Buzz Marketing for Technology

OCTOBER 18, 2013

'Posted in eCommerce Optimization Personalization. According to Forrester Research , U.S. e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. These are some pretty staggering figures that brands and their CMOs cannot afford to ignore. More than anything, it’s a harsh reminder of just how much revenue they stand to lose if they get the online experience wrong.

Personalization 178

Personalization Forrester eCommerce Ideal Customer Profiles 178

Biznology

OCTOBER 18, 2013

'Image by None via CrunchBase. Is paid search part of marketing? Is it an evolving craft, full of artful nuances? Or is it nothing but a cold, calculating, data-driven science, devoid of creativity, passion, and art? Vic Drabicky clearly feels it’s the latter, boldly proclaiming on Marketing Land , “Today, the marketing aspects are all but gone from paid search.” He builds on this theme, noting, “We have automated, generic, blanket listings that are quite often less creat

Paid Search Agency 138

Paid Search Agency Search Marketing Work Management Marketing Management 138

Adobe Experience Cloud Blog

OCTOBER 18, 2013

'Author: Pawan Deshpande Creating fresh content is a vital part of any content marketing strategy, but you don’t always have to start from scratch. Curated content – content written by other people, which you then organize and share – is a great way to show off your subject matter expertise. “Best of” lists, trend highlights, and news round-ups can all be completely curated, but still appeal to your readership.

Curation 105

Curation Webinar Metrics Content Opinions 105

Crimson Marketing

OCTOBER 18, 2013

'Image: Courtesy of garenpung.com. The post Friday Motivation appeared first on Crimson Marketing.

Marketing 122

Marketing 122

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Webinar Metrics

Hinge Marketing

OCTOBER 18, 2013

'We are introducing Hinge's new book, Inside the Buyer's Brain: How to Turn Buyers Into Believers, in a video blog post. Check out the video above where Lee Frederiksen, Managing Partner, highlights some of the significant gaps between buyers and sellers of professional services that we've uncovered from multiple research studies. Learn more and download a free copy of Inside the Buyer's Brain.

Marketing Management 61

Marketing Management Advertising Agencies Facebook Profiling 61

SnapApp

OCTOBER 18, 2013

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office. ——————————————————————————————————.

Viral Marketing 48

Viral Marketing Newsletter Click Rate User-Generated Content 48

Hubspot

OCTOBER 18, 2013

'Millennials, or Gen Y, make up the largest generation in American history. In 5 years, this demographic will be spending $200 billion annually, not to mention $10 trillion in their lifetime. So. where does charity fit into this picture, and how can your nonprofit start engaging with Millennials? Well, I’ve got good news and I’ve got bad news. Bad News.

Peer-to-peer 53

Peer-to-peer Thought Leadership Work Management Storytelling 53

readwrite

OCTOBER 18, 2013

Google is about to start selling ads on Facebook. More to the point, its ad clients will be soon able to buy ads on Facebook. Google’s ad buying software, DoubleClick Bid Manager, announced a partnership with Facebook to participate in FBX, the social network’s advertising platform. Clients have been able to buy advertising space across the Web.

Doubleclick 40

Doubleclick Facebook Google Ads 40

Hubspot

OCTOBER 18, 2013

'This post originally appeared on Up and to the Right , a new section of Inbound Hub. Earlier this week I had the pleasure of moderating a panel at the Pivot conference in New York, interviewing Paul Marcum, the director of global digital marketing and programming at GE, and Jason Harris, the CEO of Mekanism, a digital agency with offices in San Francisco and New York.

B2B 53

B2B Paid Search Agency Work Management Blast Campaigns 53

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Convince & Convert

OCTOBER 18, 2013

'Michael Brito, author @britopian. Michael Brito , author of the new book Your Brand: The Next Media Company , joins the Social Pros Podcast this week to discuss why all brands should think more like media companies, how to discover and champion your brand’s story, and why brands need to tune out when people say that corporate blogging is dead.

Paid Search Agency 133

Paid Search Agency Skype Social Media RSS 133

Hubspot

OCTOBER 18, 2013

'As I hope you saw (and enjoyed), we relaunched the HubSpot blog as a totally reimagined, multi-section destination for inbound marketing , sales , and insider tips. We even added a features-focused section ( Up and to the Right ) by our very own Dan Lyons. Naturally, since I was excited about this new chapter in HubSpot history, I tweeted. I forgot something, though.

Twitter 61

Twitter Tips Hubspot CAN-SPAM 61

LEADership

OCTOBER 18, 2013

'Let’s be honest here – business products lack sex appeal. This is why social media promotions in the B2B industry can be particularly tricky, which is an opposite undertaking within the B2C industry. Below, I’ve compiled facts and statistics from Spotlight Communications, which will help you and other B2B leaders understand your next moves in building head-turning sexiness to your social media platforms.

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Campaigns Social Media Linkedin Distribution 77