Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. This enables reps to focus on highly engaged and educated prospects and have more targeted and relevant conversations.

Enterprise Management 65

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 65

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. Relevant content is the number one reason why buyers purchase from you. In today’s world, buyers are making decisions on vendors due to the quality of educational and informative content they receive.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

ClearVoice

JUNE 17, 2019

Joe Pulizzi of the Content Marketing Institute defined content marketing to LinkedIn like this: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Industrial Marketing Today

APRIL 2, 2012

For top of the funnel content, infographics are very effective because of their focus on educating the reader rather than being product-centric. In a webcast sponsored by the Content Marketing Institute and Eloqua, Joe Chernov ( @jchernov ), VP of Content Marketing at Eloqua talked about this aspect of content marketing.

Top of Funnel 60

Top of Funnel Ideal Customer Profiles Content Marketing Planning 60

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. Relevant content is the number one reason why buyers purchase from you. In today’s world, buyers are making decisions on vendors due to the quality of educational and informative content they receive.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Vidyard

APRIL 12, 2017

Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more. This enables reps to focus on highly engaged and educated prospects and have more targeted and relevant conversations.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Vidyard

APRIL 12, 2017

Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more. This enables reps to focus on highly engaged and educated prospects and have more targeted and relevant conversations.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. This enables reps to focus on highly engaged and educated prospects and have more targeted and relevant conversations.

Enterprise Management 53

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 53

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. This enables reps to focus on highly engaged and educated prospects and have more targeted and relevant conversations.

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 50

Kapost

DECEMBER 12, 2016

Three years ago, when I joined Kapost we were out educating the marketplace on inbound marketing. Marketing automation platforms such as Marketo, Eloqua, and Hubspot had burst onto the scene. .” However, one buzzword popped up in 2016—Account-based marketing (ABM)—and I believe, it’s here to stay. The Age of Inbound.

Account Based Marketing 48

Account Based Marketing Top of Funnel ABM Content 48

SnapApp

MAY 12, 2015

At the awareness stage, quizzes and assessments offer a fun, low-commitment way to educate and entertain your prospect. Your analysis is all value-add on the back end, and your audience gets a unique, personalized outcome along with relevant next steps. Third, you have a chance to really get to know your prospects as people.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Vidyard

NOVEMBER 14, 2016

Storytelling isn’t just about being entertained – it’s about educating your prospects, and making sure they are not only captivated but walk away with meaningful information, and a tangible next step. Ramos took this conversation deeper, and looked to Simon Sinek’s TED talk on the importance of “why” to back up her point.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Hubspot

MARCH 6, 2014

Now, there’s no coincidence that much of this newly found enthusiasm for inbound-like thinking falls on the heels of Oracle’s acquisition of Eloqua. It did this by putting a former Eloqua employee, Jill Rowley, in the driver’s seat as the official “Social Sales Evangelist” at Oracle.

Eloqua 28

Eloqua Cold Calling Training Demand Generation Agencies 28

markempa

SEPTEMBER 13, 2017

One of them, before I started Eloqua in 2000, was as a research scientist. I also wanted to spend more time with my wife, so I left the research world to get in the business world and joined a Bain & Company as a management consultant; from there I started Eloqua. I got the idea while I was at Eloqua. I was actually a Ph.D.

Work Management 319

Work Management Eloqua Marketing Management Paid Search Agency 319

The ROI Guy

OCTOBER 13, 2010

Unlike traditional white papers, Alinean Interactive White Papers use profile information from a prospect to intelligently customize the collateral with more personalized, relevant and analytical content. Alinean Interactive White Papers help B2B marketers better attract and connect with today's overloaded, skeptical and frugal buyers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

Hinge Marketing

AUGUST 15, 2014

This software can qualify and nurture leads, as well as provide relevant and educational content based on your prospects’ behaviors, delivering a more robust and targeted campaign with less ongoing effort. Marketing automation is software that simplifies many marketing and sales efforts by automating repetitive tasks.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

SnapApp

APRIL 4, 2018

MQLs require more education and follow-up to be converted to an SQL. . Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Tracking method – Eloqua. . . as well as campaign dimensions, including topic, format, and funnel stage of the education (e.g., Adam Honig.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Heinz Marketing

AUGUST 3, 2020

And really, the reason that Grapevine6 exists is because it’s hard to find sometimes that third party content that’s really relevant and resonates with the things that you want to talk to your network about. It was helping people, educating them. And so, that’s part of the techniques and the approaches that we coach.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

Industrial Marketing Today

MAY 11, 2010

IMO, content is still the king in B2B lead generation, sales and marketing need to agree on a unified lead definition and figure out how best to use relevant content in driving sales. .&# Wait a minute, isn’t that what Content or Inbound marketing is all about?

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Heinz Marketing

MARCH 1, 2021

And bring some highly relevant experience obviously to this category. And I know that this has been a topic that’s been top of mind for CROs in CMOs for many years, and yet we still are working out of Marketo and Eloqua. Justin: Matt, it’s great to be here. Matt: So we got a lot we can cover.

