December, 2015

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7 not-quite-predictions for marketing technology in 2016

chiefmartech

Most people suck at accurately predicting the future. I’m one of them. I took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015. I thought it was a reasonably solid bet. And when they tried to buy Salesforce for $55 billion in the spring, I was feeling pretty cocky for about a week — that would have been an A+ prediction — until that deal fell apart.

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12 Steps to Producing a Podcast

Convince & Convert

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Here at Convince & Convert Media, we produce three podcasts. Most frequent is my nearly-daily video show Jay Today (read this post to see how we make 8 pieces of content out of each episode ). We also produce Social Pros , the podcast for real people doing real work in social media.

Skype 167
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KoMarketing Year in Review: Top Posts from 2015

KoMarketing Associates

2015 has been another amazing year for KoMarketing. We have had a lot to be thankful for, having experienced tremendous success in both client programs and the development of individual team members. A photo posted by KoMarketing (@komarketing) on Dec 7, 2015 at 10:25am PST. Three years ago our leadership team made it a point to treat our online marketing experience as a priority in organizational strategy and business development.

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The Power of Backlinks for Content Marketing SEO

Marketing Insider Group

Search engine optimization for content marketing is always evolving thanks to Google’s ever-changing standards. Years ago, website creators could litter their pages with specific keywords in order to rank higher on the search engine. Now, it’s quality, and not quantity, that Google looks for when determining webpage popularity. Despite increasingly strict standards from Google, there […].

SEO 131
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Habits of Customer-Centric Marketers: Q&A with Hendrik-Jan Francke

Cintell

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. In today’s world of empowered buyers, the marketers who are getting it done are those who understand their buyers best.

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Everything You Want to Know About Account-Based Marketing

ANNUITAS

It’s not often that a piece of marketing content prompts me to talk about it aside from the occasional tweet or share…however, the new Clear and Complete Guide to Account-Based Marketing from Jon Miller and Engagio is really impressive. If you have the least bit of interest in adopting or learning more about this growing B2B marketing trend, you should definitely go and get this 124 page eBook, available (free) for a limited time by clicking here.

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The Truth About Social Media Strategy

Convince & Convert

The biggest problem with organic social media for business is that the majority of companies are trying to employ a social media strategy that hinges on making social media do something it’s not well-suited to do: create new customers from thin air. “My favorite part of social media is that companies are doing it,” said noone, ever. (highlight to tweet, it’s fun!).

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B2B Marketing Project Management Is The New Black

KoMarketing Associates

I’m a “color” person. In clothing and design elements, I choose energizing hues in green, orange, and blue families. But I can’t argue with the stabilizing and grounding effect charcoal and black have. Those shades can make almost anything else “work.”. The mix of versatility and utility is why I associate the color black to project management, a skill set I think B2B marketers will increasingly need in the next few years.

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SEO Best Practices For Your Blog

Marketing Insider Group

There are millions of bloggers around the world publishing new content every day. If so many other companies are blogging too, why should you invest time and resources in business blogging? You should just avoid it altogether, right? Wrong. Business blogging is no longer a nice-to-have for your company, it is a must for several […]. The post SEO Best Practices For Your Blog appeared first on Marketing Insider Group.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Five Facebook Advertising Features You Haven’t Tried Yet

Webbiquity

Guest post by Mike Bird. Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Image credit: Revinate. Looking for the next big thing in Facebook advertising ?

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Two Words That Can Make or Break Your Career

Marketing Craftmanship

In the business world, just about everything you do can influence your success. The way you dress. The language you use. Personal grooming habits. Your manners. Sense of humor. Writing ability. It’s a very long list. Your career path is loaded with opportunities as well as land mines, involving a host of factors that are often totally unrelated to your professional capabilities, and largely associated with your attitude and how you treat others.

Course 100
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Do you use your website search to help your SEO?

Biznology

I do lots of SEO projects. Not so typically, I also do a lot of website search projects. But I hardly ever do them for the same clients. One reason is that IT people typically run website search while marketers typically manage SEO. But the few clients I work with that do SEO and website search together have discovered the secret I am about to share with you.

SEO 111
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88 Marketers You Need to Follow on Twitter

Convince & Convert

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. On my Jay Today video podcast (iTunes), I gave a shoutout to someone who I respect and admire each episode; a person I believe you should be following in social media. Although I’m at episode 132 of the Jay Today show, sometimes I don’t include a shoutout, and several extra-awesome people have been given the nod on multiple occasions.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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15 Lead Generation Strategies for Marketing

PureB2B

Lead generation is at the heart and soul of every business, and today, there are multiple ways of generating prospective customers—either through traditional or online methods. Having a constant flow of leads is vital to staying in business, but finding different ways to attract leads that will eventually turn into sales is quite a lot of work. Here are 15 effective lead generation ideas for your marketing campaign to get positive results and stay ahead of the curve. 15 Effective B2B Lead Genera

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Why Marketers Should Care That 50% Of Millennials Read Buzzfeed

Marketing Insider Group

You already knew BuzzFeed’s audience is massive (to the tune of 200 million uniques per month), but more interesting to brands and content marketers is how they dominate among millennials. Half of all millennials in the US read BuzzFeed. Half. According to the US Census, millennials are the largest generation in the history of the […]. The post Why Marketers Should Care That 50% Of Millennials Read Buzzfeed appeared first on Marketing Insider Group.

