ViewPoint
OCTOBER 24, 2013
'A lot of people don’t know how to use LinkedIn. Many see it as a job board where they can post their resume, not as a hub that connects people with like-minded interests. In a business-to-business world, the main connectors are on LinkedIn, but many people are underutilizing this social media platform, says my latest guest on PowerViews, Jill Rowley, aka the Eloqueen.
Marketing Insider Group
OCTOBER 24, 2013
'This week I presented at the BtoB Magazine’s Digital Live conference in New York. The topic was the future of content marketing. And I walked the audience through the trends and some of my own predictions related to content marketing, marketing and even the future of business itself. Some Content Marketing Trends: Everyone uses content marketing but no one feels they are very good at it.
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Biznology
OCTOBER 24, 2013
'Photo credit: Wikipedia. Content marketing takes time and effort. When marketers don’t see results, determining the return on investment isn’t easy. If you’re constantly struggling with your business blog and exasperated with the lack of qualified leads, you may be missing key points in your content strategy. Simply posting a blog per day won’t amount to anything if you’re not taking your customers’ sales cycles into account and adjusting your marketing strategy accordingly.
Crimson Marketing
OCTOBER 24, 2013
'You’re sitting in a stuffy meeting, trying desperately to pay attention to the presentation instead of running down your list of daily to-do’s. You’re mentally drilling down on item 7, when all of a sudden the presenter has your full attention! How can this be? Turns out, he’s telling the most fascinating story about a cave diving experience on a family vacation and you find yourself riveted.
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Convince & Convert
OCTOBER 24, 2013
'Following the trend of integrating social media with traditional ads , Volkswagen UK has introduced a new advertising campaign targeted at dog lovers. The campaign, which premiered during the UK’s X Factor on October 19, leverages a variety of cute dogs to showcase the company’s breadth of vehicles. While clever and engaging as an advertisement alone, what’s unique is how the company pulled this campaign through to its digital and social channels.
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Hubspot
OCTOBER 24, 2013
'According to Ignite Spot , 77% of Internet users read blogs, 6.7 million people blog on blogging sites, and 12 million people blog via social networks. Blogging is clearly here to stay. As marketers, blogging is essential to our jobs -- but it isn''t easy. We have to come up with a topic, write something engaging , optimize it for SEO , and take a ton of other steps to make sure we are writing the best possible post that stands out from other similar topics online.
Vidyard
OCTOBER 24, 2013
When it comes to content sustainability, there’s a lot of marketers under pressure to produce new assets on a regular basis. Content reuse and curation can definitely help to lessen content overwhelm, but there’s also a case for crowdsourced video. Now, I don’t know about you, but when I think of the best B2C brand sourcing user-generated content, I immediately think of the Doritos Crash the Super Bowl video campaign because the folks over at Frito-Lay know what’s up.
Hubspot
OCTOBER 24, 2013
'Sometimes, old-school is a good thing. We love Throwback Thursday, 80s-themed parties, and Chuck Taylors (which have made a triumphant comeback). Unfortunately, old-school isn’t so trendy when it describes your company’s public relations strategy. Public relations should always be evolving, innovating, and improving to mirror how technology is shifting human behavior.
LeadSquared
OCTOBER 24, 2013
Our last webinar on “How to get started with Website SEO” was a great success, thanks to the active participation of our attendees. Just in case you missed the webinar, below is a compilation of a few of the most important questions that were asked. Question 1. Can Google’s Hummingbird detect natural patterns in search data and store them?
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
OCTOBER 24, 2013
'I love spreadsheets. A lot more than the average person. (I know, I don’t get out much.) Usually a declaration like this leads to a conversation surrounding pivot tables, VLOOKUPS, and data-driven decisions. While that may be a major factor in the great love story between Sana & Excel, my love is a little bit more unconventional than that. See, I used to think spreadsheets were just rows and columns meant for formulas that were determined to give me a stomach ulcer.
LeadSquared
OCTOBER 24, 2013
This article is a continuation of my previous blog post on ‘How to get started with website SEO’ You can also take a look at the webinar here. . Question 1. How to rank higher in general Google search? Here are a few things that you should keep in mind to rank better: a.) Provide unique & informational content in your website and blog.
Hubspot
OCTOBER 24, 2013
'Lots of times, when marketers want to make a big impact on their marketing, they focus on going after a big project: big email campaigns , big website redesigns , big social media plans , big everything. But while big projects can have big payoffs, you don''t have all the time in the world to execute them. You''ve got lots of other things on your plate -- the only free time you have left in your day is the 43 minutes on Wednesday between scarfing down your bagged lunch and your weekly 1:00 p.m.
SnapApp
OCTOBER 24, 2013
B2B content marketers struggle to get out of B2C’s shadow, do more with less, and measure ROI. MarketingProfs recently held its 7th annual B2B Marketing Forum from October 9-11, and SnapApp was a proud sponsor. While there, we took in some thought-provoking presentations, enjoyed spirited roundtable discussions, and met great people who are on B2B content marketing’s frontlines.
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The ROI Guy
OCTOBER 24, 2013
'Leading sales training and performance improvement consultancy Richardson recently recognized Alinean''s ValueStory for a Richy''s Award as a Top Communications Tool. The award highlighted ValueStory''s unique ability to help Sales engage earlier with provocative insights, and to help get stalled deals moving again with compelling visual storytelling and credible 3rd party financial justification.
Adobe Experience Cloud Blog
OCTOBER 24, 2013
'Author: Dayna Rothman 1. You get excited about the prospect of proofreading a 20-page document. 2. And then you can’t stop complaining about all of the typos and grammar issues. 3. You refer to all written material as content. 4. And then you don’t understand why people have no clue what you are talking about. 5. You take it personally when your content has poor conversion rates. 6.
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