Sprout Social

JANUARY 23, 2024

Welcome to the first edition of the Post Performance Report (PPR). Invest where it counts with your audience (and when) to maximize your ROI. Stay tuned for next month’s edition where we’ll be focusing on brands who are transforming social customer care. Can’t wait until next month?

Brand Identity 111

Brand Identity Branding Communities Viral Marketing 111

Convince & Convert

AUGUST 3, 2017

Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. The problem is that there’s no simple answer as to how to translate Facebook likes into ROI. A study of over 4.7K

Facebook 162

Facebook Optimization Work Management Marketing Management 162

FMG Suite

APRIL 25, 2024

Comment, like, and share what you find interesting, and tag other users. Marketers who prioritize blogging are 13 times more likely to see a positive ROI, according to HubSpot. Many firms can give you access to content—and a few allow you to edit it. This will help your own posts be seen by more people.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Sprout Social

DECEMBER 15, 2021

Along with adding sounds to your videos, you can also access a bunch of video editing features from the recording screen. You can always edit the sounds, effects and text later. Other video editing features include trimming your videos, joining several videos together, applying effects and filters after, and more.

Effectiveness 133

Effectiveness Business Advertising Agencies Viral Marketing 133

Contently

APRIL 4, 2023

Not to mention: Measurement is more important than ever, so when you know what performs best, you can maximize the ROI of your content marketing efforts, too. SeoQuake : Use this free browser extension to get instant data about any website or page, such as traffic, keywords, and meta tags (free Semrush account required).

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Sprout Social

OCTOBER 4, 2021

Sprout’s tagging feature makes this type of analysis easy. Using tags, you can categorize your content in a way that makes sense for your business. For example, you could use tags for specific product lines, sentiment scores or customer care, and use the Tag Performance Report to track the results.

Advertising Agencies 124

Advertising Agencies Business Ideal Customer Profiles Advertising Benchmark 124

Hubspot

JUNE 16, 2020

Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. Or that businesses that prioritize blogging are 13x more likely to see a positive ROI ? Write and edit your post. 10 Simple Edits That'll Instantly Improve Any Piece of Writing.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Unbounce

AUGUST 31, 2021

It means you can spend your time editing, refining, and optimizing copy for various personas and channels, not brooding over draft 4.5 Headlines, emails, ads, meta tags, even product descriptions—the possibilities are endless. As it turns out, to get that sweet ROI, tone matters. the work has been done.

Marketing AI 145

Marketing AI Copywriting Landing Pages Work Management 145

Content Standard

APRIL 22, 2015

Similar to your content marketing programs, in order to prove ROI on your content, you can’t work in silos: It’s a collaborative effort between many departments. It can be difficult to track ROI on content if you haven’t first established the goals of your strategy. Campaign ROI Approach. Content ROI Approach.

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40

Trade Press Services

DECEMBER 4, 2023

It also improves the visibility of your campaign’s ROI. This includes adding tags and alt text, which can improve the searchability of your content within LinkedIn and across other search engines. Users can now edit images and video, including cropping and resizing images or adding captions to audio.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

Convince & Convert

MAY 2, 2016

If you’re Adobe’s photo editing and design tool, Photoshop, one of your goals might be to sign up new customers for a free trial. Showing the value of each social channel is pretty powerful on its own, but it’s even more important to measure the ROI of your marketing campaigns down to the post level. Google’s URL Builder.

Social Media 110

Social Media Social Marketing Top of Funnel Marketing Analytics Tools 110

Litmus

JANUARY 19, 2021

Businesses that generate the highest return on investment (ROI) from email marketing in 2021 will know exactly how to message each customer segment. It’s no wonder that expanding the use of email automation is marketers’ number one priority according to our 2020 State of Email Report, Fall Edition. What’s included in the free plan.

