Crimson Marketing
MAY 16, 2014
'If this is what happens while wearing these Diesel shoes, we’ll have to pass on them! Does this make you want to purchase these sneakers? Image: Courtesy of SalesHQ. The post #BADMarketing from DIESEL appeared first on.
Biznology
MAY 16, 2014
'Link building is a bit of a specialized industry, but it remains important in online marketing campaigns. Search engines can drive highly relevant, qualified traffic. These are people who are actively seeking out information, products and services your website can provide. Links remain integral to any SEO initiative, as they are a strong ranking signal to search engines.
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Convince & Convert
MAY 16, 2014
'Tweetable Moments It’s important to communicate separately on each platform in a way that works. pegfitzpatrick Tweet This Visual Take-Over Social suits Peg well because it is an all-day writing type of job. “Even if you are not writing a blog post or a book at the moment, you are writing.” Peg works with Guy Kawasaki both at Canva and at 12 Most , and they’re also currently co-writing a book entitled The Art of Social Media.
Adobe Experience Cloud Blog
MAY 16, 2014
'Author: Dayna Rothman Major acquisitions are everyday occasions in today’s technology sector, and Facebook is one of the most prolific acquirers. It’s difficult to go even a week without learning that Facebook has bought yet another company — often with nine zeros in the purchase price. . If you’re marketing on social , it’s likely that Facebook is part of your marketing mix ; even if it isn’t, every social network is affected by Facebook’s actions.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
SugarCRM
MAY 16, 2014
'[one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. [one_half_last valign="middle"]. [frame style="none"] [/frame]. [/one_half_last]. [divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Proteus B2B Marketing
MAY 16, 2014
'By now, you’ve probably either noticed or read in various SEO blog posts and trade articles that title tags in search engine results appear to be a little shorter as of mid-March. Google increased the font size to 18 pixels without increasing space, resulting in fewer characters displayed before truncating titles. While title tag best [.].
Hubspot
MAY 16, 2014
'Are you trying to win that elusive $50 gift card to your local watering hole? A free t-shirt? Maybe just bragging rights? By day I work in HubSpot''s marketing department, but by night, I''m a huge trivia fan. And I thought maybe there were more of you out there -- marketing-employed trivia buffs that might enjoy learning some fun fact about their own industry.
Proteus B2B Marketing
MAY 16, 2014
By now, you’ve probably either noticed or read in various SEO blog posts and trade articles that title tags in search engine results appear to be a little shorter as of mid-March. Google increased the font size to 18 pixels without increasing space, resulting in fewer characters displayed before truncating titles. While title tag best practices long held 70 characters in length to be the threshold before titles were truncated, the larger font size now reduces that count to the 55- to 60-characte
SnapApp
MAY 16, 2014
Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office. ——————————————————————————————————.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Hubspot
MAY 16, 2014
'There used to be a myth that PR was reserved for big brands with deep pockets. Hiring agencies or building an in-house team was considered a luxury until inbound leveled the playing field. T his past week, Beyoncé’s tabloid scandal proved how important it is to tell your own story before someone tells it for you -- whether that story comes from you or your agency.
Paul Gillin
MAY 16, 2014
'NetFlix is responsible for about 30% of Web traffic. Bots are responsible for 61.5%. BitTorrent makes up 7% of total traffic. That’s 98.5% of Internet traffic from those three sources. So who’s watching all that porn?
Hubspot
MAY 16, 2014
'One of the hardest parts about learning something new is that you have little ability to distinguish fact from fluff. You want to soak up as much information as possible without having to fact check every blog post you read on something new. Unfortunately, in the social media marketing space, you''ll find lots "get rich quick" type schemes -- but some of those "tips" and "tricks" people peddle won''t actually work.
Hinge Marketing
MAY 16, 2014
'Top Professional Services Marketing Content: Mid-May 2014. An enormous amount of content is published on marketing. This column will help you keep up with the best marketing articles on the web. Enjoy! Google+ 101: What it is and Why it’s Valuable for Professional Services Firms. By: Kim Cornwall Malseed, Hinge Marketing. With 540 million monthly active users, Google+ is now the second most popular social media network on the Internet.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
MAY 16, 2014
'Ebooks have become a popular part of inbound marketers'' content strategies, but have you stopped to consider the impact they might be having on your business besides just lead gen? The folks at Placester -- who created the really cool Wild West-themed infographic below -- have some interesting ebook data to share. For instance, you might be interested to know that longer content (you know, like the stuff you find in ebooks), tends to perform really well in the SERPs, too.
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