Marketing Insider Group

APRIL 8, 2016

Content marketing and lead generation have always gone hand in hand. Since the birth of the internet, marketers have enticed their web visitors to complete a form in exchange for the promise of some form of content. But guess what? Visitors don’t want to fill out your form to get to your content. Consider the […]. The post Guess What? Visitors Don’t Want To Fill Out A Form To Get To Your Content appeared first on Marketing Insider Group.

Content 135

Content Internet Marketing Lead Generation Content Marketing 135

Biznology

APRIL 8, 2016

The whole April Fool’s Day prank is getting a bit tired for me, but I am not even sure if THIS was a prank. My daughter Madeline alerted me Friday about a rap album dropped by–Hamburger Helper. She tells me that it is very high quality (you might not be surprised at how unqualified I am to judge it) and that it is getting good reviews across the net, including AdWeek calling the album shockingly good.

Content Marketing 104

Content Marketing Content Opinions High Quality Lead 104

Onalytica B2B

APRIL 8, 2016

Each year on March 22, World Water Day is celebrated to bring international attention to the critical importance of water in our everyday lives. In the lead up to World Water Day 2016, we examined how the most influential individuals and brands in the field of water security discussed the event by publishing a list of World Water Day 2015 Influencers: Top 10 Individuals and Brands.

Brand Identity 102

Brand Identity Branding Outreach Analysis 102

Marketing Craftmanship

APRIL 8, 2016

There’s an increasing volume of negative news regarding the “exodus from hedge funds,” in favor of less expensive alternatives such as liquid alts and “engineered equity” products. Although many large investors still maintain significant assets in hedge funds, the industry’s ratio of contributions to withdrawals has turned south, and the near-term outlook for hedge fund growth is not encouraging.

Allocation 100

Allocation Cross-Selling Marketing Management Validation 100

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Adobe Experience Cloud Blog

APRIL 8, 2016

Author: Janet Dulsky Your company is redoing its website and you’re in charge of the content. Pretty exciting, right? Then your boss tells you you’re responsible for search engine optimization (SEO), too. Suddenly, the project doesn’t seem quite so exciting anymore. You’re not a SEO guru. You don’t have years of experience with SEO. The panic sets in.

SEO 80

SEO Marketing & Strategy Paid Search Agency Marketing Automation Services 80

JotForm

APRIL 8, 2016

Subscriptions are becoming more and more popular when it comes to digital content and applications. Whether it’s about music, software or fonts: Instead of buying or licensing once, offers are provided as some flat monthly rate. When it comes to web fonts, providers have been using a subscript.

Comparison 48

Comparison Service Software Buy 48

Hinge Marketing

APRIL 8, 2016

The IT marketplace is hypercompetitive—rendering effective IT marketing absolutely essential. Last year, the Hinge Research Institute surveyed 530 professional services firms to better understand the business challenges that would define IT services firms. The findings revealed powerful insights about the shape of the IT marketing landscape and how firms could gain a competitive edge.

Service 48

Service Planning Peer-to-peer Thought Leadership 48

6sense

APRIL 8, 2016

Las Vegas is America’s playground and for three days in April it will also be the center of modern marketing. Whether you’re a Vegas veteran or have never stepped foot in a casino, here’s what you should know if you want to make the most of your time at Oracle MME. I’ve been a road warrior and field marketing leader for over 25 years and with the benefit of experience, have learned some of the secrets to surviving business in Vegas.

Planning 48

Planning Network Marketing Conversion Linkedin 48

Hinge Marketing

APRIL 8, 2016

The IT marketplace is hypercompetitive—rendering effective IT marketing absolutely essential. Last year, the Hinge Research Institute surveyed 530 professional services firms to better understand the business challenges that would define IT services firms. The findings revealed powerful insights about the shape of the IT marketing landscape and how firms could gain a competitive edge.

