ViewPoint
OCTOBER 23, 2013
'Are your sales reps rejecting your marketing leads? Far too many companies evaluate marketing’s success by the number of leads they hand over to sales. Many of the same companies fail to hold sales accountable for closing the good leads and reporting back results that feed the marketing and sales model. The overall result is often wasted marketing dollars and wasted sales time.
Writing on the Web
OCTOBER 23, 2013
'Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Most small businesses and professionals like doctors, psychologists and leadership coaches aren’t media or Internet experts.
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Vision Edge Marketing
OCTOBER 23, 2013
'Peter Drucker is attributed with saying that ? Business has only two basic functions – marketing and innovation. Why is marketing so important? Perhaps the answer lies in Phil Kotler’s point of view that: . Marketing has the main responsibility for achieving profitable revenue growth derived from acquiring and retaining profitable customers. . Marketing jointly and equally shares the responsibility for generating revenue with our very important partners in the sales organization.
Convince & Convert
OCTOBER 23, 2013
'In this edition of The Baer Facts, I am indeed wearing an Evel Knieval robe, and I talk with Kyle Lacy of ExactTarget about SnapChat stories , the new wrinkle from SnapChat that enables users to compile a daily stack of short clips. This is an important and bold move (the technology not the robe), because as you are probably aware, SnapChat formerly was set up so that all content shared on the social network expired – forever – 10 seconds after it was initially retrieved.
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Direct Response Coach
OCTOBER 23, 2013
'It’s only natural. When you look at the results of A/B testing, you always wonder why. Sometimes the test confirms your suspicions and you confidently boast your rationale. In other cases, the test surprises you and you start looking for other reasons why the test went the way it did. Whether you’re testing a banner [.] The post A/B Testing – It’s so easy to jump to conclusions appeared first on McCarthy and King Marketing.
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Direct Response Coach
OCTOBER 23, 2013
'It’s only natural. When you look at the results of your testing, you always want to know why. Sometimes the test confirms your suspicions and you confidently boast your rationale. In other cases, the test surprises you and you start looking for other reasons why the test went the way it did. Whether you’re testing [.] The post When testing, try not to jump to conclusions appeared first on McCarthy and King Marketing.
Hubspot
OCTOBER 23, 2013
'A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links. Keywords placed properly in your content boosted your site''s relevancy to a given search, and inbound links from other sites acted as a vote of confidence for your site''s authority on the search topic. The deconstruction of search engine rank into those two main components made SEO more approachable to marketers of all company sizes.
JotForm
OCTOBER 23, 2013
There are a million different ways to manage your form data. Here, at JotForm, we’ve listened to our community and feature requests to build many targeted data management apps. Now, let’s look at the top 10. 1. Galleria This app gets the uploaded images on your forms and shows them in a trendy.
Hubspot
OCTOBER 23, 2013
'This post originally appeared on Up and to the Right , a new section of Inbound Hub. Read more content like this by subscribing to UATTR here. Lots of people are upset about a recent policy change at Google whereby the search giant announced it will start using the names and photos of people who use Google+ in advertisements. Most people are just freaked out and feel that Google’s new policy is kind of invasive and creepy, though their fears are perhaps assuaged by the fact that very few people
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
LeadSquared
OCTOBER 23, 2013
The webinar on ‘Creating and Launching Compelling Marketing Offers for Lead Generation ’ was received well, thanks to the enthusiasm showed by the attendees. Those of you, who were unable to attend the webinar or missed out on certain points, here is a brief summary of some of the questions asked and tips suggested at the webinar on ‘Creating and Launching Compelling Marketing Offers for Lead Generation ’ Alternatively, you can also watch the webinar here.
Hubspot
OCTOBER 23, 2013
'I recently attended a fireside chat with Ramit Sethi, personal finance advisor and author of New York Times Bestseller I Will Teach You To Be Rich. Sethi combines behavioral psychology, market research, and analytical testing to delve deep into the minds of his target audience and consumers, and has built a multimillion-dollar business on it. I found that the ideas that he shared with us -- on mastering marketing, selling effectively , and building a successful business -- were too good not to
Leading Results Rambings
OCTOBER 23, 2013
'I went to pick up my daughter from kindergarten yesterday and ran headlong into a master merchandiser who I both respect professional and loathe personally – Scholastic. If you have a child and have ever experienced their traveling book fair, you know exactly what I mean. I want my child to read, and I want her to love books – especially the kind made from paper.
Hubspot
OCTOBER 23, 2013
'The idea of transparency has been a growing trend in the for-profit and nonprofit worlds, and now, foundations are the targets. But this is not a new concept. Back when the Foundation Center was founded in 1956, its founding quote was that "foundations should have glass pockets," meaning there is a need for transparency from institutions that are created to serve the public good.
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Leading Results Rambings
OCTOBER 23, 2013
'I went to pick up my daughter from kindergarten yesterday and ran head long into a master merchandiser who I both respect professional and loathe personally – Scholastic. If you have a child and have ever experienced their traveling book fair, you know exactly what I mean. I want my child to read, and I want her to love books – especially the kind made from paper.
Crimson Marketing
OCTOBER 23, 2013
'The key to marketing, and overall business, success is understanding your customer. This is now easier than ever given the vast availability of data-driven tools, such as Google Analytics. This cost effective tool can help you glean insights from the content buyers research to help them make purchase decisions. Key metrics you want to be able to measure are: Brand Awareness.
Biznology
OCTOBER 23, 2013
'Photo credit: Saad Faruque. Yesterday, Ruth P. Stevens of eMarketing Strategy presented our latest Biznology® Webinar about how to plan your B2B content libraries. B2B marketers are well aware that content—such as white papers, infographics, research reports, case studies, and videos—are essential tools for marketing effectiveness today. But many B2B marketers struggle with the question of what content to develop, how to get it produced efficiently, and the best applications for content marke
Hinge Marketing
OCTOBER 23, 2013
'How do we get more qualified leads? This is the single most common question we are asked at Hinge when talking with management consulting firms. While there are several layers to the answer, it always starts with an assessment of how the firms are getting business now. If it is primarily from existing relationships, will that model hold up for the future?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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