Marketing Insider Group
NOVEMBER 11, 2015
You’re sharing silly memes and scratching your head wondering how to drive profitable, targeted traffic to your brand. You want to be seen online – but not for the sake of being seen. You want to show that you’re making a huge impact. Here’s how to get there (no side eye required): 1. Build a strong […]. The post How to Be Seen Online appeared first on Jessica Ann Media.
Influitive
NOVEMBER 11, 2015
Online reviews are becoming the new marketing currency as more and more buyers turn to peer reviews to help make their purchasing decisions. In a webinar with Uberflip , Vinay Bhagat , Founder & CEO of TrustRadius , shared how your brand can upgrade its sales and marketing by folding customer reviews into your campaigns and processes. . Here are some of Vinay’s insights on the hidden benefits of user reviews that make them an essential part of any marketer’s strategy. . 1.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Cintell
NOVEMBER 11, 2015
People, it’s time to get real about buyer persona research. Buyer persona interviews are the most important – and often the most daunting – part of creating actionable, in-depth personas. The light at the end of the tunnel is critical voice-of-customer insights that help organizations to remove bias, identify the problems faced by their buying audiences, and make more relevant decisions in marketing, sales, and throughout the business.
Writing on the Web
NOVEMBER 11, 2015
Is your blog content writing appealing to both thinkers AND feelers ? If you aren’t appealing to these two types of communication (and decision) styles, you’re missing half of your readership potential. When I’m blogging, I like to cite studies whenever I write about a concept, to prove my point. In The Collected Works of C. G. Jung, Volume 6: Psychological Types , noted psychologist Carl Jung identified four primary functions of consciousness: Two perceiving functions: Sensation and
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
NOVEMBER 11, 2015
You’re sharing silly memes and scratching your head wondering how to drive profitable, targeted traffic to your brand. You want to be seen online – but not for the sake of being seen. You want to show that you’re making a huge impact. Here’s how to get there (no side eye required): 1. Build a strong […]. The post How To Be Seen Online appeared first on Marketing Insider Group.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
NOVEMBER 11, 2015
Author: Mike Telem Account-based marketing (ABM) may be the latest buzzword on every B2B marketer’s mind – but that doesn’t make it a new concept by any standard. For years, companies have realized the importance of adopting an account-centric approach , concentrating their efforts on attracting target accounts that have particularly high strategic or financial value.
Convince & Convert
NOVEMBER 11, 2015
Saying Yes to a Story-Worthy Life. In addition to authoring “Gawky: Tales of an Extra Long Awkward Phase,” Margot Leitman is a touring performer and teacher. The New Jersey native is also an accomplished TV writer having worked for NBC, the Hallmark Channel, and PixL Network. Her original and hilarious story, “A Very Tiny Grownup” won her the acclaimed Moth GrandSLAM.
chiefmartech
NOVEMBER 11, 2015
As an enthusiastic proponent of interactive content — and, admittedly, I am biased — I was fascinated to see Twitter release an interactive content feature into its service last month. You can now add a 2-answer poll to any tweet of yours, and for the next 24 hours, people can place their votes. Okay, given its tiny footprint, perhaps we should call this interactive micro-content ?
Content Standard
NOVEMBER 11, 2015
According to career advice website Mind Tools , 65 percent of people are visual learners. So why is it that so many brands today are still only engaging their audiences through basic, written content? Why aren’t more brands trying to reach their consumers through visual content or videos? And when some brands do experiment with video content, why are they only creating one video, leaving their viewers craving more?
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SWZD
NOVEMBER 11, 2015
Learn how to repurpose your best assets to get more bang for your content marketing budget in 2016. If you haven’t already considered how to improve your ROI from content marketing in 2016, now is the time. Learn how you can revitalize your existing assets to get fresh content and new leads into your pipeline.
xiQ
NOVEMBER 11, 2015
There’s little debate about the importance of content marketing in today’s web-driven landscape where twenty-seven million pieces of content are shared every day. Marketers overwhelmingly agree that content marketing is the most cost-effective way to build loyalty and brand awareness, drive customer engagement, generate and nurture leads, and boost sales.
Hubspot
NOVEMBER 11, 2015
One of the wisest things I've ever read about product marketing came from the writer of a children's book. "If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, teach them to long for the endless immensity of the sea," said Antoine de Saint-Exupéry, creator of The Little Prince. The goal in crafting a perfect product video is not far off.
Hinge Marketing
NOVEMBER 11, 2015
Professional services executives lead busy lives. In order to catch their attention with the content you publish, the topics have to not only be well thought out, but also specifically catered to their needs. Plus, if you’re putting forth the time and effort to create high-quality content, you want to make sure that content is getting read. So, how do you pick content topics that will appeal to professional services executives?
