January, 2014

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Why Apps May Become More Important Than Your Website

Convince & Convert

'In this “Polar Vortex” edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about this transitive postulate: We are spending more time online than with any other media. We are spending much of that digital time in mobile devices. Most of that mobile time is spent in apps. Therefore, apps are becoming the dominant form of digital interaction.

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6 Stats B2B Marketers Must Pay Attention To in 2014

KoMarketing Associates

'We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest). While most businesses have laid out their marketing strategy and set their budgets, some of the latest facts and figures may have them rethinking current initiatives. From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. 39% of marketers want to increase investments

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Value Proposition: What motivates prospects to buy from you?

markempa

'Tweet One day at the office, I decided to put a dollar bill on my cubicle wall. When people walked by, they would ask why I was putting money on my wall. My initial response was that I simply like money. Surprisingly, a couple of people added their own dollar bills to my wall. I don’t really know why they did it, but the dollar wall ended up with about 10 dollar bills on it within a week or two.

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Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

'I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. The new entrants are clustered towards the small business end of the market, where they see an opportunity for simpler systems at lower prices than existing market leaders.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Taking away a marketing manager’s excuses!

ViewPoint

'I was sitting in a meeting of marketing and operations people when I worked at Inquiry Handling Services (long ago scooped up by Harte Hanks). I listened to excuses about a series of initiatives we were undertaking. The different department heads were telling everyone why they were not delivering on their commitments. It was at that moment I learned an important lesson: there are two reasons why someone doesn’t want to do something: They don’t know how.

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9 Best Social Media and Content Marketing Tips From Buffer

Convince & Convert

'We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy. Especially after launching Buffer for Business recently, a lot of business approached us, asking which practical tips we had for them to improve their social media and content marketing.

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10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year

KoMarketing Associates

'Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. It had me thinking about the fact that while our job as B2B marketers is getting more challenging, so much more information is accessible to us for analysis and strategic development.

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Email Marketing: Writing powerful email copy boosts CTR 400%

markempa

'Tweet According to the MarketingSherpa 2013 Email Marketing Benchmark Report (free excerpt at that link), nearly one out of three (32%) respondents perceive that email marketing will yield ROI “eventually,” while 60% reported email is producing ROI. No matter where you stack up here, one thing is certain – creating email copy that engages your customers is vital to aiding your efforts to produce ROI.

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#BADMarketing presented by Crimson Marketing

Crimson Marketing

'Not the message you were expecting to see? We think so too, #BADMarketing. How would you react if this was your beverage? Share your thoughts below! Image: Courtesy of Search Engine Journal . The post #BADMarketing presented by Crimson Marketing appeared first on.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How Jimmy Fallon Redefined the Celebrity Biography

Chris Koch

'English: Jimmy Fallon CES 2009 in Las Vegas, NV (Photo credit: Wikipedia). Jimmy’s Fallon’s career – and much of who he is as a person – can be summed up in eight minutes. Look, I don’t mean that as an insult. Fallon has risen to become a star by doing just one thing: being himself. And that self is on full display in an eight-minute video made in 1998.

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Who’s Quarterbacking Marketing?

ANNUITAS

'With the Superbowl fresh on my mind, I can’t help but make an analogy as to how most marketing organizations are run (or not run) today. What would happen if the Broncos didn’t have Peyton Manning to call the plays and ultimately ensure that the Broncos put points on the scoreboard? The notion seems ludicrous doesn’t it? Yet most marketing organizations today are built in silos with no one in the quarterback role to determine the Demand Generation Strategy.

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Who Cares What Chris Brogan is Drinking?

Convince & Convert

'Image via BigStockPhoto.com. You know who Chris Brogan is, right? Skip the following paragraph. What?!? You don’t know the name? Chris is the publisher of Owner Magazine , CEO of Human Business Works, a publishing and media company, a keynote speaker, marketing consultant to major brands, and the bestselling author of six books. Marketers want a piece of Chris.

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Beyond Facebook: Five Social Media Ad Platforms for B2B Marketers

KoMarketing Associates

'Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% of all online ad revenue in 2013 ($3.17 billion) according to eMarketer , with that number expected to grow in 2014. With a wide range of advertising options, and the announcement of Facebook video ads, 2014 looks to be another huge year for the site.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Blog to Book: The Secret Behind Expert Ebooks

Writing on the Web

'Turning a blog into a book is nothing new. There are software programs that will help you do this. Experts, however, will need a more polished ebook if they want to create credibility as a thought leader. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog.

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Are You Marketing Like Groundhog Day? Bill Murray’s Advice For Brands

Marketing Insider Group

'This Sunday is not only Superbowl Sunday, and the day we get to see all those expensive ads, it is also Groundhog Day. Here in Pennsylvania, that is kind of a big deal. Maybe even more so since we’ve had 2 or 3 “polar vortex” events and a whole bunch of snow in the last month. So trust me when I say that we are all looking for an early spring.

