markempa
APRIL 28, 2014
'Tweet Effective content marketing starts with listening to customers to truly understand them, and then identifying the personas of your audience, according to Ninan Chacko, CEO, PR Newswire. But it’s what you do with that gathered information that makes the biggest difference. In his keynote at MarketingSherpa Lead Gen Summit 2013, Ninan explained the five steps to effective content marketing.
Crimson Marketing
APRIL 28, 2014
'It used to be enough that Marketing departments generated leads and handed them off to Sales. The responsibilities and activities of Marketing and Sales departments lived in uniquely different worlds. The post Giles House, CallidusCloud’s Sr. VP & CMO: How Marketing Can Work With Sales to Increase Revenue appeared first on Crimson Marketing.
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Marketing Insider Group
APRIL 28, 2014
'Are you looking for a way to get more people to share your blog posts? . And wouldn’t it be great if you could get more influential people to share your posts while you’re at it? Well I think I have found the answer. For a couple of years I have been using Triberr as a way to connect and share some of my favorite blogger’s content in one easy-to-use dashboard.
Biznology
APRIL 28, 2014
'At the ClickZ Live 2014 conference in New York, Michelle Killebrew presented an interesting case study of an IBM campaign called Rethink Business. It got me thinking (or, should I say, rethinking?) about campaign budgeting. My question is: how do you set a budget for a multi-touch, multi-target B2B digital campaign like the one Michelle was describing?
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B2B Marketing Traction
APRIL 28, 2014
'Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Here is why they are wrong. It is on social media that marketers are able to share content, and content marketing is what helps buyers find you online.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
APRIL 28, 2014
'Author: Carra Manahan Over the past few months we’ve seen visuals become a huge element of the social media space. From Facebook’s acquisition of Instagram to the rapid growth of Snapchat , there’s no denying that visual content is on the rise. Over the past year, even the text-based Twitter has started to make images a huge part of their interface and user experience.
SugarCRM
APRIL 28, 2014
'[one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. [one_half_last valign="middle"]. [frame style="none"] [/frame]. [/one_half_last]. [divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.
Industrial Marketing Today
APRIL 28, 2014
'What are the top two things my clients want from their industrial website redesign? It isn’t too difficult to guess, they are: Get found in Google (SEO) Get site visitors [.]. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
Leading Results Rambings
APRIL 28, 2014
'I had to write this post about my recent experience with the folks at Southtree. I was introduced to this company through a groupon. The offer was for $250 in video transfer services for $75, and I, like a lot of folks, have tons of old video and old pictures that I’d like to be able to use on my computer. But transferring video to digital is a painfully slow process.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
APRIL 28, 2014
'If you''ve ever poked around in your website''s analytics, there''s one metric that looks really confusing when you first stumble upon it: bounce rate. A lot questions pop into your head. Is it good or bad to be close to 100%? Is it related to email marketing''s definition of a bounce ? Is it just one of those fluffy metrics I should ignore? If I want to fix it, what should I do?
Brandfolder
APRIL 28, 2014
Many of us in the digital space are [confessed analytics junkies]([link] In and of itself, checking your numbers isn’t necessarily a bad thing, but it can develop into a problem.
Hubspot
APRIL 28, 2014
'Once in a while I''ll hear from someone who''s sold on the value of business blogging, starts doing it, and then doesn''t see any results. This isn''t because they''re looking for overnight results -- they''ve probably waited 3-6 months, but they still aren''t seeing a meaningful quantity of traffic and leads come through. Their blog is failing. Here are the most common reasons I see for why that might happen.
KoMarketing Associates
APRIL 28, 2014
'Performing competitive link analysis is one of the most effective ways for B2B marketers to develop tactics designed to improve the search ranking of their organization’s website. If you put enough time into this, you can come out with a handful of link building opportunities, along with a better understanding of your industry’s online competitive landscape.
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Hubspot
APRIL 28, 2014
'Marketing is not the straightforward process that it once was. It’s no longer about creating a few promotional campaigns a quarter and purchasing some ad space. Digital marketing is about taking advantage of all of the channels prospects use to interact with your company. It’s about website upkeep, blogging regularly, optimizing for mobile users, updating social media accounts, crafting relevant and timely emails, nurturing leads, studying analytics, staying up to date on the latest
Hinge Marketing
APRIL 28, 2014
'At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Joe Pulizzi, a Visible Expert for content marketing.
Hubspot
APRIL 28, 2014
'Told any good stories lately? No? Well you might want to start. Stories are more than simple fairy tales. Turns out, they actually alter our brains, and can even change the way we think and act. Storytelling is a community act that involves sharing knowledge and values. It''s one of the most unifying elements of mankind, central to human existence, taking place in every known culture in the world.
Hubspot
APRIL 28, 2014
'When you first join Pinterest, pinning seems simple. You upload an image and a link to a board you have and voila -- you''ve got a pin! The fervor sets in: You begin to pin all the things you can. Photographs! Infographics! Logos! Icons! As long as it''s an image, it gets pinned. But if you''re trying to grow your business through Pinterest, that strategy won''t help you at all.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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