Marketing Insider Group
AUGUST 4, 2015
I came across a story on The Guardian of a man with the strangest condition I have ever heard of. I wasn’t expecting this, but after I read his story, I realized that his story reveals something you might be concerned about: why your content marketing isn’t working. I’ll explain what I mean in a second, but first you’ve got to hear this man’s shocking story… Living in a Right-Sided World.
Biznology
AUGUST 4, 2015
Even of you have enough money to hire an entire social media symphony as well as a social media monitoring and response task force, there are too many hours in a day and, according to some, the sweet spots aren’t even during the work day anymore. So, social media automation is key. It’s not optional, it’s not nice to have, it’s de rigueur.
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Marketing Insider Group
AUGUST 4, 2015
I love this time of year. So many great research reports coming out of last year that provide us with a chance to reflect on our B2B marketing strategies and compare it to our peers. One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. (Registration required – no they didn’t ask me for a promo, but I respect a good lead capture!).
Crimson Marketing
AUGUST 4, 2015
B2B companies have recently had to confront an awkward truth. No longer is Sales driving the bus. Buyers are firmly in the driver’s seat with hands on the wheel and a foot on the pedal. And their journey can be a long one. B2B buyers do not make purchasing decisions lightly; they weigh choices carefully. They take the time to investigate the market, to find out what is available, and to analyze which products meet their needs.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Marketing Insider Group
AUGUST 4, 2015
Great storytelling starts with a narrative bigger than yourself. But getting buy-in for an approach to building an audience that’s unconventional isn’t easy for B2B marketers – especially if you work for an industrial company. Most brands want to talk products and features, rather than spark a captivating conversation. But stepping outside the norms of what people expect is exactly how Lincoln Electric, an icon in industrial welding, has made the entire welding profession sit up and take notice
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
AUGUST 4, 2015
Author: Russell Rothstein When I’m looking to make an important purchase, the first thing I do is check out product reviews on the internet. Whether it’s Yelp for restaurants, TripAdvisor for hotels, or Amazon for knick-knacks, reading product reviews help me make better buying decisions. Business technology purchases are no less important. Research from Google demonstrates that 60% percent of B2B technology buyers read product reviews before making a purchase.
Convince & Convert
AUGUST 4, 2015
Tweetable Moments We think knowing the tools is the secret to repeating an expert’s results. jasonkeath Tweet This. A Conference for Social Pros. Jason Keath is the Founder and CEO of Social Fresh , a company that provides social media training and tips year-round on their site, as well as the Social Fresh Conference twice each year. The next conference (#17) is coming up in Tampa on September 23–25.
Hinge Marketing
AUGUST 4, 2015
At this point, we’ve gone through many of the steps needed to build a complete and powerful referral strategy: Referral Marketing and Your Professional Services Brand. Where Are You Now? Understand Your Target Audience. Develop a Strategy. Demonstrate Your Expertise. Now it’s time to turn your attention to building our your professional network.
SugarCRM
AUGUST 4, 2015
The post Taking the ‘mis’-erable out of sales & marketing misalignment appeared first on Salesfusion.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
AUGUST 4, 2015
Sometimes, it's easy to get overwhelmed by all the questions that arise when you're creating or analyzing your Twitter strategy. Who follows you? What kind of Tweets do they like (or hate)? How often do they want to hear from you? How quickly do they expect a response? As an SMB Marketing Manager at Twitter, I hear these questions from a lot of businesses.
MLT Creative
AUGUST 4, 2015
This Week's B2B Word on the Street is: SELLING. In my opinion, the most riveting cinematic speech about the art of the sale is Alec Baldwin's fiery monologue in the movie "Glengarry Glen Ross." He takes a disgruntled group of real estate salesmen to school, and from "Put the coffee down!" to "The leads aren't weak. you're weak," he grabs their attention - and their throats - with his words.
Hubspot
AUGUST 4, 2015
You're out with friends, laughing, having a grand old time -- when someone asks the group a total brainteaser: "Why don't 'B' batteries exist?". You're stumped. Your friends are stumped. You whip our your smartphone and type the question into the Google machine. And boom: Up pops a battery company's blog post on the nationally uniform specifications for the size of battery cells.
LeadSquared
AUGUST 4, 2015
In our last webinar, we talked about what businesses can do to leverage their webinars for lead generation success. Guest panelist Jerry Jose , from BusinessMojos ran the session and talked about the importance of webinars in the marketing process, what role do they play in the marketing funnel , case studies where businesses have benefitted from it, and some webinar marketing best practices.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
AUGUST 4, 2015
Mac and cheese. Taco Tuesdays. Tango and Cash. Our world is overflowing with amazing twosomes. But not all couples are functioning like a belt and suspenders. If your inbound sales and marketing team needs more wine with its cheese, less Ben and more Jerry, come along as we explore how you can align your sales and marketing just like the greatest duos. 1) The Case of Inbound Marketing Togetherness.
