ViewPoint

JULY 9, 2013

'Joining me today is Lori Richardson, Founder and CEO of Score More Sales. Lori is a thought leader on the sales growth front and works with technology brands worldwide. She has worked with known companies such as Apple, IBM, and Siemens and has become a well-known sales leader. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation.

Lead Scoring 235

Lead Scoring Lead Ranking Thought Leadership Sales Qualified Leads 235

ANNUITAS

JULY 9, 2013

'Never underestimate the importance of your website. Once again, the two most used sources for research are general web search and vendor websites.

B2B 188

B2B Demand Generation Marketing & Strategy Content 188

Biznology

JULY 9, 2013

'While nothing’s changed at all since before Edward Snowden leaked both the existence of the NSA ‘s PRISM program and its full reach, I now have the opportunity to have a little bit of a different conversation with you, my reader. My assumption is that you’ve heretofore been drenched in statecraft, spycraft, and surveillance. Good.

Work Management 168

Work Management Marketing Management Marketing Analytics Tools Budget Programs 168

WriteSpark

JULY 9, 2013

'A recent series of TechTarget reports offers many helpful insights for content marketing that targets IT buyers. Four insights in particular caught my attention. Serial IT Specialists. TechTarget correctly notes that many IT professionals now move from one area to another as new technologies emerge and are adopted by their employers. These buyers seek content that will help them progress from basic to advanced topics in their new technology focus.

Content Marketing 166

Content Marketing Planning Comparison FAQ 166

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Webinar Metrics

Marketing Insider Group

JULY 9, 2013

'Two weeks ago I took some time off from work. I was not on vacation. In fact, it was one of the hardest weeks of work of my whole life. We settled on a new house and it needs some pretty major renovations before my family can move in. And we are in temporary housing until the work is complete. Me, my wife and 4 lovely but very active and energetic kids are living in a 1000-square foot apartment.

Social Media 163

Social Media Twitter Facebook B2B Marketing 163

B2B Marketing Traction

JULY 9, 2013

'I follow several search engine optimization blogs, and I thought I’d share some observations now that the algorithm changes rolled out in several Google releases code-named “Panda” According to Eric Enge of Search Engine Watch , the algorithm changes in Panda affect websites that Google sees as “flat” for a couple of reasons.

Marketing Websites 125

Marketing Websites Google Landing Pages CAN-SPAM 125

WriteSpark

JULY 9, 2013

A recent series of TechTarget reports offers many helpful insights for content marketing that targets IT buyers. Four insights in particular caught my attention. Serial IT Specialists. TechTarget correctly notes that many IT professionals now move from one area to another as new technologies emerge and are adopted by their employers. These buyers seek content that will help them progress from basic to advanced topics in their new technology focus.

Planning 120

Planning Content Marketing Comparison FAQ 120

Adobe Experience Cloud Blog

JULY 9, 2013

'Author: Shonal Narayan Have you ever said “I will get to that tomorrow”? Well the truth is you never know what tomorrow may bring. Keeping a ‘bucket list’ or a transcribed record of things you’d like to accomplish before you ‘kick the bucket’ may help you focus and become accountable for achieving your lifelong goals. The same mantra translates to your marketing career.

Lead Scoring 105

Lead Scoring Lead Ranking Budget Programs Paid Search Agency 105

Paul Gillin

JULY 9, 2013

'The Golden Corral restaurant chain is getting pummeled over photos that were posted to Reddit showing the kitchen overflowing with unwashed dishes and garbage. The Reddit post has spark more than 2,000 comments already, with another 500 or so accumulating on the chain’s Facebook page. The manager of the restaurant in Port Orange, FL called the incident “a result of the Associate Manager making a bad decision to improperly store food when the corporate inspector made a routine, unann

Social Networks 69

Social Networks Facebook 69

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

The ROI Guy

JULY 9, 2013

'Sometimes you don’t want to be right, and this is one of those times. To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% in IT spend for the year. As I predicted shortly after in this article , I thought Gartner was being overly optimistic, letting the glow of New Year’s celebrations cloud the fact that: Analysts have consistently and significantly lowered their initial annual growth forecasts mid-year for the past several

Gartner 58

Gartner Forecasting Spending Marketing Proposals 58

Hubspot

JULY 9, 2013

'Getting objections during your sales process is expected … though it can be one of the most frustrating aspects of selling. You’ve done your research, prepared for a phone call or demo, and then you’re hit with the but. " Your product is great and all, but I don’t have the money for it." Or, " I could easily use what you’re selling, but my boss won’t agree to it.

B2B Sales 57

B2B Sales Budget Programs Allocation Inbound Marketing 57

EMagine B2B Blog

JULY 9, 2013

'eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. Today we take a look at some client testimonials on our work with them: Gordon Starr, Starr Consulting Group, on JMW Consultant s new website: “Janet and I both LOVE your new website!

Work Management 53

Work Management Consulting Advertising Agencies B2B Sales 53

Hubspot

JULY 9, 2013

'This situation sound familiar? You''re clicking through a SlideShare and stumble upon a call-to-action (CTA) that reads, "Click here to learn more!" You''re intrigued, so you click the blue, hyperlinked text. then nothing happens. Ugh. As a user, you think "How careless of them to forget to include the link!" But chances are, most marketers creating SlideShares aren''t even aware these links are broken.

Tips 57

Tips Tools Ads Process 57

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Social Media

LeadSquared

JULY 9, 2013

Update : We’re creating industry-specific lead generation posts as a part of our new series! Check them out here :-. Real Estate Higher Education Fitness. With the world getting smaller by the day with internet accessibility, it is all the more easier to trade through lead generation websites. In this blog we will discuss about the Top 5 Import Export Business Websites in India for Lead Generation. 1.

Paid Content 52

Paid Content Lead Generation Marketing Websites Classified Ads 52

EMagine B2B Blog

JULY 9, 2013

'eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. Today we take a look at some client testimonials on our work with them: Chris Richie, Communications Manager at Special Olympics Massachusetts : “The proof is not just in the product at eMagine.

Work Management 41

Work Management Advertising Agencies B2B Sales Marketing Management 41

LeadSquared

JULY 9, 2013

Today morning I noticed that my Gmail Inbox was showing some ads on the right side, which looked similar to Adwords ads on Google. I was interested to know how these ads appear in my inbox and personal folders; that too in relevance to the emails I have in these folders. This made me really curious to learn more about the same. I am sure you all must be curious too.

Paid Search Agency 52

Paid Search Agency Ads Adwords Leads 52

Brandfolder

JULY 9, 2013

Your product is excellent, your customers come back for more, and your website is lovely. This is the real deal, and you mean business. But is your company organized from.

Organization 40

Organization Brand Identity Branding Marketing Websites 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

LEADership

JULY 9, 2013

'As an avid explorer of food and wine, I seek out new places to visit and different cuisines to try. My experiences range from satiated to unimpressed and delighted to disappointed. It’s all good, I enjoy the adventures. Then I have my list of favourites, the tried and tested wines and restaurants that I will go back to any time with pleasure. Not all of these are fancy labels and/or expensive ones.

Demand Generation 66

Demand Generation B2B Thought Leadership Social Networks B2B Sales 66

Digital B2B Marketing

JULY 9, 2013

'Have you ever clicked on a promising headline and then been horribly disappointed by the results? Have you then been amazed at the number of social media shares you continue to see of that same thing post? I know I have. Those writers have discovered the foolproof formula for creating killer content with minimal effort or original thought. Content that consistently delivers results (shares and visits, not people that actually care, that’s not worth the trouble to measure anyways) for your

Content 177

Content Rules Guidelines Social Media 177