SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. Not all leads generated are going to be high-quality.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Did you know that YouTube is the second largest search engine in the world? Education: Are you an expert or thought leader in your field? Use video to educate your audience on key and trending topics. But video can also be useful and educational. Create a Content Marketing Funnel. Start Using Video. With over 1.9

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Vidyard

NOVEMBER 6, 2018

This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results. Check out the No Lift Install System YouTube channel to browse their full library of videos. Now that’s what we call ‘visionary’ for the education market!

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Vidyard

MARCH 23, 2021

You’re peppering them into your marketing, sales, support, and elsewhere throughout your business. You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. So you’ve created some videos. That’s all terrific.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

APRIL 12, 2017

Jeff has an MBA from the MIT Sloan School of Management and a Bachelors of Science in Electrical and Computer Engineering from the University of California, Santa Barbara. Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Vidyard

FEBRUARY 13, 2020

Marketing, sales, and customer service teams embracing new approaches to using video content to cut through the noise, book more meetings, and accelerate revenue growth. Many businesses are now turning to on-demand and one-to-one video content as a powerful new way to expand their audiences and generate more sales opportunities.

Video Marketing 50

Video Marketing Top of Funnel Optimization Sales Qualified Leads 50

ClearVoice

NOVEMBER 2, 2018

Converge is a digital marketing conference for marketers in higher education. The Atlanta-based conference includes deep-dive workshops, keynotes and breakout sessions focused on education and digital marketing. Great for: Higher education marketers. Great for: Brand marketers, content marketers, marketing analytics managers.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Vidyard

APRIL 12, 2017

Jeff has an MBA from the MIT Sloan School of Management and a Bachelors of Science in Electrical and Computer Engineering from the University of California, Santa Barbara. Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Vidyard

APRIL 12, 2017

Jeff has an MBA from the MIT Sloan School of Management and a Bachelors of Science in Electrical and Computer Engineering from the University of California, Santa Barbara. Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Adobe Experience Cloud Blog

SEPTEMBER 15, 2014

If you’re actively seeking out opportunities to integrate video into your core business processes, here’s how you can also produce measurable results. Align Video Marketing with Your Funnel. At the top of your funnel, you’ll want your videos to expand your reach and attract new audience. Think : Educate & Inform.

Top of Funnel 48

Top of Funnel Video Marketing B2B Marketing B2B Thought Leadership 48

Vidyard

NOVEMBER 6, 2018

This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results. Check out the No Lift Install System YouTube channel to browse their full library of videos. ? Now that’s what we call ‘visionary’ for the education market! No problem!

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Vidyard

NOVEMBER 14, 2016

Last week, hundreds of marketers, sales leaders, and video producers came together in San Francisco to challenge the status quo of video for business. Long regarded as simply a top-of-funnel asset, Viewtopia presented the evolution of video within an organization. YouTube is Important — But so is Your Website. Let that soak in.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Vidyard

NOVEMBER 6, 2018

This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results. Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. Now that’s what we call ‘visionary’ for the education market! No problem!

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. . It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. . It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. Simply having a presence on YouTube is no longer enough. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

NOVEMBER 6, 2018

This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results. Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. Now that’s what we call ‘visionary’ for the education market! No problem!

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. Slideshare) 80% of marketers using audience segmentation report a rise in sales. seconds over the past two decades.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Adobe Experience Cloud Blog

DECEMBER 23, 2014

But another important goal she should think about that doesn’t often get enough attention is educating the marketing team and others within the organization. A typical customer chooses to have a day of marketing automation training as part of their on-boarding, which can be where education stops for many. Education strategy.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Planning 48

Adobe Experience Cloud Blog

NOVEMBER 3, 2010

Videos - While I agree posting videos to Youtube is an important part of your B2B marketing mix, the power of placing videos near product descriptions and product recommendations can be powerful. This is a great way to start creating conversations between product managers, sales reps, and support staff with prospects and customers.

Paid Search Agency 48

Paid Search Agency Linkedin Marketing Management Companies 48

Adobe Experience Cloud Blog

NOVEMBER 3, 2010

Videos - While I agree posting videos to Youtube is an important part of your B2B marketing mix, the power of placing videos near product descriptions and product recommendations can be powerful. This is a great way to start creating conversations between product managers, sales reps, and support staff with prospects and customers.

Paid Search Agency 48

Paid Search Agency Linkedin Marketing Management Companies 48

Adobe Experience Cloud Blog

MARCH 22, 2013

Even if you’re seeing a consistent, steady stream of leads filling the funnel from inbound sources, you may be struggling to convert those leads into sales. Or perhaps you’re only posting content to your site and prospects early in the research phases mainly turn to YouTube for information. You may never cross paths.