Vidyard
AUGUST 4, 2015
This post is Part 1 of a 3-part series on Campaign Execution. We’ve all seen it: Content that’s informative, that you can really learn from, but bores you to the point of tears. In a perfect world, all content would be engaging and fun. But for now, content marketers who want to see more fun content must be the change they want to see in the world.
SnapApp
AUGUST 4, 2015
The 2015 Marketo Roadshow promised one thing: bring inspiration to the marketing nation. In Boston, they did just that. Today, consumers receive over 3,000 marketing messages a day, take in about 50, but only really listen to 4. So how are marketers suppose to reach their ever-increasing selective audience? It’s not about getting louder, it’s about getting smarter.
GreenRope
AUGUST 4, 2015
Increase Sales with Customer Advocacy. Did you know that 77% of consumers are more likely to buy a product when they hear about it from friends or family? For most of you, that should not come as much of a surprise. ( Social Chorus ). This stat highlights the importance of engaging your customers, showing your dedication to them, and in turn, have them share your brand’s story.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
E-Spirit
AUGUST 4, 2015
Digital transformation is one of the hottest topics in marketing today, but what does it mean? As it turns out, even though organizations are pursing digital transformation strategies, there is no clear understanding of what it means. Here's our definition.
GreenRope
AUGUST 4, 2015
Increase Sales with Customer Advocacy. Did you know that 77% of consumers are more likely to buy a product when they hear about it from friends or family? For most of you, that should not come as much of a surprise. ( Social Chorus ). This stat highlights the importance of engaging your customers, showing your dedication to them, and in turn, have them share your brand’s story.
Webbiquity
AUGUST 4, 2015
Guest post by Jon Rognerud. As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry. It is critical to maintain a solid reputation because an increasing number of consumers have started to use it as a way to dictate their purchasing behaviors and decisions. More and more consumers are now using social media and review websites to make all kinds of purchasing decisions.
GreenRope
AUGUST 4, 2015
Increase Sales with Customer Advocacy. Did you know that 77% of consumers are more likely to buy a product when they hear about it from friends or family? For most of you, that should not come as much of a surprise. ( Social Chorus ). This stat highlights the importance of engaging your customers, showing your dedication to them, and in turn, have them share your brand’s story.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
ANNUITAS
AUGUST 4, 2015
Do any of these statements sound familiar? “We have a lot of great content, and we generate a ton of leads but sales accepts only a few as sales-ready.”. “We can’t keep up with all the campaign requests we get from sales.”. “We have white papers for every buying stage, but we just can’t get enough people to download them.”. If one or more of those struck a chord with you, it might be time for a Content Map.
GreenRope
AUGUST 4, 2015
Increase Sales with Customer Advocacy. Did you know that 77% of consumers are more likely to buy a product when they hear about it from friends or family? For most of you, that should not come as much of a surprise. ( Social Chorus ). This stat highlights the importance of engaging your customers, showing your dedication to them, and in turn, have them share your brand’s story.
Content Standard
AUGUST 4, 2015
Not too long ago marketers classified content marketing as a tactic that leveraged the written word to engage audiences. Today, content marketers specialize in creating a variety of mixed media, from video content and infographics to data visualizations and interactive maps. This blending of content and web experience has permeated through all aspects of the business world.
GreenRope
AUGUST 4, 2015
Increase Sales with Customer Advocacy. Did you know that 77% of consumers are more likely to buy a product when they hear about it from friends or family? For most of you, that should not come as much of a surprise. ( Social Chorus ). This stat highlights the importance of engaging your customers, showing your dedication to them, and in turn, have them share your brand’s story.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Content Standard
AUGUST 4, 2015
LinkedIn has announced a new function for its popular SlideShare service that promises to boost lead generation outcomes for your handcrafted presentations. This should come as great news to many content marketers, who more and more are finding themselves in a market glutted with visual content. Between the time and costs often associated with producing excellent visuals, and the stiff competition for eye-grabbing content, SlideShare’s Leadhub may draw a competitive edge in improving retur
GreenRope
AUGUST 4, 2015
Increase Sales with Customer Advocacy. Did you know that 77% of consumers are more likely to buy a product when they hear about it from friends or family? For most of you, that should not come as much of a surprise. ( Social Chorus ). This stat highlights the importance of engaging your customers, showing your dedication to them, and in turn, have them share your brand’s story.
GreenRope
AUGUST 4, 2015
Increase Sales with Customer Advocacy. Did you know that 77% of consumers are more likely to buy a product when they hear about it from friends or family? For most of you, that should not come as much of a surprise. ( Social Chorus ). This stat highlights the importance of engaging your customers, showing your dedication to them, and in turn, have them share your brand’s story.
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