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
KEO Marketing
NOVEMBER 11, 2015
With the content marketing era in full swing, more B2B brands are investing in tactics and technologies that can help them reach audiences on the Web. These brands aren’t just brands anymore – they’re publishers , too. And storytelling is rapidly joining marketing automation and business intelligence as a must-have skill for B2B marketing agencies in the months and years ahead.
xiQ
NOVEMBER 11, 2015
There’s little debate about the importance of content marketing in today’s web-driven landscape where twenty-seven million pieces of content are shared every day. Marketers overwhelmingly agree that content marketing is the most cost-effective way to build loyalty and brand awareness, drive customer engagement, generate and nurture leads, and boost sales.
Brandfolder
NOVEMBER 11, 2015
__Ever wonder why Facebook CEO [Mark Zuckerberg wears the same shirt every day]([link] It’s to reduce the number of decisions he has to make, saving his energy and willpower for.
Content Standard
NOVEMBER 11, 2015
This past week, Twitter announced on its blog that it will be replacing its starred “favorite” button with a heart. This may not seem like the most revolutionary shift in the world of social media engagement: Nothing mechanical has changed, and the only casualty of this cosmetic upgrade has been a star icon. But what may seem like a small change in the grand scheme of digital marketing news may actually be indicative of something that Wall Street has been worried about for some time
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Terminus
NOVEMBER 11, 2015
The key to flipping the funnel is to focus on accounts, target key decision makers, and advertise to them on their terms. This sounds good in theory, but you might find that hard to actually implement. Some questions you may be asking yourself are: How do you choose the accounts to focus on out of your entire salesforce? What makes one account more interesting or profitable than another?
Content Standard
NOVEMBER 11, 2015
According to career advice website Mind Tools , 65 percent of people are visual learners. So why is it that so many brands today are still only engaging their audiences through basic, written content? Why aren’t more brands trying to reach their consumers through visual content or videos? And when some brands do experiment with video content, why are they only creating one video, leaving their viewers craving more?
Vidyard
NOVEMBER 11, 2015
This year, just a few days before Halloween we launched our first ever TV show / theme song / 90’s revival parody with the Vidyard Family version of the Addam’s Family. Holiday videos are kind of a tradition at Vidyard, but this video outperformed any of our previous videos by leaps and bounds. If you weren’t lucky enough to see it when it was first released, here it is again.
Convince & Convert
NOVEMBER 11, 2015
It’s not easy choosing the right software for your content marketing efforts. Luckily for you, I’m here to help. The reason it’s so hard is that there are so many requirements for an effective content marketing strategy. While there have been plenty of attempts to make sense of all the different software choices that are available to you, they tend to confuse and daunt more than help.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
6sense
NOVEMBER 11, 2015
Last week Forbes released their Insights Report on Data Driven and Customer Centric marketing. The survey reached 162 U.S.-based senior executives from companies with at least $250 million in annual revenues. The report uncovered a strong surge in executive interest for data-driven marketing and its impact on marketing initiatives. It also uncovered some of the main barriers-to-entry for a truly data-driven, customer-centric marketing operation.
Hubspot
NOVEMBER 11, 2015
Timing is everything. In fact, I'm willing to bet that you can think of a dozen instances where timing has been responsible for the success or failure of a particular task. For example, in cooking, it can mean the difference between a culinary triumph and a big, burnt mess. And in comedy, it can determine whether a joke falls flat or evokes a raucous laugh.
SnapApp
NOVEMBER 11, 2015
Using Marketo for marketing automation? This post is for you. With a software as powerful as Marketo, it seems like we’re always discovering an exciting new feature or hidden gem that makes it an even more valuable tool. But what gets us really excited about Marketo is when we can keep doing what we’re already doing in the system - but get better results.
Hubspot
NOVEMBER 11, 2015
‘Keeping up with the Joneses’ has long been an idiom relating to the need to keep up with the latest and greatest gadgets, trends, innovations and benchmarks (mainly so as not to be shown up by your trendy neighbours). For marketing professionals, ‘the Joneses’ are everyone and everything from your customers, to your industry, to your competitors, to the latest developments in the marketing and media industries.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Hubspot
NOVEMBER 11, 2015
Ever find yourself with a ton of ideas that you don't know what to do with? You can picture what you want to do in your head, but you don't have the technical skills to actually execute on them. You need a developer -- someone with the expertise required to take all of your grand plans and actually turn them into something. Unfortunately, you don't even know where to begin with coding, never mind finding a talented developer.
Expert insights. Personalized for you.
194 
Let's personalize your content