Why Apps May Become More Important Than Your Website
Convince & Convert
JANUARY 22, 2014
'In this “Polar Vortex” edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about this transitive postulate: We are spending more time online than with any other media. We are spending much of that digital time in mobile devices. Most of that mobile time is spent in apps. Therefore, apps are becoming the dominant form of digital interaction.
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