Convince & Convert

MAY 25, 2010

What other aspects of the marketing services business are likely to grow like that? 5 Key Success Factors There are 5 critical components for agencies to successfully develop and sell online marketing capabilities: Broaden Your Horizons. I was there speaking at the Counselor’s Academy PRSA annual conference. Direct mail?

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Single Grain

JANUARY 10, 2024

SEO vs PPC – which is better for driving more traffic to your website? So understanding the nuances of these two powerful tools is essential for any business looking to create a balanced, efficient and cost-effective online marketing strategy. What Is PPC?

PPC 52

PPC Paid Content SEO Marketing Websites 52

Outgrow

AUGUST 25, 2022

Online Marketing Tips That You Need in 2022. We can all agree that the past two pandemic years have taught us the importance of being online. The online space and its scope are only growing and becoming more widespread as time is passing. Online marketing is here and it is here to stay. Let’s dive right in.

Paid Content 52

Paid Content Online Marketing Tips Webinar Metrics 52

Single Grain

APRIL 27, 2023

Pay-per-click advertising has become a vital component of e-commerce marketing, enabling businesses to drive targeted traffic and increase sales. To ensure the PPC program effectiveness and achieve a positive return on investment, e-commerce stores must conduct regular PPC audits. Work With Us What I s a PPC Audit?

PPC 52

PPC eCommerce Lead Ranking Lead Scoring 52

Single Grain

JUNE 14, 2023

A successful ad campaign starts with a well-planned PPC strategy. In this guide, you will learn how to implement the top PPC strategies in your business. Whether you’re new to marketing or an experienced business owner looking to improve your advertising campaigns, these PPC marketing strategies will help you.

ROAS 52

ROAS Paid Content PPC Cost Per Click 52

Single Grain

APRIL 21, 2023

Why bother hiring a PPC outsourcing agency when you could do all the work in-house and keep 100% of those rewards for yourself? After all, there’s a whole host of free and affordable PPC tools out there, not to mention a plethora of information showing you how to make the most of them. Work With Us What Is PPC Outsourcing?

PPC 52

PPC Paid Search Agency Advertising Agencies Work Management 52

LeadSquared

DECEMBER 30, 2015

If it’s through a direct PPC campaign, then over over 12% is decent. Online Marketing Tools & Tips. How frequently should we invest in video marketing? When you are reaching out to people on your own, trying to connect with them through phone, email or any other medium, that’s outbound marketing.

Paid Content 52

Paid Content Lead Generation FAQ Webinar Metrics 52

Online Marketing Institute

MAY 18, 2010

While most B2B Search Engine Optimization efforts are focused on marketing activities that drive leads and sales, working holistically with SEO can deliver benefits that increase value or reduce costs in other areas of the company as well. I've seen something similar used to categorize (and test) PPC target phrases.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Online Marketing Institute

JANUARY 4, 2011

Mark joined the interactive marketing fray in early 2000 in business development with Lycos/Wired Digital and then AOL Time Warner. Site Map Search Incisive Interactive Marketing LLC. Vizion Interactive was founded on the premise that honesty, integrity, and transparency forge the pillars that strong partnerships should be based upon.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

JUNE 17, 2010

markwilliamschaefer I'll have to think about this one … don't know about cause effect and effort but it's thought-provoking so you've done your job Jay! Tweets are off! Diminished by factor of 20! Mine is 1.78. Tweeting is usually pretty effortless. Read and respond, recommend and help where I can.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

MARCH 4, 2010

effective social media campaigns that left no question of their effectiveness. JeffBullas.com How to measure social media. Like the rest of social media can be of great value to your small business in many ways if you know [.] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

MAY 4, 2010

My friend Amber Naslund writes a lot of the need to “ manage up &# in social media—making sure the folks doing the work are communicating effectively to the C-Suite. Each chapter in the book provides, at high level, detail about when, why, and how to implement each technology. How do you see the parallels with technology adoption?

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

SEPTEMBER 14, 2010

Does this give you a better insight into what they need to achieve their goals and what you could be doing to improve your marketing mix or their customer experience? Marketing is not only about messaging. If you’re looking for justifying budget dollars, there are many sources that are more effective than CTR.

Social Media 124

Social Media Work Management Marketing Management Media 124

Single Grain

FEBRUARY 10, 2023

Dive Deeper: * How to Perform an SEO Audit for Your Website * The Step-by-Step Guide to Conducting a Content Audit * How (and Why) to Conduct an Effective Blog Post Audit 3) Keyword Research Tools Of all the things you can do with Semrush, the platform is most famous for its excellent keyword research tools. month (or $99.95/month

Paid Content 52

Paid Content Budget Programs SEO Tools 52

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer. link] Don Ronlund Helpfulness might be your most effective sales tool. *5 Helpfulness = great marketing success. Have them document EVERY question they receive.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

WebMarketCentral

SEPTEMBER 23, 2008

How can small businesses cost-effectively add sophisticated capabilities like custom search and social networking features to their sites? What separates effective navigation from poor design? Which elements are the most critical when initiating a website redesign project?