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The Automation of Things (AoT)

xiQ

Within the last year, we’ve seen everything from automobiles to robots obtain a greater sense of autonomous function. A recent post from Genpact’s CMO, Gianni Giacomelli, argues that the future of automation is not as near as we think. At the moment, three major obstacles stand in the way: What within the workforce actually makes sense to automate? How can these roles be effectively integrated and modernized?

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“There Is a Pain Point in Marketing Today”

LeanData

The best way to understand the challenges and priorities of chief marketing officers is to just ask them. It’s why Joanne Chen spends much of her time meeting with CMOs. One thing, she said, has become readily apparent. The expectations on marketers are growing. “The most fundamental way to prove the impact of marketing is to show that it actually drives revenue.”.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Five often-overlooked reasons senior executives should use social media

Biznology

“I don’t have time to build my LinkedIn profile. I already get more useless messages than I can handle anyway.”. “Why would I want to be on Twitter? It’s a lot of noise, and no one cares about what I’m reading.”. “I want to be a thought leader, but I don’t have time for blogging.”. Sound familiar? I hear these objections all the time when speaking to top executives about social media.

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7 Strategies for Monitoring Your Competitors

Convince & Convert

Want to be recognized for your outstanding content? Then it’s crucial you continually monitor the competition. From revealing opportunities to highlighting failures, competitor analysis gives you invaluable insight into what works and what doesn’t and enables you to track how you’re performing against others in the industry. Use the seven tips below to keep a firm eye on the competition. 1.

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15 Lead Generation Strategies for Marketing

PureB2B

Lead generation is at the heart and soul of every business, and today, there are multiple ways of generating prospective customers—either through traditional or online methods. Having a constant flow of leads is vital to staying in business, but finding different ways to attract leads that will eventually turn into sales is quite a lot of work. Here are 15 effective lead generation ideas for your marketing campaign to get positive results and stay ahead of the curve. 15 Effective B2B Lead Genera

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5 Steps To Master Content Marketing Measurement

Marketing Insider Group

Content marketing is not for the faint of heart, and the road to content marketing ROI gold is paved with plenty of pitfalls and potholes. As the worst content marketing examples can attest, there are a lot of different ways to screw up your content marketing. Being inauthentic, ignoring diverse consumer bases, or phoning it […]. The post 5 Steps To Master Content Marketing Measurement appeared first on Marketing Insider Group.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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8 Business Lessons Learned From “Lord Of The Rings”

xiQ

Yes, we’re about to talk about hobbits, dwarves, mythical creatures, wizards, epic battles, and talking trees in a post about business practices. (And, yes, we know it’s “Star Wars” season. But we happen to have just rewatched LOTR.) Just go with it. At about the fifth or sixth time through the “Lord of The Rings” trilogy, some things become very clear.

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The Dead-Simple Guide to Start Sharing Content as a Sales Professional

Funnelholic

Today’s guest post is from Amar Sheth from Sales for Life. If you’re in sales, you’ve likely heard about the importance of sharing content with your social networks and with prospects directly. While marketing departments increase budgets on content marketing, the disconnect between sales and marketing has never been more real. Marketers cite reasons of awareness, visibility and branding as the primary reasons to share content, when it comes down to it, sales really only cares about one t

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6 Effective tools for SMB that integrate with your existing SaaS

Biznology

These days, the buzzword is “integration.” As in: how can small business tools work together to get more done? With so many apps and software programs out there, it’s essential that they play together nicely. Here are six tools that can harness the power of two platforms as one and improve business efficiency. Implement Chrome Extensions. If you’re one of the 1 billion Chrome users , you probably already use Chrome extensions, which are little plugins located next to your URL bar that help you d

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5 Sly Ways to Get More Clicks

Convince & Convert

Image via BigStockPhoto.com. Clicks! They aren’t the ultimate goal of most marketers (because actions are way more important than eyeballs) but it’s certainly better to have clicks your website, blog, or other digital property than to not have clicks. Clicks are like seeds. Not that useful by themselves, but critical if you’re going to grow something.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Why Your View of Data-Driven Marketing is Probably Too Narrow?

B2B Marketing Directions

One of the most profound changes in the marketing landscape over the past few years has been the dramatic growth of data-driven marketing. While the specific practices vary from company to company, it's almost certain that a large majority of companies are now using data-driven marketing in some form. The attraction of data-driven marketing is so strong that for many marketing thought leaders and practitioners, "data-driven marketing" has become almost synonymous with "effective marketing.

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Up, Up and Away: Skyscrapers as a Bubble Indicator

LeanData

Venture capital continues to pour into technology startups. There are now enough billion-dollar private companies – the unicorns – to start a stampede. And everyone wonders the same thing: How sky-high can it go? How about skyscraper high? Tech-fueled San Francisco has seen a boom in construction projects, and the centerpiece is the Salesforce Tower.

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3 Ways to Use a Contest in a B2B Holiday Marketing Campaign

SnapApp

The holidays are prime time for marketers, B2B and B2C alike (though the emphasis might be a little more on the B2C side). Consumers are bombarded with ads and emails to buy more gifts for friends, family, and themselves, while B2B salespeople are scrambling to get the last deals in before year’s end. It’s a hectic time! But when it comes down to it, the holidays are not about gifts, they’re about celebrating.