Zoominfo

APRIL 9, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

Hubspot

MAY 17, 2021

When YouTube first launched, I was in 6th grade and all my friends were creating funny videos to upload. See, back in the day, YouTube was mainly used for teens to upload funny, entertaining videos. Back then, using YouTube for business and marketing was a new concept. Users on YouTube like to be educated and not sold to.".

Youtube 99

Youtube Hubspot Tactics Video Marketing 99

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Educational videos. Quick Takeaways.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Martech

JANUARY 3, 2024

YouTube might offer a refuge If consumer apathy takes root generally across social media, as Gartner predicts, YouTube might prove more durable than the norm. YouTube is an example of a social platform where consumers are potentially more accepting,” said Gutter. Amazon is expected to capture 12.4% of all U.S.

Gartner 138

Gartner Advertising Agencies Paid Search Agency Ad Exchange 138

Marketing Insider Group

JULY 11, 2023

What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds. Help Self-Educating Customers. It’s kind of like a toll road.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. By delivering a more tailored purchasing experience to clients, companies can improve customer engagement, build brand loyalty, and drive repeat business. Personalization offers many benefits for B2B companies.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. B2B marketers can leverage video content to educate their audience with industry tips, share market insights, and showcase product updates.

Social Media 117

Social Media Trends Media B2B 117

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. I start at the same place every time: Keyword research. Anyone can do this research.

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Marketing Insider Group

JANUARY 5, 2021

Over a third of American consumers now say that it’s vital to trust the brands they choose to buy from because they can’t afford to waste money on a bad purchase. 8 in 10 also say that trusting a brand to do the right thing is a deciding factor in their purchase decisions. The top five brands for 2019 were: Whole Foods. Trader Joe’s.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Convince & Convert

AUGUST 15, 2012

The psychology behind what causes people to purchase, and the impact of social and content on that dynamic, is a massive research project (and one we’ll be tackling with The Social Habit project). Here are five brands that do an exceptional job of educating their audience, which then drives purchase. Whole Foods.

Education 126

Education Work Management Marketing Management Brand Identity 126

Hubspot

MARCH 6, 2017

While great content is bound to be found, it's also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. What’s New With YouTube Advertising.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Marketing Insider Group

JUNE 10, 2015

So given the fact that Generation C is hungry for smartly created and curated content that connects with them and makes them feel like part of a community, what’s the formula for YouTube success? Purposeful ads influence purchase,” said Bulbul. This was one of the top 10 ads on YouTube,” he said.

Youtube 100

Youtube Curation Viral Marketing Stats 100

The Lead Agency

AUGUST 12, 2019

Universities and other higher education providers are continuously looking for new ways to attract students. Students are a great target audience in terms of ROI as they are looking to make a significant investment in their education. The following are some of the most effective ways to market your higher education facility.

Education 48

Education Paid Search Agency Tips Advertising Agencies 48

Hubspot

DECEMBER 8, 2020

McKinsey's research also noted four other key shifts in consumer spending behavior that could majorly impact brands in the near or far future. How Purchasing Behaviors are Changing in 2020. Before the pandemic, Gen Z was the major age group that prioritized essential products over other purchases. In the U.S. Image Source.

Research 101

Research Brand Identity Branding Budget Programs 101

Marketing Insider Group

APRIL 6, 2021

To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them. The Buyer’s Journey Doesn’t End with a Purchase. But the customer experience doesn’t end when someone makes a purchase. Source: Hotjar.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

Marketing Insider Group

JULY 11, 2023

Effective paid search campaigns come down to researching the right keywords and making cost-effective bids (just like with Facebook). YouTube is another place to target your key demographic by their interests. Give them content and links that will benefit them, whether or not they purchase from you. Image Source 3.

Paid Content 180

Paid Content Advertisements Advertising Paid Search Agency 180

QuanticMind

SEPTEMBER 29, 2023

Google also found that holiday shoppers are less impulsive than you might think: They do their research early, watch for sales to begin, and care more about delivering a thoughtful gift than finding the best deal. Millennials spent even more, averaging a little over $1,000 in purchases. Must be a new Furby.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Oktopost

OCTOBER 30, 2023

Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior. Since prospects often research products on social media, capturing and utilizing social intent data is vital to expediting the sales process. What is Social Signals?

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Oktopost

SEPTEMBER 22, 2021

Instead, they are, or should be, going after entire departments, who may have the purchasing power equivalent to millions of dollars. Philosophically speaking, B2B buyers will likely need to be educated on your service offering and information about your company. 75% of B2B buyers use social media in their buyer journey. Facebook Ads.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

ConvertKit

DECEMBER 19, 2018

Another example is Uber and Lyft , two popular ride-sharing apps that allow people to purchase rides without having to wait for a taxi. Only then can you create a market research plan that will help you craft a comprehensive sales strategy. How to increase sales with some competitive market research. Education level.