Design 20

Design Marketing Websites CMS Development Best Practices 20

Single Grain

MAY 26, 2023

Top 3 Most Important Stats 70% of businesses say SEO produces more sales than PPC advertising. Databox ) 75% of marketing professionals say SEO is “extremely” or “very” effective for achieving marketing goals such as lead generation and sales. HubSpot ) 3.2-3.5

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Convince & Convert

JUNE 24, 2010

Testimonials are a huge part of the infomercial world, as they are for effective social media. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

MAY 27, 2010

Cutright RT @jaybaer: The More Things Change, The More Things Change [link] [link] maggielmcg RT @jaybaer: The More Things Change, The More Things Change [link] [link] maggielmcg RT @jaybaer: The More Things Change, The More Things Change [link] [link] SocialMediaSentiment "The More Things Change, The More Things Change | Social Media …" (..)

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

accelerate agency

FEBRUARY 12, 2023

An effective strategy, whether developed in-house or through a professional SaaS SEO agency, is vital to achieving sustainable growth and success in the SaaS market. Search Engine Optimisation is still very much a relevant and effective strategy in 2023. Take PPC, for instance. How do you do this?

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Convince & Convert

JUNE 3, 2010

Their transparency on the effects side less so, based on new photos today of oil-soaked birds, etc. link] Kade Dworkin Brilliant piece showing the effect of "I'm Sorry" RT @jaybaer: The two words BP should steal from umpire Jim Joyce. link] jaybaer You're right Joe.

Social Media 158

Social Media Media PR Webinar Metrics 158

Single Grain

SEPTEMBER 14, 2022

How to Choose the Best Metaverse Marketing Agency. Top 10 Metaverse Marketing Agencies. Ready to Hire a Top Metaverse Marketing Agency? Metaverse FAQs. Get My Free Metaverse Marketing Plan . What Is Metaverse Marketing? Advantages of Advertising in the Metaverse. Noteworthy clients: Amazon.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 59

Convince & Convert

SEPTEMBER 21, 2010

I believe effective social media can indeed increase sales, especially when those efforts are directed toward current/previous customers. I believe effective social media can indeed increase sales, especially when those efforts are directed toward current/previous customers. Especially social media, but even SEO, PPC, email, etc.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

MAY 26, 2010

I think this is where Adobe can solve a problem for publishers who desire the power of Premier and After Effects and make a web-based SaaS solution. Doing that will help empower publishers to use video more effectively. Doing that will help empower publishers to use video more effectively.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Convince & Convert

JUNE 22, 2010

Unlike every other form of marketing and communication ever devised, you can’t treat social media like taking medicine – something that you do when you have to, and only because someone told you so. The impacts and effects of social media are too broad for that. You also know how to measure your ROI effectively.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

MARCH 23, 2010

If you can successfully answer their question, perhaps something like “how do I maximize my blog’s effectiveness?&# They arrive on your blog because they have a question in mind, and are hoping that you can answer it. Consequently, I have two recommendations.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

JULY 6, 2010

Mentioning – or even featuring – corporate involvement is an effective means to raise awareness and need, especially for lesser-known (but equally deserving) charities and causes. [link] [link] WebPro360 And, it's not just about businesses 'tooting' their own horn. Great thoughts, Laura!

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

MARCH 3, 2010

Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable. Unless it is channelled through cause and effect with an ultimate aim of increasing sales (which is very different from a push sell approach), then it’s a lot of time, effort and money wasted.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 20, 2010

jaybaer delivers an insightful post on why & how Social Media is effective w/in the B2B space [link to post]? jaybaer delivers an insightful post on why & how Social Media is effective w/in the B2B space [link to post]? – Posted using Chat Catcher [link] tabsharani (Fred Tabsharani) Twitter Comment.@jaybaer

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

APRIL 1, 2010

As such, they do stuff like this, that isn't as effective as it could be. As such, they do stuff like this, that isn't as effective as it could be. Would you hire someone after they “slammed&# you on their blog? Wouldn't you say that many companies feel that doing any social media is better than none at all?

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

APRIL 6, 2010

Test and track content success on Facebook using bit.ly (or number of likes and comments), and add the most effective content pieces to the next rung on the ladder (blog). Note that as you move down the ladder, your repurposing will be more complex – a blog post requires substantially more content than a Facebook update in most cases.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

APRIL 28, 2010

link] Ppc Mom RT @MariSmith: How To Find Your Mass Influencer Customers – [link] [Exceptional post by @jaybaer!!] He specifically addresses incremental sales: “Opinion Leaders” or “Fans” are not as effective in spreading WOM that drives incremental Sales because these efforts are “preaching to the choir”, per #1 above.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. Let the other person feel that the idea is his or hers. Seems to me Plato ended up writing anything attributed to Socrates.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

APRIL 14, 2010

The best – and most effective – social media programs aren’t based on promotions and message distribution. And certainly, once you've built that bridge using usefulness and trust, your ability to then “nudge&# the consumer toward purchase via whatever mechanism make sense is a lot more effective.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Convince & Convert

AUGUST 18, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Steps to Drive Sales with a Social FAQ 18 Social Media Quotes My Wife Is Sick of Hearing Me Say The 3 Amigos: Email, Blogging, Social Sharing Jonny Stark Wow, quite a few comments on here already!

PR 162

PR Social Media Paid Content Media 162

accelerate agency

JANUARY 10, 2021

A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. 82% report actively using content marketing, up from 70% last year. Take PPC, for instance. There’s no compound effect like with SEO.

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69