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Mike Volpe, HubSpot CMO: The Path To Personalized Marketing Automation [Podcast]

Crimson Marketing

'There’s no denying that marketing is increasingly picking up the pace towards a more technological future. Investments in marketing technology and automation will only continue to rise. With this uncharted future on the horizon, how do you determine the best way for you to use and leverage technology in marketing? I recently had the pleasure of speaking with Mike Volpe to discuss his expert insights on trends in marketing automation, content strategy, and how HubSpot championed inbound ma

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A Lack of Content Marketing Strategy Impedes Demand Generation

ANNUITAS

'Once again 2014 will be a year that Content Marketing is front and center for a majority of B2B marketing departments. While the buzz about content marketing continues, it still seems to be quite a challenge for most marketers. According to The 2014 Marketing Score Report by PR 20/20 “Organizations are missing opportunities to generate and nurture leads due to enormous gaps in their content marketing programs.”.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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6 Skills You Need To Be A Social Media Professional

Convince & Convert

'Image from Bigstock.com. When Amber Naslund and I wrote The NOW Revolution in 2010, we created this graphic to describe the characteristics of the ideal community manager/social media practitioner. Since then, social media – and the skills needed to succeed in it – has changed substantially. Certainly, some of the characteristics we noted remain very much a requirement.

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14 B2B Blogging Best Practices from Creation to Promotion

KoMarketing Associates

'Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . While I could ramble on about the importance of blogging within the B2B marketing mix, take a look at these statistics that put its adoption and effectiveness into perspective. 91% of B2B marketers use cont

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6 Tips for Easy Ebook Promotion with Social Media

Writing on the Web

'with Social Media" src="[link] width="300" height="300" title="6 Tips for Easy Ebook Promotion with Social Media" /> Producing expert ebooks has never been simpler, and promoting them has never been easier. Really? Yes, I did say “easier.”. Since social media has come into being, the way you promote your expert ebook is, in fact, a whole lot easier.

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Best Practices for Webinar Landing Pages

The Effective Marketer

'Webinars are a great way to generate leads in the B2B world because not only of the fact that you will have a captive audience for the duration of most of the presentation, it also yields a ton of content possibilities. But what good is all the work in putting together a nice webinar if your registration rates suck? The problem could be with your webinar registration or landing page.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Peace of Mind as a Key Dimension for Measuring Customer Experience

Vision Edge Marketing

'All of us are customers, and as such, we all have buying experiences (good and bad) that shape our opinion of the company from which we are buying. There have been numerous discussions on how the exchange between buyers and sellers has evolved from creating products, to building customer relationships, to creating compelling customer experiences. This idea reflects the notions that how customers experience the process of acquiring and using a product/service and the exchanges along the way matt

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Is The Corporate Website Dead?

Marketing Insider Group

'According to a few trend watchers, some research, and a some live examples, the corporate website as we know it may be ready for some disruptive evolution. . To put it more plainly, the corporate website may be dying a slow and painful death. Corporate website visits for most large brands is declining. Your best content is lost among too much product promotion.

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5 Creative Examples of Selfies as Social Media Content

Convince & Convert

'Whether you love or hate ‘em, there’s no doubting that 2013 was a big year for the selfie. From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year , the term is now ubiquitous among social media users. But, why should social media users have all the selfie fun? The quick and simple answer is – they shouldn’t!

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#BADMarketing presented by Crimson Marketing [Video]

Crimson Marketing

'Sometimes it really pays off to make an artsy ad. Other times you get this, #BADMarketing. Does this ad do anything to entice you to purchase the Palm Pre? Video: Courtesy of SWITCHED/Palm. Image: Courtesy of Engadget. The post #BADMarketing presented by Crimson Marketing [Video] appeared first on.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Write an Ebook: How Are Books and Blogs Alike?

Writing on the Web

'and Blogs Alike?" src="[link] width="300" height="240" title="Write an Ebook: How Are Books and Blogs Alike?" /> How do business bloggers write an ebook ? The same way a chef creates a gourmet meal or a singer delivers a concert. One step at a time. Anytime I think about starting a large project, however, I start to put it off because – well, it’s just so huge!

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Guest Blogging is NOT Dead (And Matt Cutts Didn’t Say It Is)

Webbiquity

'The digital marketing blogs and media have lit up in the last couple of days with reports that “guest blogging is dead,” based on this post from Matt Cutts, the head of Google’s Webspam team. The post was widely misinterpreted to mean “stop doing guest blogging,” as even Matt acknowledged in a later addition to his original post: “I’m not trying to throw the baby out with the bath water.

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Campaign Makeover: Simple Changes Increase Email Response by 25 Percent

The Point

'I received an email recently from Kevin Payne, Senior Director of Field Marketing at customer service software provider [24]7. Kevin writes: “Below is one of our most successful email campaigns. We’re getting ready for a second broadcast and after reading one of your recent blog posts, I can already think of at least one thing that we could do better.