ANNUITAS
NOVEMBER 12, 2015
Many of our clients have been very interested in Account-Based Marketing, and understanding the implications of adjusting their strategies to focus more on targeted accounts rather a demand strategy focused on volume. The best marketers understand that pipeline generation and revenue are more important than lead volume, but volume still plays a role regardless to how success is measured.
KoMarketing Associates
NOVEMBER 12, 2015
It is pretty common to email survey and customer feedback requests to customers after a purchase is made online. While I often just delete these communications, I may consider them if I’ve had either exceptional or horrible experiences. For one recent purchase, I was disappointed to see that the actual flow between the link to review in email and the actual opportunity to review simply took me to the organization’s home page, requiring login.
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Sales Engine
NOVEMBER 12, 2015
If you’ve been prospecting for sales recently, you may have noticed some differences in our culture—most importantly the fact that disruptive marketing and sales is out. That means cold calls. That means deleting email pitches. The Internet is crushing a sales rep’s ability to get in front of prospects. So what is a sales rep to do? Companies still need to sell to generate more revenue, right?
Marketing Insider Group
NOVEMBER 12, 2015
All the world’s a stage, and all the men and women merely players; they have their exits and their entrances; and one man in his time plays many parts, his acts being seven ages. – William Shakespeare A few years ago I worked with a telecom company that struggled to get traction with its audience. “We have […]. The post Are You Missing The Most Important Audience For Your Content Marketing?
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Biznology
NOVEMBER 12, 2015
Branding is more than finding a new name or image. It is about developing a compelling promise and making the right impression, one that will resonate and stand out. It is strategic, with the long term goal of cultivating a relationship of trust and loyalty. But a clever, meaningful brand name will indeed generate that positive first impression which is so essential for attracting your target customers.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Convince & Convert
NOVEMBER 12, 2015
Establishing Your Brand in a New Community. Content Pros comes to you live from SpiceWorld this week with special guest, Matt Stephenson. As a social and community expert, Matt presses the importance of engaging with your clients and community in an organic and authentic way, especially when trying to enter a new community or client base. He underlines the power of being a well-rounded person and sharing the fullness of your character with your audience.
SugarCRM
NOVEMBER 12, 2015
There’s no doubt that email marketing is a critical component of marketing automation, but it’s definitely not the only thing that a marketing automation platform accomplishes. So at what point do you move beyond a straightforward email marketing platform and onto a full-fledged marketing automation platform? Email Marketing vs. Marketing Automation: What’s the Difference?
Vidyard
NOVEMBER 12, 2015
“You can’t have your cake and eat it, too.”. You know, I never understood that phrase. Why would anyone waste money (or effort) on buying or making a cake if they aren’t allowed to eat it? (Mmmmm…cake…). Same goes for video. Why put in all that effort, resources, and time if you’re just going to leave it there and let it go mouldy? Enjoy the yummy awesomeness of the cake, and make sure you’re putting it to work for you to get you a whole lot of customers.
Content Standard
NOVEMBER 12, 2015
What is content marketing? It’s a difficult concept to grasp, and even harder to explain, especially to those not well-versed in marketing. But as the industry rapidly adopts this new form of connecting with consumers, understanding how to explain content marketing will be paramount to using it to your advantage and becoming a leader in the space.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Vidyard
NOVEMBER 12, 2015
New live streaming solution for businesses enables marketing and sales to see who watches their live events, automatically converts videos for on-demand use. Kitchener, Ontario – November 12, 2015 – Live streaming has become a prominent tool for businesses to engage with audiences when they cannot be there in person, but until now there hasn’t been a way to know who viewed a stream or for how long.
Hubspot
NOVEMBER 12, 2015
Taking a great idea and turning it into a real, functioning, successful business requires quite a bit of work, sweat, and coffee. There are documents to be signed, prospects to be called, emails to be sent, and tweets to be posted. In other words, there's never a shortage of tasks on your plate on any given day. Sure, you could hire a bunch of extra hands, but if you're not in a financial position to onboard new talent right away, then that wouldn't make good business sense, now would it?
Hinge Marketing
NOVEMBER 12, 2015
A version of this article was originally published in Disclosures magazine. Many accounting firms are reluctant marketers, spending less on average than other professional services industries. Is it any wonder, then, that many CPA firms struggle to grow? In fact, there are firms have been able to grow at a rapid clip year over year — in part because they approach marketing differently.
Hubspot
NOVEMBER 12, 2015
If only there were more hours in a day. For most marketers, this is something we find ourselves asking all too often. Despite our earnest desire to check off more on our to-do lists, much of our daily schedule is littered with interruptions. In fact, the average office worker becomes distracted every three minutes. Whether it's social media, email, or that conversation two desks down, even the most diligent work can struggle to maintain focus.
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MLT Creative
NOVEMBER 12, 2015
"Is my marketing keeping it real? Or i s it too real?". "Am I being transparent enough? Or too transparent?". "Do I need more personality in my marketing or less?". I find these question wondering around my head in various forms a few times a day without ever landing on a solid answer. I'm going to bet it wonders around your head as well. Here's my attempt at an answer.