Service 48

Service Planning Peer-to-peer Thought Leadership 48

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

APRIL 8, 2016

“I’m sick of this.” “I hate this.” “Not again.” “Can’t stand it!” “I'm gonna quit.”. If you’ve ever thought -- or said -- those things about writing, you’re not alone. I’ve experienced those thoughts. As someone who writes a lot , I get it. After a while, you get sick and tired of writing. You just want to quit. Is it that notorious condition known as writer’s block?

Terms and Conditions 44

Terms and Conditions Case Studies Work Management Creativity 44

Content Standard

APRIL 8, 2016

No brand is immune from controversy. Whether it’s a minor gaffe, a major scandal, or simply an issue folks are concerned about, brands have a choice to make. Will they sweep hot topics under the marketing rug, hoping consumers aren’t paying attention? Or do they tackle issues as part of their brand marketing strategy, positioning their brand as an expert in the discussion?

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Brand Identity Branding 40

Hubspot

APRIL 8, 2016

In small doses, stress can actually be an important part of our lives. It can motivate us and make us more productive. And, once it's over, we might come out of that stressful situation all the better for it. Too much stress, though, can be detrimental to your health, happiness, productivity, and relationships. So what's that healthy balance between being too stressed, and being not stressed enough ?

Product 42

Product 42

DivvyHQ

APRIL 8, 2016

Take a few seconds to ponder a simple question: Are you getting enough eyeballs on your content to achieve its specific objective? In today’s #captainobvious, Content Marketing 101 lesson, you know that your content programs should have a clear target audience. But how do we reach those people? And how many of those people do we need to reach in order to achieve success?

Distribution 40

Distribution Promotion Top of Funnel Microsite 40

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Convince & Convert

APRIL 8, 2016

Many people ask me how they can optimize in AdWords. I tell them to look for opportunities in their campaigns. (highlight to tweet) There are numerous AdWords reports that can help you find areas with room for improvement. In this post, I am going to highlight some of the most actionable ones. Identify Metrics and Goals. Here’s a list of common metrics that should become the basis of your AdWords strategy: Clicks.

Adwords 110

Adwords Cost Per Click Lead Scoring Lead Ranking 110

Hubspot

APRIL 8, 2016

"Learn by doing." It's a theory of productivity we're taught at a very young age, from the moment our parents make us sit down and practice the piano. Because practice makes perfect, right? Years later, the lesson doesn't change. We're taught time and time again that productivity equals practice, output, and action. That's why, in our working lives, we're often focused on activity.

Product 42

Product Studies Practices Hubspot 42

Convince & Convert

APRIL 8, 2016

January has come and gone, and February slipped out the door right behind it. Now it’s March, and you’re probably working hard to implement all those new campaigns and initiatives you developed in December. But did you set the right goals? And are you using the right tools to achieve those goals? The fact of the matter is, if you didn’t include a video marketing strategy as part of your broader content marketing plan, you’re missing out.

Top of Funnel 113

Top of Funnel Video Marketing Planning Advertising Funnels 113

Kapost

APRIL 8, 2016

Social selling is a lot like making the perfect chocolate soufflé; everybody wants to do it, but only a few know how to make it really work. I’m one of those few people who understand social selling. As part of the marketing team at Dynamic Signal, I manage all of our digital marketing and social media efforts. Little did I know that would include social selling.

Content 67

Content Social Media Sales Cycle Twitter 67

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

KEO Marketing

APRIL 8, 2016

As business competition becomes fiercer, many businesses turn to an inbound marketing agency to help them drive more clients to their websites. Why? Because a good inbound marketing strategy helps businesses rise to the top of the search engines. Not all inbound marketing agencies are the same, however. Some can help you achieve your goals faster than others.

Marketing Agencies 1 48

Marketing Agencies 1 Paid Search Agency Inbound Marketing Advertising Agencies 48

LEADership

APRIL 8, 2016

As much as you might want your business’s blog or social media account to post amazing, completely original content multiple times per week, sometimes that can be unrealistic. One option is to curate carefully selected content from third parties that will interest your audience. The main concern is to make sure that the content you choose to post holds value for your readers – and don’t forget to credit the original source.

Curation 53

Curation Lead Scoring Lead Ranking Content 53