ViewPoint
JULY 14, 2015
This is the final installment of a three-part series in response to the following question: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results? We asked this to top industry experts, then compiled their responses and wrote three blogs summarizing what they have to say.
The Point
JULY 14, 2015
In an era when “demand generation” and “content marketing” are virtually synonymous, most B2B sales leads are the result of a prospect downloading or requesting content. However, whereas promoting marketing assets like white papers, ebooks, analyst reports, and the like is an effective way to feed the sales funnel, the fact is that only a small percentage of “white paper leads” will either convert to sales-ready prospects in the short term, or even result in sales engagement.
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ANNUITAS
JULY 14, 2015
According to the latest B2B Buyer research published by DemandGen Report, the world of B2B marketing is continuing the get more complex and our buyers more sophisticated. Some of the results from the 2015 B2B Buyers Survey Report , are as follows: 53% of buyers say their time to purchase has increased with 80% of those saying they are taking more time to research and 82% saying they are viewing more sources. 43% stated there is an increase in the number of people who are part of the buying commi
Adobe Experience Cloud Blog
JULY 14, 2015
Author: Mike Stocker As marketers, it goes without saying that we strive to stay ahead of the trends and utilize the newest technologies so that we can stay relevant and engaging to our customers. In my role as Director of Business Development at Marketo, I see a wide range of partners offering new and innovative ways that marketers can engage. With that being said, there are two newer technologies that are giving marketers fresh avenues to engage their customers literally everywhere they are: l
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
EMagine B2B Blog
JULY 14, 2015
As a business in the digital era, you have to have an idea of how to write for your online consumers and visitors. But, there are always lingering questions during and after the process of writing site content for a new web initiative. Whether this is your business’ first site, or tenth remodel, you should constantly be thinking of better ways to display and organize content to provide the best user experience.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
MLT Creative
JULY 14, 2015
If I had a nickel for every time I read the phrase "big data" on the interwebs, I would be able to pay off all my college debt right now, and maybe even buy a candy bar. And for good reason: big data has transformed the marketing industry. According to a recent study by Duke University, brands will double their marketing data budgets over the next three years.
Hubspot
JULY 14, 2015
"Comic Sans is the best joke I ever told," tweets the font's creator , Vincent Connaré. Between websites like BanComicSans.com and an online petition against the typeface with over 5,000 signatures, it's clear that people don't just hate Comic Sans. they really hate Comic Sans. But why? Often times, typography speaks louder than words. The style we choose to present a message has a lot to do with what we are trying to convey.
LEADership
JULY 14, 2015
“Know thy Customer”—the First Commandment of effective marketing. And yet, for many of us, the process of getting to know the customer seems to be a continuous struggle. Where do you begin? What information will help your sales people with account mapping? Is your team bored just thinking about an information overload? Do you cringe at the sight of long, endless pages of “useful insights”?
Hubspot
JULY 14, 2015
We've all been there. You have a website, a customer acquisition team, and a really great product -- but people aren’t getting on board. Or worse yet, they hop on, check things out, and jump ship. But it doesn't have to be this way. There are ways to turn visitors into customers -- you just have to know which best practices you should start following.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Vidyard
JULY 14, 2015
Welcome to another episode of Video Marketing How-To! This week we want to talk about repurposing video content for different platforms. It’s no secret that different audiences have different demands when it comes to your content – but that doesn’t mean you can’t re-use a piece of video content in multiple places if you are willing to do a bit of editing.
Hubspot
JULY 14, 2015
It was in July last year that the Ice Bucket Challenge (IBC) took off after Peter Frates, a Massachusetts man who was was diagnosed with ALS in 2012, posted his challenge video. By the fall, the IBC had raised over $200 million worldwide. Will there be another altruistic movement that goes viral 2015? I hope so! I’m on the lookout for the next big challenge fundraiser.
MLT Creative
JULY 14, 2015
If I had a nickel for every time I read the phrase "big data" on the interwebs, I would be able to pay off all my college debt right now, and maybe even buy a candy bar. And for good reason: big data has transformed the marketing industry. According to a recent study by Duke University, brands will double their marketing data budgets over the next three years.
