Marketing Insider Group
JUNE 6, 2013
'According to the latest research from IDC , the amount of information we are all creating and sharing has grown 9 times in the last 5 years. The latest research from the Content Marketing Institute showed us that everyone is creating content and yet only about a third of us have a document content strategy. We’re struggling to rise above the marketplace noise and we need a plan to get there.
ViewPoint
JUNE 6, 2013
'Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. Christopher Ryan shares his observations during a recent technology conference.
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KoMarketing Associates
JUNE 6, 2013
'In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. Our Director of Online Marketing, Casie Gillette , will be presenting alongside a group of highly talented search professionals including Kristy Bolsinger , Ric Dragon , Adam Schoenfeld , and Eric Werner , discussing the top social media tactics for search marketers.
Digital B2B Marketing
JUNE 6, 2013
'Joe Fernandez of Klout recently said Klout’s goal is to help every person maximize their individual influence. It is no secret, as a marketer you want to influence purchases. You use advertising, content marketing, PR, and the influencer programs Klout wants to sell, to change perceptions and purchasing behavior. But what would happen if Klout achieved this goal and every person became more influential?
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Convince & Convert
JUNE 6, 2013
'Heard this one before? “If you create great content you will find a large audience.” It’s nonsense. Or at the very least, it’s idealistic. It’s like if you make great music you’ll become a rock star. The number of great bands that are painfully undiscovered is, well, painful. You need to create something great and be discovered. In my articles I tend to focus on the “create something great” half of the formula.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
B2B Marketing Traction
JUNE 6, 2013
'Do you think your website is boring, static, ineffective? Improve it with scientific data, not creative guesswork! When it comes to your website update, how do you know that the changes you make are worth the cost of the update? The answer is Google Analytics. All websites should have Google Analytics installed. It’s free, and especially if you’ve had your website online for a while, it provides a wealth of great information that you can use to make the site better.
MLT Creative
JUNE 6, 2013
'This B2B Blogging Checklist is intended as a reference tool for every time you blog. Blogs are important for lead generation, search engine optimization, and demonstrating authority and. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.
Hubspot
JUNE 6, 2013
'Here''s the thing. Typos happen. No matter how vigilant you are, no matter how many times you run spell check, no matter how many times you proofread, one of those suckers will slip through. Maybe that''s why whenever I catch a typo in someone else''s marketing I''m suddenly a little bit happier. Some call that schadenfreude , others call it being a jerk. either way, I know I''m not alone in this sentiment.
The ROI Guy
JUNE 6, 2013
'If you gave a weekend duffer Tiger Wood’s golf clubs could they win the next tournament? No way. It takes more than just a set of good clubs to perform against the best. Equally, if you replace Tiger Wood’s modern golf clubs with those of several decades ago, could he win either? No way. Even with his great skills, physical training, and mental focus of a champion, the competition is just too close and you need every edge to win.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
JUNE 6, 2013
'The first game my father ever played in professional baseball, the coach walked him to the mound, slapped him on the back, and said, “We have two men on base -- you get them out, I won’t put you back on a plane tonight. Throw the ball. Throw hard, Chip.”. He was 18 years old. His name is Skip. Possibly the least motivating speech EVER. I''ve personally never experienced that level of pressure, but as an athlete all my life, I''ve always been fascinated by how people pump themselves up for their
EMagine B2B Blog
JUNE 6, 2013
'Your website and digital presence are key to leaving a positive mark. The eMagine team works hard to make sure you do. But much of our talented team works “behind the scenes”. Twice a month, we’ll be introducing members of our team, so you can meet the personalities behind your online marketing. It’s a good thing that Jessica convinced her mother to let her take art classes instead of typing as a child- or her dream of becoming a designer may never have come true.
Hubspot
JUNE 6, 2013
'Last fall, tech billionaire and Dallas Mavericks owner Mark Cuban made waves when he loudly and publicly blasted Facebook for changing its rules in a way that made it harder for brands to reach their audiences. Cuban said he (and the 70 companies he’s invested in) would turn away from Facebook and focus attention on other platforms, like Twitter and MySpace.
JotForm
JUNE 6, 2013
Today, we are releasing Embed Form Plugin for Wordpress. Using Embed Form Plugin adding a form to your blog post is very easy. Simply click on the JotForm icon on your post editor. You can pick a form with a simple click of a button right from the Wordpress editor. The form will be added.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
JUNE 6, 2013
'Thursday is the worst day of the week, because by now you’re exhausted and you don’t yet have that gleeful “almost there” buzz of Friday, so all you can do is keep slogging on. This at least is how I feel about it. You might want to argue that Thursday is positively awesome. If so, you can do it in the comments below. But if no one speaks up, then it’s official: Thursday stinks.
Biznology
JUNE 6, 2013
'In many discussions about driving adoption for social business platforms, the acronym WIIFM (“What’s in it for me”) became a well known jargon to say: unless users take personal advantage from the social platform, they won’t use it at all. A simple Google search for that term reveals 155,000 results, while its less known, more altruistic sibling, WIIFU (“What’s in it for us”), returns a meager 4,980 results as of this writing.
Crimson Marketing
JUNE 6, 2013
'Everything changes. You either change along with it or you get left behind. Here are 10 digital trends to pay close attention to for the remainder of this year: #1: m-commerce. #2: data. #3: apps. #4: social media. #5: increased usage. #6: information where you are. #7: wearables/ drivables. #8: knowledge gap. #9: advertising opportunities. #10: customer closeness.
SnapApp
JUNE 6, 2013
How do you market to the right people, in the right channels, at the right time, with the right content? There are so many options and tools available to marketers that bringing it all together in a manageable way can be a challenge all its own. Fortunately, interactive content can easily bridge gaps to push content to virtually any marketing channel you can imagine - all the while measuring behaviors and generating leads within the native channels, interfaces, or devices.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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