Budget Programs 136

Budget Programs Work Management Marketing Management Email Marketing 136

TrustRadius Marketing

MARCH 2, 2022

If you’d like to add more users or more advanced features, or you’d rather start at a lower price tag, give one of these other tools a try. You can edit your photos in-app, search for user-generated content to share, or even use photos from Unsplash’s stock photo library within the app. Click here to read Later reviews.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Parse.ly

OCTOBER 21, 2022

Tag integration —requires hybrid involvement from a developer and an end-user, e.g., a marketer, editor, or content manager. tracker either directly to their HTML page templates, or load it via a tag manager, such as Google Tag Manager (by far the most popular approach), TealiumIQ, or Ensighten. They add the Parse.ly

Marketing Analytics Tools 40

Marketing Analytics Tools CMS Development Work Management Paid Search Agency 40

Moz

FEBRUARY 4, 2021

Once you have found all of those keywords, there's a really smart, useful way of collecting them all together, and that's by putting them into a dynamic tag. Create a dynamic tag. You could call this tag featured snippet opportunities for example. Have a great day, and thank you for watching this edition of Whiteboard Friday.

Stats 56

Stats Features Long Tail Marketing Lead Scoring 56

Sprout Social

MAY 28, 2020

Plan tags and tracking now to report more effectively later. Sprout’s Asset Library simplifies asset management, letting you create, organize, edit and publish assets from a central location. Plan tags and tracking now to report more effectively later. Each tag should serve a specific purpose.

Social Media 87

Social Media Work Management Marketing Management Campaigns 87

Bannerflow

APRIL 16, 2020

For every $1 invested in a personalised ad, you can generate $20 return on investment (ROI). We are able to build better creatives with Bannerflow: showing the right message to our audience, boosting our CTR, and therefore increasing our ROI. Tag management platform. Still need more convincing? Demand-side platform (DSP).

Display 98

Display Marketing Analytics Tools Advertisements Advertising 98

Sprout Social

JANUARY 13, 2021

Closely tied to ROI, marketing attribution helps you understand if your social strategy is working, what stages in the journey are most or least important and where you should be focusing your marketing efforts. ROI measures revenue while attribution measures impact. Set up UTM tagging.

Marketing Attribution 97

Marketing Attribution Multi-Touch Attribution Lead Ranking Social Media 97

FunnelEnvy

DECEMBER 11, 2023

For example, if your persona is a marketing executive concerned about ROI, create content demonstrating how your product or service can enhance marketing efficiency and profitability. It’s well-suited for longer-form content edited to shorter clips. Audience Demographics: Evaluate where your target audience spends their time.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Martech Advisor

DECEMBER 3, 2019

According to a report by Oberla in 2018, effective email marketing can boasts an ROI of as high as $32 on every $1 spent, at an average. Merge Tags. Merge tags are specific codes that allow users to insert unique data points that are sourced from customer data platforms. According to Statista 2019, there are more than 5.6

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

DivvyHQ

JUNE 24, 2019

Content marketing management software allows you to pump out your content at scale and ensure it’s producing a hefty return on your investment (ROI). Editing/Proofreading. If so, delegate the topic brainstorming to your most creative thinkers and the writing, editing, and proofreading to those who excel in those tasks.

Enterprise Management 95

Enterprise Management Work Management Marketing Management SMB 95

Sprout Social

AUGUST 10, 2022

Use editable influencer outreach templates. Edit profile cards to fix any missing or inaccurate data. Use Smart Tags or create your own lists to find contacts. Measure real-time performance and calculate ROI. Find influencer contact info and social profiles. Schedule outreach emails with up to 2 follow-ups.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

Optinmonster

MARCH 11, 2021

Under the Tagging instructions section, open the Global Site Tag tab and then copy this tracking code. Sure, you’ll get the basics, but that won’t necessarily help you glean insights that can boost ROI.”. Copy this code, and then go back to the browser tab with your OptinMonster edit screen. Click the blue Allow button.

Marketing Analytics Tools 128

Marketing Analytics Tools Analytics Google Conversion 128

BOP Design

NOVEMBER 14, 2017

As marketing and business development folks, we all tend to be familiar with website tools like Google Analytics and tracking software, but may not be familiar with actually adding tracking codes or managing tags on the backend of a B2B website. Hence the introduction of Google Tag Manager. First, what is Google Tag Manager?

Marketing Analytics Tools 51

Marketing Analytics Tools Tagging Work Management Marketing Management 51

Hubspot

NOVEMBER 26, 2019

People can find you via hashtags , location, brand tags, and more. I spent money on a camera, editing software, and new clothes in addition to spending many precious hours shooting, editing, and reaching out to brands. I put in the time and effort, and now I'm seeing an ROI on my investment.

