SWZD
APRIL 2, 2021
From the many inbound and outbound marketing tactics available to B2B marketers, programmatic advertising has always been a popular choice because of its ability to balance the twin aspects of scale and targeting, while also offering something for each stage of the funnel.
PureB2B
APRIL 2, 2021
Recently, many people have been talking about account-based marketing thanks to the buzz created by bloggers, marketers and market research firms in the digital marketing world. The term, invented in 2014 by ITSMA, describes a concept that B2B vendors have been practicing for several years but without a name. According to a stat from ITSMA , most marketers agree that account-based marketing generates higher ROI than every other marketing method.
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Content4Demand
MARCH 31, 2021
Email marketing is still a staple in any successful B2B marketing program. If your sales and marketing emails aren’t achieving the ROI you need them to, review these email best practices to boost your response rates. While they may prove to be great complements to your existing channels, nothing has emerged to supplant the power of email. According to Hubspot, email still generates $38 for every $1 invested , and 78% of marketers have actually seen email engagement rates increase over the past y
Marketing Insider Group
MARCH 30, 2021
When you hear the phrase “product marketing,” what are some of the first brands that come to mind? You might think of Coca-Cola, Apple, Nike, or Dove – each one a giant in its respective industry. Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. They must see themselves as the protagonist in your story and feel like you’re speaking directly to them through marketing and advertising.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
KoMarketing Associates
MARCH 31, 2021
As marketers look to improve their ROI on social media, new research suggests that they may want to stay away from Twitter and Facebook, which appear to be falling out of favor among prospects and customers. SocialInsider recently published the “2021 Social Media Industry Benchmarks” report, and statistics showed that companies are yielding an average engagement rate of just 0.07% on Twitter as of 2020.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Webbiquity
MARCH 30, 2021
Guest post by Dhruv Mehta. Significantly edited from the original. In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Unsurprisingly, the metric that clinched the first position was “quality of leads.” Image credit: Outfunnel. Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data.
Marketing Insider Group
MARCH 29, 2021
You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Quick Takeaways: Conduct a market analysis to identify target segments. Expand your team to handle the larger content workload.
KoMarketing Associates
MARCH 30, 2021
As more marketers turn to customization to provide a more robust customer experience (CX), new research suggests that they are also becoming increasingly aware of the demand for more personalization. Merkle recently published “The State of Digital Transformation” report, and statistics indicated that the majority of marketers (80%) believe their customers care about personalization “a great deal.
Influitive
MARCH 29, 2021
UserTesting is a truly customer-obsessed organization. If their software didn’t give that away, a tool used to modernize customer feedback, then their Influitive-powered advocacy program certainly would! CommUnity is the name of UserTesting’s award-winning advocacy program and its success has been spearheaded by Lauren Turner, their Senior Customer Marketing Manager.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Industrial Marketing Today
MARCH 29, 2021
CAD and BIM files are not the first things that come to mind when one talks about manufacturing content marketing. However, they are two of the most valuable and effective content assets to use for. Read more The post, %Using CAD and BIM Files in Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. [ This is only a content summary.
Marketing Insider Group
MARCH 31, 2021
Even in our connected 24/7 digital universe, local communities haven’t lost their stamp of uniqueness. Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Whether you’re entering an overseas market with a different culture and language or expanding into another city in your state, you need to nail local SEO, learn local peculiarities, and speak in a way that connects with your audience.
The Daily Egg
APRIL 1, 2021
There are many businesses that implement CRM solutions with the belief that they will magically solve all of their problems. But adoption does not necessarily guarantee success. It’s not even just about investing in the right software; your CRM efforts could still fail for a number of reasons. Without a CRM strategy, you won’t be able […].
Content Marketing Institute
APRIL 1, 2021
Your content marketing program will be judged by the impact it makes on your business’s bottom line. Try the tips, templates, and techniques in this post to make sure you’re measuring (and acting on) things that make a difference. Continue reading → The post How to Measure Content Marketing: The (Updated) Essential Guide appeared first on Content Marketing Institute.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Emplifi
MARCH 29, 2021
Engaging customers on social media is not an easy task. It requires the right strategy, a deep understanding of your audience, and content output that aligns with this understanding. If you're still struggling with engaging your audience and customers on social, here are seven proven tactics you can try today.
