Buzz Marketing for Technology

APRIL 25, 2013

'Posted in Innovation Interactive Marketing Strategy. Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. So what does a CDO do? The role of the CDO in the enterprise has gotten a great deal of attention in recent months.

Social Marketing 205

Social Marketing Enterprise Management Paid Search Agency CMO 205

Customer Experience Matrix

APRIL 25, 2013

'It has taken me a while to connect the dots, but I’m now pretty sure I see a new type of software emerging. These systems that gather customer data from multiple sources, combine information related to the same individuals, perform predictive analytics on the resulting database, and use the results to guide marketing treatments across multiple channels.

Marketing Automation Services 193

Marketing Automation Services Work Management Marketing Management Class 193

Marketing Insider Group

APRIL 25, 2013

'“Innovation and inspiration aren’t just nice words for a conference – they’re an imperative.”. Those are the words SAP Chief Marketing Officer Jonathan Becher (@ jbecher ) used to open his keynote presentation to the CMO Club during their recent summit meeting in New York City on April 11-12. The event included more than 100 Chief Marketing Officers from some of the world’s leading brands.

CMO 178

CMO Marketing Management Marketing & Strategy Class 178

KoMarketing Associates

APRIL 25, 2013

'Lead generation is at the top of almost every B2B marketer’s responsibility list. Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. Marketo is considered a leader in the lead management / marketing automation industry.

Search Engine Marketing 168

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 168

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Biznology

APRIL 25, 2013

'With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app. So, how do you get started? Read on to find out how. Twitter Vine is an application that allows Twitter users to create and post six-second looping videos. These videos are made with smartphones and are innovating the ways that companies from Tropicana to GoPro are reaching out to followers.

Small Business Marketing 167

Small Business Marketing Twitter Business Work Management 167

Digital B2B Marketing

APRIL 25, 2013

'It’s true. When people share too much, we tune them out. We only half-listen, or we just walk away. In social media, we do the same thing. We skim over the update from the chatterboxes , not giving them the same attention as updates from others we see less frequently in our stream. Here is the problem: As an individual building your own personal brand or as a marketer, you have taken the advice to share other people’s content to heart.

RSS 149

RSS Social Media Twitter Traffic 149

Crimson Marketing

APRIL 25, 2013

'Whether we’re utilizing in-house resources or have help from a marketing agency, many of us may agree product launches can be daunting and overwhelming experiences. There is a lot of work and planning that goes into creating a successful product launch. We recently read a fantastic article on the key steps the product marketing team over at Brainshark used to stay ahead of the game.

Resources 116

Resources Planning Product Advertising Agencies 116

Adobe Experience Cloud Blog

APRIL 25, 2013

'by Jon Miller (@jonmiller) Marketo’s Definitive Guide to Lead Scoring defines lead scoring as a “shared sales and marketing methodology for ranking leads in order to determine their sales readiness.”. “A solid lead scoring approach not only helps to rank prospects against one another, but can smooth the lead flow and serve as the baseline for building a range of business rules that include ownership, role and activities. ” – SiriusDecisions, What’s the Score.

Lead Scoring 105

Lead Scoring Lead Ranking Research Leads 105

Convince & Convert

APRIL 25, 2013

'File this one under, “oh no they didn’t!”. In preparation for the dreaded Tax Day, several intrepid Bon Appétit reporters took one for the team by taste testing and ranking the best and worst envelope glue. And yes – there’s proof. Just check the @bonappetitmag Instagram account. In a sea of crave-inducing food photos, this post is unique because it’s unexpected.

Social Media 127

Social Media Lead Scoring Lead Ranking Communities 127

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

EMagine B2B Blog

APRIL 25, 2013

'Most Marketers use Twitter as a broadcast medium, creating bite-sized nuggets of interest for their prospects, clients and industry. There is a new revolution that is key on the Twitter-Sphere, whereby people can hold live discussions on topics related to the business or the industry with like-minded individuals. These are know as Twitter chats. According to Hubspot, “Most Twitter chats have one or more organizers who moderate the discussion and set the day and time for the conversation.

Twitter 73

Twitter B2B Marketing Planning B2B 73

Hubspot

APRIL 25, 2013

'If you''re anything like me, you love LinkedIn not just for all its awesome marketing tools , but also for its fantastic personal networking features. So when I saw a new feature announcement from everyone''s favorite professional social network grace my RSS reader this morning, needless to say, I got a little giddy. Today, LinkedIn launched ''LinkedIn Contacts,'' a new tool to make it easy for users to build and maintain important relationships -- available on both LinkedIn.com and a new iPhon

Contacts 60

Contacts Linkedin Tools RSS 60

Content Marketing Today

APRIL 25, 2013

'[caption id="attachment_3452" align="alignright" width="300"] Cyndee Woolley''s Upcoming June 2013 Book[/caption] 11 Steps to Creating a Successful Business Book. Great business books do change the world. They change the world one discipline or market segment at a time. They make a measurable difference in how entrepreneurs and executives start, grow, and manage their businesses.

Custom Publishing 54

Custom Publishing Rules Case Study Case Studies 54

Brandfolder

APRIL 25, 2013

### Top 10 reads from the week on brands and branding: - [Brand-building 101 — website editionColorado Business Magazine]([link] - Weisner Media - Denver News - ColoradoBIZ Magazine - [Content.

Brand Identity 40

Brand Identity Branding Marketing Websites Media 40

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E-Spirit

APRIL 25, 2013

If you like sitting around updating Facebook and texting your friends, chances are you won’t like working for e-Spirit. But, if you’re motivated to succeed and like working hard with smart people, we just might have a place for you on our growing team in Boston. Well, to be more precise, the office is actually located in historic Lexington , said to be the “Birthplace of American Liberty.

Telemarketing 40

Telemarketing Facebook Software 40

Brandfolder

APRIL 25, 2013

Ryan Lochte confirmed what everyone was already thinking in the premier of his reality show last weekend on E!: Ryan Lochte is an idiot. Or is he.? Following his last.

Brand Identity 40

Brand Identity Branding 40

Hubspot

APRIL 25, 2013

'We’ve all heard about how inbound marketers need to get more creative with their content format by incorporating visuals, audio, and images. Heck, we’ve even created a free crash course (with templates) for non-designers to create visual content to react to this trend. With all these content types, aren’t we forgetting something? Oh right. SEO. Even with the new glasses , Google still can’t read and index images, video, and audio content without a little help.

Search Marketing 59

Search Marketing Optimization SERP Top of Funnel 59