Brand Identity 91

Brand Identity Branding Eye-Tracking Blogger 91

Parse.ly

APRIL 30, 2021

Tags are some of the most useful metadata an analyst can have — and some of the most frustrating. Tags can be a wonderful way to organize content if done well, but when applied sporadically or inconsistently, they can be a headache. Even the best content producers with a tight tagging taxonomy feel they can do better.

Tagging 52

Tagging CMS Development Practices Marketing & Strategy 52

Parse.ly

APRIL 30, 2021

Tags are some of the most useful metadata an analyst can have — and some of the most frustrating. Tags can be a wonderful way to organize content if done well, but when applied sporadically or inconsistently, they can be a headache. Even the best content producers with a tight tagging taxonomy feel they can do better.

Tagging 52

Tagging CMS Development Practices Marketing & Strategy 52

Parse.ly

JULY 12, 2022

You probably already recognize some of the signs: Old blogs that need a new meta description or category tags. And as we know, content performance is crucial to business growth and ROI. . Something as simple as updating your tags and meta descriptions regularly can help prevent that channel churn. Broken and misdirected links.

Analysis 52

Analysis Content Marketing Management Analytics 52

nDash

APRIL 7, 2022

That’s especially beneficial for companies measuring the ROI on social media activities for specific platforms. Calculate your social media campaign’s ROI. Understand which campaigns deliver the highest ROI. Identify which marketing tactics perform the best.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

seo.co

MARCH 26, 2020

ROI and Short-Term Bias. Good content creators demand an understandably high hourly rate—and you’ll also need to account for the work in editing, publishing, and distributing that post. Only experienced SEO strategists can manage campaigns successfully, and that experience comes with a price tag. ROI and Short-Term Bias.

SEO 98

SEO Advertising Agencies Paid Search Agency Ad Agencies 98

Convince & Convert

AUGUST 3, 2017

Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. The problem is that there’s no simple answer as to how to translate Facebook likes into ROI. A study of over 4.7K

Facebook 60

Facebook Optimization Work Management Marketing Management 60

Optinmonster

DECEMBER 4, 2019

83% of marketers say videos give them a good ROI. Shows great ROI. Editing tools don’t have to cost a lot, either. There are plenty of fun Instagram video editing tools you can use to create videos on the go that your users will love. Use alt-tags. But we understand if you have your doubts.

Paid Content 88

Paid Content Practices Top of Funnel Work Management 88

Martech Advisor

DECEMBER 19, 2019

While it may not be easy to execute a campaign of such scale for every brand, a simpler alternative to this is tag-a-friend posts. With tag-a-friend posts, brands can encourage their followers to tag their friends in the post to boost brand awareness. Learn More: How To Calculate Influencer Marketing ROI.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Sprout Social

MAY 5, 2019

Lorenz wrote, “While Millennial influencers hauled DSLR cameras to the beach and mastered photo editing to get the perfect shot, the generation younger than they are largely post directly from their mobile phones.”. Instead, casual poses and limited editing are now becoming more welcome on the feed. Conclusion.

Advertising Agencies 112

Advertising Agencies Planning Paid Search Agency Budget Programs 112

Conductor

JUNE 4, 2020

With that, I give you the written edition of C3 2020 SEO Tips & Tricks hosted by Stephan Bajaio and Patrick Reinhart : Know Your Audience. #1 Be sure to place those keywords in your titles or header tags — wherever it fits best. Show Them The ROI. #18 Help your marketing people convert and show off the ROI. #19

SEO 64

SEO Tips SERP Forrester 64

BenchmarkONE

OCTOBER 22, 2019

You’re probably already quite familiar with Google Analytics , which is pretty much the go-to source for tracking the ROI of your SEO-driven campaigns. Google Tag Manager. See what’s working and what’s not, then use that information to plan content moving forward. Data Sourcing. Google Analytics. General SEO. Google Alerts.

Marketing Analytics Tools 45

Marketing Analytics Tools SEO Google Tools 45

Moz

JULY 9, 2020

Posted by BritneyMuller SEO has become more important than ever, but it isn't all meta tags and content. Welcome to another edition of Whiteboard Friday. Tie in ROI. That helps you tie in the ROI of the things that you can accomplish. ? So thank you so much for joining me on this edition of Whiteboard Friday.

SEO 68

SEO Business Best Practices Bundling 68