Marketing Insider Group
MARCH 29, 2021
Let’s talk about the term “logo acquisition.”. As you probably know, it’s a sales euphemism for landing a new client, as opposed to upselling an existing client. Acquiring a new logo is cause for celebration. It means you’ve broken through to a new organization and can include them in your roster of clients, and potentially be able to sell them more services in the future.
chiefmartech
MARCH 30, 2021
I remember the mad rush to finish the 2016 marketing technology landscape five years ago, just in time to present it for my opening keynote at that spring’s MarTech conference in San Francisco. In the previous years — 2011 , 2012 , 2014 , and 2015 — the landscape had grown exponentially, from 150 solutions to just under 2,000. Many pundits ( *cough* here’s an old article with a few *cough* ) thought that the field would consolidate dramatically.
Sprout Social
MARCH 29, 2021
As the widest-reaching social network around, Facebook boasts nearly 2.8 billion monthly active users. But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. “How can I make sure my posts aren’t getting buried?”.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Content Marketing Institute
MARCH 30, 2021
Email consistently ranks as one of the top channels for B2B and B2C marketers. But that doesn’t mean you don’t have to revisit the what, why, and how of email. Here are 10 thoughts from email experts. Continue reading → The post 10 Things to Think About Using Email Marketing appeared first on Content Marketing Institute.
SEMrush
MARCH 29, 2021
A knowledge panel is an information box that provides resources and other key information for users to access. Learn more about knowledge panels and how to get one.
Engagio
MARCH 29, 2021
How often does this happen to you: You’re scrolling through your messages when, about midway through, one strikes a chord. Maybe it’s an ad. Maybe it’s an email with a compelling subject line. And you decide to open it. Chances are, if you’re like me, you’re only going to open it if (A) it speaks to an interest of yours, or (B) it addresses a challenge you’ve faced in the past.
Sprout Social
MARCH 31, 2021
Twitter sees an average of 500 million Tweets every day , meaning there’s no shortage of highly active and engaged users on the platform. But it also means there’s competition for eyes on Tweets, and you’ll need to be strategic when you post. That’s where Twitter scheduling comes in. Scheduling Tweets ensures your content is posted when your followers are more likely active and can significantly improve your Twitter engagement and reach.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Benchmark Email
MARCH 31, 2021
In the age of information overload, it can be tricky to grab and retain your customers’ attention for a prolonged period of time. They are targeted by dozens of companies every day, and for your email to stand out, it has to offer an engagement-based experience that’s unlike anything they’ve ever encountered before. Enter well-strategized… The post How to Deliver an Exceptional Customer Experience with Email Marketing appeared first on Benchmarkemail.
Content Marketing Institute
MARCH 29, 2021
April Fools’ Day is a tempting conundrum. Does it provide a good enough reason to break the rules and betray your audience’s trust with fake content, absurd headlines, or fictional products? Let’s give it some serious thought. Continue reading → The post Is April Fools’ Day Worth the Risk for Brands? appeared first on Content Marketing Institute.
Heinz Marketing
MARCH 27, 2021
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Should Midsize Companies Play Offense or Defense in a Downturn? Recessions are hard on midsize companies, who tend to play defense by implementing across-the-board cuts during tough times.
ClearVoice
MARCH 31, 2021
Some things never change, but social media is not one of them. We’re here to help you stay current with all of the latest social media news updates from new features, product releases, and occasional platform glitches. One of the newest platforms, Clubhouse, continues to make headlines, and we’re here to help you navigate the audio-only platform with ease.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
SEMrush
MARCH 30, 2021
Google algorithm updates are a part of life for digital marketers and SEOs. In this post, we‘ll cover the most important Google algorithm updates that still matter today.
Content Marketing Institute
MARCH 31, 2021
A developer shares the unexpected lessons he learned migrating a Fortune 500 company’s digital marketing stack. They can help content leaders communicate better with developers before their content models are set in stone. Continue reading → The post The Only Way to Guarantee a Perfect Content Model appeared first on Content Marketing Institute.
The Daily Egg
MARCH 28, 2021
What happens after your marketing efforts generate a lead? It is estimated that 80% of leads generated through marketing are never pursued. And that’s a lot of revenue lost. As sales or business leaders, knowing what to measure and why even before a sale is made is a critical part of the job. With technology […]. The post Best Lead Management Software appeared first on The Daily Egg.
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