Litmus

MAY 24, 2022

Here are some of the trends in email we’re seeing in today’s landscape: Privacy-proofing. AI for personalization. Privacy-proofing. Long-used email marketing metrics have shifted in meaning due to Apple’s MPP—specifically the open rate. AI for personalization. Rethinking analytics. Newsletters. Newsletters.

Email Marketing 121

Email Marketing Trends Paid Search Agency Privacy 121

Litmus

DECEMBER 10, 2021

If you’re running tests where open rates or click-to-open rates (CTORs) are a vital victory metric, reliable opens can help. This audience isn’t impacted by inflated open rates, so you can perform these A/B tests the way you usually would. You need fallbacks for dynamic content and personalization.

Webinar Metrics 80

Webinar Metrics Privacy Protection Privacy Open Rate 80

Litmus

AUGUST 2, 2021

Privacy & trust. Accurate personalization. Check out our blog post that walks through step by step how to create a reliable opens audience for non-Apple Mail users with Litmus Email Analytics. Personalization in some countries is not allowed. How do we personalize in such countries like Italy? Newsletters.

Webinar Metrics 107

Webinar Metrics Privacy Protection Trends Privacy 107

Spiralytics

JANUARY 11, 2023

Remember the days when using a customer’s name was the best form of personalization? Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. Personalize. A year back, personalization in the emailing world was sort of primitive.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Litmus

JANUARY 25, 2022

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability , and measuring high-level subscriber engagement. Open rate can also give you insight into your historical brand presence. click here to purchase!).

Email Marketing 100

Email Marketing Click Rate Open Rate CTR 100

Scoop.it

JANUARY 24, 2023

Despite the mushrooming of messaging apps, marketers love email as it is a permission-based channel and allows them to send personalized communications. Switch to click-through rate from the open rate With the launch of Apple’s MPP, your customers using iOS 15 will be able to hide their IP address.

Planning 83

Planning ROI Paid Search Agency Marketing & Strategy 83

Binary Demand

APRIL 19, 2024

[ps2id id=’introduction’ target=”/]In every B2B demand generation company , B2B email marketing is a vibrant avenue for seasoned business-to-business marketers, offering various tools such as marketing segmentation, automation, and personalization. Is your email designed to highlight conversion points effectively?

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Litmus

APRIL 18, 2024

A third of our respondents told us their email marketing was “poorly” or “very poorly” integrated into the rest of their marketing channels, making it difficult to add personalization and segmentation into email or to get insights about how email performance contributes to the bottom line. Click here to see the full results.

Email Marketing 96

Email Marketing Marketing Automation Services Work Management Planning 96

Porch Group Media

OCTOBER 25, 2021

Let’s dive into what these privacy updates mean for your email marketing and how you should respond. Apple IOS 15 Privacy Updates. In this latest update by Apple, consumers are gaining more control over the data they share through Mail Privacy Protection, Hide My Email and Private Relay. 1) Redefine Your Metrics.

Privacy Protection 52

Privacy Protection Email Marketing Privacy Paid Search Agency 52

Martech

SEPTEMBER 22, 2021

If consumers collect and trade NFTs, and show them off as part of their digital personalities, brands might consider this almost like another social media platform. iOS 15 and letting go of open rates. It’s a day of rejoicing for those like Ryan who have advised marketers for years not to over-value the open rate.

Marketing Automation Services 116

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 116

Martech

OCTOBER 30, 2023

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. If you are sending too frequently, you may see a drop in your open rates.

Email Marketing 116

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 116

Martech

APRIL 23, 2024

Finally, scalability and personalization have become buzzwords, but you can’t accomplish either without strong analytics – and getting that has been an uphill climb for many businesses. By unifying their data, Cox Automotive can better segment its audience and deliver more personalized messaging to its customers.

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

DotDigital

JUNE 14, 2021

But digging deeper, there is much to celebrate as responsible marketers are rewarded for valuing personal data and building customer trust. The iOS 15 update brings with it a range of new privacy features, but there are two which will have a direct impact on marketers, and email marketers in particular. What can you do?

Privacy 98

Privacy SMS Opt-out Open Rate 98

Litmus

SEPTEMBER 20, 2022

An effective checklist contains a list of crucial components to check. Have you ever opened an email to find that …. Personalization is wrong? . If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in.

Deliverability 104

Deliverability CAN-SPAM Privacy Protection Churn Rate 104

Litmus

OCTOBER 14, 2021

A great open rate just shows how flashy your subject line is. And, there’s been a lot of change on the reliability of open rates anyway because of Apple’s Mail Privacy Protection. Then, there’s all the privacy changes going on right now. Create more effective emails with Litmus.

Marketing Report 78

Marketing Report Email Marketing Privacy Protection Paid Search Agency 78

Navigate the Channel

JANUARY 3, 2024

Segmentation allows for personalized content, increasing engagement and conversion rates. Personalize and Be Relevant Sending generic, one-size-fits-all emails is a surefire way to disengage your audience. We can’t overstate this aspect of effective email marketing. Always segment your list(s).

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Litmus

DECEMBER 7, 2022

By collecting first-party data , marketers will be able to use segmentation to help target and personalize their emails for maximum effect. User personal data, user preferences, and user experience will converge in a way that will reshape email marketing in the coming years. Email will see a paradigm shift towards user autonomy.