JotForm
JULY 14, 2015
JotForm has always been secure in our almost ten years of being the easiest online form builder. Well, we just raised the bar higher. Now you have the ability to designate your forms as encrypted. An Encrypted Form is one where the user’s responses are transferred and stored in an encrypted.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SnapApp
JULY 14, 2015
In-person events are an amazing opportunity to get to know your prospects and customers. You can have a face-to-face conversation and ask questions that get you and your sales team the data you need to guide your prospect through the buyer’s journey. But are you collecting the right kind of information at events? When it comes to lead collection at events, many marketers stick with the basics.
Contify
JULY 14, 2015
Ihave never worked at a startup prior to Contify and last six months in my current role have been focused on building/reshaping teams and capabilities. While enough has been written on how the first 5–10 employees shape the culture of a company and have a long term impact, my experience of hiring and getting hired at a start-up has put me in a unique position to share insights on recruiting later stage employees once the founding team is already in place.
Content Standard
JULY 14, 2015
A diverse content approach is valued by most marketers, but the majority of professionals aren’t sure they’ve found the ideal proportions for deploying that mixed media. Only 25 percent of brand marketers feel their various campaigns are balanced proportionately to their value, according to a study from Millward Brown Digital. Optimism regarding this balance can vary widely based on the channels involved.
Crimson Marketing
JULY 14, 2015
Everyone is talking about sales-marketing alignment, but why is it really that important? If alignment is missing, marketing is wasting their efforts to generate leads for sales: 79% of #marketing leads never convert to #sales due to lack of nurturing Click To Tweet. If a lead is passed to salespeople, 73% of those leads are never contacted. That’s what misalignment really looks like, folks!
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Content Standard
JULY 14, 2015
As content marketers, we tell stories about our brands that people seek out. Our content serves as a destination, not a roadblock. That’s the beauty of content marketing: We’re not forcing anyone’s eyes open. But, that’s also the challenge. How do we reach our audiences with noninvasive delivery strategies? Brands have begun to discover solutions; they now know they need to partner with influential voices to own the conversations taking place on the Web in their industrie
Webbiquity
JULY 14, 2015
Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year. Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing.
Marketing Insider Group
JULY 14, 2015
Borussia Dortmund is a popular soccer team that plays in the German Bundesliga and despite a sub par 2014/2015 season, 54,907 of their 55,000 season ticket holders renewed for the upcoming season. Yes, you read that right, only 93 people out of 55,000 opted not to renew which amounts to a 99.83% renewal rate. That is the type of customer retention and loyalty that every single company out there dreams of, so how did Borussia Dortmund achieve this?
KoMarketing Associates
JULY 14, 2015
There’s no denying that content is widely considered a critical ingredient to a successful B2B marketing recipe. However, the executive team often judges content’s success by its impact on sales, as they envision content consumption to follow a linear flow, like this: In a dream content marketing scenario, the above path would be taken 100 percent of the time.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Kaon
JULY 14, 2015
Original article posted on MarketingProfs.com. Nine out of 10 B2B marketers are actively using content marketing, regardless of their size or industry. Here are some lessons learning from the world of content marketing. 1. Focus on engagement . The objective of content marketing has shifted from lead generation to developing effective engagement. A total of 88% of marketers now view the primary goals of content marketing to be enhancing customer loyalty and prospect/customer engagement, accordin
KEO Marketing
JULY 14, 2015
Lead generation is one of the most important priorities for most business-to-business marketers. A common lead generation strategy is to offer some type of free offer or asset as an incentive to lure people in and motivate them to provide their email address and other information. While we can see the value of a variety of “teaser” tactics to attract potential prospects’ interest and prompt them to take action, we particularly recommend using an asset in the form of a piece of valuable content.
Hubspot
JULY 14, 2015
You never know for sure which social media tactics are going to deliver for you. Even the task of defining “effective” is a challenge. Your definition of success may differ from, well, anyone’s. Social media evolves at the speed of screen flicker. There simply are no steadfast rules. If you love social media the way I do, you try to keep your finger on the pulse of what’s working in a variety of ways.
Biznology
JULY 14, 2015
Each Presidential candidate is essentially a brand. They develop a special persona which they hope will emotionally appeal to their target audience, they own a distinct brand name (e.g. Jeb Bush or Hillary Clinton), and they make brand promises which they believe are relevant for their constituencies. These are the core principles of good branding.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
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