Research 83

Research Planning Buyer Personas Marketing & Strategy 83

Webbiquity

MARCH 31, 2022

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. Don’t waste your customer’s time or make it hard for them to complete a purchase. People won’t buy what they don’t understand.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Hubspot

OCTOBER 11, 2022

Without a solid pulse on how consumers discover, consider, and ultimately decide to purchase products and services like yours, you're bound to sell both departments short. 71% of those respondents say they discover new products via social media — 15% more than through Youtube ads, the next most popular method among that demographic.

Top of Funnel 74

Top of Funnel Buyer's Journey Paid Search Agency Television marketing 74

Customer Experience Matrix

APRIL 1, 2020

Retail Behavior Surveys Showing just how quickly the world changed, retail consumer research platform First Insight found that the impact of coronavirus on U.S. They found consumers evenly split between expecting to spend more or less over-all, with a just 32% expecting to shift purchases online. UK, Australia, India, and Singapore.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Scoop.it

DECEMBER 28, 2023

From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates. More importantly, these prospects are likely to seek out and appreciate content that helps them make solid purchasing decisions.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. They often listen to podcasts or YouTube videos. It starts when these prospective buyers start researching you.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Onalytica B2B

JANUARY 17, 2018

In addition to this, YouTube videos with “review” included in the title have also reached a total watch time of 50,000 years on mobile alone in the last 2 years. There is a great opportunity to work with influencers in developing, using and reviewing your product, to educate them, and your target customers.

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

SmartBug Media

MAY 8, 2023

The goal is to create content to solve a prospect’s potential problem or to educate or inspire them so your brand is top of mind when they choose a solution or product. Whether you create videos for social media or upload natively to YouTube, video should be a top strategy to incorporate into your content marketing plan.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Biznology

MARCH 1, 2019

It’s not that they’re uninterested or negligent — they may spend more time doing research, but they’re less likely to read your white paper or visit your website. For technology-related videos, YouTube rules. So video can can help with trust issues, too, since Google search results tend to favor YouTube video.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

ConvertKit

DECEMBER 19, 2018

Another example is Uber and Lyft , two popular ride-sharing apps that allow people to purchase rides without having to wait for a taxi. Only then can you create a market research plan that will help you craft a comprehensive sales strategy. How to increase sales with some competitive market research. Education level.

Research 65

Research Planning Buyer Personas Marketing & Strategy 65

Spiralytics

NOVEMBER 14, 2023

Understanding Generation Alpha traits is invaluable for marketers, even though its members may not yet be old enough to make purchases themselves. Generation Alpha is doing the same for their parents’ purchasing decisions. Generation Alpha is doing the same for their parents’ purchasing decisions.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Sprout Social

JULY 22, 2021

So much so, 79% of Gen Zers say they would purchase after seeing an influencer recommendation. When on social media they: Opt for video-centered and gamified platforms like Instagram, YouTube, Snapchat and TikTok. Expect culturally relevant and inclusive content that entertains, educates and inspires while keeping up with pop culture.

Social Media 140

Social Media Generation Media Lead Ranking 140

Hubspot

DECEMBER 11, 2019

To find out, I dove deeper into the cold, hard facts that researchers have discovered about the generational similarities and differences. However, mounting research shows that Gen Z and millennials are more different than we think. I'm not the only marketer, or millennial, who's noticed the two generations' vast differences.

Mobile Advertising 101

Mobile Advertising Paid Search Agency Mobile Marketing Marketing & Strategy 101

Sprout Social

DECEMBER 6, 2023

On and off the clock, they research potential purchases just as everyone else might. The resulting video clips are both laugh-out-loud funny and educational. Shopify Gartner’s study on B2B buyer influencers found that YouTube informed 65% of recent B2B purchase decisions, making it the most popular platform for research.

Work Management 118

Work Management B2B Marketing Marketing Management Paid Search Agency 118

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%).

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

This includes past purchase history, phone calls, website visits, click-through rates on emails, and more. One well-known food retailer uses a rich database from its online recipe sites and education funding program, where users scan receipts and view recipes online or through an app. But what topics should you cover?

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Sprout Social

JANUARY 4, 2022

Half of users say they have visited a brand’s website to purchase a product or service after seeing it featured in Stories. Of course, your brand’s specific mix of entertaining, educational and product-centric content will depend largely on your industry’s standards and your audience’s preferences. YouTube video statistics.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142