Email Marketing 92

Email Marketing Trends Planning Paid Search Agency 92

Salesforce Marketing Cloud

APRIL 21, 2022

Learn how Sobeys creates connected, personalized customer experiences. The movement toward consumer privacy protections is accelerating, and that’s a good thing. Watch the webinar. Rethink your marketing data analytics strategies.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Porch Group Media

NOVEMBER 10, 2022

Email Personalization. As many as 20.41% emails are opened within the first hour of delivery. 74% of Baby Boomers think email is the most personal channel to receive communications from brands, followed by 72% of Gen X, 64% of Millennials, and 60% of Gen Z. Take a look at these statistics showing just how effective email is.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

DotDigital

SEPTEMBER 3, 2021

Email open rates have always been a controversial topic matter. We all want to know what we need to do to make our emails better, more effective, and lucrative. So all marketers care about email open rates. Opens have always been a “noisy” metric. Who does care? Who really cares? And quite rightly so.

Open Rate 132

Open Rate Peer-to-peer Deliverability Privacy Protection 132

Litmus

JUNE 23, 2022

Prioritizing personalization, zero and first-party data capture as we see privacy measures come into effect is one of the major challenges marketers face–and it’s not always an easy balance to strike. How will marketing change with the eventual loss of third-party cookies and other data privacy measures?

Privacy Protection 63

Privacy Protection Personalization Privacy Mobile Advertising 63

Litmus

DECEMBER 15, 2023

Customer segmentation and personalization plan ‘Customer segments’ are specific groups of your email list, and splitting up and tagging these groups helps you organize which email campaigns to send to whom. Your email marketing strategy should also detail how and when you’ll personalize emails.

Email Marketing 94

Email Marketing Marketing Strategy Marketing & Strategy Planning 94

Salesforce Marketing Cloud

APRIL 15, 2024

Hear from the experts How should you consider email open metrics? Why is personalized content important? Perhaps the most important change is that the concept of “batch and blast” is no longer considered an effective marketing strategy. Join for free Personalization has become a must in email marketing.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. There are absolutely better barometers, and even absent Apple making this change, I would still say open rates should not be your rudder,” Hopkinson says.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Litmus

DECEMBER 13, 2021

In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. Track engagement with metrics other than open rates.

Privacy 105

Privacy Opt-out Contingency Planning Opt-in 105

Litmus

JUNE 17, 2021

Personalize your subject line. With email as a primary method of communication—even more so since the COVID-19 pandemic began— the average person receives over 100 emails a day. Use it to get your subscribers’ attention and your emails opened! Personalize your subject line. In other words, don’t personalize just because.

Open Rate 118

Open Rate Tips CAN-SPAM Click Rate 118

Scoop.it

FEBRUARY 28, 2023

Interactivity, hyper-personalization, and increased focus on customer data security hit the right chord with the email subscribers in the last year. Read on… Brands will be more open to adopting BIMI Brand Indicators for Message Identification (BIMI) is a new standard that allows companies to display their logo in the subscriber’s inboxes.

Email Marketing 96

Email Marketing Trends Lead Ranking Planning 96

Litmus

JULY 20, 2021

In turn, this can improve overall marketing effectiveness. The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement. Click-to-open rate (CTOR).

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137

Litmus

JUNE 16, 2021

With so much competition in the inbox, it’s critical to understand what’s resonating in your email program—and what’s not, so you can be agile and effective with your email strategy. Meaning—it’s easier to create more personalized experiences, optimize design and development, and improve results. Integrated Insights Report.

Eloqua 79

Eloqua Privacy Protection Aggregators Click Rate 79

Martech

MAY 31, 2022

Just seeing your emails appear in the inbox might be all the incentive they need to go directly to your site without opening the message first. This is email’s famous “nudge effect.” You might also rely too much on open rates to measure engagement. I’m not talking about buyer personas here.

Buying Cycle 97

Buying Cycle Privacy Protection Click Rate Act-On 97

Outgrow

JUNE 15, 2022

Increased Emphasis on Personalization. Personalization has been among the prized weapons in every email marketer’s armor out there, making it one of the most prominent email marketing trends this year. So, the only way to get through to your target audience is by sending them relevant and personalized messages. .

Email Marketing 98

Email Marketing Trends Outgrow Budget Programs 98

Scoop.it

NOVEMBER 3, 2022

To make the most of the purchase intent in this peak season, you must build effective email marketing campaigns that will appeal to all your prospects and customers. Avoid resending the emails to non-openers automatically. Those days are passé and your subscribers expect personalized messages that cater to their needs.

Email Marketing 94

Email Marketing Tips Planning Deliverability 94

Single Grain

AUGUST 7, 2023

The average person has 80 apps on their phone , making this a profitable advertising opportunity. Privacy : Privacy laws are constantly changing, making it a big obstacle for advertisers. has several laws, such as COPPA (Children’s Online Privacy Protection Act).

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52

Martech

SEPTEMBER 30, 2021

Emails, influential posts on LinkedIn, virtual product demos…all these pieces of content, all these messages, are speaking to a person. Did you think open rates would drop? With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data.

Multi-Touch Attribution 80

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 80

Convert

APRIL 12, 2022

They’re not as effective anymore. Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. Instead of guesstimating the effects of your changes, the results are transparent and leave little room for misinterpretation. That’s it.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

They’re not as effective anymore. Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. Instead of guesstimating the effects of your changes, the results are transparent and leave little room for misinterpretation. That’s it.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52