ViewPoint
OCTOBER 29, 2013
'I’m a follower of SalesLoft, where Kyle Porter and his team consistently produce a phenomenal list of targeted leads. So.how do they help people generate a higher response from clients and customers than many other companies? Kyle and his team export custom lists of leads directly from LinkedIn, and alert customers when big events happen with their critical clients and prospects.
Avitage
OCTOBER 29, 2013
'The objective of a content publishing operations model is to optimize all key content elements. We’ve identified seven specifically. All fit under the grand objectives of optimizing content outputs and outcomes from content investments — including resources, time and effort. In the vernacular, we’re all trying to do more with less.
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Marketing Insider Group
OCTOBER 29, 2013
'Last week I presented at BtoB Magazine’s Digital Live conference in New York on the future of content marketing. But kicking off the event was the real star of the show, Gary Vaynerchuck (@ garyvee ). It was the first time I saw him speak and he did not disappoint. I already covered some of Gary’s ideas when I spoke about how empathy is the secret weapon to social marketing success.
Biznology
OCTOBER 29, 2013
'It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies. Good for you, bad for online business. Be sure to monetize while you can. In my analogy, Google Hummingbird will require each website owner to find one or more social media passion-players and woo, hire, pay, or partner with
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Digital B2B Marketing
OCTOBER 29, 2013
'If you torture the data long enough, it will confess to anything. One of the challenges with relying on research, particularly research companies use in their own marketing, is that the statistics used have been tortured. When you see a sales pitch full of statistics, how do you differentiate the real story from the spin? Short of dismissing all of the data presented (a good idea, but not realistic for most of us), these five methods will be a good starting point. 1.
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Avitage
OCTOBER 29, 2013
'The objective of a content publishing operations model is to optimize all key content elements. We’ve identified seven specifically. All fit under the grand objectives of optimizing content outputs and outcomes from content investments — including resources, time and effort. In the vernacular, we’re all trying to do more with less.
Convince & Convert
OCTOBER 29, 2013
'Tim Washer, Cisco @timwasher. Tim Washer , Senior Marketing Manager in Social Media at Cisco , joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations. Read on for some of the highlights and tweetable moments, or listen to the full podcast.
Avitage
OCTOBER 29, 2013
'The objective of a content publishing operations model is to optimize all key content elements. We’ve identified seven specifically. All fit under the grand objectives of optimizing content outputs and outcomes from content investments — including resources, time and effort. In the vernacular, we’re all trying to do more with less.
Adobe Experience Cloud Blog
OCTOBER 29, 2013
'Author: Sam Boush It’s tempting to build lead nurturing streams around your major campaigns—and stop there. But lead nurturing isn’t “one size fits all.” The best streams (or “nurture tracks”) help you send targeted messages based on a prospect’s stage in the buying process. Here are eight (admittedly offbeat) tracks that will help move prospects through your marketing and sales funnel. 1.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Industrial Marketing Today
OCTOBER 29, 2013
'Marketing automation technology is one of the areas where B2B marketers will increase spending in 2014 according to an article I read in the September 16 issue of BtoB Magazine. [.]. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
EMagine B2B Blog
OCTOBER 29, 2013
'While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Below is a list of thought-provoking articles on the subject of B2B Online Marketing: How To Measure the Effectiveness Of Your B2B Online Marketing Program. With the inherent nature of digital and the analytical tools that marketers now have at their disposal, tracking and measuring the effectiveness of your B2B online marketing efforts in real-
SnapApp
OCTOBER 29, 2013
Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! Eloqua’s ownership may have changed with its acquisition by Oracle , but this much is clear: their culture of passion remains. First, we are proud to report that SnapApp was named an “Eloqua Appcloud Partner of the Year” finalist based on our joint value proposition, integrated solution and, of cour
Vidyard
OCTOBER 29, 2013
The post The Top 10 Video Blogs You Should Follow appeared first on Vidyard.
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