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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

MQLs require more education and follow-up to be converted to an SQL. . 3: Sales Qualified Leads (SQLs). . These are hot leads that provide a much stronger indication of lead quality. Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Adam Honig.

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Alinean Launches Interactive White Papers

The ROI Guy

Unlike traditional white papers, Alinean Interactive White Papers use profile information from a prospect to intelligently customize the collateral with more personalized, relevant and analytical content. Alinean Interactive White Papers help B2B marketers better attract and connect with today's overloaded, skeptical and frugal buyers.

Paper 40
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The One-Person B2B Marketing Department Playbook – Chapter 2 – Filling the Gaps

thePoint

The answer is to cultivate and educate some key advocates that will work with you to build the end-to-end measurement and appreciation of your impact on the business. Keep them informed, educated, and involved in the process. You must have a least one strong advocate in sales leadership.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. The data has to flow back and forth and not dirty up the pipeline with raw leads. But getting back to our category, we are often compared against Eloqua and Manticore.

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16 marketing automation platforms your organization should consider

Martech

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs. Target customers.