and connecting with your target audience is easy with social media. The Benefits of Digital Entrepreneurship How To Become a Digital Entrepreneur Digital Entrepreneurship Examples Digital businesses include ecommerce companies, blogs, social media influencer accounts, software solution development, and marketing firms.

Work Management 66

Work Management eCommerce Paid Search Agency Marketing Management 66

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Digilant

JANUARY 22, 2019

Advertising and Shopping Behavior Stats for Digital Media Buyers. . Digilant’s infographic is meant to inspire media budget holders to make informed decisions on how, where and when to buy digital and programmatic advertising before, during and after the 2019 Super Bowl. The average American will spend $81.17

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

Magisto

JANUARY 13, 2020

32% of Americans listen to podcasts monthly (and the number keeps on rising), podcast listeners tend to be more educated than average and they are more likely to follow brands and businesses on social media. Podcasts are not as searchable and discoverable as a YouTube video, for instance. And these numbers keep on growing!

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Convince & Convert

AUGUST 3, 2017

It all comes down to months (and years) of building up your social media presence using a solid strategy. Your other social media accounts (Instagram, Twitter, Snapchat, Youtube, Pinterest, etc.). The template simply dictates the layout of buttons and tabs that have been found most efficient for specific business types.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Content Standard

APRIL 19, 2024

When Meta launched its Twitter look alike, Threads, in summer 2023, social media managers scrambled to learn everything possible about what some were deeming “the Twitter-killer.” This guide is designed to help you determine what social media platforms are right for your business and how to make the most of them.

Paid Content 99

Paid Content Social Media Advertising Channels Brand Identity 99

Hubspot

APRIL 12, 2018

Despite this customer’s dissatisfaction with his mattress, he still gave the company five stars: Ultimately, Casper’s efficient delivery process and adept customer service impressed the consumer so much that he gave the company five stars -- even though the product didn’t work out for him. No one can guarantee that a video will go viral.

eCommerce 74

eCommerce Brand Identity Branding Advertising Agencies 74

Hubspot

SEPTEMBER 15, 2020

billion hours of live video , and 82% of people prefer live video from a brand over standard social media posts. Alternatively, you can always ask a PR, marketing, or social media manager to participate in the Q&A. The campaign quickly went viral thanks to the influencers' live videos, promoting Drumsticks. Image Source.

Examples 101

Examples Ad Building Brand Identity Branding 101

Referral Rock

NOVEMBER 21, 2019

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? What’s Viral Marketing? Why viral marketing is worth the risk.

Viral Marketing 56

Viral Marketing Campaigns Examples Paid Search Agency 56

LeadSquared

APRIL 13, 2021

That way, there is ownership of responsibilities, and the video gets created much more efficiently. For example, recording and editing the videos on platforms such as YouTube and Facebook give the videos an air of authenticity. Also, look at the viral video marketing ideas: 8. Plan the Filming & Video Publication.

Planning 52

Planning Video Marketing Marketing & Strategy Marketing Strategy 52

Vidyard

DECEMBER 17, 2019

The rising popularity of this type of video , along with websites like YouTube and Vimeo, is part of it. Plus, Google’s research found that the most popular queries on YouTube are “how-to” searches—meaning users want to find video answers to their queries. Social Media Scannable Videos 2.4 What’s causing this trend?

Video Marketing 65

Video Marketing Screencast Work Management Tips 65

Vidyard

SEPTEMBER 3, 2019

The golden ticket to viral popularity is still social media, where video is the preferred format. YouTube’s audience alone is 2 billion users and counting, and 43% of monthly podcast listeners say they listened to podcasts on YouTube in the past year.

Video Marketing 65

Video Marketing Storytelling Work Management Youtube 65

Vidyard

NOVEMBER 29, 2016

50% said they plan to use a third-party video hosting or video marketing platform vs. YouTube or Vimeo, up from 38% last year. While many brands continue to chase the viral video hype, this report makes it clear that videos don’t need to go viral to be successful,” said Michael Litt, CEO and co-founder of Vidyard, which sponsored the survey.

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65

Vidyard

SEPTEMBER 3, 2019

The golden ticket to Viral The #1 video goal of all marketers… (whoa, wait no it’s not!) aria-describedby="tt">viral popularity is still social media, where video is the preferred format. aria-describedby="tt">viral popularity is still social media, where video is the preferred format. Going Forward.

Video Marketing 76

Video Marketing Storytelling Viral Marketing Work Management 76

Schubert B2B

AUGUST 16, 2017

PR bridges the gap between the customers, the media and you/your client. Heavy amounts of advertising can open up PR opportunities, and constant media relations can open up advertising opportunities. When media outlets pick up your releases, be sure to get backlinks to draw in more prospects. That’s just one example.

Public Relations 54

Public Relations B2B Marketing Work Management Trade Show 54

MLT Creative

DECEMBER 3, 2010

With the help of social media monitoring, we have the chance to observe our markets before we take any action; this helps to create the most efficient social media campaigns that will appeal to them. Any search you set up mines through millions of sources: Twitter, Facebook, YouTube and more.

Social Media 40

Social Media Tools Media Viral Marketing 40

Outgrow

FEBRUARY 25, 2021

Ads on Facebook, Instagram, YouTube, and Google, and PPC ads are huge drivers of traffic depending on the industry you function in. You will increase your brand authenticity and visibility, along with maintaining a better social media presence. Do social media blasts and create hype around these episodes. Acquisition.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72