Inbound Marketing 48

Inbound Marketing High Quality Lead Marketing & Strategy Cross-Selling 48

Directive Agency

JULY 5, 2018

It’s simply, “ you have to have sales assets like white papers, data sheets, and case studies to support your team on the sales side and any of your drip campaigns. So, today, we’re going to talk about three ways that you can simplify the process — things you can try and a few things to avoid as well.

Ad Building 40

Ad Building Brand Identity Branding Content Marketing 40

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Do you want to promote a product or service to help educate your customers? Be specific with your KPIs – if you want higher sales, by how much? Management Scale – How easy is it to efficiently manage high volume video production? Do you want to drive new leads or nurture existing prospects?

Video Marketing 48

Video Marketing Campaigns Marketing Automation Services Work Management 48

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). So, I went through a process of refreshing our content to focus on business-issues and communicating in the customers' language.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Optinmonster

JANUARY 14, 2024

Additionally, Moz Pro’s user-friendly interface and educational resources make it accessible for both SEO beginners and experts. The plugin also focuses on technical SEO aspects, like creating XML sitemaps, managing site breadcrumbs, and setting canonical URLs to avoid duplicate content issues.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

ConvertKit

JANUARY 15, 2021

Well, Marketo decided to find out. Marketo 2018 ). Email segmentation and personalization are two tactics that work wonders for creators looking to build their audience. Broadcast emails like newsletters can be an important piece of your email marketing strategy, but when it comes to sales, the more targeted the better.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Adobe Experience Cloud Blog

MARCH 26, 2014

As a Marketo Solutions Consultant tasked with designing and configuring digital marketing strategies for our prospects, I think about engagement marketing a LOT. If I’d truly listened to those cues, I would have noticed that a flapping motion of his hand meant he clearly wanted to watch butterfly videos on YouTube ( obviously , Dad).

Multi-Touch Attribution 48

Multi-Touch Attribution Peer-to-peer Lead Scoring Lead Ranking 48

Metadata

DECEMBER 3, 2020

I would love to hear a little bit about yourself other than the usual sales pitch. I’m a French guy, so that’s not a sales pitch. And nowadays I do advisory with a bunch of great B2B sales companies. You need to create the market you need to educate the market first. You guys are super cool. You can hear it.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

I would love to hear a little bit about yourself other than the usual sales pitch. I’m a French guy, so that’s not a sales pitch. And nowadays I do advisory with a bunch of great B2B sales companies. You need to create the market you need to educate the market first. You guys are super cool. You can hear it.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Adobe Experience Cloud Blog

SEPTEMBER 21, 2011

According to Merriam Webster, by definition, evolution is “a process of continuous change from a lower, simpler, or worse to a higher, more complex, or better state.” Sales Centric: The initial breakthrough on the path to modern marketing was Gutenberg’s printing press. Marketing, in the beginning, was focused predominantly on sales.

Planning 48

Planning Television marketing Paid Search Agency Mobile Advertising 48

Optinmonster

JANUARY 14, 2024

Additionally, Moz Pro’s user-friendly interface and educational resources make it accessible for both SEO beginners and experts. The plugin also focuses on technical SEO aspects, like creating XML sitemaps, managing site breadcrumbs, and setting canonical URLs to avoid duplicate content issues.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Optinmonster

JANUARY 26, 2024

This approach combines the educational and interactive nature of webinars with marketing objectives. You can see this in action with Marketo’s webinars : Webinars can also get attendees interested in buying products and services. If the idea of selling without a sales pitch leaves you scratching your head, keep reading.

Lead Generation 69

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 69

Hubspot

NOVEMBER 18, 2020

Social media lead generation is the process of turning brand awareness and interest into visitor actions, such as: Signing up for your weekly newsletter. YouTube Audience Manager – This is an excellent way to create sequential retargeted ad campaigns for specific audiences. What comes next? Accessing an ebook or white paper.

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

ClearVoice

JANUARY 8, 2019

Is my definition of success in line with management’s expectations? Get together with management to review the success metrics you defined. Who are the internal stakeholders involved in the approval process? Figure out who needs to be involved in the approval process. More people are involved in complex sales.

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

Adobe Experience Cloud Blog

NOVEMBER 28, 2017

Tired of a constant barrage of phone calls, emails, and office visits, it’s not surprising that a recent study by ZS Associates shows that over 50% of physicians have stopped responding to sales reps. Moreover, these insights can enable physician liaison teams to build trusted advisor relationships. Leverage Virtual Health.

Paid Search Agency 134

Paid Search Agency Marketing Management Demographics Digital Transformation 134

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business.

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73