Trigger Marketing 121

Trigger Marketing Intent Signal B2B Sales CMO 121

thePoint

MAY 25, 2018

The answer is to cultivate and educate some key advocates that will work with you to build the end-to-end measurement and appreciation of your impact on the business. Keep them informed, educated, and involved in the process. You must have a least one strong advocate in sales leadership.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Vidyard

NOVEMBER 11, 2016

Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. Rather than dropping buzzwords and generic marketing, Lenovo opted to speak to customers on a level they could relate to, and used entertainment as an education platform. Video Marketing Trailblazer – Bisk.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. But getting back to our category, we are often compared against Eloqua and Manticore. The data has to flow back and forth and not dirty up the pipeline with raw leads.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Content Marketing Institute

APRIL 26, 2018

Whitney Kisling, senior content strategist at Capital Group and managing editor of the investment fund’s content destination Capital Ideas , which educates financial advisors about the impact of economic and political trends and events on the investment environment. Editor’s note: No one post can provide all relevant tools in the space.

Top of Funnel 100

Top of Funnel Brand Identity Branding Marketing AI 100

Customer Experience Matrix

JUNE 2, 2011

These are mostly relevant to large companies, which fits nicely with Oracle’s customer base. In fact, the company says that 30 to 40% of its On Demand Marketing clients are business-to-consumer marketers selling considered purchases such as financial services and higher education.

Work Management 120

Work Management Marketing Management Marketing Automation Services Market2Lead 120

Metadata

DECEMBER 15, 2020

How creative and relevant is the offer? LinkedIn Lead Gen Forms integrate with Marketo, Pardot, Eloqua, plus a few others here. We run sponsored content campaigns to promote educational pages on our website. There are so many ways to tighten (and sometimes widen) your audience for any paid campaign.

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

Convince & Convert

MARCH 18, 2016

And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. I know that this prospect uses Eloqua. Jay: Right.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

ClearVoice

JULY 20, 2020

Don’t recommend they start using Oracle’s Marketing Cloud (Eloqua). By educating yourself about the different types of marketing videos to create, you can pitch to and educate your clients and consult with them accordingly. And the best part?

CMS Development 94

CMS Development Enterprise Management Marketing Automation Services Work Management 94

PathFactory

SEPTEMBER 12, 2018

The secret to a healthier funnel is improve lead quality and the key to that is to create more relevant, engaging conversations. Cisco knows 80% of their customers are more likely to realize the full value of their products and eventually renew if adoption takes place within the first 30 days. lift in customer adoption.

Forrester 40

Forrester Lead Ranking B2B Top of Funnel 40

Nudge.ai

JUNE 21, 2018

The first startup I did was a company called Eloqua in the marketing automation space. Eloqua and a few other players in the marketing automation space were sort of the big foundational pillars there. .” ” John Barrows: I love it man. Where do you see us right now? Are we at the beginning stages of it?

Top of Funnel 31

Top of Funnel Sales Management Marketing AI Video Marketing 31

Vidyard

OCTOBER 27, 2019

This way, you’ll be able to find a relevant video to launch on each video channel. You can embed videos on relevant pages, like your homepage, about section, product pages, pricing section, and support channel. First off, make sure the video is relevant. Here are some of the best places to let your video content live.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

This way, you’ll be able to find a relevant video to launch on each video channel. You can embed videos on relevant pages, like your homepage, about section, product pages, pricing section, and support channel. First off, make sure the video is relevant. Here are some of the best places to let your video content live.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

ANNUITAS

JULY 17, 2012

Today’s buyer wants to self-educate and is not interested in engaging with sales until he has a clear understanding of the problem(s) and how to solve them. To be a part of the conversation, sales people today must be present when and where the buyer is learning and provide relevant content to support the buyer’s education process.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

ANNUITAS

JULY 17, 2012

Today’s buyer wants to self-educate and is not interested in engaging with sales until he has a clear understanding of the problem(s) and how to solve them. To be a part of the conversation, sales people today must be present when and where the buyer is learning and provide relevant content to support the buyer’s education process.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

Inbox Insight

NOVEMBER 13, 2018

For example: Educate the audience in order to reduce the cost of sales. However it’s critical you ensure everything you send them is relevant. Joe Chernov , director of content marketing at Eloqua, says: “Here’s an unpopular answer: You have to earn it.”. Reduce the cost of acquisition.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

Heinz Marketing

FEBRUARY 11, 2019

How they created good relevant, creditable content. And so the appointments then are more of a deep dive, where we’re really giving our gold, and educating the client on the ways that they capitalize their business. It really is an educational one. Why “cold calling” wasn’t an option for his business.

Sales Management 66

Sales Management Top of Funnel Lead Ranking Small Business Marketing 66

Content Standard

NOVEMBER 3, 2015

We educate our prospects with personalized, relevant email content, reaching them at exactly the right time with automation. Curt Franke – Application Sales Manager, Eloqua (Oracle Marketing Cloud). Here’s what some of today’s top marketing leaders told me about email marketing.

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41