LeadSquared
NOVEMBER 12, 2015
In our last webinar, guest panelist, Deepak Kanakaraju (a.k.a DigitalDeepak ), talked about inbound marketing and what marketers can do to make it effortless and worthwhile. He also discussed the importance of content marketing and lead nurturing best practices to convert visitors into leads. In case you missed it, you can watch the recording below: Visit our blog for more webinar recordings and marketing blog posts.
Vidyard
NOVEMBER 12, 2015
New live streaming solution for businesses enables marketing and sales to see who watches their live events, automatically converts videos for on-demand use Kitchener, Ontario – November 12, 2015 – Live streaming has become a prominent tool for businesses to engage with audiences when they cannot be there in person, but until now there hasn’t been a way to know who viewed a stream or for how long.
LeanData
NOVEMBER 12, 2015
Early in her career, Meagen Eisenberg received some foundational advice from a chief marketing officer. Sales, she was told, is our partner. More than that, we need to treat them like our internal customer. She took that philosophy to heart. “I think the success of any marketer lies in their relationship with sales, especially in B2B,” said Eisenberg, the chief marketing officer of database technology company MongoDB.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Vidyard
NOVEMBER 12, 2015
New live streaming solution for businesses enables marketing and sales to see who watches their live events, automatically converts videos for on-demand use Kitchener, Ontario – November 12, 2015 – Live streaming has become a prominent tool for businesses to engage with audiences when they cannot be there in person, but until now there hasn’t been a way to know who viewed a stream or for how long.
LeanData
NOVEMBER 12, 2015
You’ve heard the expressions. Eat our own dog food. Sip our own champagne. Drink our own home brew. All are shorthand descriptions that companies sometimes use to tout how they are the best customers of their own products and solutions. And it’s no different at LeanData. Our team uses the Sales Accelerator product to automatically match leads to the proper accounts.
MLT Creative
NOVEMBER 12, 2015
“Is my marketing keeping it real? Or is it too real?” “Am I being transparent enough? Or too transparent?” “Do I need more personality in my marketing or less?” I find these question wondering around my head in various forms a few times a day without ever landing on a solid answer. I’m going to […]. The post Your Guide To Personality, Transparency and Keeping It Real In B2B Marketing appeared first on MLT Creative.
Content Standard
NOVEMBER 12, 2015
Over the past year, advances in artificial intelligence (AI) have slowly been creeping their way into the marketing space. It sounds like the thing of Hollywood blockbuster sci-fi: tools that were built to learn their jobs and improve at them over time. But with machine learning already working its way into social media , it didn’t seem like it could be long before similar innovations worked their way into search engines and, by extension, into marketers’ SEO strategy.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
LeanData
NOVEMBER 12, 2015
Early in her career, Meagen Eisenberg received some foundational advice from a chief marketing officer. Sales, she was told, is our partner. More than that, we need to treat them like our internal customer. She took that philosophy to heart. “I think the success of any marketer lies in their relationship with sales, especially in B2B,” said Eisenberg, the chief marketing officer of database technology company MongoDB.
Content Standard
NOVEMBER 12, 2015
What is content marketing? It’s a difficult concept to grasp, and even harder to explain, especially to those not well-versed in marketing. But as the industry rapidly adopts this new form of connecting with consumers, understanding how to explain content marketing will be paramount to using it to your advantage and becoming a leader in the space.
LeanData
NOVEMBER 12, 2015
You’ve heard the expressions. Eat our own dog food. Sip our own champagne. Drink our own home brew. All are shorthand descriptions that companies sometimes use to tout how they are the best customers of their own products and solutions. And it’s no different at LeanData. Our team uses the Sales Accelerator product to automatically match leads to the proper accounts.
The Freeman Company
NOVEMBER 12, 2015
MeetingsNet explains the value of second screen technology from the Second Screen Insights Paper.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
LeanData
NOVEMBER 12, 2015
Early in her career, Meagen Eisenberg received some foundational advice from a chief marketing officer. Sales, she was told, is our partner. More than that, we need to treat them like our internal customer. She took that philosophy to heart. “I think the success of any marketer lies in their relationship with sales, especially in B2B,” said Eisenberg, the chief marketing officer of database technology company MongoDB.
Adobe Experience Cloud Blog
NOVEMBER 12, 2015
Author: Neha Shah “I am fine with a good enough solution,” said no great leader ever. Whether you’re a startup company with a marketing team of one or a larger enterprise, you’re always looking for ways to increase your team’s productivity. But choose wisely–settling for a “good enough” solution could do more harm than good. In the short-term, it actually hinders your productivity.
LeanData
NOVEMBER 12, 2015
You’ve heard the expressions. Eat our own dog food. Sip our own champagne. Drink our own home brew. All are shorthand descriptions that companies sometimes use to tout how they are the best customers of their own products and solutions. And it’s no different at LeanData. Our team uses the Sales Accelerator product to automatically match leads to the proper accounts.
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